Claim OwnershipThe SaaS Content Marketing Show
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Learn how to turn your SaaS brand into a real user magnet with targeted content strategies. Every 2 weeks, SaaS copywriter Pawel Grabowski brings you tips and insights you need to deliver your company’s successful content marketing strategy.
16 Episodes
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There are many channels you could use to drive traffic to your content - social media, email, referrals...
But SEO beats them all.
Every.Single.Time.
And yes, I know that growing organic traffic takes time and effort. But let me tell you, once you get to the point where your posts rank well enough, you start reaping huge rewards - you constantly get more of relevant visitors (meaning: potential users).
But to start the process, you first need to identify phrases your audience would use when looking for the information or advice you shared in your content.
And that’s exactly what we’re talking about with Tim. And I have to say, Tim shared some incredible advice in this show, stuff you don’t hear or see anywhere else.
So if you wonder how to do keyword research for your next blog post, infographic or any other content type, this show is definitely for you.
Shownotes: usermagnet.io/episode16
I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their tone of voice - the way they communicate with you, and the words they use to the explain whatever problems or issues their content is about.
And in this episode, I’m talking with one of my favorite writers, Rachel Foster about different ways that you could use to develop your own or your company’s tone of voice, and use it to connect and engage your audience.
So, if you’re interested in learning how you could create content that stands out because it doesn’t sound like everyone else but sounds exactly like you, then this episode is for you.
I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers).
But I bet you struggle with figuring out how exactly to do that, right? You wonder how to create a content marketing funnel that would help you convert someone from a casual visitor to a trial user, ideally on autopilot.
If so, then you’ll love this episode. Today, I’m talking with Greg Hickman from System.ly. Greg is by far one of the biggest experts on building marketing funnels. And in our talk, we discuss various strategies for launching content-based funnels.
I’m sure you know this already - podcasting is a hugely successful content strategy for building your authority, and attracting new users.
And if you’re wondering how to actually start a podcast, what show format would be the best for your SaaS, and what skills you’d need to learn, then you’ll love this episode.
Today, I’m talking to Andy Baldacci. Andy runs two of my favorite shows - The Agency Advantage, and Early Stage Founder, and he’s one of the experts in launching and building a thriving podcast show.
In our talk, we discuss the benefits of using podcasting to grow your audience, and go through steps involved in getting a podcast show off the ground.
And at the end, Andy shares an incredible resource he’s built for those of you guys who seriously consider starting their own show, so listen till the end of the episode to learn how to get it.
I’m sure you already know the so many benefits of building a community around your SaaS - from unparalleled audience insights to word-of-mouth influence.
But how do you actually build a thriving community? That’s exactly what I’m talking about with Alex Theuma, the guy behind a massively popular SaaScribe blog, host of the SaaS Revolution Show podcast, and the main organizer of the SaaStock conference here in Dublin.
In our talk, we discuss various strategies Alex used to build a thriving audience around his blog, and eventually launch a SaaS conference on the back of it.
So, if you’re interested in learning how to attract more targeted users to your content, and convince them to become loyal readers, and later, users of your product, then this episode is definitely for you.
There’s a lot of talk about influencer outreach. Some marketers list it among the most effective strategies, the others slate and call it nothing short of spam.
And so, for this episode, I invited someone who’s not only extremely knowledgeable about influencer outreach but also, runs software that allows users reach out and build relationships with influencers - Dave Schneider from Ninja Outreach.
In our talk, we focus primarily on using influencer outreach to promote content. However, Dave also shared many interesting insights for using this strategy in other areas of your marketing.
So, if you’re interested in learning how to use influencer outreach to drive traffic to your posts, and avoid many rookie mistakes, this is the episode for you.
I have absolutely incredible episode for your today. I’m talking with Alex Birkett from ConversionXL about different ways to optimize a blog for higher conversions.
During the chat, we’ve discussed the difficulties SaaS companies face when trying to convert blog visitors, how visitor behavior has changed recently, and what typically prevents visitors from acting on your calls to action.
But the best part is when Alex and I start discussing different strategies SaaS companies can take to identify and eliminate conversion killers on their blogs.
So, if you struggle to convince blog visitors to sign up for your trial, download a lead magnet, or join your email list, then this episode is for you.
In this episode, I’m talking with Alexandra Tachalova, a digital marketing consultant, speaker, and former brand manager at SEMrush about a strategy that offers new opportunities to grow a SaaS company and attract new users - Digital PR.
In our chat, we’ve covered everything from the definition of digital PR, and what makes it different from traditional public relations. Alex also walked us through the typical digital PR campaign, from concept to results tracking.
But where we really dive in is how to use proprietary research to create unique and highly engaging content that you could use as a basis for increasing your product awareness, generate media buzz, and send targeted traffic to your site.
So, if you’re wondering how to give your brand or product a buzz, then this episode is for you.
In this episode, I’m talking with Benji Hyam, the co-founder of two fantastic companies - Grow and Convert and Wordable.io about a very serious problem we all face when it comes to content marketing - the difficulty to getting our content noticed, and breaking through the insane amount of other content out there.
In our chat, we’ve covered everything from the reasons why it’s getting harder and harder to promote content, how readers became smarter, how we marketers seem to be slowly running out of topics to leaving keyword-based content ideas and moving to focusing on single, specific problems per post.
If you struggle with getting your content noticed, then this episode is for you.
In this episode, I’m talking to Chris Gimmer, the CEO of Snappa.io, a fantastic design app, about what I consider one of the key elements of today’s content strategy - visuals.
Me and Chris discuss the importance of creating graphics for every content you create, we go through the differences in how audiences on various social networks engage with visuals, and Chris is sharing some amazing ideas for creating stunning graphics to use when promoting content on social.
If you’re wondering how to create visuals to promote your content on social, then this episode is for you.
In this episode, I’m talking to Pierre Lechelle about a powerful growth strategy you may have heard a lot about already but chances are you’re not sure how to implement – content hacking.
Check out the show notes at usermagnet.io/episode6
We typically create content to attract new users, generate leads, and grow an audience. But what about our existing customers? Is there a way to use content to help them achieve their goals, and in turn, retain them for longer?
Turns out there is. And in this episode I’m talking with Ed Shelley from ChartMogul about their strategy of using content to empower customer success.
Are you looking for ways to reach audience beyond your blog but don’t necessarily have the time to create original content for every channel? In this episode me and Hannah Chaplin from Receptive.io discuss the benefits of reposting the same content on various channels to reach a wider audience.
Do you want to generate leads for your SaaS but find the process of creating lead magnets too much work? In this episode, me and Kevin McGrath from Beacon.by discuss a simpler way to create eBooks for lead generation – by repurposing existing content.
Do you struggle to find the right target audience? Unsure how to write content that will resonate with your potential customers? In this episode me and Ben Sailer from CoSchedule discuss audience targeting and dive deep into different strategies CoSchedule use to always create the right content for the right people.
In the very first episode of the SaaS Content Marketing Show I’m taking Dave Gerhardt from Drift on a trip back in time, discussing how Drift launched one of the most exciting content strategies of the last year…without even having a product ready!
So if you’re interested in launching a content strategy, wonder where to begin, and what elements to focus on first, this interview is for you.
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