The Sales Playbook Podcast

Sales tips for the aspiring rock star!

Episode 451 You're Not As Productive As You'd Like To Believe December 7, 2025

When it comes to prospecting, I'm willing to bet that you're fooling yourself! There are two other areas as well, where most sales professionals are missing something that's robbing their results. In this week's episode, I'm going to reveal all, and; Offer you some nifty ways to course correct! For availability and pricing for my keynote speeches, onsite training, and Sales Kickoff presentations, email me paul@yoursalesplaybook.com.  Oh, and to get the secret savings link on our Prospect Like A Pro course, email me ASAP.

12-07
48:41

Episode 450 What Was Once Old Is Now New Again In Sales November 30, 2025

There are some absolutely awesome approaches to sales that we've somehow forgotten about while embracing all the latest ones. Kind of hard to stand out while you're doing what EVERYONE else is doing, so; I have two approaches I'm going to share in this week's episode. One more thing . . . Our Black Friday weekend sales is about to end, so if you'd like to save $100 on our Prospect Like A Pro course, $150 on our ChatGPT Sales Course, $99 on our Closer's Academy course, or join us for our upcoming Cold Emails That Don't SUCK webinar for only $59, click HERE ASAP.

11-30
38:25

Episode 449 How To Leverage The Holiday Season November 22, 2025

So many sales reps fail to leverage the holiday season, and instead; They actually feel quite challenged by it. Not on my watch, baby! I have 8 ideas that will help you kick some butt! For information about my Sales Kickoff speaking engagements, please email me paul@yoursalesplaybook.com 

11-22
33:51

Episode 448 How To Find A Potential Client's Email Address November 15, 2025

Would you like to know an all-caps FREE way to find a potential client's email address? You'll want to check out this super simple tip that I share during this super short episode of The Sales Playbook Podcast! For speaking engagement inquiries, you can email me paul@yoursalesplaybook.com 

11-15
16:48

Episode 447 An Insanely Cool Way To Find Leads November 8 2025

Would you like a way to generate leads where you'll have almost no one else utilizing that lead source? Then run, don't walk, over to this week's episode of The Sales Playbook Podcast 'cause I got a little something/something that will rock your leads!

11-08
27:39

Episode 446 The High Yield Low Yield Variable For Selling Smarter October 5 2025

On this week's episode of The Sales Playbook Podcast, we talk about what happens if you don't "audit" certain sales habits from time to time! Oh, and there's a cool FREEBIE I'm going to send everyone too! If you'd like to check my availability for your Sales Kickoff or my one on one sales coaching, you can email me paul@yoursalesplaybook.com   

10-05
48:16

Episode 445 The Secret Weapon NOBODY Uses In Sales, So Maybe You Should September 1, 2025

There's a "secret weapon" NOBODY thinks to use in sales, and that's all the more reason why YOU should! Think I'm bluffing? Then you'd better check out this week's episode! Planning your Sales Kickoff? Email me for my FREE How To Host A Sales Kickoff That Kicks Ass guide. paul@yoursalesplaybook.com 

09-01
37:19

Episode 444 3 Out Of The Box Ways To Use Testimonials August 24, 2025

Want to stand out during the sales cycle? On this week's episode of The Sales Playbook Podcast, we're going to talk about 3 ways you can do that with testimonials, and; I'll bet you a stick of gum that you aren't doing these things already! For more information on my on-site training programs and sales kick-off speaking engagements, click HERE.  

08-24
35:31

Episode 443 Testimonials: The Things We Never Think About But Really SHOULD August 17, 2025

There are things that we never think about when it comes to testimonials, so grab your swimsuit because we're gonna cannonball into that pool! Think I'm bluffing? Then I triple dog dare ya to listen to this week's episode of The Sales Playbook Podcast. Would you like a FREE copy of my How To Host A Sales Kickoff That Kicks Ass guide? Send me an email paul@yoursalesplaybook.com to get your free copy!

08-17
27:56

Episode 442 How To Deal With Difficult People and Difficult Situations

None of us likes to think about the difficult people/situations we have to occasionally navigate as sales professionals; Maybe that's the problem? In this week's episode of The Sales Playbook Podcast, we're gonna go there! At the end of the podcast, I offer a cool FREEBIE, so make sure you get yours "while supplies last" :) If you'd like to consider me for your upcoming Sales Kickoff meeting, email me, paul@yoursalesplaybook.com for topics I cover and my speaking fees.

08-10
40:44

Episode 441 How To Find Your Way Out Of A Challenging Situation August 3, 2025

Here's something super simple you can do that will help you not only solve any current challenges, it will help you with future ones too, and; This approach will also help you come up with ideas, new approaches, and even serve as a tool for when you have team brainstorming sessions! Enjoy and please share this with your team so we can help more people in the sales community! For information about my one-on-one sales program, click HeRe.

08-03
25:00

Episode 440 One Reason Why You Aren't Getting The Results That You Want June 7, 2025

I was going through a rough patch with my business recently, and I wasn't getting the results that I wanted, and then; I remembered something a multi-millionaire taught me years ago that helped me turn things around, and; NOBODY ever talks about this!

06-08
19:23

Episode 439 Counterintuitive Prospecting May 4, 2025

Ready for a different approach to prospecting? In this week's episode of The Sales Playbook Podcast, we're gonna challenge the way you've been taught to prospect.

05-04
40:11

Episode 438 What To Do When Someone Asks You A Rude Question April 27, 2025

Did you ever have someone ask you a rude/intrusive question? Here's how you handle it and more importantly; Regain control of the discussion.

04-27
26:37

Episode 437 What To Do When A Deal Gets Competitive March 9, 2025

In this week's episode of The Sales Playbook Podcast, I take you through an all caps POWERFUL tactic to use when you discover competitors competing for that account you're trying to land.

03-09
40:45

Episode 436 2 Mistakes To Avoid When You Lose A Deal March 2, 2025

Nobody EVER discusses what to do when you lose a deal; Until now that is! On this week's episode of The Sales Playbook Podcast, we're gonna go there!

03-02
53:31

Episode 435 A Powerful Closing Phrase February 22, 2025

There's a powerful phrase that EVERY sales professional needs to leverage during the sales cycle. It's super easy to deploy and so obvious that you're practically tripping over it! I share it during this week's episode of The Sales Playbook Podcast.

02-22
27:02

Episode 434 A Cold Email Tactic That Increases Responses February 16, 2025

We've been testing a really cool email tactic that increases both responses and; The quality of the responses. Think I'm kidding? Then I dare ya to check out this week's episode of The Sales Playbook Podcast.  

02-16
28:53

Episode 433 A Sales Productivity Hack EVERY Sales Rep Should Leverage February 7, 2025

I've been getting a lot more work completed lately and I owe it all to a really cool productivity hack that costs nothing to do, and; It's actually quite fun! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!

02-07
35:49

Episode 432 Sales and The 200 Hour Rule January 19, 2025

There's a really simple thing you can do that will catapult you ahead of 95% of your sales peers. We'll go there on this week's episode of The Sales Playbook Podcast. Download a FREE copy of my How To Hire A Sales Coach guide by clicking HERE.  

01-19
35:56

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