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The Sales Podcast

Author: Wes Schaeffer

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Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
391 Episodes
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http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com SEO is the fastest and most direct path from your prospects to you You can rank in four to 12 months AFTER you've implemented Find your keywords Title tags are vital File names are important And alt atribute DO NOT DO SEO STUFFING! Relevant, popular, and attainable Meta description is not that important Be outcome vs activity-focused Find experts in niches to bring onto your team The SEO B.S. Detector and and SEO Hiring Blueprint "So tell me about your process of optimizing meta keywords." Your quality posts and pages represent your army of sales people Thin content (under a few hundred words) are not valuable Tag pages can create duplicate content and mess Do you have control over you Robots.txt file to add "NoIndex" to bad listings? Create remarkable content Create curiosity with your headline Be careful about linking to content producers and having them provide content Outsource your writing to great writers E.A.T. of SEO Be relevant Be authoritative Video is important Leverage YouTube Trends YouTube supports hashtags now YouTube transcribes your video Take SRT file and upload it with your native video to LinkedIn Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.  
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Who do you serve? Who are you trying to be a hero to? He helps "unstoppable CEOs" Entrepreneurs are usually great technicians Your #1 job as a business owner is... Get educated about marketing Don't allow yourself to get sold by the drive-by advertising schmuck Ask yourself "what am I trying to sell here? How do you replicate that relationship-building model online? Don't abdicate your marketing What is your role in the business? Where do you add value in your business? Build your team around you to enhance your expertise. Own the relationships Strategies are great but you must be able to execute Podcasting works great for local businesses selling to other entrepreneurial businesses Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
Started by the founder of Kayak Started as B2C but most active users were business people Gene from HubSpot is running marketing Third round of funding Was slow recognizing the opportunity They did a great job democratizing access to information to the public Corporate travel booking was a pain Serve three personas Road warrior Admin/Assistant Finance teams (who dislike salespeople who don't submit expenses) The most under-valued virtue is discipline You need to work and build to your future self {{cta('e668f1c5-48ce-4d28-9c66-070972867b08','justifycenter')}} Discipline is key...while balancing/avoiding paralysis by analysis Remember the humans behind the titles Treat people like people to drive word-of-mouth Set proper expectations to reduce the emotions of the business interaction The lines between business and personal have merged so business is more flexible and personable and casual Millennials get a bad rap Find the hard workers in the interview process Newer brand with high-velocity sales cycle (5-7 per month) To make any sale you must make every sale The three C's of Selling Confidence Competence Credibility Find the pain Know the why for the buyer Know the playbook so well that you can bend the rules Do cold calls still exist? The rules of three for your research 3 minutes research 3 compelling events/interesting facts Is rapport over-rated The hardest thing to do in sales is to get a response The chili recipe We know 80% of the ingredients But the winner has a secret ingredient and process Be curious. Be a lifelong learner The three questions for on-boarding new salespeople by Andrew Quinn How do they make money? Do they want to make more money? Can I help them make more money? Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Don't get on a platform if you don't know how to use it Find out where your ideal prospects are via email polls, social media surveys, etc. Your personal brand is key Wear crazy glasses if you're an optometrist and go into the community Manage your digital presence It costs money to hire influencers but it can work Learn from the failure of the Fyre festival Get out of the office and engage with your ideal avatar Clean your office, including your restroom! Don't make this mistake on your website...making it all about you Needs SEO Needs your client success stories Needs and opt-in You need systems to scale Systems create success and success is sexy You need one throat to choke to build your presence Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com   "The Alchemist" by Paulo Coelho They weren't dumb or greedy They were searching for the fundamental elements We need to go deeper Stop skimming the surface Humans have always been easily-distracted "Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune." (Jim Rohn) Entrepreneurs are leaders but we have to earn the right to lead We need vision We must know how we fit into that role What is the next small step the way the future version of you would take it We get stuck. We don't know how to answer "What do I want and why do I want it?" The path we're on is what gets our time and attention We think we hit walls because we don't know enough You know enough but go deeper into what you already know Think, Feel, Work. {{cta('e668f1c5-48ce-4d28-9c66-070972867b08','justifycenter')}} You get an idea and move forward Am I doing the right thing? Am I doing it right? Will it ever work for me?  You end up like a Roomba vacuum cleaner You need someone to look at what you're doing to get you back on track Take a chip out of the wall when you hit it Then take another chip out of it One day the wall crumbles and you step through it Then you understand it like no one could teach to you "Life is difficult. Accepting that makes life easier." "The Road Less Traveled, Timeless Edition: A New Psychology of Love, Traditional Values and Spiritual Growth" We all have disadvantages and advantages We want to know we're working hard on the right things Some are happy to just mimic but some of us have pride (too much?) and we want to understand and make it our own We want to be ourselves and be hired for our unique attributes So it's not enough to just mimic. Then you can make it your own What's the purpose of your funnel? How do you fill it? All tactics could work or fail So ask "why does it work?" and "why does it fail?" Follow the shortest path to your ideal clients Answer the three questions in the minds of your ideal clients in order Should I pay attention? Okay. Who are you? Can I trust you? Is what you recommend right for me? Simple doesn't always mean easy but if it's simple it can be mastered...eventually "What am I trying to accomplish?" Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com   Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Proactive relationship management Scarlett Johansson got him started in AI Worked in CRMs for decades and everyone hated them Pick good co-founders How do they treat people under them? Have their "underlings" interview them. Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Don't be afraid of video It doesn't have to be expensive It doesn't have to be over-produced Started with his brother Engineer by trade 4.4 million users in under five years Worked at a startup incubator The ideas were terrible...but the videos he made to market these companies were great
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Started in B2B content marketing Create content that accelerates the sale by deepening the relationship Podcast first Repurpose the content When to charge for your podcast How to monetize your podcast How a local provider can create and monetize a podcast Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Check your ego at the door Hire for fit Direct mail is not dead Columbia House and AOL CDs No more spray and pray Start with big post cards Commit to multiple mailings Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.  
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