The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

Takeaways Direct mail remains a viable marketing resource. Understanding visitor behavior is crucial for effective marketing. Response attribution helps validate marketing ROI. Audience targeting is essential for successful campaigns. Creative strategies should be informed by data insights. Compliance in marketing data is increasingly important. B2B and B2C marketing strategies can leverage similar data. Technology is reshaping consumer behavior and marketing practices. Effective marketing requires a mix of traditional and digital strategies. Marketers must continuously adapt to changing consumer preferences. 00:00 Introduction to Jim Harenchar and Response Marketing Group 06:07 Data-Driven Marketing: Understanding Visitor Behavior 11:55 The Importance of Audience Targeting in Marketing 18:07 Navigating Compliance in Marketing Data 24:08 The Future of Marketing: Technology and Consumer Behavior 30:03 Conclusion and Resources for Marketers GUEST INFO: Guest Site: rmg-usa.com/thesalespodcast/  Guest LinkedIn: https://www.linkedin.com/in/jharenchar/ Guest YouTube: https://www.youtube.com/@responsemarketinggroup2218/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

BJJ Entrepreneur, Chewjitsu, Nick AlbinGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

#AItools #marketing #automation #salesstrategies #digitalmarketing SummaryIn this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales.We explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. We also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.Takeaways— AI tools are essential for modern marketing strategies.— Building trust in AI is crucial for effective communication.— Understanding different AI platforms can enhance content creation.— Practical applications of AI can streamline business processes.— Free AI tools provide a great starting point for businesses.— Embracing AI technology is necessary for staying competitive.— AI can help create unique content that reflects individual styles.— Overcoming confusion about AI is key to successful implementation.— Investing time in learning AI tools pays off in the long run.— Marketing agencies must adapt to the changing landscape of AI. Sound bites"Pick one, run with it.""It's a brave new world."Chapters00:00 Introduction and Background01:19 The Role of AI in Sales05:00 Understanding AI Confusion07:07 Creating Personalized AI Content10:34 Free Tools for AI Content Creation13:09 Choosing the Right AI Tool18:11 Practical AI Implementation19:08 Introduction to AI and Prompt Engineering21:23 Analyzing Writing Styles with AI24:01 Utilizing AI for Content Creation26:47 Training AI on Personal Voice29:39 Building Your Unique Voice with AI31:36 The Future of Content Creation and Marketing33:44 Custom AI Tools for WritingSponsors:⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠. Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.Connect with me:⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

TakeawaysThe importance of personalization in outreach effortsLinkedIn is not just a social platform; it's a data warehouse.Inbox saturation is a significant challenge for marketers.Hyper-personalization can lead to new forms of saturation.Referrals are crucial for building trust and gaining new clients.Sales strategies must evolve with changing technology.Human connection remains vital in sales processes.Businesses should focus on their core metrics, like cash flow.The future of sales will likely involve more in-person interactions.Adaptability is key in the ever-changing marketing landscape.Chapters00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackSponsors:⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠. Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.Connect with me:⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindsetSummaryI sat down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of adapting to this change, and the resources available for individuals and businesses to become proficient in AI. The discussion emphasizes the urgency of embracing AI to stay competitive and the potential for significant productivity gains.TakeawaysAI is a transformative force, akin to the industrial revolution.Businesses must adapt quickly to leverage AI for growth.AI can significantly increase productivity and efficiency.Training and community support are essential for mastering AI.Even non-technical professionals can become AI experts.AI tools are becoming increasingly accessible and affordable.The competitive landscape is shifting rapidly due to AI. AI can enhance decision-making and strategic planning. Understanding AI's capabilities is crucial for business leaders. AI is not a replacement for humans, but a tool to augment their capabilities.Chapters00:00 The AI Revolution: A New Era Begins10:14 Transforming Business with AI: Real-World Applications18:50 AI in Healthcare: The Future of Medical Practice22:22 Automating the Mundane: Finding Efficiency with AI23:41 AI in the Workplace: Love or Loathe?25:40 The Human-AI Collaboration: Finding Balance28:53 Transforming Performance with AI29:38 AI Transformation: Training the Workforce32:38 Navigating the AI Landscape: Opportunities and Risks35:14 Sales Strategies: Leveraging AI for Success38:18 The Future of Work: Adapting to AI Innovations43:34 AI's Impact on Various Professions44:53 Building a Community Around AI LearningNuggets"AI is here to stay!""AI is shifting what needs to be done.""You have to do it; it's an arms race."Market like you mean it. Now go sell something.Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

I've known Jason Benedict for over a decade.He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations. We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money. We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action. Connect With Jason to See This In Action:Text: Agency to 947.777.7332 or call or visit:Automation.AgencyTakeawaysAI is revolutionizing the sales process.Automation can save businesses significant time and money.Voice AI can operate 24/7, enhancing customer service.Understanding your data is crucial for effective AI implementation.AI can outperform traditional sales methods by a large margin.Small businesses can benefit greatly from AI solutions.The setup of AI agents can be quick and efficient.AI can capture customer information in real-time.Multi-channel communication is essential for modern marketing.Businesses should start with simple tasks to integrate AI.Chapters00:00 Introduction to AI in Sales02:41 The Evolution of AI and Its Impact05:26 Utilizing AI for Outbound Strategies08:07 Legal Considerations in AI Communication10:50 Cost-Effectiveness of AI Solutions13:38 Building and Training AI Agents16:14 Subscription Models and Maintenance of AI18:58 Scalability and Suitability of AI for Businesses23:28 Managing AI Updates and Knowledge Bases25:44 The Role of AI in Business Automation29:01 Multi-Channel AI Communication Strategies31:45 Live Demo with AI Agent Ava35:58 Implementing AI for Business GrowthTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments. So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."00:00 Introduction to Dr. Yanniv Zaid02:59 The Journey from Air Force to Sales Training06:09 The Evolution of Sales in the Digital Era09:01 Authenticity in Sales and Marketing12:11 The Role of AI in Sales14:59 Dr. Persuasion: The Man Behind the Name17:51 Sales as a Religion: The 21st Century Sales Bible26:59 The Value Market vs. Price Market29:06 Creating Exclusivity and Status in Branding32:24 The Importance of Authenticity in Sales35:29 The Role of Social Proof in Decision Making39:21 The Shift Towards Transparency in Business42:02 Persuasion Techniques in Sales and Law44:53 The Art of Listening in Sales Conversations48:00 Identifying and Quantifying Client Pain Points50:40 Building Trust Through Authenticity and Social ProofTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Show notes:https://wesschaeffer.com/blog/mike-pritchettGuest Site: https://www.buzztrail.ai/Guest LinkedIn: https://www.linkedin.com/in/mike-pritchett/Company LinkedIn: https://www.linkedin.com/company/buzztrail-ai/Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#12WeeksToPeak #salestraining #SelfImprovement I'm going solo today to start year 13 of The Sales Podcast, episode 718.I updated an old blog post about "jabbing hard-charging" prospects to 'flip the script' in sales.Our job in sales is to disqualify prospects, engage them effectively, and ask the right questions. I share insights from my extensive experience in sales, highlighting the need for curiosity and understanding the prospect's needs. I had a little mishap with my standing desk...and then get into sales techniques, focusing on how to start the conversation in sales and handle unexpected challenges. Improve your sales process with these insights and close more sales by having better business conversations. Get ready for a season of growth via great sales training!"Our job is to disqualify the prospect, not qualify.""Your prospects are not you.""Hearing no early is a win.""Selling is the transference of a feeling.""You either win or you learn.""You prove you're different by being different."00:00 Introduction to Flipping the Script03:01 Understanding the Sales Process06:02 The Importance of Disqualifying Prospects08:54 Engaging with Prospects Effectively12:11 The Role of Curiosity in Sales15:00 Recognizing the Prospect's Needs18:04 Asking the Right Questions21:00 Using Control in Conversations24:00 The Human Element in Sales26:48 Final Thoughts on Sales StrategiesGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #growthmindset

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessonsAim High, Raise Your Prices, Raise Your Standards, Make More Sales: Bill RiceBill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation.00:00 Introduction and Background01:03 Lead Generation Strategies03:22 Navigating the Noise in Sales05:21 The Evolution of Sales Techniques09:10 Cold Calling and Email Strategies 11:52 Leveraging Technology in Sales15:16 Content and Engagement Strategies 19:00 Surveys and Lead Capture Techniques23:29 Using LinkedIn for Outreach26:42 AI in Sales Follow-ups29:15 Nostalgia and Technology: A Generational Shift31:59 The Impact of AI on Human Interaction35:01 Creativity in the Age of Automation37:56 Navigating Advertising in a Digital World41:00 Building Connections in a Changing LandscapeGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram https://instagram.com/saleswhispererLinkedIn http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

#12WeeksToPeak #nytimes #bestseller How To Get on the NYT Bestseller List. Get rich. Die famous.Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success. We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions. The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.Michael Drew's book retreat: https://bookretreat.com/Guest email: Michael@promoteabook.com 00:00 Introduction and Background of Michael Drew02:21 The Journey to New York Times Bestsellers08:09 Understanding the Economics of Book Publishing12:57 The Evolution of the Publishing Industry19:14 The Importance of Distribution in Book Success24:26 The Objective of Thought Leadership25:14 Building Relationships vs. Transactional Marketing28:30 The 12 Steps of Intimacy in Marketing30:25 Understanding Customer Needs36:12 The Science of Emotional Security40:55 Navigating the Marketing Landscape42:15 Breaking the Cycle of Burn and Churn48:22 The Importance of Communication in BusinessNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer#12weekstopeak #nytimes #bestseller

Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares WhySMS is not dead; it's evolving and still effective.Text messaging remains a personal connection tool.The industry has shifted towards messaging as a primary communication method.AI is being leveraged to enhance business operations and customer engagement.Simplicity in marketing automation can lead to better results.Legacy businesses present opportunities for growth through technology.The future of communication will be driven by real-time data and AI.Businesses need to adapt to the changing landscape of technology.Effective communication is key in a tech-driven world.The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.Perfectionism can hinder progress; taking action is more important.Building relationships through personal touches like handwritten notes is effective.Text messaging can significantly enhance customer engagement.Entrepreneurs should focus on simple, actionable strategies.Understanding the numbers behind your marketing efforts is essential.Embracing failure as part of the learning process is vital.The human element in business is irreplaceable, even with technology.Iterating and adapting quickly can lead to better outcomes.Creating conversations with customers can unlock new opportunities.Guest Site: https://www.salesmessage.com/ Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/#12WeeksToPeak #entrepreneurship #saas 00:00 Introduction to SMS and Its Relevance04:14 The Evolution of Sales Message08:28 AI's Role in Modern Business12:45 The Future of Communication and Technology17:34 Opportunities in Legacy Businesses21:14 Simplicity in Marketing Automation24:57 The Importance of Consistency in Email Marketing30:16 Overcoming Perfectionism in Entrepreneurship36:35 Building Relationships Through Personal Touch41:40 Texting as a Business StrategyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Listen Your Way Into More Sales With Gene Slade, the Sales NinjaGene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry.We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today.Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction.In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry.He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales.The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients. 00:00 Introduction to Gene Slade: The HVAC Hero05:59 Transitioning from HVAC to Sales Training12:15 The Evolution of Sales Techniques18:59 The Role of AI in Modern Sales22:13 Challenges in the HVAC Industry Today22:32 Industry Financing Challenges25:25 The Importance of Service Departments27:35 Impact of Interest Rates and Tariffs28:37 Sales Strategies for High Ticket Items32:20 Listening as a Sales Tool36:36 The Human Element in SalesFree daily tips to fix your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #PersonalDevelopment #salestraining

Unlock Your Sales Team's Full Potential: Geoff Ketterer#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skills23:30 The Importance of Leadership in Sales25:19 Balancing Skills and Leadership Training27:03 Quality Control in Sales Management29:00 Immediate vs. Long-term Results in Sales Training30:08 Focusing on Top Performers32:20 The Role of Marketing in Sales Success34:51 Improving Lead Quality36:35 Global Client Engagement and Cultural InsightsNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment

#12WeeksToPeak #ecommerce #onlinebusiness Maximize Your Profit Margins When Selling Online, David SchomerDavid Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.)We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business. David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models. We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!)We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting.00:00 Introduction to E-commerce Success03:10 The Amazon vs. Shopify Debate06:11 Understanding Profit Margins in E-commerce09:05 The Importance of Customer Relationships12:12 Diversification in E-commerce Business Models15:12 Hiring and Managing a Team for Success24:22 The Value of Military Experience in Hiring28:31 From Accounting to Entrepreneurship: David's Journey33:04 E-commerce Insights and the Future39:00 Redefining Entrepreneurship: Working for a Team43:54 Connecting with the Audience: Resources and Closing ThoughtsKey PointsData-driven decisions lead to better performance.Amazon's dominance in e-commerce is being challenged.Owning customer data is crucial for long-term success.Profit margins on Shopify can be significantly higher than on Amazon.Customer relationships enhance the e-commerce experience.Diversification is essential for a healthy business model.Hiring veterans can improve team performance.Good help is hard to find, but it exists.Building a brand is more valuable than drop shipping.Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.Using traditional methods like newspaper ads can yield reliable hires.E-commerce offers a better shopping experience for consumers.Building a business requires grit and resilience.Documenting your entrepreneurial journey can inspire others.Conversion rates are crucial for business growth.Working in a team can enhance entrepreneurial efforts.There's no shame in working for someone else.Taking risks in your career can lead to new opportunities.You can always return to your previous job if new ventures don't work out.Guest Site: https://firingtheman.com/Guest Site: https://buildgrowscale.com/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #ecommerce #onlinebusiness

#12WeeksToPeak #Sales Training #selfimprovement This Is What Wins in Sales, Says Dr. Cindy McGovern, The 1st Lady of Sales00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 The Art of Customizing Speeches for Different Audiences25:38 Core Principles of Sales and Personal Branding28:20 The Journey of a Speaker: Challenges and Opportunities30:16 The Meaning Behind Orange Leaf Consulting31:27 Passion for College Football and Southern CultureNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #Sales Training #SelfImprovement

Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.00:00 Introduction and Personal Background02:07 Overview of Texas State Optical05:01 Understanding the Optometry Business Model11:11 Marketing Strategies and Brand Management18:53 Strategic Focus on Texas25:02 Reflections on Industry Dynamics and Personal Insights26:32 The Shift in Corporate Employment and Loyalty30:15 Balancing Growth and Value in Business34:44 Navigating Healthcare Consolidation Challenges39:10 Leadership as Influence and Personal Growth45:51 The Importance of Starting and Continuous LearningGuest LinkedIn: https://www.linkedin.com/in/jdmarvin/#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Bethany Stachenfeld, Founder of SendSpark allows for personalized video outreach at scale.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset