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The Sales Podcast

Author: Wes Schaeffer

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Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
630 Episodes
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https://blog.thesaleswhisperer.com/p/its-your-fault   00:00 The Challenge of Sales and Marketing Alignment 03:13 The Role of Location in Alignment Efforts 26:56 The Impact of Brand Advertising and Lead Generation 31:27 Challenges of Modern Prospecting Methods 36:03 Sales and Marketing Alignment in the Digital Landscape The conversation revolves around the challenges of achieving sales and marketing alignment to drive B2B growth, as discussed by Kelly Hopping and John Eitel of Demandbase.  They explore the importance of collaboration, shared metrics, and leadership in fostering alignment. The use of AI in marketing and sales strategies is also highlighted, along with the impact of remote work on alignment and communication. The conversation delves into the practical aspects of account-based marketing and the role of technology in targeting the right audience. The conversation covers topics related to advertising, lead generation, personalized outreach, and the changing landscape of sales and marketing.  It delves into the impact of brand advertising, the effectiveness of targeted ads, the importance of personalized outreach, and the challenges of modern prospecting methods. The conversation also explores the evolution of sales and marketing alignment, the role of account-based marketing, and the need for human connection in a digital world. Takeaways Success in entrepreneurship requires discipline, perseverance, and the ability to learn from failures. Pivoting and adapting to market needs is crucial for the growth and success of a business. Transparency and open communication are essential in building trust with customers and employees. Imposter syndrome is common among entrepreneurs, but pushing through the hard days is what separates successful entrepreneurs from others. Focus on small, incremental steps to build a business from scratch Provide just enough help to overcome obstacles Be willing to do the boring tasks that are necessary for success Hire a virtual assistant to free up time for strategic work Outsource tasks to maximize efficiency Enjoy the journey and celebrate milestones along the way   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
In this conversation, Wes and Michael Hudlow discuss the use of AI in CRM systems.  https://blog.thesaleswhisperer.com/p/michael-hudlow-2 They talk about Michael's experience writing a book on AI and how he used AI tools in the process.  They also discuss the importance of human interaction in business and the potential risks and benefits of AI.  Michael explains how AI can be used in CRM systems for the automation of emails, live account insights, lead conversion, lead scoring, and customer retention.  He also emphasizes the need for companies to have a policy on the proper use of AI.  The conversation explores the role of AI in business and the importance of asking the right questions when implementing AI tools.  It emphasizes the value of human intelligence, ethics, and proper problem-solving processes in conjunction with AI.  The discussion also touches on the misuse of AI in spamming and the need for responsible AI practices.  The guest shares insights from his books on AI and offers practical advice for companies and individuals navigating the AI landscape. Takeaways AI can be used in CRM systems for automation of emails, live account insights, lead conversion, lead scoring, and customer retention. Companies should have a policy on the proper use of AI to avoid potential risks and ensure responsible use. Human interaction and personalization are still important in business, and AI should be used to enhance these aspects rather than replace them. AI tools can help clean and standardize data in CRM systems, improving data quality and accuracy.  AI is a powerful tool, but it should be used in conjunction with human intelligence, ethics, and proper problem-solving processes. The value of AI lies in asking the right questions and understanding the actual problems that need to be solved. Misuse of AI, such as spamming, can have negative consequences and should be avoided. Companies and individuals should approach AI implementation with caution and ensure proper policies and protections are in place. Human oversight is crucial in reviewing AI-generated outputs and ensuring responsible practices. Market like you mean it. Now go sell something. Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
Overcoming Imposter Syndrome: Pushing Through the Hard Days https://blog.thesaleswhisperer.com/p/eli-rubel 00:00 Introduction and Background 02:00 Starting and Selling Companies 07:03 Discovering the Boring Side of Software 09:09 Acquiring and Turning Around an E-commerce Company 20:00 Overcoming Imposter Syndrome 24:25 From Zero to Six: The Value of Incremental Progress 28:23 Getting into the Nitty-Gritty: The Importance of Doing the Boring Tasks 33:48 Building a Million-Dollar Business: Taking the Audience Along for the Ride  36:29 The Power of a Virtual Assistant: Outsourcing to Maximize Efficiency 43:48 Headsets and Mountain Biking: A Lighthearted Conclusion Takeaways Success in entrepreneurship requires discipline, perseverance, and the ability to learn from failures. Pivoting and adapting to market needs is crucial for the growth and success of a business. Transparency and open communication are essential in building trust with customers and employees. Imposter syndrome is common among entrepreneurs, but pushing through the hard days is what separates successful entrepreneurs from others. Focus on small, incremental steps to build a business from scratch Provide just enough help to overcome obstacles Be willing to do the boring tasks that are necessary for success Hire a virtual assistant to free up time for strategic work Outsource tasks to maximize efficiency Enjoy the journey and celebrate milestones along the way   Market like you mean it. Now go sell something.   Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
Feras Alhlou shares his journey from being laid off in a dry market to launching his own successful business.  He emphasizes the importance of adaptability and readiness to pivot in the face of unexpected challenges.  Feras also discusses the role of personal responsibility and the need to take proactive action to achieve success.  He highlights the significance of surrounding oneself with the right people and constantly learning and improving.  Feras shares his experiences in the early days of web design and online marketing, and how he navigated the evolving landscape of technology and AI.  Feras shares his journey of starting and growing a successful analytics business, emphasizing the importance of specialization and finding the right business partners.  He discusses the challenges of selling to Fortune 500 companies and the importance of continuous learning and improvement.  Feras also advises young entrepreneurs and emphasizes the need for hard work and building a strong network.  He cautions against following shady gurus and encourages authenticity and listening to the customer. Feras shares his resources, including his YouTube channel and newsletter, Startup with Ferris. https://blog.thesaleswhisperer.com/p/feras-alhlou Chapters 00:00 Introduction and Background 02:57 Adaptability and Pivoting in Entrepreneurship 05:40 Surrounding Yourself with the Right People and Constant Learning 10:15 Personal Responsibility and Proactive Action 26:44 Challenges and Lessons in Selling to Fortune 500 Companies 28:28 The Importance of Continuous Learning and Improvement 36:59 Hard Work and Building a Strong Network for Career Advancement 48:07 Beware of Shady Gurus and Seek Advice from Successful Individuals 53:14 Authenticity and Listening to the Customer in Business   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
Gabe Lullo, CEO of Alleyoop.io, discusses the effectiveness of phone calls in sales prospecting and the challenges of reaching decision-makers.  He emphasizes the importance of personalization and relevance in all prospecting channels, including phone calls, emails, and LinkedIn messages.  Gabe also highlights the need for training and skill development in sales teams to improve closing rates. He shares insights on the gamification of the sales process and the basketball-themed branding of Alleyoop.io.  We wrap up the interview with Gabe by discussing the challenges of cold email and the importance of being direct and human in all communication channels. https://blog.thesaleswhisperer.com/p/gabe-lullo 00:00 Introduction and Welcome 08:16 The Importance of Personalization and Relevance in Prospecting Channels 12:59 Training and Skill Development for Improved Closing Rates 23:28 Challenges and Strategies in Cold Email 30:12 Being Direct and Human in Communication Channels 35:19 Conclusion   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/p/michael-falato   00:00 Introduction and Air Force Stories 11:33 Sales as a Service: Full Throttle Falato Leads 24:27 Lead Generation Strategies 29:22 Pricing and Comparisons 36:17 Aim High and Provide Value Takeaways Michael Falato transitioned from a career in sales and real estate to starting his own company, Full Throttle Falato Leads, which offers sales as a service using software automation. Personalization and value are key in outreach. Michael invites prospects to be featured guests on his podcast or roundtable as a way to start a conversation. Tools like Apollo can be effective for lead generation, but it's important to understand how to use them properly and avoid spamming or breaking email deliverability rules. The future of cold email outreach is uncertain, as platforms like Google may implement stricter measures to prevent spam. Building relationships and providing value are essential in sales, regardless of the industry or approach. Attending conferences and events can be a valuable way to meet potential clients and generate leads. Social media platforms like Twitter and LinkedIn can be used to connect with prospects and set up meetings. Personalization and finding common ground with prospects can help make outreach more effective. Having a strong mindset and being persistent are important qualities in sales. Building relationships and providing value to clients are key to long-term success in lead generation. Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
https://www.thesaleswhisperer.com/p/adam-pisk Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes   Takeaways Pivoting during a crisis can lead to unexpected opportunities and growth. Outsourcing and global employment can be effective solutions for businesses looking to scale and save costs. Maintaining authenticity and human connection is crucial in a world increasingly driven by AI and automation. Hiring globally can provide access to a talented workforce at a more affordable rate. Bruntwork.co supports over 1,500 companies globally in various industries and offers a wide range of roles. Clear communication and understanding the business are crucial when hiring outsourced sales agents. Personalized training and avoiding the use of auto-dialers can ensure authenticity and effectiveness in sales calls. Treating outsourced workers as part of the team and providing a good work-life balance is important for success.   Chapters: 00:00 Introduction and Background 03:04 The Pivot to Outsourcing and Global Employment 07:09 Navigating the Challenges of AI and Automation 13:05 The Importance of Authenticity and Human Connection 27:51 Affordability of Outsourcing 29:27 Language and Education Requirements 30:44 Different Types of Sales Roles 33:28 Outsourcing with Existing Processes 35:56 The Importance of Authenticity in Sales 37:52 Avoiding Call Center Stereotypes 39:34 Accents and Communication 41:45 Outsourcing to a Distributed Workforce 44:31 Demand for Global Work 48:21 Treating Outsourced Workers as Part of the Team ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/p/ben-john Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk Sound Bites "As long as you're not out here being a douche and you actually care about people." "They're pretty much teaching business in a very immature way." "There's a huge problem here that I've noticed." "Why are we using middle school behavior and strategies in business and sales?" "You try that crap with my wife, she would tear you apart" "Probing and hard questions in sales feel immature." Takeaways Being opinionated is important as long as it is not accompanied by judgmental behavior. Some coaches and mentors use deceptive practices and manipulation techniques to grow their businesses. The coaching industry can be a scam, and it is important to exercise discernment and critical thinking when engaging with coaches and mentors. The influence of Scientology can be seen in the coaching world. Individuals can be vulnerable to manipulation during uncertain times. Avoid using manipulative tactics in sales and focus on creating a positive and relaxed sales experience. Pay attention to red flags and trust your intuition when something feels wrong. Question and challenge beliefs and mentorship programs that don't align with your values. Seek out new information and engage in dialogue to expand your understanding and perspective. Chapters 00:00 Introduction and Welcoming 09:57 Deceptive Practices and Manipulation in the Coaching Industry 25:58 Vulnerability and Manipulation during Uncertain Times 34:18 Using Immature Strategies in Business and Sales 45:43 Leaving a Misguided Mentorship Program 55:58 Trusting Your Intuition and Recognizing Red Flags   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now. She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age. We also get into her introduction to marketing and the role of AI in content creation today. Hint: personalize what the robot gives ya! We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business. Along the way we get into the… complexity of building a business and the responsibilities of business owners. power of marketing and the balance between easy and hard work. importance of realness and authenticity, as well as the role of vision in motivation. dangers of unrealistic visions and the value of setting realistic expectations. power of personal stories and the importance of honoring commitments. Professional Sales Tips you'll learn today on The Sales Podcast ... Grew up in foster care “If you’ve ever seen an episode of C.O.P.S., you’ve seen my life.” Misty Kortes on The Sales Podcast Was in therapy as an 11-year-old and started journaling while in foster care About to turn 50 She has been an entrepreneur since she was in first grade She would draw as a kid during recess, and she’d sell them at the next recess But kids wouldn’t buy enough pictures, so she started selling tattoos She doesn’t want to relive something bad from her past Leave the bad behind Related posts Name Your Price on the Make Every Sale Program Get this great CRM for free Find The Best CRM For Your Team and Budget Start Your 12 Weeks To Peak™ As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class Most businesses want to skip marketing, they just want sales You need traffic to grow sales Content creation is not marketing Run ads, do partnerships, and/or speak SEO is the long game, and it can be harder now She’s a coach first, an implementor second Most of your time is spent on things that you consider most important to you   GUEST INFO: Guest Site: www.mistykortes.com Guest Book Site: https://mistykortes.com/becoming-extraordinary Guest Instagram: https://www.instagram.com/mistykortes   Guest LinkedIn: https://www.linkedin.com/in/mkortes Guest Facebook: https://www.facebook.com/mistyyourmarketingcoach Sales Growth Tools Mentioned In The Sales Podcast Get My “Whisper Starter Pack” For Just $49 Take The CRM Quiz Write Emails That Get Read and Make You Money Name Your Price on the Make Every Sale Program PODCAST INFO: The Sales Podcast Home The Sales Podcast on YouTube    
https://www.thesaleswhisperer.com/p/ben-settle-2 Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
https://www.thesaleswhisperer.com/p/john-renken John Renken, a former Army veteran and professional fighter, shares his journey in sales training and his passion for helping military personnel transition into civilian careers. He discusses his background in sales, his experience in the military, and the challenges faced by veterans in finding employment. John emphasizes the importance of sales skills and provides insights into the misconceptions about sales. He also highlights the need for better support and resources for veterans during their transition.  In this conversation, John discusses his work with Sales Platoon, a program that helps veterans transition into sales careers. He explains the training process, which includes teaching veterans how to generate leads, use LinkedIn, ask for referrals, build scripts, use AI, time block, and network.  The training lasts between three to six months, depending on the branch of the military the veteran served in. John also discusses the challenges of getting SkillBridge applications approved and the importance of planning for life after the military. He shares his experience climbing Mount Kilimanjaro and the lessons he learned from it. Takeaways John Renken has a background in sales and has been involved in sales since he was 11 years old. He started his career in the Army and later transitioned to working as a civilian contractor, specializing in combatives training. John is now a sales coach and trainer, helping military personnel transition into civilian careers. He emphasizes the importance of sales skills and the misconceptions about sales, and highlights the need for better support and resources for veterans during their transition. Sales Platoon helps veterans transition into sales careers by providing comprehensive training on lead generation, LinkedIn, referrals, scripts, AI, time blocking, and networking. The training program lasts between three to six months, depending on the branch of the military the veteran served in. Getting SkillBridge applications approved can be challenging due to the military's need to maintain readiness for potential conflicts. It is important for veterans to plan for their transition to civilian life from the moment they join the military. John Renken shares his experience climbing Mount Kilimanjaro and the lessons he learned about perseverance and the importance of planning. Sound Bites "I've been in sales since I was 11." "The average person getting out of the military right now is getting 20 bucks an hour." "You should never settle for less than 30 if you've served." "We teach them how to generate leads, use LinkedIn, how to ask for referrals, how to build script, how to use AI. We do all of it." "The training lasts between three to six months, depending on the branch of the military the veteran served in." "Getting SkillBridge applications approved is like 1,000 out of 10,000." 00:00 Introduction and Background 01:09 Discussion about Mead 03:01 Interest in Fighting and Combat Sports 05:27 Teaching Combatives and Nicknames 07:14 Fighting Preacher Nickname 08:56 Nerves and Enjoyment in Fighting 10:33 Rank in Brazilian Jiu-Jitsu 15:30 Transition to Sales Training 21:49 Transition to Sales Coaching 23:39 SkillBridge Program and Taking Over a Company 25:36 Average Salary for Military Veterans 27:02 Transition from Military to Civilian Life 28:26 Perception of Sales in the Military 29:26 Salary Expectations for Military Veterans 29:45 Sales Training for Military Personnel 32:02 Challenges with SkillBridge Program 35:11 Calling Strategies in Sales Platoon 36:37 Common Mistakes in Corporate Sales Teams 39:19 Importance of Accountability and Time Management 41:55 The Role of Scripts in Sales 43:23 The Benefits of Having a Routine 44:42 Sales Platoon's Target Audience 46:15 Preparing for Life After the Military 49:01 John Renken's Experience Climbing Mount Kilimanjaro   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/p/josh-tolley-buy-a-business https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip In this conversation, Wes interviews Josh Tolley, an experienced entrepreneur and author.  They discuss the misconceptions of buying and selling businesses, the importance of critical thinking and logical deduction, and the challenges of having rational discussions.  Josh shares his journey as an entrepreneur and the value of creativity and thinking outside the box. He also explains the process of buying profitable businesses and the scalability of managing multiple businesses.  The conversation highlights the importance of selling businesses at the right time and the table method for effective business management. In this conversation, Josh Tolley discusses the process of building a portfolio of businesses through acquisitions.  He emphasizes the importance of avoiding online scams and hiring a qualified broker to assist with the acquisition process.  Tolley also provides insights into considerations for location and working around SBA loan requirements. He highlights the need for thorough due diligence and research before making a purchase.  Additionally, Tolley shares his motivation for writing a book and discusses the challenges of introversion in public speaking. The conversation concludes with a discussion on negotiating price and terms, as well as the importance of engaging content. Takeaways Buying profitable businesses can be a faster and more successful path to entrepreneurship than starting from scratch. Critical thinking and logical deduction are essential skills for success in business and other areas of life. Doing what you love may not always lead to financial success, and it's important to consider the scalability and profitability of a business. Selling a business at the right time can be more profitable than holding onto it for too long. Managing multiple businesses requires trust in competent professionals and focusing on the key aspects of each business. Avoid online scams and hire a qualified broker when acquiring businesses. Thorough due diligence and research are essential before making a purchase. Consider location and work around SBA loan requirements. Negotiate beyond price to include additional terms and benefits.   00:00 Introduction and Technical Difficulties 01:12 Josh Tolley's Background and Experience 03:29 The Number of Businesses Josh Tolley Owns 04:00 The Misconceptions of Buying and Selling Businesses 05:03 The Bonding Moments of Different Generations 06:27 The Importance of Objective Truth and Logical Deduction 09:00 The Challenges of Having Rational Discussions 11:05 The Value of Critical Thinking and Creativity 12:18 The Success of D Students in Entrepreneurship 13:22 Josh Tolley's Academic Background and Journey 15:20 The Risk and Failure in Buying Businesses 20:22 The Pitfalls of Doing What You Love 23:08 The Affordability of Buying Businesses 25:57 The Importance of Selling Businesses at the Right Time 27:36 The Challenges of Managing Multiple Businesses 30:10 The Importance of Trust and Scalability in Business Ownership 31:25 The Table Method for Business Management 32:24 Building a Portfolio of Businesses 33:05 Avoiding Online Scams 34:22 The Importance of Hiring a Qualified Broker 35:09 Considerations for Location 35:38 Working Around SBA Loan Requirements 36:06 Choosing the Right Type of Business 37:07 Due Diligence and Research 38:15 The Role of Errors and Omissions Insurance 39:20 The Dangers of Insta Experts 40:20 Motivation Behind Writing a Book 42:06 Introversion and Public Speaking 43:18 The Temptation of Living in a Remote Location 44:13 The Challenges of Socializing 45:47 Negotiating Price and Terms 46:55 The Difficulty of Acquiring a Winery 48:17 The Importance of Price in Negotiations 50:38 Negotiating Beyond Price 52:27 Josh Tolley's Website and Podcast 53:20 Website Design and User Experience 55:13 The Logical Place Podcast 56:51 The Brain on the Microphone 57:19 The Importance of Engaging Content 57:48 The Dedication of the Cartoon Version of the Book   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip  https://www.thesaleswhisperer.com/p/eric-saar-meta-ads Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads. He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver. In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels.  Takeaways Setting the right foundation is crucial before shooting for success in Facebook advertising. Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately. Understanding analytics and metrics is essential for successful Facebook advertising. Nuance and expertise are necessary to navigate the complexities of Facebook advertising. Beware of agencies that overpromise and underdeliver in Facebook advertising. Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit. Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial. Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising. Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads. Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels. 00:00 Introduction to Eric Saar and Slingshot Media Consulting 08:47 The Impact of Apple's Changes on Facebook Tracking 12:36 Understanding Analytics and Metrics in Facebook Advertising 15:31 Navigating the Nuances of Facebook Advertising 19:16 Maximizing Facebook Ads for E-commerce Success 20:12 The Power of Webinars in Lead Generation and Sales 22:25 Optimizing Ad Sets for Effective Facebook Advertising 23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue 27:09 Consulting Services for Facebook Ad Strategy and Beyond  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
https://www.thesaleswhisperer.com/p/sean-douglas-booked-to-speak Summary In this podcast interview, Sean Douglas, a former Air Force member turned speaker and coach, shares his journey from the military to becoming a professional speaker. He discusses his background in the Air Force, including his experience as a drill instructor and his involvement in the resilience program. Sean explains how he transitioned into speaking and the process of getting booked for TEDx talks. He also highlights the benefits of giving a TEDx talk and shares insights on balancing speaking engagements and coaching. He emphasizes the importance of building contacts and gaining experience to succeed. Sean discusses the value of networking and negotiating behind the scenes to secure speaking gigs. He also highlights the significance of video testimonials and the role they play in building credibility. Sean provides advice on pricing keynote talks and shares strategies for prospecting associations and booking speaking engagements. He encourages speakers to think outside the box and stand out in a crowded market. Finally, Sean talks about his upcoming move back to Michigan.  Takeaways Transitioning from the military to speaking and coaching is possible with the right mindset and determination. To get booked for a TEDx talk, it's important to have a compelling opening, align with the event's theme, and present a big idea that can impact humanity. Giving a TEDx talk can provide credibility and visibility, leading to paid speaking gigs and other opportunities. Balancing speaking engagements and coaching requires effective time management and prioritization. 00:00 Introduction and Air Force Background 01:08 Transitioning to Speaking and TEDx Talks 09:38 Getting Started with TEDx Talks 20:53 Benefits of Giving a TEDx Talk 22:33 Balancing Speaking and Coaching 24:26 Paid Speaking Gigs and Workshops 26:36 Building Contacts and Experience  27:22 Networking and Negotiating 28:07 Lessons Learned  29:35 Always Be Curious 30:29 Video Testimonials 31:00 Pricing Keynote Talks 32:21 Value and Pricing 33:17 Prospecting Associations 34:26 Booking Speaking Gigs 35:47 Free Talks vs Paid Talks 36:16 Sleep Locally, Speak Nationally 37:45 Thinking Outside the Box 39:18 Taking Action and Learning 40:42 Finding Speaking Opportunities 43:07 Standing Out in the Crowd 45:31 Starting Small and Growing 46:41 Searching for Call for Speakers 50:32 Playing Pickleball 52:52 Get Booked to Speak 54:08 Moving to Utah and Michigan  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
https://blog.thesaleswhisperer.com/p/p/angela-duncan-empower-your-money In this conversation, Wes and Angela Duncan discuss various topics related to real estate investing and entrepreneurship.  Angela shares her experience in the real estate industry, including owning a successful Remax office and selling over $2 billion in real estate.  She also talks about her transition from real estate to starting an insurance company and eventually pivoting back to real estate investing.  Angela provides insights into the current real estate market and emphasizes the importance of understanding different investment strategies, such as tax lien investing.  Additionally, she discusses the benefits of becoming a bestselling author and offers advice for individuals looking to grow their businesses or make a career change.  In this conversation, Wes and Angela discuss various ways to gain knowledge and mentorship without spending money. They also talk about the value of charging for your unique perspective and approach, even if information is available for free.  Angela shares her plans to reach a broader audience through speaking engagements and podcasts, and offers tips for speaking for organizations with limited budgets. They also discuss the importance of educating people about alternative investment opportunities, such as real estate and tax lien investing. Angela emphasizes the need for simplicity and action when it comes to managing money. Takeaways Real estate is always a good investment, but it's crucial to do thorough research and understand the market before jumping in. When transitioning to a new career or starting a new business, it's important to take time to heal and find your identity. Identify your strengths and weaknesses and focus on what you're good at. Don't be afraid to hire others to handle tasks that are not your strengths. Tax lien investing can be a lucrative investment strategy, but it requires knowledge of the process and understanding the rules in different states. Invest in your own education by seeking out mentors, absorbing educational content, and investing time in learning and growing your skills. Consider bartering or trading services with mentors or experts in your field if you can't afford to hire them. Having a book can provide credibility and open doors for speaking engagements and other opportunities. Prioritize self-education over excessive consumption of non-educational content like TV shows and movies. There are various ways to gain knowledge and mentorship without spending money, such as bartering and accessing free online resources. Charging for your unique perspective and approach is justified, even if information is available for free. Speaking engagements and podcasts can be effective ways to reach a broader audience and establish credibility. When speaking for organizations with limited budgets, consider alternative forms of compensation, such as books or access to a database. Educating people about alternative investment opportunities, such as real estate and tax lien investing, can help them achieve higher returns. Simplicity and action are key when it comes to managing money. Chapters 00:00 Introduction and Background 02:16 Transition to Miami and New Ventures 03:26 Pivoting and Finding a New Identity 04:15 Knowing Your Strengths and Hiring Out 06:21 Transitioning Out of the Insurance Business 08:15 Investing in Real Estate 09:46 Exploring Tax Lien Investing 11:09 Teaching and Consulting in Real Estate 12:16 Writing a Book and Hosting a Podcast 13:23 The Benefits of Becoming an Amazon Bestseller 16:15 Hiring Coaches and Investing in Education 19:27 The Value of Unique Perspectives and Approaches 20:19 The Abundance of Free Information Online 21:20 Speaking as a Platform for Teaching and Reaching a Wide Audience 22:57 Creative Ways to Benefit from Speaking Engagements 24:36 The Benefits and Opportunities of Speaking Engagements 27:51 Writing a Second Book and Gathering Ideas 30:41 Common Mistakes People Make with Money 31:49 Investing in Real Estate and Tax Liens 33:04 The Pitfalls of 401(k)s and the Importance of Education 36:16 Using Social Media to Educate and Connect with People 40:00 Dealing with Audio Issues and Continuous Learning Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
Alan Versteeg discusses the importance of training sales managers and the challenges they face in transitioning from salesperson to manager. He emphasizes the need for nurturing healthy pipeline, dealing with prima donna salespeople, and building a sales bench.   Alan also highlights the importance of changing mindsets in sales and the role of coaching in sales management. He stresses the need for sales managers to unlock the potential of their teams and the importance of selling with a noble purpose.   Alan concludes by emphasizing the need for investment in sales managers and their role in driving behavior change in sales.   Takeaways Sales managers need training to effectively transition from salesperson to manager. Nurturing a healthy pipeline and dealing with prima donna salespeople are key challenges for sales managers. Building a sales bench and recruiting top talent are crucial for sales teams. Changing mindsets and perceptions of salespeople is essential for success. Effective coaching and behavior change are vital in sales management. Chapters   00:00 Introductions 00:46 The Need for Sales Manager Training 03:23 The Importance of Nurturing Healthy Pipeline 04:17 Dealing with Prima Donna Salespeople 05:16 The Role of Culture in Sales Teams 06:22 Building a Sales Bench 07:48 The Role of Sales Managers in Recruiting 09:05 Dealing with Low Performers 10:03 Changing Mindsets in Sales 12:13 The Importance of Coaching in Sales Management 14:03 Changing the Perception of Salespeople 16:08 The Role of Sales Managers in Unlocking Potential 18:49 The Need for Effective Coaching in Sales Management 20:02 The Challenges of Sales Management 22:20 Investing in Sales Managers 24:09 The Need for Sales Management Development 25:22 The Importance of Behavior Change in Sales 26:38 The Role of Sales Managers in Coaching 28:09 The Importance of Sales Manager Involvement in Training 29:18 Conclusion   https://www.thesaleswhisperer.com/p/alan-versteeg-sales-leader-training Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
Adam Rosen, founder of an email outreach company, discusses the evolution of cold email and the impact of recent changes in the industry. He explains how the Squarespace acquisition of Google domains affected bounce rates and forced companies to adapt their cold email strategies. Rosen emphasizes the importance of quality in cold email marketing and addresses the perception of cold email as spam. He also provides insights into choosing the right cold email tool and shares success stories of reaching high-profile executives through cold email outreach.  Additionally, Rosen discusses the balance between travel and business growth and offers tips for negotiating Airbnb rentals. In this conversation, Adam Rosen discusses his customer acquisition methods, including cold email, LinkedIn outreach, and referrals. He emphasizes the importance of setting proper expectations with customers and underpromising and overdelivering. Adam also shares insights on the direct approach in marketing and the need to build a system that works for you. He discusses the use of a primary domain for email outreach and the optimal number of touches in cold email campaigns. Adam highlights the importance of personalized outreach and the value of a quick sales cycle. He also emphasizes the need to avoid overcomplicating sales conversations and to embrace pain as a learning opportunity.  Takeaways Cold email and LinkedIn outreach are effective methods for customer acquisition. Setting proper expectations with customers is crucial for long-term success. Underpromising and overdelivering can lead to satisfied and loyal customers. Building a system that works for you is essential for scalability and efficiency in sales. Personalized outreach from the point person tends to yield better results.  Using a primary domain for email outreach can be effective if the list is highly curated. The optimal number of touches in cold email campaigns is around three to five. Decision makers prefer a direct approach and appreciate transparency in pricing. Short sales cycles are possible if the right person is reached at the right time. Simplifying sales conversations and avoiding overcomplication can lead to better outcomes. Embracing pain and challenges can lead to growth and learning in business.  Contact Adam Rosen at EOCworks.com for more information. Chapters 00:00 Introduction and Background 00:23 Transition to Digital Nomad Lifestyle 01:24 The Evolution of Cold Email 05:02 Adapting to Changes in Cold Email 07:02 Addressing the Perception of Cold Email as Spam 08:06 Choosing the Right Cold Email Tool 09:07 Gaming the System and the Importance of Quality 10:03 The Game of Cold Email Marketing 11:02 Effectiveness of Cold Email in Reaching Executives 12:45 The Value of Cold Email in B2B 13:49 Success Stories from Cold Email Outreach 15:05 Transition to Email Outreach Company 18:18 Balancing Travel and Business Growth 19:37 Choosing Travel Destinations 22:25 Negotiating Airbnb Rentals 25:05 Providing Full-Service and DIY Options 26:43 Timeframe for Results in Cold Email 27:36 Business Growth Strategies 28:00 Customer Acquisition Methods 29:02 Setting Proper Expectations 30:52 Direct Approach vs. Ancillary Marketing 32:32 Building a System for Success 34:42 Personalized Outreach vs. Assistant Outreach 36:34 Using Primary Domain for Email Outreach 38:05 Optimal Number of Touches in Cold Email Outreach 40:43 Decision Makers' Preferences in Sales Outreach 43:11 Avoiding Overcomplication in Sales Conversations 45:03 Short Sales Cycles and Quick Buying Decisions 48:56 Simplified Call Flow and Pricing Transparency 52:40 Embracing Pain and Learning from Challenges 55:25 Contact Information https://blog.thesaleswhisperer.com/p/adam-rosen-outbound-prospecting Join the Inner Circle https://www.thesaleswhisperer.com/c/inner-circle Market like you mean it. Now go sell something.  ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
Kari Poppleton is a sales/marketing/business/revenue data detective! In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business. Kari helps CEOs and CMOs track and analyze the right data the right way. We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis. We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them. She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis. https://www.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers Takeaways Numbers play a crucial role in business and can help drive growth and decision-making. Many people have a resistance to numbers and may need support and guidance to overcome it. Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success. Proactive planning and creating a safe and supportive environment are key to embracing data analysis. Chapters 00:00 Introduction and Background 00:39 The Importance of Numbers in Business 03:28 Tracking and Analyzing Marketing Efforts 04:28 Understanding Attribution and Marketing Channels 06:05 The Need for Continuous Monitoring and Analysis 06:26 The Importance of Sales Pipeline Tracking 07:28 The Relationship Between Numbers and Growth 08:31 The Resistance to Embrace Numbers 09:57 The Role of a Data Detective 11:01 Tracking Digital Numbers and Sales Pipeline 12:28 Improving Follow-up and Lead Quality 13:54 The Importance of Measuring and Improving 15:03 Helping Businesses Make Data-Driven Decisions 16:30 Balancing Operations, Marketing, and Tech 18:11 Overcoming Embarrassment and Resistance 19:50 Creating a Safe and Supportive Environment 21:21 Navigating Stakeholder Input and Resistance 23:25 The Importance of Proactive Planning 25:10 Recommended Tools and Reports 30:09 Offering a Free Guide on Data Analysis 31:03 Discussion on Winnipeg and Northern Lights 33:17 Conclusion Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
CEO Benny Rubin, was playing music, living in Japan, and was hit with the entrepreneurial bug. Learn how he priced his first offering, how he sold his first business, and how he has scaled his current business to create a comfortable living.  https://www.TheSalesWhisperer.com/p/benny-rubin-sales-podcast Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
Professional Sales Tips you’ll learn today on The Sales Podcast… Manage anxiety to still excel in business and in life. Anxious, depressed, and burnt out. Fight, flight, or freeze. Social media is a tool designed to manipulate us. She was a sensitive kid…hyper-vigilant. She has had anxiety and depression since she was 19. Bipolar as well. There was no hybrid job force back then. She had to become an entrepreneur to cope with her anxiety and depression. Related episodes and posts Find The Best CRM For Your Team and Budget Start Your Free 12 Weeks To Peak™ Anxiety can drive us to perform. Stress is put on you, and anxiety shows up when you fear the future. Sometimes, anxiety kicks in on its own. She’s had a lot of professional help, including at least 20 different medications. Sales is a system that thrives off a little bit of anxiety. Money can make us anxious. She loves sports and sports psychologists. They can focus. Mindfulness is key. Turn off your brain. You have to build the muscle of your mind to stay in the moment. Many can get in a negative mindset rut. You have to retrain your brain. Therapy…be present…stay in the moment. Think of the worst-case scenario and ask, “Is this likely? Is it probable?” She is anxious about flying. It’s not a phobia but anxiety. Sold her 11-year consulting business. Now focused on workplace mental health. Not a therapist. Coaches teams on mental health. Use your introversion to excel in sales. She listens more than she talks. Use your introversion to excel in sales.” Anxiety is a natural human emotion. When we understand ourselves, we’re better. Stop. Look at the evidence and make a plan to do it again. Use your anxiety to help you plan. We bring our past to our negotiations. Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it. Send Drunk Emails: …that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months GUEST INFO: Guest Site: https://morraam.com/ Guest Twitter: https://twitter.com/morraam PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC Podcast website: https://www.thesaleswhisperer.com/podcast Apple Podcasts: https://apple.co/3PeYzKL Spotify: https://spoti.fi/2nEwCF8 YouTube: https://www.youtube.com/@TheSalesWhispererWes SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Medium: https://medium.com/@saleswhisperer
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Comments (1)

M Corbiciero

sound quality is awful

Jul 9th
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