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The Sales Podcast

Author: Wes Schaeffer

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Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
385 Episodes
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http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Proactive relationship management Scarlett Johansson got him started in AI Worked in CRMs for decades and everyone hated them Pick good co-founders How do they treat people under them? Have their "underlings" interview them. Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Don't be afraid of video It doesn't have to be expensive It doesn't have to be over-produced Started with his brother Engineer by trade 4.4 million users in under five years Worked at a startup incubator The ideas were terrible...but the videos he made to market these companies were great
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Started in B2B content marketing Create content that accelerates the sale by deepening the relationship Podcast first Repurpose the content When to charge for your podcast How to monetize your podcast How a local provider can create and monetize a podcast Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Check your ego at the door Hire for fit Direct mail is not dead Columbia House and AOL CDs No more spray and pray Start with big post cards Commit to multiple mailings Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.  
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Help first Treat your customers like people It's a mindset first Support your current customers like crazy! Educate your customers Engagement and sales will grow Apply inbound principles to your new customers Do secret shopping on yourself Focus on your niche, stay in your lane As a leader, you are responsible for growth! You need to know your customers and create an environment for sales and marketing to thrive. Customers want value Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
  Learn a better way to sell than "Talk louder, talk faster...see if that helps." Salespeople seem more isolated than ever SDRs have thankless jobs with no discernible future Sales has always been tough Jerry Seinfeld's father was in sales and told stories about the tough prospects Get good at teasing people...find something on their desk, on their wall and poke at it nicely Be yourself. Be unique. It's okay. Scripts are great...in context. "Blade PC Guru" If you sound like your competitors you'll be pigeon-holed Sellers are managed on soulless activities It's all about compliance and it sucks Make salespeople make their own cold calls Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.  
He has helped companies sell over one billion dollars following his strategies Branding is more than Stories A logo How your store looks It's the art of differentiation We have a lot of choices Know how to stand apart Everything you do supports your differentiation Be heard, be seen, be understood Make your offering clear Different is better than better Stupid different is not better than better Going head to head on features is not good enough Open earlier Give a foot massage Open on weekends Incremental changes are easy to respond to by your competitors Apple gave colorful computers Dyson made 5,000 prototypes and design to create see-through canisters to make other vacuums "old"  We're too close to our own businesses Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.  
  Hypnosis is the bypassing of the critical part of the mind Stop being so nervous giving a talk I will persuade you to do what you already want to do by using your own words Sell in alignment with integrity Place the ownership on the other party as WIIFM Be positively cynical by answering "Yeah? So what?" Show the benefits "Do not think of a purple elephant behind a white picket fence with a little yapping dog." Neuroscience is showing more about the brain Language helps us convey images and ideas "Hey, I know you're not ready to quit smoking but when you are or know someone who is please have them call me." Before language there is emotional intelligence Think of those days you accidentally feel good Build the foundation to harness that state of mind on purpose with anchoring Tie sensory states together Bring them up on queue Like hearing a song or smelling a smell Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50.
Some of the topics covered in this episode of The Sales Podcast: Solve a problem to succeed in business Execution must align with the vision The customer is not always right but they'll tell you if you're right or not Executives are still hard to reach Be patient Build authentic relationships Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40.
Some of the topics covered on this episode of The Sales Podcast: How to build big lists—and big money—with virtual summits Over 100,000 have joined his email list in three years 65-80% opt-in rate Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40.
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