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The Sales Podcast

The Sales Podcast
Author: Wes Schaeffer
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© Wes Schaeffer
Description
Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
683 Episodes
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Guest Site: https://www.theprofitbootcamp.com/Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
Takeaways
Direct mail remains a viable marketing resource.
Understanding visitor behavior is crucial for effective marketing.
Response attribution helps validate marketing ROI.
Audience targeting is essential for successful campaigns.
Creative strategies should be informed by data insights.
Compliance in marketing data is increasingly important.
B2B and B2C marketing strategies can leverage similar data.
Technology is reshaping consumer behavior and marketing practices.
Effective marketing requires a mix of traditional and digital strategies.
Marketers must continuously adapt to changing consumer preferences.
00:00 Introduction to Jim Harenchar and Response Marketing Group
06:07 Data-Driven Marketing: Understanding Visitor Behavior
11:55 The Importance of Audience Targeting in Marketing
18:07 Navigating Compliance in Marketing Data
24:08 The Future of Marketing: Technology and Consumer Behavior
30:03 Conclusion and Resources for Marketers
GUEST INFO:
Guest Site: rmg-usa.com/thesalespodcast/
Guest LinkedIn: https://www.linkedin.com/in/jharenchar/
Guest YouTube: https://www.youtube.com/@responsemarketinggroup2218/
Join The Inner Circle:
https://info.wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://feeds.libsyn.com/44487/rss
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
#12WeeksToPeak #ecommerce #onlinebusiness David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.)We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business. David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models. We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!)We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting.00:00 Introduction to E-commerce Success03:10 The Amazon vs. Shopify Debate06:11 Understanding Profit Margins in E-commerce09:05 The Importance of Customer Relationships12:12 Diversification in E-commerce Business Models15:12 Hiring and Managing a Team for Success24:22 The Value of Military Experience in Hiring28:31 From Accounting to Entrepreneurship: David's Journey33:04 E-commerce Insights and the Future39:00 Redefining Entrepreneurship: Working for a Team43:54 Connecting with the Audience: Resources and Closing ThoughtsKey PointsData-driven decisions lead to better performance.Amazon's dominance in e-commerce is being challenged.Owning customer data is crucial for long-term success.Profit margins on Shopify can be significantly higher than on Amazon.Customer relationships enhance the e-commerce experience.Diversification is essential for a healthy business model.Hiring veterans can improve team performance.Good help is hard to find, but it exists.Building a brand is more valuable than drop shipping.Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.Using traditional methods like newspaper ads can yield reliable hires.E-commerce offers a better shopping experience for consumers.Building a business requires grit and resilience.Documenting your entrepreneurial journey can inspire others.Conversion rates are crucial for business growth.Working in a team can enhance entrepreneurial efforts.There's no shame in working for someone else.Taking risks in your career can lead to new opportunities.You can always return to your previous job if new ventures don't work out.Guest Site: https://firingtheman.com/Guest Site: https://buildgrowscale.com/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #ecommerce #onlinebusiness
#12WeeksToPeak #Sales Training #selfimprovement 00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 The Art of Customizing Speeches for Different Audiences25:38 Core Principles of Sales and Personal Branding28:20 The Journey of a Speaker: Challenges and Opportunities30:16 The Meaning Behind Orange Leaf Consulting31:27 Passion for College Football and Southern CultureNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #Sales Training #SelfImprovement
Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.00:00 Introduction and Personal Background02:07 Overview of Texas State Optical05:01 Understanding the Optometry Business Model11:11 Marketing Strategies and Brand Management18:53 Strategic Focus on Texas25:02 Reflections on Industry Dynamics and Personal Insights26:32 The Shift in Corporate Employment and Loyalty30:15 Balancing Growth and Value in Business34:44 Navigating Healthcare Consolidation Challenges39:10 Leadership as Influence and Personal Growth45:51 The Importance of Starting and Continuous LearningGuest LinkedIn: https://www.linkedin.com/in/jdmarvin/#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
SendSpark allows for personalized video outreach at scale. AI integration enhances the authenticity of video messages. Shorter videos are often more effective for prospecting. Customer success and onboarding can benefit from longer videos. Market volatility can create opportunities for agile startups. Maintaining a small team can enhance efficiency and communication. Cold emailing and calling are still effective outreach methods. Personalized communication can significantly improve customer engagement. Marketing strategies must adapt to the changing digital landscape. SEO strategies need to evolve with the rise of AI tools. Video is becoming increasingly essential in marketing. AI integration should be seamless for users. Customers prefer simplicity over complexity in tech. Pricing strategies should build trust with customers. It's important to experiment with pricing to find the right balance. Value addition can enhance customer loyalty. Raising prices can be a strategic move if done thoughtfully. External consultants can provide valuable insights. Loyalty to long-term customers is crucial for business. Offering additional value can differentiate your service.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
#GoalSetting #PersonalDevelopment #SelfImprovement Author, physicist, YouTube legend, and former professional boxer Ed Latimore returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing and communication. We get into the significance of storytelling in marketing, the challenges and strategies of content creation on platforms like YouTube, and the value of authenticity in building an online presence. Ed emphasizes the need for aspiring creators to start producing content, learn from their experiences, and adapt their strategies for success.00:00 Welcoming Ed Latimore Back04:53 The Importance of Two-Parent Households07:50 Conspiracy Theories and Family Dynamics11:07 Sales and Marketing: Understanding Human Nature13:58 The Art of Communication in Marketing16:48 The Role of Propaganda in Society20:02 Sales vs. Marketing: Two Sides of the Same Coin23:10 The Value of Sales Skills26:01 The Misunderstanding of Sales and Marketing28:58 The Evolution of Ed Latimore's Online Presence31:54 YouTube as a Platform for Growth39:44 The Journey of Learning and Growth42:05 Understanding YouTube's Algorithm48:42 The Importance of Content Length and Engagement52:27 Creating Quality Content and Consistency57:01 The Value of Starting and Iterating01:01:25 Coaching and Personal Transformation01:05:14 The Role of Experience in Content Creation01:16:00 The Dual Nature of Skills and Habits01:17:29 The Importance of Collaboration and Mentorship01:19:20 Investing in Personal Growth and TrainingNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#GoalSetting #PersonalDevelopment #SelfImprovement
Stop learning, do more; action is key. Failures provide valuable feedback for improvement. Testing and iteration lead to better results. Understanding customer behavior is crucial for success. Every aspect of a business is a sales conversation. Traffic alone won't solve sales problems; optimize first. Effective communication builds trust with customers. SEO is evolving; focus on providing value. Podcasts are a powerful tool for engagement. Mastering fundamentals is essential for business growth.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #SelfImprovement #Relationships #GrowthMindset #LifeLessons
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12w
Takeaways
Frank Saunders is on a mission to educate sales professionals about the importance of automation.
AI can help identify whether a message is automated or personalized.
Sales strategies differ significantly between the US and Europe, with the US being more process-driven.
The integration of AI in sales is essential for reducing costs and increasing efficiency.
Cultural attitudes towards sales vary, with many Europeans being risk-averse.
AI agents can assist in reaching out to potential clients without replacing human salespeople.
The sales landscape is becoming increasingly competitive and saturated with emails.
Sales processes often remain chaotic due to a lack of training and proper tools.
Automation can help manage lower-value accounts that are not cost-effective for human sales reps.
The future of sales will likely see more reliance on AI and automation, but human skills will still be necessary. AI can facilitate communication between buyers and sellers.
Automation in sales can save time and improve efficiency.
Quick responses are crucial for closing deals.
The evolution of CRM systems is essential for modern sales.
Sales teams need to adapt to new technologies.
Building a startup requires resilience and adaptability.
Validating an idea before coding is a smart strategy.
The sales landscape is fragmented and needs innovation.
Machine learning can enhance sales decision-making.
Investing in technology is key to future success.
Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today:
https://wesschaeffer.com/12w
Learn The "Secret" of Selling In The Make Every Sale Program
https://saleswhisperer.gumroad.com/l/OiXZk
Join The Inner Circle and get The Make Every Sale Program for free:
https://wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free:https://wesschaeffer.com/12w
Learn The "Secret" of Selling In The Make Every Sale Program
https://saleswhisperer.gumroad.com/l/OiXZk
Join The Inner Circle:
https://wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
Learn The "Secret" of Selling In The Make Every Sale Program
https://saleswhisperer.gumroad.com/l/OiXZk
Join The Inner Circle:
https://wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you.
Technology alone will not solve your sales challenges, and neither will a new, multi-step sales methodology or new CRM, ERP, etc.
Let's see how to create sales success today, which includes redefining the old school ABCs of Selling.
Join The Inner Circle:
https://info.wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
I get Brian to share his journey through e-commerce, highlighting his transition into the AI space and the development of deepm.ai, a tool for competitive ranking intelligence on Amazon.
We get into the importance of understanding Amazon's A9 algorithm, recognizing personal strengths and weaknesses, and the role of pain in personal and professional growth.
Brian reflects on his experiences as an employee in Fortune 500 companies and emphasizes the need for preparation and resilience in the face of challenges. We wrap it up with insights into targeting the right audience and the services offered by his new venture.
00:00 Introduction and Personal Updates
02:55 Brian's E-commerce Journey and AI Integration
05:53 Understanding Amazon's A9 Algorithm
08:56 Identifying Personal Strengths and Weaknesses
12:08 The Importance of Pain in Growth
15:03 Transitioning from Employee to Entrepreneur
18:05 The Role of Preparation in Success
20:50 Handling Opportunities and Challenges
23:47 Target Audience and Service Offerings
29:30 Understanding Competitive Intelligence and the A9 Algorithm
36:19 The Importance of Brand Visibility and Marketing Strategies
39:59 Identifying Target Audience and Brand Owners
42:36 Amazon's Business Model and Market Dynamics
49:40 The Future of Warehousing and Automation
51:50 Innovations in 3D Printing and Marketing Strategies
Learn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZk
Join The Inner Circle
Market like you mean it.
Now go sell something.
Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
In this monologue, I discuss the importance of starting small in business and sales, emphasizing that while many aim for grand goals, the foundational work is often neglected.
I share insights on using CRM tools effectively, streamlining workflows, and maximizing productivity through automation.
Takeaways
Everyone wants to boil the ocean, but nobody wants to collect the firewood.
Switching tools is usually not the answer; often, it's about using what you have effectively.
Document your processes and automate them where possible.
Start small and show quick wins to build momentum.
A 95% increase in productivity can be achieved with better processes.
Understanding your workflows is crucial for efficiency.
You must make every sale to make any sale.
Gather small successes before aiming for larger goals.
Investing time in processes can lead to significant financial gains.
Automation can save time and increase productivity.
Chapters
00:00 The Importance of Starting Small
05:52 Streamlining Workflows for Efficiency
12:14 Building a Fire: The Metaphor for Business Success
Join The Inner Circle:
https://wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
X -- https://x.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
In this conversation, Nichole Lucas and I discuss Nichole's transition from residential to commercial insurance, her experiences as a broker, and the importance of networking and marketing strategies in the insurance industry.
Nichole shares her unique approaches to marketing and building relationships, emphasizing the value of trust and respect in business.
We discuss effective strategies for building trust with prospects, targeting the right clients, and innovative marketing techniques with an emphasis on the importance of networking, especially through personal connections and events, and share creative ideas for standing out in a competitive market.
The discussion also covers maximizing opportunities at trade shows and the significance of follow-up in sales.
00:00 Introduction and Background03:02 Transitioning to Commercial Insurance05:54 Navigating the Broker Landscape09:07 Effective Networking Strategies 12:05 Unique Marketing Approaches15:00 Understanding Insurance Discounts17:53 The Role of HOAs in Insurance21:03 Building Trust Through Education 29:53 Building Trust with Prospects35:05 Targeting and Networking Strategies 41:45 Innovative Marketing Techniques 52:33 Maximizing Trade Show Opportunities
23 years in insurance.
Went out on her own into commercial insurance as a broker three years ago after a headhunter reached out.
Good agents earn broker credits to pass on to their clients.
Carriers also give credits for longevity, so review your policies regularly.
Hired two part-time people to help with business development, and one was for maintaining the back office.
Lead with education to ideal prospects.
Help your customers help their customers.
Take prospects golfing!
Do 3D mailing for direct mail.
"Go for no. That's my thing.”
Get a good list.
The coolest thing she has seen in 23 years of sales...a vendor at a tradeshow had a magician at their booth.
GUEST INFO:
Guest Cell: (240) 319–951nine
Guest LinkedIn
Sales Growth Tools
Join The Inner Circle
Hire The Best Speaker for your sales meeting or marketing conference
Take The CRM Quiz
Automate your sales for $15
Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople.
Salespeople are coin-operated...and a little bit...strange.
There. I said it.
We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM!)
And why you can't treat salespeople like everyone else in the company.
We get into how to evaluate resumes, the significance of clear job descriptions, and the dynamics of sales teams.
We may have some gray hair...but this interview can save your bacon!
00:00 Introduction and Background
02:55 The Unique Nature of Salespeople
05:54 Hiring Challenges in Sales
09:01 Defining the Ideal Candidate
11:57 The Importance of Job Descriptions
14:54 Evaluating Resumes and Experience
17:55 Sales Team Dynamics and Loyalty
20:48 The Hiring Process and Coaching
23:48 Long-Term Engagement and Support
26:50 Identifying the Right Clients
29:53 Conclusion and Key Takeaways
32:25 Navigating Career Transitions
34:18 The Importance of Team Dynamics
38:04 Sales Performance and Compensation Structures
41:15 Building a Healthy Sales Culture
46:14 Lessons from Sports and Coaching
55:35 Closing Thoughts and Future Connections
Walter Crosby is a proud alum of the University of Michigan and holds an advanced degree from the school of hard-won wisdom.
He spent the majority of his career as a salesperson who was frequently promoted into sales manager positions.
He sold a variety of products with complex B2B sales cycles, including LED luminaries, commercial signage, financial services, synchronized clock systems, and commercial fire alarm systems.
He’s sold to K-12 educators, colleges/universities, contractors, and manufacturing and commercial/retail firms.
Frustrated by the lack of training he received each time he was promoted to sales management roles, Walter sought his own training and mentors to help him grow as a leader.
After training himself and surrounding himself with strong mentors, he saw a need to share his hard-earned knowledge with others to develop successful sales teams.
This led to the creation of his own firm, Helix Sales Development. Here, Walter coaches, trains, and supports successful sales teams using evidence-based sales evaluation and assessment tools by the Objective Management Group and sales-enablement technology through Membrain.
Walter’s rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible.
Conservatively, his clients see a 37-43% increase in revenue after their engagement.
Guest Site: https://helixsalesdevelopment.com/
Guest Facebook: https://www.facebook.com/helixsalesdevelopment/
Guest LinkedIn: https://www.linkedin.com/in/walterlcrosby/
Join The Inner Circle:
https://info.wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
In this conversation, I interview Maxwell Nee, the co-founder of Score App, a quiz marketing software that helps businesses engage customers through personalized quizzes.
*Check out ScoreApp via my link: https://share.scoreapp.com/951d60ee
*See how I'm using ScoreApp at CRMQuiz.com
Maxwell shares insights into the creation and evolution of Score App, the importance of building a business with enterprise value, and how they leverage AI to enhance marketing efforts.
He discusses the competitive landscape, customer retention strategies, and the journey that led him to invest in ScoreApp and in building a successful coaching business, emphasizing the importance of teamwork, innovative strategies, and the often-overlooked value of podcasts in marketing.
We get into effective quiz strategies for engagement and lead generation, as well as the significance of maintaining a steady approach to business growth.
We wrap things up with insights on maximizing the use of ScoreApp and available resources for users.
00:00 Introduction to Score App and Maxwell Nee
10:40 Building a Business with Enterprise Value
16:43 Understanding Competition and Market Positioning
23:36 Maxwell's Journey to Success
29:14 Effective Strategies for Quizzes and Engagement
37:13 Leveraging Podcasts for Growth
Guest Site: https://www.scoreapp.com/book
Guest LinkedIn: https://www.linkedin.com/in/maxwellnee/
Join The Inner Circle:
https://info.wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
Today, I sit down with New Zealander St John (pronounced "sin-jin") Craner.
He's a rural sales expert, which means he knows how to sell human-to-human.
We get into the intricacies of sales training, particularly within the rural sector.
St John shares his journey from marketing to sales training, emphasizing the importance of understanding the psychology behind selling.
We chat about the unique challenges faced by rural salespeople and the significance of building genuine relationships with clients in all markets.
We also highlight effective strategies for attracting clients and the necessity of focusing on the basics of sales rather than gimmicks as well as the importance of building relationships in sales, emphasizing the need for consistency and mastering the fundamentals.
And a few more things that will help you sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it.
Guest Site: https://www.ruralsalessuccess.com/
Guest LinkedIn: https://www.linkedin.com/in/stjohncraner/
Guest Facebook Group: https://www.facebook.com/groups/285326399207141/
00:00 Introduction and Personal Stories
03:01 Transitioning to Sales Training
06:08 Understanding the Rural Sales Landscape
09:02 The Psychology of Selling
12:03 Coaching Mindsets and Sales Success
14:53 The Importance of Client Relationships
18:04 Finding and Attracting Clients
21:03 Building a Reputation in Niche Markets
23:56 Effective Referral Strategies
30:53 Building Relationships for Success
33:19 The Importance of Consistency in Sales
35:29 Mastering the Fundamentals
37:41 The First Sale: Selling to Yourself
42:25 Warm Calling vs Cold Calling
45:59 Serving Over Selling
Join The Inner Circle:
https://info.wesschaeffer.com/inner-circle-silver
Market like you mean it.
Now go sell something.
SUBSCRIBE to grow your sales.
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Podcast -- https://creators.spotify.com/pod/show/fixerwes
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
BEN LYTLE is a self-made serial entrepreneur and CEO known for being ahead of the curve.
He has launched seven successful companies to date, creating billions in market value, including NYSE-listed Acordia, Inc., and Anthem (now Elevance Health), with a current market value of more than $120 billion.
He is a healthcare policy expert who chaired or served on state and presidential healthcare commissions and a governance leader with extensive public company experience.
Ben has identified five change forces converging to create a New Reality and recommends optimal adaptive actions for individuals, businesses, and social institutions.
Wisdom is easier to develop than generally assumed and can be accelerated. It has been taught for thousands of years, and literature is abundant.
Technology can make wisdom easily accessible to learn and apply in decision-making. A growth mechanism inside everyone awaits to assist and guide.
Routine unconscious practices performed consciously and intentionally accelerate wisdom. Adults can develop wisdom regardless of age, educational background, or social standing.
Little or no expense and nominal daily time are required. The pursuit of wisdom is personal and private, with no need to disclose to others or join anything.
All that is needed is a heartfelt, unwavering commitment to becoming your best while equally serving others.
Guest Site: https://potentialistfuture.com
Guest LinkedIn: https://www.linkedin.com/in/ben-lytle-a6a0b914/
Guest YouTube: https://www.youtube.com/@ben.lytle.potentialist
0:00 Introduction to Ben Lytle and His Achievements
03:10 The Interconnection of Wisdom and Potential
06:09 Navigating Change in a Rapidly Evolving World
08:48 The Role of Adversity in Personal Growth
11:49 The Future of Healthcare and AI Integration
14:53 Embracing AI as a Tool for Productivity
18:05 The Importance of Adaptation in a Declining Population
25:50 Embracing AI and Robotics for Progress
28:43 Creating Your Digital Alter Ego
30:35 Revolutionizing Personal Health Records
34:57 Navigating Sales Challenges in a Changing Market
39:42 The Pursuit of Wisdom in Modern Society
43:56 Practical Steps to Achieve Your Goals
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