Welcome back to the final part of Real Receipts, a mini series featuring food bloggers growing through the niche-aligned, audience-first strategy I love to teach and use myself. In this episode, I’m chatting with Trang from Wild Wild Whisk about how she scaled her food blog to 111K while working a full-time job and raising two little kids. She went from feeling unsure about niching down to rebuilding her traffic without relying on search volume. Once she niched down, content planning started to feel fun again. Writing felt easier. She looked forward to recipe testing. Her best work showed up when she stopped trying to please the algorithm and started creating from her own expertise.Links Mentioned In This Episode→ Wild Wild Whisk→ IG: @wildwildwhiskAdditional Resources:→ Get On The Coaching Waitlist→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Part 2 of Real Receipts, a mini series featuring food bloggers growing through the niche-aligned, audience-first strategy I love to teach and use myself. In this episode, I’m chatting with Kaleena from Kaleena's Kitchen. When we first worked together, she was deep in keyword-chasing mode, letting tools basically run her content calendar. Since then, she’s done a complete mindset shift, planning content around her refined niche, and her traffic has doubled as a result. Tune in to see what it looks like to grow slow, steady, and sustainably!Links Mentioned In This Episode→ Kaleena's Kitchen→ IG: @kaleenas.kitchen→ Journey By MediavineAdditional Resources:→ Get On The Coaching Waitlist→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
Welcome to Part 1 of Real Receipts, a mini series featuring food bloggers growing through the niche-aligned, audience-first strategy I love to teach and use myself. In this episode, I’m chatting with Marni from Simple Gray T-Shirt, a food blogger and a mom of three who’s 6X’d her food blog revenue, scaling to 50K monthly pageviews in less than a year, all while juggling mom life, health challenges, and a packed schedule. Tune in now to hear how Marni made consistent, sustainable growth look simple!Links Mentioned In This Episode:→ Simple Gray T-Shirt→ Email: marni@simplegraytshirt.com→ Journey By Mediavine→ Grow by MediavineAdditional Resources:→ Get On The Coaching Waitlist→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this candid conversation, we chat with email strategist Liz Wilcox about why email marketing matters so much for food bloggers. Liz breaks down why your email list is truly the only thing you own, how to keep it simple, and why even 25 subscribers are worth showing up for. We also talk about the dangers of putting email “on the back burner,” the power of good storytelling, and how food bloggers can revive an old list and rebuild connection.Links Mentioned In This Episode:→ LizWilcox.com — grab Liz’s free welcome sequence, 3 sample newsletters, and 52 subject lines.→ Email Marketing Membership (EMM): Liz’s $9/month plug-and-play email template membership.→ Liz's Podcast, The Email Sound Booth. YouTube | Apple | SpotifyJamie's Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
Food blogging isn’t one size fits all (and that's a good thing!). In this episode, Jessie Johnson from Life As A Strawberry breaks down how she built a six-figure business her way. We get into her flagship site, her new niche sister sites, handing tasks off to her team, and skipping sponsored posts. You’ll hear how she tests recipes, batches work, and rebuilt her email strategy with smart welcome sequences. We also talk burnout, changing your mind, and trusting your own judgment. It's a good one! Tune in!Links Mentioned In This Episode:→ Life As A Strawberry→ BTS Six-Figure Food Blogger Newsletter→ Everyday Artisan Bread course Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, Jamie shares what happened when her entire food blog was copied without permission. She walks through the exact steps she took to report the copyright infringement, the roadblocks she faced with hosts and Google, and how other bloggers can protect themselves if it happens to them.Mentioned In This Episode:→ WPopt – my web host→ Shoutout to @a.baking.journey, @butfirst_webrunch, and @maplewoodroaddotcom for letting me know about this scam!→ Email me: jamie[at]asassyspoon[dot]comLinks & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny’s recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here’s what we talk about:How Bad Bunny’s residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you’ve been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
Ever wondered how Pinterest, AI, and social search all connect? In this jam-packed episode, Pinterest queen Megan Williamson breaks down what food bloggers really need to know about social search and evergreen content. We talk helpful content updates, TikTok as a search engine, evergreen visibility, what social search actually means, and how Meagan’s new AI tool helps you repurpose content without starting from scratch. Tune in now!Follow Meagan Williamson:→ Visit her website→ Repurpose with Purpose AI Assistant→ Follow on TikTok→ Follow on InstagramLinks & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
For as long as I can remember, I’ve led with a systems-first approach to running my multi–six-figure food blog. But now? I’m taking it to a whole new level with AI. In Part 3 of The AFB Experiment, I’m sharing how I’ve turned a decade of proven food blog systems into smart, scalable AI Assistants that help me work faster without losing my voice. I’m still testing everything on my own food blog, but if you’ve been craving more structure and efficiency, this episode will help you start thinking like a systems-first food blogger too. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
Think ChatGPT is just about finding the right prompt? Think again. In Part 2 of The AFB Experiment, I’m sharing why using prompts alone wasn’t cutting it for my business—and what I did instead. If your content still sounds robotic, off-brand, or just plain wrong, this episode will help you understand why. I’ll walk you through the shift that changed everything for me and how I started using AI as a creative partner, not just a copy/paste tool. Tune in now!Links & Resources:→ The AI brand photo tool I used, plus the DIY Brand Shoot course that taught me how to use it.→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
You keep hearing that AI is ruining blogging… but what if that’s not actually the problem? Welcome to Part 1 of The AFB Experiment: AI-Powered [Human-Led] Food Blogging—a mini-series where I’m pulling back the curtain on how I use AI in my food blog business without losing my voice, my values, or my mind. In this episode, we’re talking fears around AI, the rise of fake food blogs, and the one thing too many food bloggers are forgetting when it comes to growing in 2025. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, Jamie’s coming in hot with the real talk food bloggers need to hear about writing blog posts in 2025. If you’re still clinging to outdated templates or stuffing every post with filler, this is your wake-up call. Hit play and find out what to stop doing and what to do instead, if you actually want blog growth this year.Mentioned In This Episode:3 Things That Might Be Holding Your Food Blog Back - Podcast episode from April 2024 that's still relevant today!The Food Blog Writing Strategy – Write smarter blog posts without relying on templates or overthinking SEO.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, Jamie challenges food bloggers to think beyond just blog posts and instead start seeing them as powerful business assets. She breaks down why your content is doing more than you think and how shifting your mindset can help you maximize growth and profitability. If you’ve ever felt like you’re just checking blog posts off a to-do list, this episode will motivate you to change the way you think about your blog posts.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, we're talking about the ultimate productivity hack! Jamie breaks down how food bloggers can sync their blogging tasks with their cycle to work smarter, not harder. From low-energy days to high-energy phases, she spills the tea on maximizing productivity depending on where you are in your cycle (and if you don't have a cycle, there's another way to adapt your workflow). Tune in to learn how to make your cycle your secret business superpower!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, Jamie shares why refreshing your food blog’s content strategy every year is key to long-term growth. What worked last year may not be what you need this year, and fine-tuning your focus can uncover major growth opportunities. Tune in to hear how a simple strategy refresh can help you build momentum and stay ahead of the curve!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur Podcast, Jamie breaks down the 5 outdated blogging habits food bloggers need to unlearn in 2025 for SEO. She’s sharing what’s out—and what to do instead—to stay ahead of Google’s ever-changing algorithm. Tune in for a spicy, no-BS take on what actually works in blogging this year!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, Jamie dives into one of the most underrated yet powerful SEO strategies—internal linking. She breaks down why most food bloggers overlook it, the biggest mistakes to avoid, and how to optimize internal links for better rankings, more page views, and stronger topical authority. If your blog traffic is stuck, this is the strategy you need. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur, Jamie shares 4 hard-hitting lessons she wishes someone had told her before diving into entrepreneurship. From tax bills to imposter syndrome, mistakes that aren’t really failures, and how making more money changes your circle—she’s keeping it real about what it actually takes to build a successful business. If you’re an entrepreneur, a food photographer, or a creative, don't miss this episode!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Sassy Solopreneur Podcast, Jamie shares everything she’s learned from food blog redesigns over the years. From knowing when it’s the right time to invest in one to avoiding common (and costly) mistakes, she breaks down what truly matters when giving your food blog a fresh look. Thinking about having your food blog redesigned? This episode will help you make a smart, strategic decision!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.
Niching down isn’t just about choosing a focus for your blog—it’s a total mindset shift. In this episode of The Sassy Solopreneur, Jamie dives into the mindset behind niching down and why so many food bloggers are afraid to do it. She explains why niching down is the very key to long-term growth. If you’ve been overthinking your niche or feel stuck, this episode will give you the clarity and confidence to take the leap.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.