The Saudi Fitness Talk Show

In this episode of The Saudi Fitness Talk Show, Adam & Todd sit down with Basim AbdulWali, Marketing & Development Director at Mercedes-Benz KSA (Juffali Automotive), for a deep dive into the art and evolution of brand building in Saudi Arabia and beyond.We cover:• The thinking behind "Move With Mercedes" and recent brand activations• The future of marketing in a fast-changing automotive worldMercedes' positioning as global competition rises — especially from China• Two decades of marketing experience: biggest mistakes, key lessons, and what still guides Basim’s decision-making• How running, sneakers, and storytelling intersect with branding, culture, and impactWhether you’re in marketing, leadership, or simply curious how one of the world’s most iconic brands adapts to change — this episode is for you.You can follow Bassam Here:https://www.instagram.com/bwali1?igsh=aDFoYWJwZHB1cXNzYou can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Dr. Rudy Eberwein (@drrudybestlife) is a physician at the forefront of preventative and regenerative health, known for integrating cutting-edge science with a deeply personalized approach to medicine. With decades of clinical experience and a passion for helping patients thrive, not just survive, he specialises in hormone optimisation, longevity medicine, and transformative psychology.In this powerful episode, we unpack the rise of GLP-1s like Ozempic & Mounjaro, the testosterone crisis plaguing men worldwide, and why the brain, not just the body, must be trained for lasting change. Dr. Rudy shares the biggest mistake people make when starting hormone therapy, how to reclaim your energy in midlife, and why emotional trauma may be the root of many physical symptoms.If you're interested in living longer and better, this one’s for you. A bold, science-backed conversation that challenges outdated medical thinking—and offers real tools for radical transformation.Follow Dr. Rudy here:https://www.instagram.com/drrudybestlife?igsh=MXg2Z3hwMDNtd2N3ZQ==You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Noah Laith (‪@TheStoicBiohacker‬) is a wellness entrepreneur, investor, and longevity advocate who blends ancient stoic philosophy with cutting-edge biohacking. As “The Stoic Biohacker,” he champions a disciplined, data-driven approach to health rooted in simplicity, resilience, and self-mastery.In this thought-provoking episode, we dive into peptides, hormones, and the often overlooked health crisis brewing in modern-day Saudi Arabia. Noah shares the biological cost of comfort, why convenience might be eroding wellness, and how Saudi’s emerging wellness wave can lead the region toward radical self-optimization.A must-listen for anyone curious about how to biohack with purpose, align Eastern wisdom with Western science, and build a body that’s resilient in both desert and digital environments.

Ella Davar, RD, CDN is a registered dietitian, integrative nutritionist, health coach, and wellness entrepreneur blending Eastern wisdom with cutting-edge science. She’s the founder of the “Utarian” approach—uniting longevity science, gut-brain nutrition, and intuitive lifestyle design.In this deep-dive episode, Ella shares the 5 essential foods to optimise your gut-brain connection, how to eat for long-term resilience, and why your nervous system health depends on what’s on your plate. We also explore her multicultural background, her approach to integrative healing, and her mission to simplify nutrition in a world of noise and extremes.A must-listen for anyone interested in food as medicine, holistic performance, and building a smarter body and brain—starting at the gut.—Follow Ella here:https://www.instagram.com/ella.davar?igsh=MWc5cXV1d3pwYnBzeA==Follow the show:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Ayaz Rehman is a UK - licensed psychotherapist, founder of Shams Within and poet. You can follow Ayaz here: https://www.instagram.com/shamswithin?igsh=dXJuam02ZGN2ejRj You can follow the show on instagram here at: https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA== Adam’s Instagram: https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYz Todd’s Instagram: https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Mohammed Ameenudin is an avid endurance runner and poet. He is currently based in Riyadh and is part of Riyadh Runners and Riyadh Writers club.You can follow Mohammed here:https://www.instagram.com/ameen.amster?igsh=MWI3NWMxNTQ5YWM1ZA==You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Ahmad is an entrepreneur and business & technology consultant, helping people set up their businesses in Saudi Arabia.You can follow Ahmad here:https://www.instagram.com/ahmadbiztech?igsh=c2U1Z2ZuMHhmYWJ0You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Josh is an experienced S&C coach, wellness expert and founder of Wellness Blueprint.You can follow Josh here:https://www.instagram.com/wellness.blueprint?igsh=OHR6eG5zYWx4YWJ1You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Hani Assi is an experienced high performance S&C coach, working across different sports in Saudi Arabia.You can follow Hani here:https://www.instagram.com/coach.assi?igsh=cjNjajFudzU3MDB2You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Lutalo Muhammad is a double Olympic Medalist in Taekwondo, TV sports presenter and coach, who currently lives in Riyadh.You can follow Lutalo here:https://www.instagram.com/lutalomuhammad?igsh=MXUyanAzYWNndGZ1Mw==You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Brendon is a film director, choreographer and the creator and voice director of IMD Breathwork.You can follow Brendon here:https://www.instagram.com/brendon_hansford?igsh=MWd0MWpzeHBxc3YwMA==You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam’s Instagram:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzTodd’s Instagram:https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Welcome to episode 72 of The Saudi Fitness Talk Show, Today Adam and Todd discuss the latest fitness and wellness news.You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Kimberly Eyles (KiwiKim) is a New Zealand expat living in Saudi who shares all you need to know about life as an expat in the kingdom on her Instagram page @kiwikim.exploresYou can follow Kim on Instagram here:https://www.instagram.com/kiwikim.explores?igsh=MTVzZm55Zm9kbGI3dA==You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Nat Bristowe is a certified NLP, Time Line Therapy & Hypnosis Master Practitioner and Trainer.You can follow Nat here:https://www.instagram.com/nat_bristowe_coaching?igsh=bTByYmswengyMGFmYou can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Ehsan Allahyar Parsa is a 4x Author, musician, flow ambassador and retired entrepreneur.You can follow Ehsan here:https://www.instagram.com/ehsan______?igsh=MTQ4NGZyOG81ZGdrdA==Join the RWC Mega Fitness Event in Riyadh on Friday 14th February ⬇️https://www.evento.sa/event-details/9d4fee65-e4ad-4d8f-930c-e14a3a7243b2You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Brad is a videographer and travel vlogger based in Riyadh.You can follow Brad on YouTube here:https://youtube.com/@leaderofnoone?si=kimEgQH-2u9Mk9EvJoin the RWC Mega Fitness Event in Riyadh on Friday 14th February ⬇️https://www.evento.sa/event-details/9d4fee65-e4ad-4d8f-930c-e14a3a7243b2You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Welcome to episode 67 of The Saudi Fitness Talk Show.Adam and Todd go through the latest fitness news from Saudi and around the world.Join the RWC Mega Fitness Event in Riyadh on Friday 14th February ⬇️https://www.evento.sa/event-details/9d4fee65-e4ad-4d8f-930c-e14a3a7243b2You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Welcome to episode 65 of The Saudi Fitness Talk Show.Adam and Todd go through the latest news and discuss the rise of social wellness across the globe.Join the RWC Mega Fitness Event in Riyadh on Friday 14th February ⬇️https://www.evento.sa/event-details/9d4fee65-e4ad-4d8f-930c-e14a3a7243b2You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Dave Wentzel is the operations director at CAB sports, the company behind The Arabian Warrior race in the GCC. You can follow the brand here:https://www.instagram.com/wearearabianwarrior?igsh=MTRubThodndpOWJ6cw==You can follow the show on instagram here at:https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==Adam and Todd’s Instagram accounts:https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYzhttps://www.instagram.com/coachtoddp?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr