Claim OwnershipThe Savvy Seller with Kristen Doyle
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© 2025 The Savvy Seller with Kristen Doyle
Description
When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!
Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.
138 Episodes
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Send us a text! (Your number stays private) It’s time to create content and you find yourself staring at a blank screen completely stuck on what to say (again). Sound familiar? We’ve all been there, but the good news is, I’ve got tips to help you stop scrambling for ideas at the last minute. In this episode, I’m sharing a simple, strategic content planning framework that will help you create content that not only attracts your ideal audience but also makes it easier to stay consistent. Becaus...
Send us a text! (Your number stays private) Is your website as secure as your bank account? If not, you could be leaving your business vulnerable to hackers—who don’t just target big sites but any easy opportunity they can find. In this episode, I break down three simple yet crucial steps to protect your site, no tech expertise required. From strengthening your login credentials to managing plugins and keeping everything updated, these small changes can make a huge difference in keepin...
Send us a text! (Your number stays private) Ever feel like some businesses just get you, almost as if they’re reading your mind? That’s the magic of a core message. In this episode, I walk you through why a strong core message is essential for your business. With the right message, you’ll find it so much easier to create things like emails, product descriptions, and social content that resonates with your audience! I also share some common messaging mistakes, like sounding too formal or spea...
Send us a text! (Your number stays private) Thinking about selling on your own but feeling overwhelmed by the tech or the idea of building a massive online store? I’m here to show you that starting small is not only okay - it’s often the best move you can make! You don’t need hundreds of products or a fully built-out website to begin selling independently. With tools you likely already have, like your email marketing platform, you can take your first steps toward creating a streamlined, manag...
Send us a text! (Your number stays private) Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I’m diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you’re starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos! I’ll walk you through the big mistakes to avoid when building your audienc...
Send us a text! (Your number stays private) What if you could step away from your business for weeks - or even months - and it wouldn’t miss a beat? So many of us feel like it’s impossible to take a business break, but with some intentional planning, it’s totally doable! In this episode, I chat with podcast strategist, Sara Whittaker, who shares how she made it happen during a four-month maternity leave. Even if you aren’t planning a maternity leave, this conversation is still relevant to you...
Send us a text! (Your number stays private) Is your website ready to wow in 2025? In this episode, I’m sharing the top website trends you need to know to keep your site fresh. Understanding the latest strategies will help your website attract and convert customers. The focus for the new year is all about clean, soothing designs - think minimalist layouts, calming color palettes, and larger fonts that make your content pop! I also dive into fun upgrades like adding micro animations for a more ...
Send us a text! (Your number stays private) What if success isn’t about earning more, but living better? In this episode, I share a refreshing approach to 2025 planning that focuses on intentional growth and work-life balance over chasing bigger revenue goals. I’m reflecting on my own journey from last year, where my focus shifted to maintaining my income while working fewer hours, allowing me to enjoy family time, prioritize my health, and rediscover joy in my business! I also walk you throu...
Send us a text! (Your number stays private) Over the past few weeks, we’ve discussed ways to tweak your website to benefit your business. Today, I’m diving into actionable strategies to help you optimize your website shop for increased sales and customer satisfaction. Owning your own website store is a game-changer! It offers lower fees, full control, and the potential for higher profits. However, success depends on how well you optimize your website shop, from building trust to creatin...
Send us a text! (Your number stays private) Are your courses and memberships getting lost on your website? If potential buyers can’t easily find your offers on your website, you’re leaving money on the table! In this episode, I break down the three essential places where your courses, memberships, and other offers should be featured for maximum visibility. From optimizing your navigation menu with clear labels to creating dedicated sections on your homepage, I share proven strategies to make ...
Send us a text! (Your number stays private) If someone goes to your website, would it be easy for them to see that you have a podcast? If not, let’s fix that! In this episode, we’re diving into why your podcast deserves more than just being tucked away like a blog post or hidden behind several clicks. Your website is the home base for your business, and your podcast should feel right at home there too! I’ll walk you through how to create a dedicated podcast hub that spotlights your show, make...
Send us a text! (Your number stays private) Are you waiting for your website to be absolutely perfect before sharing it loud and proud? I hate to break it to you, but your website will never truly be done. However, that’s actually a good thing! Like our favorite brands are constantly tweaking their websites, yours should also change over time to keep up with your growing business. Today I'll dismantle the idea that your website is a one-and-done project. I’m sharing how to embrace this ...
Send us a text! (Your number stays private) If you’re a service provider, imagine being able to sit down and complete a project in one day that would normally take weeks. Or, if you’re a client, how would it feel to hire someone to create a sales page, update your website, or whatever else you need, in just 24 hours? No more endless back and forth communication and waiting. This is all possible with VIP days! I started offering VIP days a few years ago, and when I did, it completely simplifi...
Send us a text! (Your number stays private) Are you a digital product creator who wants to diversify your income? If so, offering services could be the right move for you! Not only is offering services a quick way to increase your monthly revenue, but it’s also a great way to connect with new people. Offering services often allows for higher pricing than your digital resources and it gives you a chance to use your skills in new ways. But, being a service provider also comes with a unique set...
Send us a text! (Your number stays private) Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you. We’re diving into strategies for keeping your business on track, even when you’re working with just a few hours...
Send us a text! (Your number stays private) Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place! Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks, we’re covering it all. Liz shares her approach to s...
Send us a text! (Your number stays private) As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it! Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to better understand how your ads and other content are...
Send us a text! (Your number stays private) The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time! Even with an evergreen funnel, launching is only the beginning. What happens when sales aren’t flowing as expected? Or what if sales sudden...
Send us a text! (Your number stays private) Do you have digital products ready to hit the market but you want to avoid the stress of exhausting launch cycles? If you’re raising your hand, this episode is for you. I’m sharing all about launching your funnel - evergreen style! You’ll learn the benefits of evergreen funnels, how to set them up for success, and strategies to keep traffic coming year round after initially launching your funnel. Plus, I’m giving my best tips for creating excitement...
Send us a text! (Your number stays private) We’ve been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren’t alone. It can feel intimidating to write sales emails that people actually want to read. You might feel too ...
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