Claim OwnershipThe Savvy Seller with Kristen Doyle
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© 2024 The Savvy Seller with Kristen Doyle
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When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!
Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.
125 Episodes
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Send us a text! (Your number stays private)Are you a digital product creator who wants to diversify your income? If so, offering services could be the right move for you! Not only is offering services a quick way to increase your monthly revenue, but it’s also a great way to connect with new people.Offering services often allows for higher pricing than your digital resources and it gives you a chance to use your skills in new ways. But, being a service provider also comes with a unique set of...
Send us a text! (Your number stays private)Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you. We’re diving into strategies for keeping your business on track, even when you’re working with just a few hours ea...
Send us a text! (Your number stays private)Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place!Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks, we’re covering it all. Liz shares her approach to simp...
Send us a text! (Your number stays private)As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it!Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to better understand how your ads and other content are pe...
Send us a text! (Your number stays private)The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time!Even with an evergreen funnel, launching is only the beginning. What happens when sales aren’t flowing as expected? Or what if sales suddenly ...
Send us a text! (Your number stays private)Do you have digital products ready to hit the market but you want to avoid the stress of exhausting launch cycles? If you’re raising your hand, this episode is for you. I’m sharing all about launching your funnel - evergreen style!You’ll learn the benefits of evergreen funnels, how to set them up for success, and strategies to keep traffic coming year round after initially launching your funnel. Plus, I’m giving my best tips for creating excitement a...
Send us a text! (Your number stays private)We’ve been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren’t alone.It can feel intimidating to write sales emails that people actually want to read. You might feel too sa...
Send us a text! (Your number stays private)We’re in the middle of our funnel series, so if you haven’t already listened to episode 113 and episode 114, be sure to check those out! So far in the series, we’ve talked about what a sales funnel is and how to choose the right product for your first (or next) funnel. Now it’s time to map out exactly what your sales funnel will look like.In today’s conversation, I’m walking you through three simple steps to a sales funnel that converts. We’ll look a...
Send us a text! (Your number stays private)Last week in episode 113, we covered the basics when it comes to sales funnels. Now that you know what a funnel is, why you should have them in your business, and different types of funnels, let’s go a little deeper!Today we’re discussing an important piece of the puzzle - choosing the right product for a sales funnel. If you’ve been in business for a while, chances are you have several products or offers available that you could sell to your au...
Send us a text! (Your number stays private)Let’s talk about a topic that might sound intimidating at first: funnels. While they may sound scary, if you’re a digital product or course creator, funnels can be a game-changer for your business. The best part? They can make you sales without the hustle.When you think of funnels, you probably think of overwhelming tech setup and never-ending email sequences. However, lots of funnels can be quite simple and are a powerful way to turn browsers into p...
Send us a text! (Your number stays private)Hiring help for your business is exciting and has the potential to change your business for the better. But with hiring comes the inevitable…firing. Hiring and firing go hand in hand and if you haven’t yet had to end a contract with a contractor or an employee, it’s likely to happen at some point!Terminating a contract and ending a working relationship is not fun, but it doesn’t have to be painful. I’ve had several experiences with ending contracts a...
Send us a text! (Your number stays private)Ever worry if the time and money that you put into hiring will really pay off? In today's episode, we are diving deep into the world of hiring and team management for business growth. I am joined by seasoned entrepreneur Hallie Sherman to unpack the critical importance of setting Key Performance Indicators (KPIs) for all team members, no matter their roles. Hallie shares her journey from recognizing the need to hire help while managing a full-time jo...
Send us a text! (Your number stays private)One of the most challenging aspects of growing a successful business is hiring. Have you ever brought someone on board who looked great on paper but just didn't fit in with your team? This episode explores why hiring the right person goes beyond merely ticking off skill set boxes and why personality often trumps expertise. I share some of my personal experiences, the importance of initiative, problem-solving abilities, and integrity, and how sta...
Send us a text! (Your number stays private)Today, we're tackling a topic that many business owners struggle with, and that's knowing when it's time to hire help. If you've ever felt overwhelmed by to-do lists, burnout, or missed deadlines, this episode is for you. We'll discuss key signs that indicate it's time to bring additional team members on board to sustain and grow your business. We'll also dive into the financial and strategic readiness required for hiring, and how to determine which ...
Send us a text! (Your number stays private)Today, we are tackling a crucial topic that impacts your website's success: speed. If your site's loading time is dragging, it isn't just frustrating for visitors; it can hurt your Google rankings and sales. In this episode, I'll uncover the 7 most common culprits behind slow websites and share actionable tips to boost your site's speed. We're covering everything from choosing the right hosting and optimizing images to using caching plugins and clean...
Send us a text! (Your number stays private)Hey, y'all! Today's episode is packed with exciting updates and practical insights. First off, you'll notice the podcast has a shiny new name—The Savvy Seller. I'll dive into the reasons behind this change and what it means for our community. I'm sharing my biggest takeaways from this year's TPT Forward Conference, including a motivational boost that completely rejuvenated my spirit. We'll also explore actionable steps to expand your digital pro...
Send us a text! (Your number stays private)Hey, y'all! It's Kristen here with a quick announcement. This summer, I'm fully embracing the summer break mindset to spend quality time with my family and tackle some exciting work travels. With my calendar busier than ever, The Savvy Teacher Seller podcast will be taking a short hiatus for the rest of July. But fear not! We'll be back in August with brand new episodes and some thrilling content you won't want to miss. Also, if you're attending the ...
Send us a text! (Your number stays private)Today, we're diving into a crucial topic that's on everyone's mind: inflation and its impact on pricing for online businesses. We tackle the unique challenges faced by digital creators, who may not be affected by rising production costs like traditional businesses but still feel the pinch through increased software, marketing expenses, and service provider rates. I provide strategies for assessing and adjusting your pricing to maintain a healthy...
Send us a text! (Your number stays private)I'm super excited about this episode because it's packed with value. Based on feedback from our listener survey, many of you have been curious about the key moves that have significantly impacted my business growth. So, I'm sharing the top 8 strategies that have made the biggest difference for me. From outsourcing tasks I'm not great at and joining entrepreneurial groups to mastering SEO and building an engaged email list—I'm covering practical ...
Send us a text! (Your number stays private)Welcome back to another episode of The Savvy Teacher Seller! In this episode, we're diving into the world of WooCommerce plugins. With so many options out there, it’s easy to feel overwhelmed and wonder which plugins are truly necessary for your online store. I'm here to clear up that confusion by sharing my top recommendations for plugins that can significantly enhance your WooCommerce store, from improving customer experience to automating processe...
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