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The Science of Social Media
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The Science of Social Media

Author: Buffer

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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.
146 Episodes
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We live in a world of infinite supply…The secret to standing out is to have a brand that your customers connect with and care about deeply.In today’s world, brand is often the only differentiator between your business and your competitors. So in today’s episode, we'll show you how to build a brand! Hear the best tips and strategies from the people behind some of the biggest brands out there -- Sweetgreen, Pattern Brands, and more. These insights all come from our new podcast series: Breaking Brand. If you want to listen, search Breaking Brand wherever you get your podcasts.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/podcastAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready?In this episode, we'll share some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. We’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/custom-audiencesAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
When you want to get your message in front of the right people on social media, where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads -- whether you're talking to a group of customers, a bunch of website visitors, or a list of subscribersIn this episode, we’ll talk you through ways to build custom audiences and lookalike audiences on all the major social media platforms, plus share a couple ideas of how you can put these audiences to the best use. Best wishes for some well-targeted, highly successful ads!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/custom-audiencesAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
On this special episode of The Science of Social Media, we’re introducing you to a new podcast series from Buffer. It’s called 'Breaking Brand' and it charts the journey of Pattern Brands, a family of brands designed to help you enjoy daily life, from idea to launch.Over the past decade the Pattern Brands founding team has helped to launch over 50 businesses — creating over $15 billion in market value. The series dives into the tactics and techniques they’ve learned to create brands to stand out from the crowd. Plus, spoiler alert, throughout the series you can hear exactly how they are built Pattern’s brand, and follow along as they take their first product to market.Breaking Brand is launching on November 5th. 
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team.Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.Today we’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Hope you enjoy!- Heather-Mae & NateRead the Show Notes:https://buffer.com/library/social-media-goalsAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.Should you be replying to everyone?How can you make sure you capture all your mentions?What are the best ways to respond quickly?In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter.- Heather-Mae & NateRead the Show Notes:https://buffer.com/resources/social-media-engagement-tipsAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
As always, a ton is happening in the world of social media, and it can be hard to catch every story.So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat.- Heather-Mae & NateRead the Show Notes:https://buffer.com/resources/social-media-news-october-2019About the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there. We've collected some favorites for you!In this episode, hear about 10 Instagram brands and influencers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories, too.- Heather-Mae & NateRead the Show Notes:https://buffer.com/resources/instagram-stories-who-to-followAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.Should you go highly descriptive of what you do, or keep it loose and aspirational? Should you include contact info? hashtags? emoji? And how often should you update it? We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today!- Heather-Mae & NateRead the Show Notes:https://buffer.com/resources/instagram-bioAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid. Plus, we’ll share a playbook full of actionable tips to help you capitalize on the biggest retail period in the calendar, happening right now.- Heather-Mae & NateRead the Show Notes:https://lp.buffer.com/shopping-season-on-instagramAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
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Comments (3)

nazanin asle maghsoudi

hi✋ one the tactics in copywritting you mentioned was RFtizing? I miss the word

Jun 3rd
Reply

writerlyhacker

So... 1. Post Consistently 2. Use Good Hashtags 3. Share User Generated 4. Ask users to tag their friends/Conduct caption contest 5. Host a photo contest 6. Cross Promotion Thanks for the insight. The explanations are so simple and practical.

May 28th
Reply

Pouya G

you are great guys ❤🙏

Mar 16th
Reply
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