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The Science of Social Media
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The Science of Social Media

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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.
136 Episodes
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If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/facebook-ad-libraryAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
When marketers wish for more time and resources, they often wish to spend it on video marketing.Well, what if you only needed six seconds of video to make your impression?The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. We’ve taken YouTube’s best practices and looked at the list of the best six-second ads to find all the secret ingredients behind short and snappy video marketing. We think these tips will help you craft the perfect YouTube bumper ad, Twitter video, Instagram story -- you name it -- and will make  video marketing a cinch for you and your brand.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/six-second-videoAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
When someone makes a purchase or signs up for your product, how do you know where they came from?Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having?Attribution to the rescue!Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. In this episode, we’ll show you how to get started in a lean way and then go deep with robust solutions as you scale.Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today. Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/attributionAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists. If this is a route you've thought about exploring, then we think you'll find a lot to love in this week's episode all about agencies. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration. In this episode, we'll discuss how to know if you need an agency, which factors to consider when looking for an ideal partner, and some examples of agency partnerships done well. We hope you find just the advice you need here!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/find-a-social-media-agencyAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferappCheck us out on Twitter - www.twitter.com/buffer
Copywriting is one of the most essential skills for a marketer to have.Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.Consider this a crash course in copywriting for all the little things you write on social media everyday. Every word counts, and we want to help make sure even your small words have a big impact!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/copywriting-microcopyAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.Your audience may be there. Opportunities certainly exist there.Should you be there, too?It's a tricky question to answer because one of the first rules for marketing on Reddit -- one of the first rules for marketing on any social media site, really -- is that you have to be genuinely engaged and committed to the communities you're part of. But there's good news. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy.We'll talk about it all in this week's episode. Come along!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/reddit-marketing/About the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
So much of social media marketing happens in our social media management tools. On today's episode, we want to make sure this feels like time well spent!We’d love to let you in on all the best secrets and time savers and game changers when it comes to using Buffer for your social media marketing. Plus, we’ll take things one step further and dive into some shortcuts and hacks to get the most out of Buffer plus marketing tools like Zapier, Pocket, Feedly, AirTable, Trello, and more. Here's hoping you find some new workflows and quick tips to get even more out of Buffer. You got this!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/best-buffer-tips/About the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
If you want to know if you've checked all the right boxes for your marketing, then look no further than this set of free marketing graders.You can see whether or not your social profiles are set up correctly, how well your website performs, how solid your brand seems. Grading tools can reveal a huge number of checkmarks to celebrate as well as a host of opportunities to shore up. In today's episode, we'll show you 10 of our very favorite graders that reveal deep insight into your marketing ... and all you have to do is type in your brand, your handle, or your website. We hope you enjoy and that you find some encouraging scores that validate your hard work!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/website-graders-content-scoresAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your toe into influencer marketing or if you're just interested in a strategy shakeup, then we think you'll find a lot to love in this episode!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/micro-influencersAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
The Instagram app by itself is supremely powerful.But did you know all the best apps to take your Instagram marketing to even greater heights? The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today. Join us as we discuss how this trend has changed the game for social media, plus get your wishlist started with a number of the top apps for iOS and Android to help make your social media shine even brighter.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/instagram-appsAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
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Comments (3)

nazanin asle maghsoudi

hi✋ one the tactics in copywritting you mentioned was RFtizing? I miss the word

Jun 3rd
Reply

writerlyhacker

So... 1. Post Consistently 2. Use Good Hashtags 3. Share User Generated 4. Ask users to tag their friends/Conduct caption contest 5. Host a photo contest 6. Cross Promotion Thanks for the insight. The explanations are so simple and practical.

May 28th
Reply

Pouya G

you are great guys ❤🙏

Mar 16th
Reply
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