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The Science of Social Media
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The Science of Social Media

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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.
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A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!- Dave & Heather-MaeP.S. In this week's episode we mention Buffer's newest feature for Instagram marketers: First Comment scheduling. We'd love for you to take it for a spin by starting a new trial at https://buffer.com.Read the Show Notes:https://buffer.com/resources/social-media-manager-job-descriptionAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?We'd love to let you in on a secret one that's flying under the radar.Spotify!We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. We’d love to tell you how these brands are doing it.A huge bonus - some of what we’re going share is easy to set up and free to experiment with!Listen in to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/get-more-followers-2019About the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.This is no small task on social media in 2019!We've dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. We’re talking about real tactics to get real followers — no bots, no shady shortcuts. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/get-more-followers-2019About the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore? How should you be thinking about live video and your social media strategy in 2019?Today we’re examining the state of live video on social media. While the live video buzz may have cooled, there are still significant opportunities to use live video to your advantage. We hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand. - Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/live-video-2019/About the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
A very special SSM Select episode from our archives!Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story. This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful ways. Enjoy!From Brian & Hailley: It has been an honor to share our Mondays with you every single week for the last two and a half years. To all of our incredible listeners out there, thank you for making this such a memorable experience. Wishing you the very best going forward.Resource: https://buffer.com/instagram-for-businessAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.This week on the Science of Social Media we're examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.Read the Show Notes:https://buffer.com/resources/neuroscienceAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today.In episode 141 of the Science of Social Media, Brian and Hailley break down concepts like the Socratic Method, transparency, rhetoric, and lots more.Read the Show Notes:https://buffer.com/resources/marketing-lessonsAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere!One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy. As marketers and brands are starting to feel the effects of evolving social media algorithms, relationships are becoming the new Reach.Read the Show Notes:https://buffer.com/library/influencer-marketingAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners!As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.Luckily for us, Pixar openly shares their knowledge for everyone to learn from!In this very special Science of Social Media Select Episode, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important marketing, business, and social media asset.Read the Show Notes:https://www.briangreggpeters.com/storytellingAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined.A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.From specific writing techniques to the psychology behind bringing your stories and captions to life, you’ll leave today’s episode with several new copywriting tactics and strategies to try.Read the Show Notes:https://buffer.com/resources/the-art-of-copywritingAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer Send in a voice message:https://anchor.fm/the-science-of-social-media/message
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Comments (1)

Pouya G

you are great guys ❤🙏

Mar 16th
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