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The Science of Social Media
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The Science of Social Media

Author: Buffer

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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.
127 Episodes
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The Instagram app by itself is supremely powerful.But did you know all the best apps to take your Instagram marketing to even greater heights? The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today. Join us as we discuss how this trend has changed the game for social media, plus get your wishlist started with a number of the top apps for iOS and Android to help make your social media shine even brighter.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/instagram-appsAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
How are brands and businesses succeeding on Pinterest today? And how can you follow their playbooks to make waves yourself? We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement and clicks. There are lots of people getting amazing results on Pinterest. We want you to be among them! - Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/pinterest-tipsAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/linkedin-profile-auditAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
Welcome to a special edition of the Buffer podcast. In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history. How did tentree write itself into the Instagram record books? What did the strategy behind the post look like? And aside from a bunch of likes, how did this post impact the company? In this episode, we’ll answer all of those questions and more with exclusive interviews and insights from the team that created this incredible campaign. Read the Show Notes:https://buffer.com/resources/tentree-earth-day-social-media-campaignAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
When you think of chatbot marketing, what comes to mind?Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies.We want to help you be one of those brands with a rockin' chatbot strategy.In this post, we'll go deep into the world of messenger bots to give you the details on how to develop a best-in-class chatbot strategy. We’ll answer your questions about best practices for a nearly-human chatbot experience as well as how to get the most value out of chatbots on Facebook Messenger, Twitter, WhatsApp, and more.Here we go!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/linkedin-profile-auditAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
We wish for you to have the very best, most fulfilling career possible, doing work that you love.And one of the best routes to that dream job is having a dreamy LinkedIn profile!We'll show you how.Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine.Whether you’re looking for your next great job, seeking to grow your thought leadership, or wanting to build a better brand, we have the tips for you. Listen to find out the best ways to make over your presence on LinkedIn … today!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/linkedin-profile-auditAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
What role do social media stats and facts play in your day-to-day?As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.Plus, you never know when you'll need a good trivia tidbit to impress at a party. :PIn this episode, we hope you'll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and entertain.Listen to hear the numbers on social media demographics, usage, trends, and much more. We hope these statistics and facts will arm you with the knowledge you need to build an even stronger social media strategy.- Dave & BonnieRead the Show Notes:https://buffer.com/resources/social-media-manager-job-descriptionAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement.Engagement with fans.Engagement with your audience.And engagement with your customers.One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social.In today's episode, we’ll give you a toolbox filled to the brim with ideas, tips, and tools that you can put into practice today. With this knowledge, you can be on the crest of the wave of social media support and make a meaningful impression on your customers.- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/social-media-manager-job-descriptionAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
What if you had a magic wand and could make any change you wanted on social media?Quite a question, right? Well, we dove into the many different what if scenarios -- both real and imagined -- that may shape social media in the months and years to come.  We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand. In today's episode, we cover the big ideas that could shape the way that you do social media marketing for your brand or business. We hope you enjoy!- Dave & Heather-MaeRead the Show Notes:https://buffer.com/resources/social-media-manager-job-descriptionAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!- Dave & Heather-MaeP.S. In this week's episode we mention Buffer's newest feature for Instagram marketers: First Comment scheduling. We'd love for you to take it for a spin by starting a new trial at https://buffer.com.Read the Show Notes:https://buffer.com/resources/social-media-manager-job-descriptionAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.We'd love for you to check out the detailed show notes at www.buffer.com/podcastCheck us out on Instagram - www.instagram.com/bufferCheck us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
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Comments (3)

nazanin asle maghsoudi

hi✋ one the tactics in copywritting you mentioned was RFtizing? I miss the word

Jun 3rd
Reply

Bhavana R

So... 1. Post Consistently 2. Use Good Hashtags 3. Share User Generated 4. Ask users to tag their friends/Conduct caption contest 5. Host a photo contest 6. Cross Promotion Thanks for the insight. The explanations are so simple and practical.

May 28th
Reply

Pouya G

you are great guys ❤🙏

Mar 16th
Reply
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