The Scott Howard Genuine ScLoHo Media and Marketing Podcast

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.

353 ScLoHo Podcast 23 Percent Don't Know What They Are Doing

Does it matter who wins the Presidential Election? What changes are you going to make with your business and advertising?See omnystudio.com/listener for privacy information.

11-03
05:52

352 ScLoHo Podcast Is Your Branding Correct ?

Mountain Dew and Financial Planning are the topics in about 5 minutes today.See omnystudio.com/listener for privacy information.

10-24
05:13

351 ScLoHo Podcast Success In Sampling

Today's episode is about an American Success Story going back more than 40 years that we can apply today.  Do you want a cookie?See omnystudio.com/listener for privacy information.

10-21
04:43

350 ScLoHo Podcast Phone Etiquette

Little things mean a lot and that includes how you handle phone calls.See omnystudio.com/listener for privacy information.

10-14
05:34

349 ScLoHo Podcast POSITIVE Lessons from Political Advertising

No, I'm not about to get political, instead, I'm putting on my marketing hat and sharing some lessons that we can apply to your business.  One is something politicians do, and the other is something they don't do.See omnystudio.com/listener for privacy information.

10-07
03:44

348 ScLoHo Podcast Audio Advertising SPORTS TALK ON THE RADIO

Fall Sports Season is HOT, How can your business team up the season?See omnystudio.com/listener for privacy information.

09-29
08:23

347 ScLoHo Podcast Audio Advertising Streaming Music versus Traditional Radio

Let's look at the reality of how people get their music and what it means for businesses that want to gain new customers.See omnystudio.com/listener for privacy information.

09-23
08:04

346 ScLoHo Podcast The State of WOWO Radio Fall 2024 Edition

My annual update on WOWO radio and rating information for this fall has some great news for businesses that advertise on WOWO.See omnystudio.com/listener for privacy information.

09-16
07:10

345 ScLoHo Podcast THE TALK RADIO ADVANTAGE

Podcasts seem to be the hottest "New Thing", but what's even hotter? Talk radio.  Here's why...See omnystudio.com/listener for privacy information.

09-09
05:54

344 ScLoHo Podcast A STORY ABOUT A DUCK

Do people understand the meaning behind your words?See omnystudio.com/listener for privacy information.

09-02
03:44

343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE

Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share.  I met the man who brought P & G back to radio and he's got tips we can apply to our local businesses too.See omnystudio.com/listener for privacy information.

08-26
12:19

342 ScLoHo Podcast BOSS OR MANAGER

A message to the people in charge of other people.See omnystudio.com/listener for privacy information.

08-19
04:06

341 ScLoHo Podcast GENERATIONAL CHANGES AND MEDIA USE

Is it life-stage or generational?  What I used to believe, is changing and here's why...See omnystudio.com/listener for privacy information.

08-12
06:56

340 ScLoHo Podcast WHAT NOT TO EXPECT FROM YOUR ADVERTISING

It's important to understand what advertising can do, will do and won't do.  See omnystudio.com/listener for privacy information.

08-05
05:20

339 ScLoHo Podcast PLANNING IN ADVANCE

How flexible are you with your planning?  Do you have a "stash of cash" for items not in your plan?See omnystudio.com/listener for privacy information.

07-29
06:23

338 ScLoHo Podcast ARE YOU TOO CLOSE

Most of us are too close to our circumstances to see everything we should.  I've got a free checklist to help you and your team become your own "Devil's Advocates"See omnystudio.com/listener for privacy information.

07-22
04:23

337 ScLoHo Podcast 6 KEYS TO SUCCESSFUL ADVERTISING

 If you're not following these 6 key elements, your chance of success is diminished.See omnystudio.com/listener for privacy information.

07-15
10:08

336 ScLoHo Podcast THE MESSAGE VERSUS THE MEDIA

What's more important?  What you say about your business or where you say it?See omnystudio.com/listener for privacy information.

07-08
04:15

335 ScLoHo Podcast SHOULD YOU DO HOLIDAY SALES

Just because you've "always done it" doesn't mean you should keep doing it.See omnystudio.com/listener for privacy information.

07-01
06:52

334 ScLoHo Podcast BREAKING THE TIES

You have to be different and let people know why they should buy from youSee omnystudio.com/listener for privacy information.

06-24
03:56

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