The Search Session

What does it really take for B2B brands to stay visible in the age of AI search? In this episode of The Search Session, Gianluca Fiorelli sits down with Viola Eva to explore how AI platforms like ChatGPT, Gemini, Claude, and Copilot are reshaping brand visibility, content marketing, and SEO strategy.The conversation dives into becoming the source that LLMs trust, why support content and documentation are gaining visibility in AI-generated answers, and how outdated third-party information can distort brand perception. Viola also shares insights from AI search experiments, explains why generic skyscraper content is losing relevance, and breaks down what effective AI-assisted content marketing actually looks like when paired with human expertise.If you're navigating B2B SEO, AI search, and the future of content strategy, this episode delivers practical insights on how brands can adapt and stay discoverable as search continues to evolve.This is the 63rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Viola Eva(04:08) Experimenting With AI Search and LLM Visibility(07:50) LLM Optimization as Online Reputation Management(12:20) Differences Between ChatGPT, Gemini, Claude, and Copilot(18: 45) Reputation, Reviews, and Accuracy Problems in LLMs(26:12) The Rising Importance of Help Centers and Developer Docs(28:07) Is the Skyscraper Technique Still Useful?(31:16) Original Content, Information Gain, and Thought Leadership(36:11) What Is the Value of an AI Search Impression?(41:19) Human-in-the-Loop Content and Smarter AI Workflows(50:10) Running a Fully Remote Global Agency(54:08) Beyond Work: Books, Flow States, and Personal Passions👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/b2b-brand-visibility-and-reputation-in-ai-serach Where to find Viola EvaLinkedIn: https://www.linkedin.com/in/violaeva/ X: https://x.com/ViolaEva1 Website: https://www.flow-agency.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it take to stay visible when AI becomes the new search engine? In this episode of The Search Session, Aimee Jurenka joins Gianluca Fiorelli to break down how SEO is evolving into AI visibility strategy.They explore why brand alignment across every channel matters, how informational content still drives authority, and why topic entities, schema, and internal linking can shape how AI understands a business. Aimee also shares how smaller brands can compete, how AI visibility can be measured, and why human strategy is still essential in an AI-first search world.Watch now to learn how brands can adapt before the next wave of search leaves them behind.This is the 62nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Aimee Jurenka(02:31) What Does AI Search Look Like in 12 Months?(06:57) The Death of "Skyscraper" Content and Generalized Informational SEO(11:12) Case Study: Boosting Visibility Through Topic Entity Organization(14:07) Overcoming the "Yeti Problem": Branding in a Crowded AI Space(16:56) Combatting "AI Slop" and the Mad Cow Syndrome of the Web(21:22) Measuring Success: The Mention Rate Tool and Prompt Tracking(30:05) Building Entity Recognition Tools and Knowledge Graphs(36:16) Beyond LLMs: Preparing for the Future of AI Agents(39:05) Breaking the SEO Silo: Collaborating for Growth(48:36) Personal Passions: From AI Ecosystems to 100-Year-Old Houses👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/engineering-seo-ecosystem-for-ai-search-era Where to find Aimee Jurenka LinkedIn: https://www.linkedin.com/in/aimee-jurenka/ Website: https://aimeejurenka.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to get international SEO right in the age of AI and LLM-driven search?In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO and analytics consultant Jonathan Moore to unpack the real complexity behind global SEO. From the limits of AI in understanding local markets to the hidden challenges of hreflang and scaling across regions, the conversation goes far beyond surface-level tactics.Jonathan shares his perspective on why strategy and market context should come before technical fixes, how his journey from agency to consulting shaped his approach, and why modern SEO increasingly demands multidisciplinary thinking. They also dive into the evolution of SEO tooling—from traditional data workflows to AI-powered systems—and where human judgment still makes the difference.If you’re navigating international SEO or trying to understand how AI is reshaping search, this episode brings clarity, nuance, and a few perspectives you might not have considered.This is the 61st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Jonathan Moore(03:16) AI’s Struggle with Local Nuance(07:14) The Business Logic of Global Search(13:52) Why Hreflang Is Only the Tip of the Iceberg(17:36) Global SEO Pitfalls: Architecture Messes and Platform Limitations(22:28) The Joy of Specializing in International SEO(31:17) Transitioning from Agency Life to Independent Consultancy(39:25) Technical SEO in the Age of AI and LLMs(46:59) Jonathan’s Passion for Maps, Geography, and Curating Places👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/hidden-complexity-of-international-seo Where to find Jonathan Moore LinkedIn: https://www.linkedin.com/in/moorejonathan/ X: https://x.com/nathanless Website: https://jonathanmoore.digital/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to stay visible in local search as AI reshapes the rules?In this episode of The Search Session, Gianluca Fiorelli sits down with Celeste Gonzalez to unpack how AI is transforming local SEO—from Ask Maps and review sentiment to the growing influence of ChatGPT. The conversation goes beyond rankings, diving into what search experience optimization (SXO) actually means and how user behavior, testing, and UX signals directly impact performance.They explore why consistent business data matters more than ever, how reviews now act as fuel for AI-driven discovery, and why short-form video is becoming a serious player in local visibility. It’s a practical, forward-looking discussion on connecting online and offline experiences, improving conversions, and turning search presence into measurable results.Tune in to understand how modern local search really works—and how to make it work for you.This is the 60th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Celeste Gonzalez01:22 AI in Local Search: Opportunities and Accuracy Risks04:59 Reviews as the New "Unique Selling Point" for LLMs09:56 Freshness, Review Velocity, and Reputation Recovery in Local Search12:35 ChatGPT vs. Gemini for Local Search Discovery14:57 Explaining Search Experience Optimization (SXO) to Clients 22:54 Technical Metrics of User Frustration29:08 Human vs. Bot Behavior in Session Recordings31:08 Designing a Holistic SEO Testing Process37:24 Connecting the Digital and Analog Experience39:56 Short-Form Video, TikTok, and Local Search Visibility46:56 Closing Thoughts: Community and Personal Passions👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/sxo-for-local-search Where to find Celeste GonzalesLinkedIn: https://www.linkedin.com/in/celestelili/ X: https://x.com/yourfavoriteseo Website: https://www.celesteseo.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is SEO really changing in the age of AI, or are we just forgetting what always mattered?In this episode of The Search Session, host Gianluca Fiorelli sits down with Amanda King, a Sydney-based growth consultant and enterprise strategist, to explore how AI and LLM-driven search are reshaping the industry. From the return of keyword obsession to the limits of tracking LLMs, they cut through the noise and refocus on what actually drives impact: strategy, business alignment, and human-first thinking.This conversation challenges shortcuts, highlights the role of technical and operational knowledge in modern marketing, and explains why entity-driven content and real business goals matter more than ever.This is the 59th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Amanda King(01:16) Why "New" SEO is 90% Standard SEO(06:58) Information Gain and the Hidden Timeline of LLMs(10:27) SEO is Marketing: Relearning the Fundamentals(13:35) The Dual Nature of SEO (Technical vs Content) (19:01) Why Log Analysis Isn’t Practical (Yet)(21:58) To Block or Not to Block? The Brand Bias of Training Data(28:02) Moving Beyond "Helpful Content" Cliches(38:52) Entities, Brands & Topical Authority(39:08) Product-Led SEO: A Framework for Prioritization(42:43) Making Data Less Intimidating👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/seo-is-marketing Where to find Amanda KingLinkedIn: https://www.linkedin.com/in/amandaecking/ X: https://x.com/amandaecking Website: https://floq.co/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does reliable SEO testing actually look like in an AI-driven search landscape?In this episode of The Search Session, host Gianluca Fiorelli sits down with Ryan Jones to unpack how experimentation, measurement, and strategy are evolving as platforms like ChatGPT and Gemini reshape search.The conversation explores how SEOs can run meaningful tests when traditional metrics are shifting, why small-scale experimentation is more valuable than ever, and how premature reliance on AI-generated content can backfire. Ryan also breaks down the real impact of internal linking, the importance of building strong topical hubs, and why success should ultimately be measured by business outcomes—not just rankings.From navigating visibility in AI Overviews to understanding what truly makes an SEO test reliable, this episode delivers practical, experience-driven insights for anyone looking to stay competitive in modern search.This is the 58th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Ryan Jones(03:06) Testing for ChatGPT, Gemini, and Other LLMs(07:52) Test First, Scale Later(10:55) Beyond Best Practices: Why Context Matters in SEO(14:27) How to Explain Failed SEO Tests to Stakeholders(16:53) How to Test SEO When Google Keeps Changing the Rules(20:47) Testing AI Overviews and Their Impact on Clicks(26:29) Internal Linking Still Works - Really Well(31:11) Do Link Position and Page Authority Matter?(33:56) How to Build Smarter Topical Hubs(43:20) Defining Success: SEO Testing Metrics That Matter(46:49) Beyond the Tool: Football, Books, and Life Outside SEO👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/running-seo-tests-in-ai-search-eraWhere to find Ryan JonesLinkedIn: https://www.linkedin.com/in/ryan-g-jones/ X: https://x.com/RyanJonesSEO Website: https://seotesting.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does technical SEO look like when it stops fixing problems and starts shaping strategy?In this episode of The Search Session, host Gianluca Fiorelli sits down with Will Kennard, a London-based technical SEO consultant, to explore how modern frameworks like Next.js and Nuxt are redefining SEO, why AI should be grounded in real data, and how SEOs can work more effectively with developers. The conversation dives into JavaScript rendering, AI discoverability, and the growing overlap between technical SEO, coding, and product thinking.From startups to enterprise environments, Will shares how SEO strategies evolve with scale—and why the most effective technical SEOs are the ones driving ideas, not just resolving issues.This is the 57th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Will Kennard(00:39) AI Hype, AEO, and Calming Client Expectations(06:47) The JavaScript Debate: Next.js and React for SEO(15:19) Why Technical SEOs Need to Get Closer to Development(18:34) AI Tools, Prototyping, and Learning Through Code(21:58) JavaScript SEO for LLMs: Rendering, Visibility, and Compromise(26:56) Using Technical SEO as a Creative Catalyst(32:32) Startup SEO: Building Demand, Authority, and Early Momentum(39:40) Navigating Corporate Bureaucracy and Stakeholder Buy-in(43:46) Beyond the Screen: Warhammer, Gym Life, and Personal Passions 👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-as-creative-strategy Where to find Will KennardLinkedIn: https://www.linkedin.com/in/willkennard/ X: https://x.com/WillKennard Website: https://www.willkennard.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What if the secret to making AI actually work for your brand lies in how you structure knowledge itself?In this episode of The Search Session, host Gianluca Fiorelli sits down with Beatrice Gamba, Italian AI-powered digital strategist and innovation leader, for a deep dive into the world of semantics, ontologies, and knowledge graphs — and why they're becoming the backbone of how brands communicate in the age of AI.Beatrice shares how her early exposure to semantic technologies sparked a passion for connecting users with the right information, and how she now helps enterprises turn abstract concepts like ontological cores and structured data into real business decisions. The conversation covers everything from grounding AI in industry regulations and taming hallucinations, to the delicate art of building websites that speak fluently to both humans and machines.If you've ever wondered how raw data becomes meaningful, scalable knowledge — this is the episode for you.This is the 56th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Beatrice Gamba(06:59) Turning Academic Concepts into Practical SEO Workflows(11:32) Explaining Knowledge Graphs with Metaphors and Practical Examples(18:43) Brand as a System of Entities(24:09) Orchestrating Data and Content: No Mixed Signals(28:35) Semantic Alchemy: The Five Phases(39:57) Tackling Hallucinations with Human-in-the-Loop(45:38) The Future of Agentic Search and the Website's Role(50:09) Life Beyond the Knowledge Graph: Running, Reading, and Rome👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/knowledge-graphs-actionable-for-businesses Where to find Beatrice GambaLinkedIn: https://www.linkedin.com/in/beatrice-gamba/ X: https://x.com/geatricebi Website: https://beatrice-gamba.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to build authority in an AI-driven search landscape?In this episode of The Search Session, Gianluca Fiorelli sits down with SEO veteran Dixon Jones to unpack how semantic context, entities, and topical authority shape modern search. From the evolution of Majestic’s Topical Trust Flow to tools like InLinks, the conversation dives into how structured data, internal linking, and topic hubs help machines truly understand your brand.They explore the concept of a business’s “entity DNA,” the role of schema as a shared language across the web, and how to identify gaps between what your site says and what AI actually knows about you. The episode also tackles why many brands still miss the mark on building strong topic hubs—and what it takes to establish real credibility before even thinking about launching SEO tools.A sharp, insight-packed discussion for anyone looking to stay relevant as search continues to evolve.This is the 55th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Dixon Jones(02:56) The Genesis of Entity SEO: Being Scared of Bill Slawski(07:52) Digital DNA: Internal Linking as a Knowledge Graph(11:21) What SEOs Should Own in the Brand Conversation(16:17) Schema as a Thinking Tool, Not Just a Technical Signal(21:12) Measuring What AI Knows About You(24:45) Visibility Gap Analysis and Prompt Tracking(33:52) When AI Gets It Wrong: The Hidden Risk of Bad Training Data(35:54) The Maybelline Pattern: Why Even Big Brands Fail at Topical Hubs(38:25) Internal Linking Is Still the Most Underrated Weapon in SEO(41:41) Advice for the Next Generation of Tool Builders👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/rethinking-seo-structure-entities-internal-links-topic-hubs  Where to find Dixon JonesLinkedIn: https://www.linkedin.com/in/dixonjones/ X: https://x.com/Dixon_Jones Website: https://dixonjones.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it take for brands to stay visible and trusted in a search landscape increasingly shaped by AI, ads, and fragmented user behavior?In this episode of The Search Session, Gianluca Fiorelli sits down with Laura I. Abreu, an SEO and PPC specialist originally from Spain who focuses on lead generation and revenue growth. Together, they explore why modern marketing success relies less on purely technical tactics and more on authentic human connection, smart channel selection, and strong brand reputation.Their conversation dives into the difficulty of measuring AI-driven visibility, the impact of Google’s evolving ad formats on traffic quality, and how businesses should choose the right platforms based on audience behavior and profitability. Laura also explains why simple, raw branded content is outperforming highly polished or AI-generated material, and why marketers need to adapt their tone and strategies to platform-specific user intent.The episode also examines how brands can build a distinctive voice, avoid the pitfalls of overusing AI in content, and protect their online reputation in a world where AI models can surface old or negative information. It’s a practical discussion about what SEO, PPC, and brand strategy look like when authenticity and trust matter more than ever.Enjoy the conversation and discover why the future of search may depend as much on human connection as on algorithms.This is the 54th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Laura I. Abreu(01:44) The Profit-First Approach: Rethinking SEO Success Metrics(07:11) Balancing Traffic Volume and Quality in Paid Media Strategy(14:03) Embracing "Raw" Content: Why Human Connection Beats AI(18:16) New Media, New Rules: SEO in the Creator Era(20:54) Understanding User Behavior Across Platforms(25:08) Speaking the Customer’s Language Authentically(34:08) Modern Online Reputation Management and Digital PR(41:55) The Global Marketer: Lessons from Living on "Mars"👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/seo-ppc-authentic-brand-authority Where to find Laura I. AbreuLinkedIn: https://www.linkedin.com/in/laurainesabreu/ X: https://x.com/Lauritaabreuu Website: https://serpconf.com/vienna/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Curious how modern SaaS SEO goes beyond traffic and rankings? In this episode of The Search Session, Gianluca Fiorelli sits down with Bengü Sarıca Dinçer to explore strategies that truly drive business impact. From aligning SEO with revenue goals to navigating AI-driven search and uncovering unexpected channels like TikTok, Bengü shares insights on measuring influence, optimizing content for intent, and proving top-of-funnel value with GA4. If you want to see SEO as a strategic driver rather than just a traffic tool, this episode is for you.This is the 53rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:55) Meet Our Guest: Bengü Sarıca Dinçer(03:25) KPIs for the Modern SaaS Funnel(13:53) Measuring the Value of Top-of-Funnel (TOFU) Content(17:02) The Hidden Conversion Power of Documentation Pages(22:13) Using AI as a Copilot, Not a Decision-Maker(28:35) Discovering New Channels: Is TikTok the Next SaaS Growth Lever?(33:06) Using Email Marketing to Test SEO(37:06) International SaaS Strategy: Revenue-Driven Localization(41:51) From Introvert to International Speaker👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/saas-visibility-beyond-google-ai-era Where to find Bengü Sarıca DinçerLinkedIn: https://www.linkedin.com/in/bengu-sarica-dincer/ X: https://x.com/bngsrc Website: https://designmodo.com  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is technical SEO still about rankings, or is it becoming something much bigger?In this episode of The Search Session, Gianluca Fiorelli sits down with Tory Gray to explore how enterprise SEO is evolving in an era shaped by AI disruption, limited visibility, and growing client uncertainty. Together, they examine how agencies are shifting from isolated service providers to cross-functional growth partners, collaborating across channels to deliver cohesive, brand-driven strategies.The conversation dives into log file analysis and what bot behavior reveals about crawl patterns, visibility, and performance, as well as the impact of AI-driven search results on top-funnel traffic and goal setting. They also discuss Google’s increasing focus on entity-based search and branded experiences, and what that means for modern organic strategy.Beyond tactics, Tory shares her journey from solo consultancy to agency founder, reflecting on leadership, sales, talent retention, and the responsibility senior SEOs have to mentor the next generation.This is the 52nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Tory Gray(02:51) Agency Life: Guiding Clients Through the AI Frontier(07:33) Escaping the SEO Silo: The Shift to Omnichannel(11:54)Technical SEO: Patterns in Server Logs and LLM Bots(17:54) Addressing the "Shrinking Traffic" Dilemma(22:16) Next-Gen Search: Google, TikTok & Beyond(30:06) Top-of-Funnel Strategy in the Age of AI Overviews(39:25) Career Evolution: From Freelancer to Agency Founder(46:29) Mentorship and the Human DNA of SEO(53:40) Personal Growth and New Horizons👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-depth-and-strategy Where to find Tory GrayLinkedIn: https://www.linkedin.com/in/torygray X: https://x.com/torylynne Website: https://thegray.company/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when search shifts from keywords to entities - and from rankings to relationships?In this episode of The Search Session, host Gianluca Fiorelli sits down with Lazarina Stoy, marketing consultant and founder of Women in Marketing Bulgaria, to unpack how entity search, semantics, and query fan-out are reshaping modern SEO. They explore why machine learning is often more reliable than generative AI, how unresolved prompt injection limits agentic systems, and where tools like ChatGPT, Claude, and NotebookLM actually fit within professional workflows.The conversation dives into strategic brand positioning in the AI search era, from entity–attribute analysis and competitor comparison to the role of third-party validation in surfacing brands within Google Knowledge Graph and AI-powered results. They also discuss how to explain knowledge graphs to stakeholders, why context now outweighs keywords, and how ML education empowers SEOs to move from experimentation to confident automation.A focused, strategic discussion for SEOs navigating the semantic and AI-driven evolution of search.This is the 51st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Lazarina Stoy(02:54) The Resurgence of Entity Search and Semantic SEO(11:42) Machine Learning vs. Generative AI: Choosing the Right Tool(19:34) "Vibe Coding" and Essential Skills for the 2026 SEO(22:32) Buyer Personas in the AI Era(29:16) Digital PR and Fact-Checking in the Knowledge Graph(32:14) Breaking Intent: Understanding "Query Fan-Out"(41:40) Machine Learning Education for SEOs(46:45) Explaining Knowledge Graphs to Stakeholders(54:17) Empowering the Community: Women in Marketing Bulgaria👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/entity-search-ml-seo-lazarina-stoy-interview Where to find Lazarina StoyLinkedIn: https://www.linkedin.com/in/lazarinastoy/ X: https://x.com/lazarinastoy Website: https://lazarinastoy.com/ Website: https://www.mlforseo.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is technical SEO becoming more powerful—or more fragile—in the age of AI?In this episode of The Search Session, Gianluca Fiorelli sits down with Jamie Indigo for a deeply technical conversation about what’s actually changing as AI reshapes search. Moving beyond the hype, they explore how foundational crawling principles still matter, why undocumented AI systems introduce new layers of complexity, and how technical SEOs may finally gain the strategic visibility they’ve long deserved.The discussion dives into cultural bias in AI and its impact on international SEO, the real mechanics behind model performance and feedback loops, and why JavaScript itself isn’t the problem—execution is. They also examine the breakdown of bot etiquette, the strain AI crawlers are placing on infrastructure, and the broader implications for digital rights and the future of the open web.This is a sharp, unfiltered look at the technical realities behind AI-driven search—and what it takes to stay relevant as the ground keeps shifting.This is the 50th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Jamie Indigo(03:09) SEO in the Age of AI: Job Security or Frustration?(07:31) The Ghost in the Machine: Why Technical SEO is Overlooked(09:54) “I Speak Bot”: Translating Crawl Reality to Stakeholders(10:49) The Ethics Problem: Engagement, Sycophancy, and Human Harm(15:16) Longevity, Model Collapse, and the Economics Behind the Hype(21:03) AI in the Day-to-Day: Where It Helps (and Where It Doesn’t)(24:50) Big Infrastructure Outages: Cloudflare, AWS, and a Centralized Web(30:24) JavaScript and SEO: The Tool Isn’t Evil—Execution Is(35:36) Three Must-Know Tech SEO Skills for Large-Scale Sites(38:21) Why Modern AI Bots No Longer Play by the Old Web Rules(49:13) A Cyberpunk Future? Reclaiming the Free Web(54:44) Nerd Outro: Dungeons & Dragons Roles and the Joy of Being Support👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-in-age-of-ai-search Where to find Jamie IndigoLinkedIn: https://www.linkedin.com/in/jamie-indigo/ X: https://x.com/Jammer_Volts Website: https://not-a-robot.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What really changes for SEO when search stops being deterministic and starts thinking like an AI?In this episode of The Search Session, Gianluca Fiorelli is joined by Metehan Yeşilyurt, an expert working at the intersection of AI, machine learning, and SEO. Together, they unpack how AI search reshapes visibility, why classic SEO fundamentals still matter in probabilistic systems, and what understanding LLM behavior reveals about optimization today. From Google’s evolving AI experiences to Perplexity’s citation model, visual content, log file analysis, and the growing fight against manipulation, this conversation goes deep into how search is changing—and how SEOs should adapt.This is the 49th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Metehan Yeşilyurt01:30 Defining the Landscape: SEO vs. GEO vs. AEO13:48 Measuring Visibility When Prompts Are Unstable19:36 Multimodal SEO: Optimizing for Images and Video29:20 Perplexity vs. Google AI Overviews: Key Differences in AEO32:50 Embeddings, Topical Authority, and User Intent Mapping37:23 Analyzing Logs to Study AI Search Bot Behavior41:11 Spam, Hacks, and the Fragility of AI Search Systems49:51 Metehan Yeşilyurt: Life Beyond AI Search👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/log-files-ai-bots-and-ai-search-mechanics Where to find Metehan YeşilyurtLinkedIn: https://www.linkedin.com/in/metehanyesilyurt/ X: https://x.com/metehan777 Website: https://metehan.ai/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens to SEO when rankings matter less than trust and brand presence?In this episode of The Search Session, Gianluca Fiorelli sits down with Miracle Inameti-Archibong to explore how AI is reshaping SEO far beyond keywords and clicks. The conversation looks at visibility without traffic, brand-led SEO in an AI-powered search landscape, and why trust, relationships, and human context are becoming central to sustainable search performance. From using AI as a daily working ally to rethinking brand voice, technical foundations, and SEO leadership, this episode offers a sharp, people-first perspective on where search is heading next.This is the 47th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Miracle Inameti-Archibong(01:55) How AI Is Reshaping Daily Workflows in Large Organizations(07:06) Why “More Keywords” is No Longer the Right Strategy(11:13) Breaking Silos: Integrating SEO, Brand, and Product(14:09) The Synergy of Search and Social Media(18:24) Building Advocacy vs. Selling: Brand Behavior on Socials(21:58) The Critical Role of Technical SEO for Agentic AI(27:06) Mentorship in SEO: Growth, Boundaries, and Respect(31:47) Why SEOs Rarely Become CMOs - and How That Can Change(36:27) Beyond the Bio: Miracle Inameti-Archibong👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/brand-led-seo-in-ai-search-era Where to find Miracle Inameti-ArchibongLinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-cmgr-fcmi-39168713/ X: https://x.com/mira_inam Website: https://www.miracleinametiarchibong.com/  Website: https://www.jlpjobs.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to build a scalable agency, grow a brand through content, and stay ahead in an AI-driven search landscape?In this episode of The Search Session, Gianluca Fiorelli sits down with Himani Kankaria, growth marketing strategist and founder of Missive Digital, to unpack her journey from consultancy to agency, the evolution of India’s SEO community, and the strategies shaping modern brand visibility. From fixing broken content models and rethinking SEO writing rules to blending omnichannel marketing with AI and LLM-driven discovery, the conversation offers sharp insights into what drives sustainable growth today—without losing the human edge.This is the 47th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Himani Kankaria(04:26) How a Solo Consultant Ended Up Building an Agency(07:27) How India’s SEO Community Found Its Voice Again(12:56) Why Most SaaS Content Strategies Don’t Actually Work(20:02) What Happens When You Stop Writing for Old SEO Rules(22:56) What Omnichannel Really Does for Your Sales Pipeline(27:42) Helping Business Leaders Sound Human on LinkedIn(32:44) Why Use-Case Content Wins in the Age of LLMs(44:33) Beyond the Bio: Himani Kankaria👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/unlearning-old-seo-content-strategies-to-improve-brand-visibilityWhere to find Himani KankariaLinkedIn: https://www.linkedin.com/in/himanikankaria/ X: https://x.com/himani_kankaria Website: https://missivedigital.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens to SEO when search is no longer just about keywords and clicks?In this episode of The Search Session, Gianluca Fiorelli sits down with growth advisor Kevin Indig to unpack how AI is reshaping search, visibility, and the role of SEO itself. From Google vs. ChatGPT to entity-driven SEO, agentic search, and the shift from clicks to influence, this conversation explores what really matters for brands and SEOs in an AI-first world. If you’re thinking about the future of search beyond rankings, this one’s for you.This is the 46th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Kevin Indig(02:27) Google vs ChatGPT: Who Wins AI Search?(10:42) What Analytics Could Look Like in AI Search(21:43) Agentic Search: Optimization and Hurdles(32:24) Workflow Automation: From Clicks to Influence(41:13) Context Engineering: Unlocking Internal Data(42:43) Reputation Management and "Reliability Racks"(47:05) Visual Search, Smart Glasses, and Google Lens(53:31) Beyond the Bio: Kevin Indig👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/beyond-old-seo-models-ai-search Where to find Kevin IndigLinkedIn: https://www.linkedin.com/in/kevinindig/ X: https://x.com/Kevin_Indig Website: https://www.growth-memo.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Ever wondered how news SEO is evolving in a world of AI, Google Discover, and creators? In this episode of The Search Session, Gianluca Fiorelli sits down with John Shehata, audience growth consultant and news SEO expert, to explore the shifting landscape of visibility. They dive into why news SEO plays by different rules, how AI Overviews and Google Discover are reshaping discovery, and what publishers need to rethink to stay ahead. From multi-format strategies to empowering journalists as creators, this conversation uncovers the opportunities and risks shaping the future of news SEO in 2026.This is the 45th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: John Shehata(01:07) Building SEO Events Beyond the Usual Hubs(07:23) Why News SEO Is Different: Speed, Scale, and Impact(09:47) Measuring the Real Impact of AI Overviews on News(18:27) Will AI Enter Google Discover—and What Happens If It Does?(22:24) Responding to Short Attention Spans(26:05) Journalists as Creators in the Creator Economy(33:21) To Block or Not to Block AI Crawlers(37:26) News SEO in 2026: Regulation, Workflows, and new SEO Roles(42:35) Beyond the Bio: John Shehata👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/what-comes-next-for-news-seo-and-publishers Where to find John ShehataLinkedIn: https://www.linkedin.com/in/johnshehata/ X: https://x.com/JShehata Website: https://john-shehata.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t? In this episode, Gianluca Fiorelli sits down with Gaetano DiNardi, Growth Advisor for B2B SaaS, to unpack how AI is reshaping user journeys across Google, LLMs, and video platforms. The conversation explores why traditional attribution is breaking down, how high-intent conversions can come from surprisingly low AI-driven traffic, and why YouTube, product-led content, and ungated knowledge are becoming critical in an LLM-indexed world. A sharp, forward-looking discussion on visibility, conversion, and making better decisions as search fragments and evolves.This is the 44th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Gaetano DiNardi(03:16) The Traffic Paradox: Attribution in the AI Era(07:32) Brand Entities: "How Do I Rank on ChatGPT?"(17:23) LLM Conversion Rates and The "Dark SEO Funnel"(26:39) "Search Everywhere": The Role of Video and Multimedia(30:52) SaaS Content Strategy: Ungating the PDF(34:07) Google’s AI Future: AI Overviews, AI Mode, and Web Guide(44:33) Rethinking Top-of-Funnel Content(51:42) Gaetano’s Life Outside of Work👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/saas-growth-discovery-in-ai-search-era Where to find Gaetano DiNardiLinkedIn: https://www.linkedin.com/in/officialg/ X: https://x.com/gaetano_nyc Website: https://marketingadvice.io/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking