The Self Storage Report

In this episode, we are joined by Brett Henry, CEO of Trojan Storage and the visionary new owner of QuikStor. Brett shares his masterclass in operations, detailing how he went from managing a 12-site portfolio to a $245 million exit, and why he's now betting big on software. We discuss: The Operator's Edge: Why Brett still personally reviews rent rolls for his 54 locations and how "living the numbers" is the secret to finding hidden value that others miss. The Software Problem: Brett reveals his frustration with industry-standard software (slow reports, lack of real-time data) that drove him to buy QuikStor and rebuild it from the ground up for the modern operator. Automation & Efficiency: How QuikStor enables true automation, centralized mailings, instant lease updates, and "no-key" rentals, allowing for significant labor savings and NOI growth. David vs. Goliath: Why independent operators don't need to sell out to the REITs to compete. Brett argues that, with the correct data and systems, regional players can outperform the giants. Tune in to hear how one of the industry's best operators is building the tools to help you win. Connect with Brett Henry: QuikStor: QuikStor.com Connect with Thaddeus Campbell (S3 Partners): https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathey Development): https://www.linkedin.com/in/chrisbergreal/ This episode was brought to you by: Tractiq https://tractiq.com/ Johnson Insurance https://gojohnsoninsurance.com/self-storage-insurance/?utm_source=s3partners&utm_medium=social&utm_campaign=jisselfstorage

In this episode, we break down the blockbuster report from Heitman (managing $48B in assets) which confirms that self-storage has outperformed multifamily, industrial, office, and retail over the last 15 years. We discuss why thinking in "50-year asset" terms is the key to generational wealth. The Supply Opportunity: We analyze the Yardi Matrix data showing a "new all-time low" in the four-quarter trailing supply average. We explain why this is a bullish signal for developers to get shovels in the ground now while others are retreating . Consolidation News: Hear our take on the SmartStop/Argus deal and why technology is forcing smaller management companies to merge or sell. Hidden Risks: Our partner Terry Campbell reveals a critical insurance blind spot regarding Boat & RV tenants that could cost you your NOI . The Macro Play: We discuss the probability of a Fed rate cut in December and predict how a potential new Fed Chair in May could aggressively lower rates to save the economy before the midterms. Tune in for the data you need to make smart investment decisions this holiday season! Connect with Thaddeus Campbell (S3 Partners): LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathy Development): LinkedIn: https://www.linkedin.com/in/chrisbergreal/ This Episode was brought to you by: TractIQ https://tractiq.com/tssr Johnson Insurance
 https://gojohnsoninsurance.com/self-storage-insurance/?utm_source=s3partners&utm_medium=social&utm_campaign=jisselfstorage  

The days of "throwing a dart at a map" are over. In this special roundtable episode, we (Chris and Thad) sit down with Lauren Feeney (Trojan Storage) and Cam Paktinat (DXD Capital) to pull back the curtain on the current state of self-storage development. We cover: The Supply Crisis: Why "negligent" developers are flooding markets and how to use defensive underwriting (like zoning maps) to protect your capital. Creative Wins: Hear the stories of how Trojan saved a deal in Inglewood by buying the neighbors' houses and how DXD built a daycare to secure a prime site in Rhode Island. Data & AI: How the top pros are using historical data and AI tools to underwrite deals, check zoning, and even create renovation mockups in seconds. The Outlook: Why we remain bullish on the asset class long-term, backed by data like Extra Space's record October occupancy. If you are buying dirt or building storage, this conversation is essential listening. Connect with Thaddeus Campbell (S3 Partners): https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathey Development): https://www.linkedin.com/in/chrisbergreal/ This episode was brought to you by: Tractiq https://tractiq.com/

We're tackling the biggest market risks this week! We discuss the proposal for a 50-year mortgage as a desperate measure to keep the housing market afloat, which we view as a critical signal of a system under enormous financial pressure, consistent with the 18.6-year real estate cycle. The Biggest Threats: CMBS Loan Crisis: We reveal the $21 billion in CMBS loans outstanding in self-storage and how $2 billion are essentially delinquent, forcing lenders into an "extend and pretend" scenario by extending interest-only periods to delay mass foreclosures. Insurance Gaps: Our risk partner, Terry Campbell, warns against focusing only on rising premiums, urging you to audit your coverage for hidden gaps that could be devastating after a natural disaster . Boots on the Ground: We highlight the strategy of Wentworth Properties, who build custom assets by getting "boots on the ground" to understand true market need, rather than relying solely on easy data. And finally, Chris shares an incredibly powerful personal story from his Homes for Hope trip to Mexico, reinforcing our belief that business success is about more than just making money, it's about serving a higher purpose. Connect with Thaddeus Campbell (S3 Partners): https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathey Development): https://www.linkedin.com/in/chrisbergreal/ This episode was brought to you by: Tractiq https://tractiq.com/ Johnson Insurance https://gojohnsoninsurance.com/self-storage-insurance/?utm_source=s3partners&utm_medium=social&utm_campaign=jisselfstorage Find the Show on YouTube: youtube.com/@theselfstoragereport

The Q3 REIT Earnings are in! We break down the true meaning of the latest financial reports with Noah Starr, CEO of Tract IQ and former institutional investor. Noah drops the bombshell: the real issue isn't Extra Space's controversial ECRI strategy; it's widespread oversaturation and poor capital allocation In this episode, we discuss: The Investor's Blind Spot: We analyze why most developers invest "on hope" using misleading metrics like square footage per capita, leading to millions in losses when markets are oversaturated. The Street Rate Dive: We break down the charts showing how Extra Space dropped street rates dramatically to maintain the highest occupancy, while Public and CubeSmart prioritized maintaining higher achieved rents . The Ultimate Risk: Noah shares his experience: ignoring REIT data is a "ten, eleven, twenty million dollar mistake". We challenge the industry to be more like the hotel space and share performance data publicly to eliminate bad deals. Tailwinds: We discuss the strong growth of micro-apartments, which drive self-storage demand by making storage a necessary amenity in small living spaces . Tune in for the unfiltered truth about where the self-storage market is headed! Connect with Thaddeus Campbell (S3 Partners): https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathey Development): https://www.linkedin.com/in/chrisbergreal/ This episode was brought to you by: Tractiq https://tractiq.com/ Johnson Insurance https://gojohnsoninsurance.com/self-storage-insurance/?utm_source=s3partners&utm_medium=social&utm_campaign=jisselfstorage Find the Show on YouTube: youtube.com/@theselfstoragereport

We're breaking down the earnings calls! We analyze Public Storage's surprising flat NOI and Extra Space's nine months of negative NOI. In this episode, you'll hear: The 30% Workforce Cut: We reveal how Public Storage leveraged technology to drive 85% of customer interactions to digital, leading to a massive 30% reduction in labor hours. The Development Warning: We discuss Public's stark prediction that development will be slow through 2027 due to high costs and low appraisal values. This news creates a massive opportunity for those of us who are still finding and underwriting deals The Cap Rate Wars: We dissect how Public is winning the acquisition game, buying assets at 5.25% to 5.5% cap rates thanks to their low cost of capital, a level most traditional developers can't touch. The Economy's Cracks: We analyze the persistent weakness in the labor market (layoffs at Amazon, UPS, etc.) and how the Fed's 50-bip cut has failed to move the 10-year Treasury, stifling the housing movement self-storage needs . New Segment: We introduce our new segment, "How Faith Fuels Your Business," featuring Cam Packtinat from DXD Capital. Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal Connect with Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell This episode was brought to you by: Tract IQ: https://tractiq.com/ Johnson Insurance: https://gojohnsoninsurance.com/self-storage-insurance/?utm_source=s3partners&utm_medium=social&utm_campaign=jisselfstorage

We sat down with Noah Springer, the Chief Strategy Officer of Extra Space, for a direct, uncensored conversation about the company's controversial ECRI (Existing Customer Rate Increase) strategy and the power of their data-driven pricing model. In this episode, you'll hear: The Data Advantage: Springer clarifies that Extra Space's core mission is a revenue strategy , and their ability to maximize profit comes from using massive data that smaller operators cannot access. The Supply Squeeze: We discuss how the artificially low introductory rates offered by the REITs make it impossible to underwrite new projects in many markets, which is directly contributing to the drastic cut in new supply. The Staggering Cost of Risk: We discuss the growing expense of operation, including the shocking fact that some commercial insurance premiums are up 80% this year , confirming why Terry Campbell from Johnson Insurance is a critical partner to help protect your NOI. Market Outlook: We analyze how the economic indicators (record auto repos, tightening bank credit) fit into the 18.6-year real estate cycle and signal a high probability of a "reset" by mid-to-late 2026. Connect with Thaddeus Campbell (S3 Partners): LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathy Holdings): LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Find the Show on YouTube: The Self Storage Report: youtube.com/@theselfstoragereport This Episode was brought to you by: Tract IQ: https://tractiq.com/ Johnson Insurance: https://gojohnsoninsurance.com/self-storage-insurance/?utm_source=s3partners&utm_medium=social&utm_campaign=jisselfstorage

California's New Law Just Raised Everyone's Rates: Here's Why In this critical episode, we dive deep into the impact of California's new self-storage disclosure law, SB 709, which has been signed by Governor Newsom. We reveal why this bill designed to protect consumers will actually force operators like Extra Space to eliminate low introductory rates and charge a higher rate from day one, ultimately costing many customers more money. We also cover the essential financial and political truths: The Next Battle: Senator Menjivar, the bill's sponsor, warned on the Senate floor that this is "only the first bite of the apple," confirming that rate caps are the next legislative target for our industry. Consolidation Accelerating: We share the staggering data showing that REITs already own over 33% of all institutional-sized self-storage facilities, and we discuss the huge UK acquisition by Blackstone, proving that capital is still flowing heavily into our resilient sector. The Lobbying Urgency: We stress the importance of actively funding the industry's political action committees (PACs) now, as we move into the crucial 2026 political cycle to fight against future detrimental legislation. Gold vs. Dollar: We examine the "Debasement Trade," where Gold and Bitcoin are hitting all-time highs as investors hedge against the continuously weakening US Dollar. Tune in to get the analysis you need to navigate the political and financial pressures facing self-storage. Connect with Thaddeus Campbell (S3 Partners): LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathy Holdings): LinkedIn: https://www.linkedin.com/in/chrisbergreal/ This episode was brought to you by: https://tractiq.com/ https://gojohnsoninsurance.com/

We start with a major market signal: Treasury Secretary Scott Bessent is pushing for deregulations, a move that, according to the 18.6-year real estate cycle thesis, could ignite the final speculative boom before a major crash in late 2026. We welcome self-storage icon Terry Campbell (Jonhson Insurance) as our new insurance partner to discuss why costs are soaring due to catastrophic losses. In this episode, we discuss: The Debasement Trade: Why Gold, Silver, and Bitcoin are hitting all-time highs as investors lose confidence in the dollar's value due to government debt and monetary expansion. Lending & Risk: We analyze the push to change Basel Accords to get banks lending again with highly aggressive terms (e.g., 1.15 DSCR, 35-year amortizations), potentially leading to a market pop. The AI Advantage: We share how we use ChatGPT and Tract IQ data to generate a full feasibility study and rigorously vet potential sites. Residential vs. Commercial: We show the staggering math: many are better off renting their primary home because the mortgage payment far exceeds the rent. This highlights why commercial assets like self-storage—the highest performing asset class over the last 40 years—remain the smarter investment. Community: We conclude with personal reflections on the power of mentorship, faith, and community in building a successful life. Tune in for an in-depth analysis of the current market and a roadmap for investing in hard assets! Connect with Chris Berg (Abernathy Holdings): LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Connect with Thaddeus Campbell (S3 Partners): LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Our Insurance Partner (Terry Campbell): Johnson Insurance Services: https://www.gojohnsoninsurance.com This episode was brought to you by: https://tractiq.com/

We're Just Going to Say It: Your Insurance Costs Have DOUBLED We are back from the New York SSA Fall Conference, and we're bringing you the most critical takeaways you need to navigate the next 18 months. This episode is packed with insider info on the legal and financial forces reshaping the self-storage landscape. Here's what we uncovered: The Legal Fight: We reveal a land use attorney's opinion that many local moratoriums on self-storage may be illegal under state law. We urge you to get involved with your state SSA to protect your assets. Consolidation Shock: We break down the SmartStop acquisition of Argus Professional Storage Management—a "game-changing deal" that signals 150 stores is the new scale required to compete with REITs on operational efficiency and data. Expense Crisis: The shocking truth: Insurance costs per square foot have nearly doubled since 2020/2021, severely impacting NOI. We introduce Terry Campbell from Johnson Insurance, our new partner, to help address this critical issue. Lending Reality: We explain why the predicted distressed asset crisis is not coming, thanks to developers securing long-term loan refis (10 and 20 years) during the low-rate environment. The Future is Service: The biggest lesson from the conference: successful technology focuses on improving the customer experience, not just on cutting expenses. Tune in now for an essential look at the operational, financial, and legal landscape of self-storage over the next 12-18 months! Connect with Thaddeus Campbell (S3 Partners): LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathy Holdings): LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Find the Show on YouTube: The Self Storage Report: youtube.com/@theselfstoragereport This Episode was brought to you by: TractIQ: https://tractiq.com/ Johnson Insurance: https://gojohnsoninsurance.com/

Today are breaking down the Federal Reserve's recent 25 basis point rate cut. They get into the tough questions, like why the 10-year Treasury is rising and what that could mean for mortgage rates and the self-storage industry. They also discuss key economic data points that suggest we could be heading for a downturn similar to 2008. In this episode, you'll hear about: The recent Fed rate cut and the unexpected rise of the 10-year Treasury yield. Why searches for mortgage assistance are at an all-time high, surpassing the levels seen during the 2008 housing crisis. The hosts' analysis of the "real estate cycle" and why they believe a significant market shift could be coming in the near future. The potential for government intervention in the housing market and what that could mean for self-storage. A powerful and personal conversation about faith, community, and the importance of supporting one another through challenging times. Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage! Connect with Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/ This episode was brought to you by: https://tractiq.com/

Hey there, and welcome to The Self Storage Report, broadcasting live from Italy! We are breaking down the Federal Reserve's recent 25 basis point rate cut. They get into the tough questions, like why the 10-year Treasury is rising and what that could mean for mortgage rates and the self-storage industry. They also discuss key economic data points that suggest we could be heading for a downturn similar to 2008. In this episode, you'll hear about: The recent Fed rate cut and the unexpected rise of the 10-year Treasury yield . Why searches for mortgage assistance are at an all-time high, surpassing the levels seen during the 2008 housing crisis. The hosts' analysis of the "real estate cycle" and why they believe a significant market shift could be coming in the near future . The potential for government intervention in the housing market and what that could mean for self-storage. A powerful and personal conversation about faith, community, and the importance of supporting one another through challenging times. Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage! Connect with Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/ This episode was brought to you by: https://www.tractiq.com

We're starting this episode with some major news: the US government just revised job numbers downward by nearly a million jobs, a shocking development that signals significant economic softness. Your hosts, Chris Berg and Thaddeus Campbell, break down what this means for the economy and the self-storage industry. We also explore the growing impact of AI on the job market and its role in displacing workers, which could paradoxically lead to more self-storage demand. The conversation delves into the crucial decisions facing the Federal Reserve and the insights from industry CEOs on how to navigate today's competitive landscape. In this episode, you'll hear about: The recent downward revision of job numbers and what it signals about the health of the US labor market. How AI is contributing to job displacement and why this may be a driver of future self-storage demand. A look at the Federal Reserve's role in monetary policy and the potential for a rate cut based on new economic data. Why self-storage is considered a resilient asset class that can perform well even in a down economy. The importance of community networking and making informed investment decisions based on solid data. Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage! Connect with Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/

In this special episode, your hosts Chris Berg and Thaddeus Campbell are joined by guest Noah Starr, CEO of TractIQ, to give you a front-row seat to the conference. We discuss the key takeaways, from the surprising level of optimism to the stark reality that self-storage development has "never been this hard". We also explore the reasons behind this difficulty, including a lack of data transparency and the macroeconomic headwinds. Plus, we share a deeply personal conversation about faith, community, and the importance of personal responsibility in navigating today's challenging world. In this episode, you'll hear about: The SSA's incredible growth, going from 52 attendees 50 years ago to over 3,700 at this year's event. The prevailing sentiment of "cautious optimism" despite market challenges. A staggering stat from Noah Starr on the amount of capital that has recently flooded into the self-storage industry. How a lack of data transparency is holding back smaller developers and contributing to overbuilding. A personal conversation between Chris and Thaddeus about the state of the country, the debasement of the US dollar, and why they believe in personal responsibility. Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage! Connect with Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/ Connect with Our Guest, Noah Starr: LinkedIn: https://www.linkedin.com/in/noah-starr/ Website: https://tractiq.com/

We're kicking off with a huge number: $800 million, the amount Extra Space is looking to raise in notes. This move, along with SmartStop's $500 million in Maple Bonds, suggests that some of the industry's biggest players are preparing to make some serious moves in the market. We also explore a fascinating story Chris uncovered using AI about a California city council meeting. The city of Cerritos is considering lifting a cap on the number of self-storage businesses, a move that could be a win for both developers and consumers. In this episode, you'll hear about: Why Extra Space and SmartStop are raising hundreds of millions in capital. What "Maple Bonds" are and why SmartStop's offering was a first for the self-storage industry. A real-world example of how AI can be used to find crucial information on local government meetings. The shift in a city's view of self-storage, from a limited asset to a needed service that provides economic opportunities. Why industry leaders are preparing to acquire assets at a discount and are seeing a potential for major market shifts. Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage! Connect with Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/ This episode was brought to you by: https://www.tractiq.com

This episode is packed with a truly shocking stat: the percentage of Americans moving is at its lowest point since 1948. We explore why this is happening and what it means for the self-storage industry, which is deeply tied to the moving process. We also discuss a few other major topics, including an exclusive clip with Alex Burnham from StorageMart, a deep dive into Warren Buffett's recent investments, and an analysis of homebuilders' desperate attempts to sell their inventory. In this episode, you'll hear about: The historical data showing how much moving has slowed down in the U.S. and its impact on self-storage The trend of building smaller homes, which may eventually create more demand for storage . The "funky" incentives homebuilders are using to move inventory, and why these are a red flag . Exclusive insights from Alex Burnham on his cautious outlook for the market's immediate recovery. Why patience is a key virtue in self-storage right now. The hosts' upcoming appearances at the SSA's 50th-anniversary event in Las Vegas . Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage! Connect with Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/ Our Data Partner, TractIQ: Email: noah@tractiq.com Website: https://tractiq.com/  

This episode is packed with insights from SmartStop's latest earnings, a deep dive into what's happening on the ground, and a conversation with industry leaders like Alex Burnham and Michael Schwartz. We talk about why the market is a "shrinking" one, why experience is key, and how some developers are finding new opportunities in challenging environments . Join us as we discuss the nuances of demand and supply, the importance of a long-term strategy, and what a recent lender survey reveals about the top concerns in the self-storage space. In this episode, you'll hear about: SmartStop's positive NOI growth, a rarity among recent REIT earnings. Alex Burnham's take on the market, which has outpaced the REITs for 10 straight quarters. Why the industry might be a "shrinking market," and what that means for marketing and demand. Lender concerns about oversupply and absorption risk. A case study on a portfolio deal that yielded a massive 42% IRR. The unexpected trend of LA cities becoming more receptive to self-storage projects. How having experience and an "end in mind" is crucial for navigating market challenges. Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage! Connect with Us: Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/ Connect with Our Data Partner, TractIQ: Email: noah@tractiq.com Website: https://tractiq.com/

In this episode, we're joined by a special guest, Noah Starr, CEO of TractIQ, to break down the latest earnings from the top self-storage REITs. With all four reporting negative NOI growth for Q2, we'll get into the data and discuss why this is happening and what it means for everyone in the industry. We dive deep into the numbers on occupancy and rent, explore the impact of development lags, and talk about the competitive advantages of big players. Noah also shares what he's hearing on the ground, from the challenges of raising capital to cities like LA softening their stance on self-storage projects. In this episode, you'll hear about: The shocking news that all four major self-storage REITs reported negative NOI growth. The biggest factors behind the numbers, including pressure from rising expenses and supply growth. A detailed look at rent trends, including the divergence between "street rates" and "achieved rates." Why understanding the REITs is crucial for any investor, big or small. The exciting and still-developing role of AI in self-storage operations and marketing. How a lack of transparency in the industry can make it difficult for investors and developers to make smart decisions. An update on why some cities are now becoming more welcoming to self-storage projects. Tune in for an insightful, data-driven conversation with a top industry expert! Connect with Us: Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Connect with Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/ Connect with Our Guest, Noah Starr: Email: noah@tractiq.com Website: https://tractiq.com/

In this episode, we're giving you the inside scoop on the latest earnings from Public Storage and Extra Space. We'll talk about why the market reacted so strongly, what's happening with self-storage rates, and the bigger picture of how things like rising property taxes and global economics are affecting the industry. We're also diving into a fascinating stat about the speed of AI adoption and how it's changing how consumers search for storage. Plus, we'll get into why some markets are hot and others are struggling, and we'll share why we still believe in a long-term bullish outlook for self-storage. In this episode, you'll hear about: The recent stock drops for Public Storage and Extra Space and the reasons behind them. Why development costs are so high, with some projects costing over $300 a square foot. The different strategies of the industry's biggest players: Public Storage focusing on ground-up development, and Extra Space on loans. An in-depth look at regional market performance, with some surprising NOI numbers. A mind-boggling example of oversaturation in a Florida market. Why we're seeing fewer massive residential projects getting built and the potential economic pain that could follow. A statistic that reveals AI-driven searches have surged from 15% to 60% in the last six months. The importance of being a responsible developer and why "easy" development isn't always your friend. Tune in for a candid, data-driven chat that helps you stay ahead in the self-storage game! Connect with Us: Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/

This episode is packed with insights from the recent CSSA event and a deep dive into what's really happening in the self-storage industry. We're talking about everything from the surprising downturn in ground-up development to how Millennials are driving future storage demand, and even the exciting ways AI is changing the game for real estate pros. Join us as we discuss the accelerating trend of consolidation, tackle some unexpected legal challenges facing self-storage facilities, and share why building real community and having authentic conversations are more important than ever. Connect with Us: Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Website: https://s3.partners/ Chris Berg: LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Website: https://abernatheydev.com/