The Selling Edge

The Selling Edge: Close Bigger Deals Faster is your go-to show for mastering complex, high-stakes sales. We cover what sellers really need: spending less time in CRMs and more time with clients, pitching smarter with data that sells, ramping new reps quickly, and winning deals in categories you’ve never touched before. If you want strategies that build confidence, sharpen your story, and help you win new business faster — this podcast is for you.

The Discipline of New Business

In this episode of The Selling Edge, host Kathy Eagle sits down with veteran sales leader Allen Willis, whose 47-year career in radio and media has made him a master of the new business game. From phone book cold calls to AI-powered insights, Allen shares how prospecting has evolved, and why discipline, curiosity, and consistency still win the day. He reveals how he keeps his sales funnel full no matter the market, why blocking time for new business is non-negotiable, and how to turn insights and ideas into lasting partnerships. A must-listen for anyone serious about building a pipeline that never runs dry.

11-12
28:38

Do What You Do Best, and Leave the Rest

In this episode of The Selling Edge, host Dan Prudhomme talks with sales pro Mike McEvilly from FOX 13 (KSTU) about how to spend less time building pitch decks and more time selling. Mike shares how he broke free from time-consuming tasks, uses smart templates, and leverages tools like TopLine to walk into meetings more confident and prepared. If you’re looking for practical ways to delegate, streamline your process, and win more deals, this conversation is packed with insights you can put to work right away.

10-08
25:55

The Future of Sales Productivity: Spend Time Selling, Not Clicking

In this episode of The Selling Edge, host Gene Vidler sits down with Trey Schmaltz of Cumulus Media to explore how AI is transforming the sales process in competitive markets. Trey shares real-world examples of how his team is using AI to cut research time, turn cold calls into warm conversations, boost account manager confidence, and deliver campaigns that resonate with clients. From saving hours of prep to uncovering unexpected growth opportunities, this conversation shows why the future of sales belongs to sellers who spend less time clicking and more time selling.

09-10
24:03

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