The Selling Edge: Close Bigger Deals Faster is your go-to show for mastering complex, high-stakes sales.
We cover what sellers really need: spending less time in CRMs and more time with clients, pitching smarter with data that sells, ramping new reps quickly, and winning deals in categories you’ve never touched before.
If you want strategies that build confidence, sharpen your story, and help you win new business faster — this podcast is for you.
In this episode of The Selling Edge, host Gene Vidler sits down with Trey Schmaltz of Cumulus Media to explore how AI is transforming the sales process in competitive markets. Trey shares real-world examples of how his team is using AI to cut research time, turn cold calls into warm conversations, boost account manager confidence, and deliver campaigns that resonate with clients. From saving hours of prep to uncovering unexpected growth opportunities, this conversation shows why the future of sales belongs to sellers who spend less time clicking and more time selling.