The Shopify App Show

In this episode, we explore how Shopify's evolving discount landscape is being shaped by innovative apps like Discount Kit. Sammy Isseyegh shares insights into the platform's capabilities, the importance of flexibility in promotions, and the future of commerce automation.Key Topics:The shift from discount codes to automated, frictionless discountsHow Shopify Functions enable powerful, developer-friendly promotionsThe role of metafields and storefront sync for customization and UXThe significance of building apps that integrate seamlessly into the platformOpportunities around multi-market, location-specific discounts, and B2BThe impact of Shopify's new AI and agentic commerce features on apps and merchantsBest practices for balancing complexity with simplicity in promotion designTimestamps: 00:00 - Introduction to Shopify discount evolution and Sammy I’s background01:02 - Are discount codes becoming obsolete? The debate01:53 - The evolution of Shopify from Scripts to Functions and the developer challenge02:18 - How Discount Kit fits the platform's expansion 04:15 - Using Discount Kit as a cheat sheet for rapid experimentation06:21 - The importance of Shopify-native data storage in app development06:45 - Support Heroes’ role in enabling global customer support for apps like Discount Kit (plug for our Sponsor, The Support Heroes)09:15 - Complex scenarios merchants face beyond standard discounting10:07 - The challenge of explaining advanced discounts to customers11:34 - Creative use cases and surprising implementations of Discount Kit14:01 - The importance of storefront UX and dynamic promotional displays15:12 - Innovations with Discount Kit Live for storefront data sync17:27 - Putting discount data into Shopify metafields for flexibility19:13 - Building better integrations with Shopify Flow and app ecosystems21:50 - The significance of app data being accessible platform-wide24:29 - How some developers reduce onboarding costs with flexible integrations26:20 - B2B, markets, and multi-location discounts28:50 - Customization challenges for geographically diverse stores30:41 - Final thoughts: the importance of balancing technical power with UX and simplicityResources & Links:Discount KitThe Support Heroes (sponsor)Connect with Sammy I:LinkedIn | TwitterEnjoy this episode for a strategic look at how apps like Discount Kit are driving Shopify toward a more flexible, automated discount future—balancing technical wizardry with great user experience.

Everyone knows that bundles are a powerful tool in ecommerce. But for many, it can be an overwhelming topic.In this episode, Prakhar from FoxSell Bundles shares his experience on the evolution of bundling technology in Shopify, operational challenges, and the exciting future shaped by AI and agent commerce. Whether you're a developer, ecommerce manager, or business owner, his perspective offers clarity on how to harness bundles for growth and innovation.manager, or business owner, his perspective offers clarity on how to harness bundles for growth and innovation.Main insights:Effective bundle strategies vary significantly by industry, with food, cosmetics, and fashion each requiring different approaches to maximize conversions.Starting with fixed, preset bundles based on customer reports and gradually evolving based on operational insights helps businesses adopt bundling without overwhelming them.Scaling bundles involves operational challenges like inventory management, preventing double discounts, and handling rapid sell-outs—solutions often require process adjustments.The future of bundling is intertwined with AI-driven agent commerce, emphasizing knowledge sharing between products and cross-store recommendations rather than UI complexity.AI's rapid evolution will make personalized, cross-store bundles more accessible, but brands need to adapt their processes and data integration.Shopify's ongoing improvements are crucial, such as native bundle reporting and component display on storefronts.The community in the bundle space remains collaborative, with competitors recognizing the value of shared knowledge and a large, growing market.Timestamps:00:00 - Introduction: The importance of customization in e-commerce bundles02:03 - Why FoxSell focused on native Shopify bundling APIs03:11 - The difference between early app development and today's native tools04:56 - FoxSell's value proposition: flexible, developer-focused bundling engine06:39 - Communicating complex bundle features to merchants07:26 - Strategies for onboarding and supporting agencies and developers09:39 - What makes an effective bundle across different industries12:55 - Overcoming operational challenges in scaling bundles15:02 - The role of support teams like Support Heroes for app success20:05 - The future of agent commerce and AI-driven bundling experiences23:31 - How AI will shift from merchant-centric to shopper-centric bundling26:19 - The evolution of FoxSell and staying relevant amidst platform changes28:35 - Next features and improvements needed from Shopify30:14 - Collaboration and competition within the bundle app ecosystem31:33 - Final thoughts: The importance of community and innovationResources & Links:FoxSell – Official websiteShopify API Documentation – Native bundling APIs and functionsSupport Heroes – Customer support for Shopify apps (proud sponsors of The Shopify App Show)Erika’s – Example of a successful bundle app brandConnect with Prakhar:LinkedIn• Twitter

Today’s episode of the Shopify App Show is as topical as they come. Search has changed more in the last 12 months than in the previous 20 years combined.Is the search bar now a chat box? Is it AI, curated, or algorithmic? Does the traditional "Results Page" even exist anymore?The answers are changing daily. But one thing is clear: a new wave of apps is rewriting the rules of discovery.My guest today is Sebastian Hooker, an ex-Google & Microsoft engineer who left the land of tech giants to build Nimstrata.Nimstrata’s proposition is simple: it puts Google’s enterprise-grade search algorithms directly onto your Shopify store, powered by Google Cloud Vertex AI.I learn something new every time I talk to Sebastian—and I’m sure you will too.Every week, the Shopify App Show showcases the independent apps that are changing ecommerce.TakeawaysThe search landscape in e-commerce is rapidly evolving, influenced by AI and changes to user behaviour.Nimstrata aims to democratize access to Google's search algorithms for Shopify stores rather than trying to reinvent the wheel.On-site search experience is crucial for converting visitors into customers, but not all stores need an enterprise tool to achieve this. A streamlined tech stack with essential apps can create a more powerful customer experience.Users are increasingly using conversational queries in search, changing how merchants should optimize their content.Data quality is foundational for effective search and merchandising in e-commerce. The future of UCP will require merchants to adapt their data structures and practices.Merchants need to be aware of the paradox of choice when presenting products to customers.It's essential to balance user needs with the fast-paced changes in technology.Chapters00:00 From Google to Nimstrata: Meet Sebastian Hooker07:02 Nimstrata's Role in E-commerce Search12:00 Personalization in Search: Enhancing User Experience14:58 The Evolution of Search Queries19:20 Conversational Commerce: Redefining User Interaction22:36 The Paradox of Choice in E-commerce26:14 Data Quality: The Foundation of Effective Search27:12 The Future of Data Quality in E-commerce33:32 Navigating Product Roadmaps in a Rapidly Changing Landscape36:29 Innovations and Challenges in E-commerce Tools43:06 Optimizing Your E-commerce Tech Stack

There haven't been many Shopify apps break onto the scene in the past few years with as much impact as Order Editing.They have struck a formula to envy - a simple product with a failsafe value proposition. They're led by a couple of savvy founders who have grown their brand in public with that perfect balance of youth, authenticity and most importantly results.Kiril is the tech guy behind the product, but he is just as comfortable behind the microphone. Surprisingly this is his first ever podcast but you wouldn't know it.This is a must listen for anyone building digital products or apps, whether you're working agency side, client side or independently. Kiril is super generous with sharing his story and learnings as he evolved from being a designer to a CTO.Chapters00:00 Introduction to Kiril Climson and Order Editing03:39 Evolution of Order Editing: Features and Growth05:40 Expanding Beyond Order Editing by understanding Customer Needs07:47 Scaling Development: Balancing Speed and Quality10:05 Leveraging AI and Automation in App Development12:34 Integration Challenges and Solutions16:44 Innovating Address Validation for E-commerce20:54 The Importance of Scoping Projects Effectively23:35 Building no-bullshit analytics for apps30:44 Future of AI in E-commerce and Shopify's RoleTakeawaysThe evolution of Order Editing reflects the growth of Shopify's API capabilities.Customer feedback is crucial for feature development and app improvement.Scaling a remote team requires trust and effective communication.Innovative features like address validation can enhance customer experience if delivered properly.Effective project scoping is essential to avoid wasted time and resources.Analytics in e-commerce is complex and requires careful planning.AI integration should be approached cautiously, considering Shopify's advancements. There's no point building stuff that is going to become outdated almost straight away, or become part of the platform.

Chatting with Josh Bitossi about Shopify POS is like talking to Steve Jobs about Apple. His knowledge as both a Shopify Alumni and indie app developer who has dedicated his expertise to building apps for Shopify POS.Every episode the Shopify App Show chats with indie app developers who are breaking new ground across the Shopify ecosystem. Whether you are a business already using Shopify POS, you're considering a move to Shopify POS or are building stuff for POS yourself, Josh's insights are worth a million bucks. We discuss the challenges and limitations of Shopify POS, the importance of indie developers in driving innovation, and the future of scanning technology. This is not a product demo show!