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The Side Hustle Show

Author: Nick Loper of Side Hustle Nation

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The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for business ideas, actionable tips to start a business, and killer strategies on how to turn their side hustle dreams into a growing business. We cover all aspects of starting a business and making money (online and offline), including small business marketing, sales, websites, social media marketing, blogging, time management, and more. Our topics include passive income ideas, niche sites, self-publishing, software and app development, coaching and consulting, freelancing, affiliate marketing, Amazon FBA, and much more.

Learn how to turn your business idea into your own thriving small business. Starting your own business gives you the freedom and opportunity to quit your job. It doesn't take a high-flying start-up to make money or create an awesome lifestyle business.

Guests include Jon Acuff, Chris Ducker, Brian Clark, John Lee Dumas, Pat Flynn, and many Tim Ferriss and Gary Vaynerchuk proteges. Because your 9 to 5 may make you a living, but your 5-9 makes you alive.

Hosted by Nick Loper, Chief Side-Hustler at Side Hustle Nation (.com).
394 Episodes
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Zero to 55k subscribers and $50k in revenue in 8 months? That’s exactly what Codie Sanchez with Contrarian Thinking, her newsletter about investing and entrepreneurship. Codie's a former journalist, turned institutional investor, turned online business owner.  I've thought about content businesses mostly in the context of blogging, podcasting, or video -- but what if email is your content channel? After all, the challenge that many other content channels face is "how to get people to join your list." Codie's model, in a true "contrarian" way, cuts out that middleman. This episode is sure to have you thinking a little differently about how you approach building an audience and building an online business. Tune in to hear: what you might create a newsletter about what makes newsletters such an interesting business model how Codie’s grown and monetized her's so far Full show notes
What little purchases or changes have you made that had an outsized impact on your overall happiness? This is something of a sport in our house. Bryn and I kind of joke that we have this mission to optimize everything, whether that’s the: limited space in our house hours in the day money in the bank We've taken great joy in these incremental improvements. We often ask ourselves, “How can we make this 1% better?” If we can make those 1% improvements consistently over time, they start to compound and we’re way better off than when we started. I put the call out to several friends and listeners: What little life upgrade or optimization have you made recently -- with great results? Tune in to hear 21 little life upgrades -- the habits, products, or tools that don't cost a lot of time or money, but make a big impact. Full show notes.
We’re in the middle of a massive labor shift from employees to entrepreneurs. In this episode, I want to try and equip you with some skills, frameworks, and mindsets to help navigate that shift. If you want to make money online, there are a million ways to get it done, but it usually boils down to one thing: helping people. To help me walk through this stuff I’m joined by Austin L. Church. Austin’s a writer, brand consultant, and online entrepreneur. He’s been making his living online for the last 12 years, with some of the exact strategies we’re talking about today. Tune in to hear: how to identify your marketable skills how to land clients in a crowded marketplace the tips and tactics Austin has used to grow his business over the last 12 years Full show notes
Want to get started with an online business but don’t feel like you’re an expert in anything? Maybe you’ve started a business but you’re struggling to monetize it? A few short years ago, Shane Sams and his wife Jocelyn were school teachers. In their off-hours, they built several successful online businesses, including ElementaryLibrarian.com, which sold for over $1 million in 2017. Today they run FlippedLifestyle.com along with the Flipped Lifestyle podcast, to help others try and replicate the success they’ve had online, and specifically take advantage of the membership model. Tune in to hear: how to set up your membership site the right way why you might be closer than you think to getting your first paying members the payment tiers that work for Shane and his students how Shane and Jocelyn continue to grow their community year-over-year Full show notes
Josh Belk is a full-time college student, he works full-time in web design, and in what little spare time, he’s started a $6,000 a month mobile detailing business with his younger brother. This idea came about when Josh connected the dots between obsession and opportunity. On the obsession side, Josh would always see his brother out in the driveway cleaning his car. On the opportunity side, he received an email about business ideas anyone could start, and mobile car washing was one of them. He asked his brother if he wanted to team up to see if they could make some money cleaning cars -- and with that, Belk Mobile Detailing was born. Tune in to hear to the full podcast episode to hear how the pair: landed their first mobile detailing customers price their service stand out from the competition Full show notes
How can you instill the skills and values of innovation and entrepreneurship in kids? And if you can teach it to kids, why can’t you teach it to grownups? This week I’m joined by Don Wettrick, an award-winning middle school, and high school teacher and the CEO and co-founder of StartEdUp, which has a mission to empower students and teachers to apply innovation and entrepreneurship in the classroom. He’s author of Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level, and also the host of the StartEd Up Podcast. Tune in to hear: how to get kids AND grownups excited about this stuff the rules Don uses for brainstorming his processes for turning problems into real solutions for real customers how those of us with young kids can encourage them to be producers not just consumers Full show notes
$18k in 9 months ... from ONE YouTube video? And that's without even filming or putting your face on camera! Jon Corres identifies trending topics on YouTube and produces viral videos to ride that trend. Or at least videos he hopes will hit the algorithm just right. It's a numbers game -- not everything you publish will get traction. In fact, Jon said most of his videos don't even breakeven on their production costs right away. But when you have one that hits, it washes away all those expenses and more. When I spoke with Jon, he told me about one of his videos that had gone viral earlier in the year. This video quickly hit 1 million views in February, netting Jon $3,200 in ad revenue. That same video has carried on bringing in passive income. At the time of our call, it had made Jon more than $18,000 and received 8 million views. All from a short video that cost $80 to produce and comprises of short clips from other videos. Tune in to hear: how Jon comes up with ideas for his videos how he and his team create videos without filming any new content the types of videos most likely to go viral the math and metrics behind a successful viral video Full show notes
It’s time to dive into the ol’ listener mailbag and answer a few questions in this week’s edition of The Side Hustle Show. I’ve had quite a few interesting questions come in since the last Q&A episode, and picked 20 to talk through in today’s show. Like this format? This is the 10th installment of “20 Questions” so feel free to go back and binge on the older ones too: 365: Market Saturation, Mind Mapping, Miracle Mornings, and More: 20 Questions, with Nick 346: The Con of the Side Hustle, Beanie Babies, Affiliate Marketing, and More: 20 Questions with Nick 320: Multiplying Money, Morning Routines, and $100k Side Hustles: 20 Questions with Nick 291: Email, Ebooks, Platforms, and Conferences: 20 Questions with Nick 271: Brilliant Blogging, Ruthless Productivity, and Guaranteed Success: 20 Questions with Nick 245: Network Marketing, Imposter Syndrome, My Side Hustle Mistakes, and More: 20 Questions with Nick 219: Growing Traffic, Monetization, List-Building, a Day in the Life, and More: 20 Questions with Nick 198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You: 20 Questions with Nick 181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More: 20 Questions with Nick A common piece of advice you’ll hear is to take audience questions and turn them into content, so here’s a meta example of that in action. This episode covers side hustle ethics, the side hustles I'm most excited about right now, the best traffic drivers, and lots more. Enjoy! Full show notes
"I allowed the business to to coast and it's coasted wonderfully well," Nate Dodson explained. In this episode you'll hear about the power of an evergreen digital product that makes sales on autopilot. It's allowed Nate to shift his focus to some offline projects, including several real estate renovations. In Nate's first appearance on The Side Hustle Show (episode 314 in late 2018), he shared the simple sales funnel that ultimately earned over $1 million in total online course sales. Tune in to hear how Microgreens Farmer continues to make sales every week, how COVID has impacted Nate's business, and his plans for the future. Full show notes  
How does a new blog get to $50k a month within 2 years?  It takes great content, a consistent SEO strategy, and building strong partnerships. When we last heard from Alex and Healy from FinvsFin.com in episode 367 at the very end of 2019, the site was earning around $20k a month in affiliate commissions. Just 9 months later, that's jumped to $50k! Tune in to hear what's changed and what's working today in terms of content, SEO, and affiliate partnerships. Full show notes
When you're a hammer, everything looks like a nail, right? Well, when you're a knife sharpener, every house is a potential customer! Matt Rowell was earning $250-500 a month when we caught up in episode 308 back in late 2018. Since then, he's grown to a consistent $1500 a month, working maybe an hour a day. Tune in to hear: The most important new marketing channel for Matt. How the pandemic has impacted his sales. How he's leveled up his skills to broaden his customer base. How new sharpeners can get started today. Full show notes
The mobile notary business is booming for Brian Schooley, a long-time Side Hustle Show listener. When we last caught up with Brian in mid-2018 (episode 286), he was earning $1500-2000 a month as a loan signing agent. In this "where are they now?" edition of the show, he shares how he's grown to $10k a month and quit his day job to focus on the notary gig full-time. Tune in to hear: when he felt comfortable quitting his job how the pandemic has impacted his business how he builds relationships with escrow officers Full show notes
$1000 a week cleaning backyards? Erica Krupin turned some earbuds at the start of the year with her fast-growing pet waste removal business.  Since we spoke, she's added another 50+ recurring weekly customers and expanded to a new location. Tune in to hear: What's working on social media today. How she's grown 50% in 9 months, in spite of a global pandemic. The software she's testing to manage her customers, team members, and jobs. Full show notes
Want to scale back on your day job? Want to travel more, and spend more time with your family? That’s exactly what Stacy Gallego has been able to do thanks to her part-time flipping business. What’s cool is that this income stream was actually inspired by a former side hustle show guest, Rob “the flea market flipper” Stephenson, who we last heard from in episode 298. Stacy is one of Rob’s star students, and I’ve loved watching her share some of her sales results for quite a while. In just two years, Stacy has gone from flipping her first item to hitting $10,000 in sales in a month. The ability to find profit in your hometown is one I think is really valuable in recession-proofing your own income. If that appeals to you, I encourage to you check out Rob and his wife Melissa’s free training to learn more. Tune in to hear: how Stacy sources profitable inventory how she deals with the logistics of shipping huge items which items/categories are selling best her advice for new flippers to start making money Full show notes
We all live by a set of unwritten "money rules." These guide the decisions we make on how we spend, save, earn, and invest. But are your rules really serving you? In this episode, we’re looking at 10 "unconventional" money rules. These are suggestions that hopefully spark some introspection and conversation. Because the "conventional" wisdom clearly isn't working for a whole lot of people! To help me talk through these is Rich Jones. He’s the host of the award-winning Paychecks and Balances podcast, which is all about helping you navigate your finances and career. Rich is a frequent speaker at both podcasting and personal finance events. More impressively, he’s done it all on the side from his day job. Tune in to hear why: your best side hustle might be your day job all dollars earned are not equal the “best” financial advice might not be right for you All that, and more "unconventional" financial wisdom coming at you! Full show notes
Build your email list! Get your first 100, 1,000, 10,000 subscribers. “The money’s in the list,” right? That's the chorus of advice you hear from all the marketing experts. But what do you send someone after they join your list? That’s what we’re diving into in this episode with Daniel Throssell of PersuasivePage.com. Daniel is a copywriter and has been called “The best marketer in Australia” by a prominent client of his. His journey started as a side hustle while working 12-hour shifts as an electrical engineer. Daniel started using any spare time he had and a special way of writing proposals - and landed high paying jobs from week 1. It wasn’t long before he was charging $200/hr and up, working with the bestselling author in Australia, and he now has his own audience he writes emails to daily. Tune in to hear: how to come up with the best lead magnet for your target audience how to get people to sign up for your email list the 3 kinds of emails you’ll send after someone does sign up the 3-part email structure that can work in just about any niche Full show notes
This week I’m excited to share a unique side hustle that’s turning hobbies into profits, through what I’m calling “local” e-commerce. This is a story of building a following for homemade or handmade products -- without shipping anything, without advertising, and without relying on 3rd party marketplaces like Amazon or Etsy for exposure. We’re going to explore this through the lens of So Here’s the Dough, a local cottage kitchen cookie operation run by a friend of mine here in Livermore, Jenn Fei. Jenn is an attorney and real estate broker by trade, but those professions have now become the side hustles to her thriving cookie business. Tune in to hear: when it's time to turn your hobby into a business how to grow a loyal and hungry (pun intended) following for your products how to consistently generate new product ideas other growth ideas for artisan products Full show notes
Create a design. Upload it to a store. Earn passive royalties whenever it sells. That’s the passive income dream, and that’s the premise behind the Merch by Amazon and print-on-demand side hustles. But does it really still work? To find out, I invited Michael Essek on to the Side Hustle Show. Michael has been designing and selling t-shirts online since 2013, and he’s seen how the market has changed over the years. For the past 4-5 years, Michael's earned $100,000+ licensing and selling his designs, so he has his finger on the pulse of what’s working right now. Tune in to hear: how you can get started selling merch online -- even if you don’t have design skills how to come up with product ideas -- without being a copycat some interesting ways to level up your merch business as a gateway to bigger opportunities Full show notes
We’re all dealt 24 hours a day. I believe how you spend that time, or maybe rather how you invest it, should give you some sort of return. That could be a monetary return, sure. But it could also be a return in personal satisfaction or impact on others. Today, I want to introduce a productivity framework I’m calling The Productivity Pyramid. Like most frameworks, it’s a work in progress, but here’s how it shapes up: Vision / Goals Projects Tasks Tools and Tactics Full show notes
Starting a business doesn't have to be expensive -- in fact, low startup cost business ideas are everywhere. Just last week, Nate and Alysha Jackson explained how they started their Amazon retail arbitrage business with just $100 -- and had since grown to over $1 million in total sales. Inspired by their story, along with a couple of threads in the Side Hustle Nation Facebook group that asked for some real-life low startup cost business ideas, I put together this episode. Stick around to hear how several Side Hustle Nation members got their business off the ground on the cheap. In most cases, you don’t need outside capital to get started. Instead, my hope is you’ll use these stories as inspiration to start lean and start now. Full show notes.
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Comments (41)

Joseph Dykes

very interesting and after working 23+ years in physical therapy, I think he made a wise decision in pursuing Ytube video creation instead

Oct 8th
Reply

Becky Gallion

She can use bees wax wraps as reusable bags & they're super easy to clean & shape into a cone

Oct 8th
Reply

Thisor That

Very insightful trading strategies.

Oct 1st
Reply

Thisor That

Excellent programming. Both guests are well-versed and just good guests in general.

Sep 29th
Reply

Joseph Dykes

Great hearing these follow up reports. As always , great content Nick!

Sep 24th
Reply

Joseph Dykes

great episode!

Sep 19th
Reply

Joseph Dykes

Looking forward to the "where are they now?" episode!

Sep 18th
Reply

Monica Mallory

Hi Nick. Is myblagroup.com/contacts still a viable resource ? Thank you

Aug 7th
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Ivie Porto

I guess everybody starts splitting words to make them sound good haha I have fell into this perfectionist side also

Jul 3rd
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Teresa D.

Great stuff! Thank you, Joshua.

Jun 7th
Reply

Christopher Davis

Craft blogs are probably the easiest, most popular topic to build a blog and a following. She obviously worked hard and focused, but there is also a huge audience of rabid fans for this. Not the same with many, many other blog topics.

Apr 2nd
Reply

Brad Watt

Probably my favorite episode so far. Also, Dave's an awesome guy who knows his stuff.

Feb 2nd
Reply (1)

Mark Cousino

great idea for a podcast

Jan 29th
Reply

Miguel

good stuff

Nov 30th
Reply

Ivie Porto

Amazing tips!!

Jul 19th
Reply

Amira

From the speaker: rent the entire building and sublease it.

Jul 7th
Reply

Amira

FHA and others

Jul 7th
Reply

sirrellim

Great show, she is very helpful

Jun 14th
Reply

K Hines

I agree that they are advantages, but they are not unfair.

May 10th
Reply

Sara B

Hmm... sounds a bit like a network marketing company that actually provide services.

Mar 29th
Reply
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