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The Side Hustle Show

Author: Nick Loper of Side Hustle Nation

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The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for business ideas, actionable tips to start a business, and killer strategies on how to turn their side hustle dreams into a growing business. We cover all aspects of starting a business and making money (online and offline), including small business marketing, sales, websites, social media marketing, blogging, time management, and more. Our topics include passive income ideas, niche sites, self-publishing, software and app development, coaching and consulting, freelancing, affiliate marketing, Amazon FBA, and much more.

Learn how to turn your business idea into your own thriving small business. Starting your own business gives you the freedom and opportunity to quit your job. It doesn't take a high-flying start-up to make money or create an awesome lifestyle business.

Guests include Jon Acuff, Chris Ducker, Brian Clark, John Lee Dumas, Pat Flynn, and many Tim Ferriss and Gary Vaynerchuk proteges. Because your 9 to 5 may make you a living, but your 5-9 makes you alive.

Hosted by Nick Loper, Chief Side-Hustler at Side Hustle Nation (.com).
371 Episodes
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In the e-commerce space, selling private label products on Amazon has been a popular side hustle for the last several years. But is it still the best way to go? Or is there a lower risk, higher reward way to turn your ideas into profits? In this episode, which is the second episode of our Showdown series this month, we’re comparing two ways you can capitalize on opportunities in the market; selling private label products and product licensing. For this debate, I’ve sourced two guests who have appeared on the Side Hustle Show before: Greg Mercer of JungleScout.com, creator of the popular Jungle Scout product research and amazon analytics software. We last from Greg on episode 263, when he talked about how to find your first Amazon FBA private label product. (Try Jungle Scout for half off your first month with my referral link.) Stephen Key of, InventRight.com and author of the One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work. We last heard from Stephen on episode 113, when he talked about how you can turn your ideas into recurring revenue. Both business models allow you to exercise our creative muscles. But, as you’ll find out, each model is suited to a different personality type and has a different balance of risk and reward. Tune in to hear both Greg and Stephen dig into the different strategies behind: Getting started Marketing and discoverability Start-up costs Beating the competition Monetization And more There is some interesting insight into these business models. By the end of the episode, you’ll have a clearer idea of which business model is best for you. Full show notes
Creating content online can be a super-effective way to build an audience and ultimately to make money. If you’re just starting out or trying to grow your business, you might be wondering what type of content makes the most sense to create. In this episode, we’re going to compare and contrast two of the most popular content channels going today: podcasting and YouTube. This is actually the first of several friendly debate-style episodes this month I’m calling the Side Hustle Showdown series. For each debate, I tried to source guests in a similar niche so they could best speak each other’s language. To fire shots over the pros and cons of starting an online business with podcasts or YouTube, I enlisted the help of: Podcaster Jonathan Mendonsa, co-host of ChooseFI, a personal finance show. We last heard from Jonathan in episode 287, where he talked about how his show took off and how he was able to quit his job just 10 months in. YouTuber Marko Zlatic, who started his personal finance channel Whiteboard Finance as a side hustle also in 2017. Since then he's amassed 370k subscribers and quit his job to produce videos full-time. Tune in to hear both Marko and Jonathan go back and forward discussing which of the platforms are best for: Marketing and discoverability Content production Monetization Start-up costs And more This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business. Full show notes
Businesses evolve over time, but I don’t think anyone could have prepared for the pace of change this year. To gauge how some of you have been handling everything the pandemic has thrown at you, I reached out to Side Hustle Nation and asked what pivots and changes you’ve been making in your business over the last few months. What I got back were some interesting and innovative ways some business owners and side hustlers have found to actually grow their businesses during the pandemic. Here’s a look at some of the hardest hit industries, and some of the ways business owners have been pivoting and adapting. Full show notes
At the end of nearly every episode of The Side Hustle Show, I ask my guests for their "#1 tip for Side Hustle Nation." There’s always a great variety of responses, and I wanted to take some time today to go through some of my favorites from the past 50-ish interviews. This has become an annual tradition on the show, and we just passed 7 years and 12 million downloads! If you like this short-and-sweet meta-style show, be sure to check out the others in this series: Episode 50 Episode 124 Episode 177 Episode 236 Episode 288 Episode 338 Full show notes
How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year? And more importantly, could you apply the same strategies to help local businesses take their products online? This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence. One of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online. So, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online. What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics. Tune in to hear: How Dustin approached Ryan with a win-win partnership. The marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year. How they got their product into 50+ Walmart stores. And how anyone can apply the same online and offline marketing strategies into their own business. Full show notes
How does a YouTube channel with less than 300 subscribers generate 6-figures a year? In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers. Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures. Over the last few years, Joshua's freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year! (Long-time listeners might remember him; Joshua appeared on episode 201 in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy -- tapping into Other People's Audiences -- to sell your services.) In this episode, we're diving into another innovative marketing strategy involving YouTube. It's one you can apply to your own business right away. Tune in to hear Joshua explain: How he’s generating high value leads on YouTube with less than 300 subscribers The tools and techniques he’s using to optimize his YouTube videos to rank well How he bundled individual low paying freelance gigs for a high-value service
Liam Austin made $50k off his first online event, and hasn't looked back. Since then, Liam has hosted another 17 virtual summits and online business networking events. In total, these events have brought together more than 400 speakers and 100,000 business owners. Virtual summits allow you to connect with industry leaders and influencers in your niche while growing your own audience. Hosting a virtual summit sounds pretty straightforward: interview a bunch of influential people in your niche collect registrations of people who want to watch those interviews sell access to the recordings after they expire But the virtual summit model has a lot of nuance and strategy, and behind-the-scenes action that all has to come together to make it a hit. That's why I invited Liam on the show. Note: Click here to download Liam’s top tips for planning and hosting a virtual summit from this episode. If you’re looking for ways to grow your business and make meaningful connections within your industry, this episode lays out that blueprint for you. Tune in to hear Liam talk through: The core benefits of hosting a virtual summit How he made $50k from his first summit and learned some valuable lessons What it’s going to take to create your own virtual summit in your industry And more
Are you stuck with the idea that you don’t have the skills to start a side hustle? Today’s guest, Chris Misterek of SelfMadeWebDesigner.com didn’t let that hold him back. He went from being in a tight spot personally and financially, to bringing in an average of $3k a month on the side through his new web design business. With no previous experience with web design, Chris decided to start at the ground up by working through some free online courses. Within a few months, he was introducing himself as a web designer, and within 18 months he was earning double his day job salary on the side! Tune in to this episode to hear Chris explain how he: Picked up this new skillset on the cheap Found his first clients Marketed and grew his business Recommends you replicate this across any number of industries
$15,000 a month for 30 minutes of work? The passive income dream is real for Dustin Heiner. Dustin achieved this by following a systematic approach to buying homes and renting them out. He started with his first property back in 2006. Within 6 years he had 19 properties, and within 9 years he had 26 properties and had retired from his day job at the age of 37. Today he has more than 30 properties bringing in (mostly) passive income supporting him and his family. Note: Click here to download Dustin’s top tips for finding and buying rental properties from this episode. Dustin is a serial side hustler, but once he realized the benefit of getting paid over and over again for work he did once – he doubled down on real estate. Tune in to hear Dustin talk through: His approach to property sourcing The 6 ways he makes money with rental properties How he’s been able to grow his portfolio so quickly His advice for those looking to replicate his success
Side Hustle Show listener Kate Johnson started her bookkeeping business in 2017, and now serves several recurring clients. She targets an effective rate of $70 an hour, and is able to work from home. With her youngest starting preschool, Kate found herself with an extra 9 hours a week. "I wanted to be a good steward of that time," she explained. Tune in to this episode to hear Kate explain: Why she decided to start working as a virtual bookkeeper How she landed her first clients How she’s grown her client base with little marketing The surprising new side hustle this work has spun off
Is trading stocks a legit way to make money from home? Or is it just another get-rich-quick-scheme? Admittedly, I’ve always kind of looked at stock trading as a glorified form of gambling. And to be sure, there are risks involved. In this episode, Teri Ijeoma does a good job of convincing me there really is an art and a science to it -- and that it is a winnable game. Teri is a former assistant principal at an elementary school, who turned her stock trading side hustle into a full-time income. To replace her day job salary, the MIT grad set herself a goal of making $300 a day. By trading stocks before school started and during her lunch break, she was hitting that goal in about a year. Today, Teri’s on a Million Dollar a Day mission -- that is, to help 1,000 people start making $1,000 a day trading stocks through her online course. Tune in to hear: Teri’s trading criteria Her advice for new traders Why small players like you and me may have an advantage over billion-dollar hedge funds and Wall Street quants Where and how you can get started trading today
Reports of email's death are greatly exaggerated. Andrew Allemann has gone from zero to up to $10,000 a month in just 3 years with a low overhead side hustle: An email newsletter and an online directory that helps connect podcasters with guests. Finding it difficult to find guests for his own podcast, he wanted to create a solution that would not only help himself, but the greater podcasting community as well. It’s a business model I’m excited about right now, and Andrew is proof that if you provide value through email, people are willing to pay for it. Tune in to hear why Andrew decided to start a newsletter and an online directory, how he’s grown his audience to more than 19,000 subscribers and 500 paying directory members in 3 years, and how he’s turned this into a profitable business.
Would 10 new clients solve all your business worries? That was the position Helen Pritchard was in back in 2008. On the back of a financial and personal crisis, Helen needed 10 clients paying £250 each to pay her bills. She turned to LinkedIn to find those clients, and it didn’t take her long. Since then, Helen has pivoted her business and now teaches other people how to get clients and grow their business using LinkedIn. Note: Click here to download Helen’s top tips for attracting your ideal clients on LinkedIn from this episode. In fact, I found out about Helen through a listener of the show: I do not work for Helen. Nor do I do her PR. I just want to nominate her because she changed my life. Thanks to her, I have filled my client roster and have more money coming in as an entrepreneur than I ever did working for someone else. That’s an awesome testimonial for Helen, and solid proof that her methods work. If your goal is to leave your job in the near future, you don’t want to miss this one. What Helen teaches is probably the fastest way to start your own business with the least upfront expense. Tune in to hear Helen talk through: the processes she teaches students on her LinkedIn mastermind how to set up your LinkedIn profile as a landing page that converts how to connect with potential clients and more
Chris Guillebeau is a tremendous advocate for the lower risk brand of entrepreneurship we cover on the show. He’s the bestselling author of several books including, The $100 Startup, Side Hustle, and The Art of Non-Conformity. On top of that, he’s hosted over 1,100 episodes of The Side Hustle School podcast. His latest project is The Money Tree: A Story About Finding the Fortune in Your Own Backyard. I've been a fan of Chris' work for years, so it was about time we had a meeting of the side hustle minds! Tune in to this episode to hear Chris’ take on: How you can come up with side hustle ideas What actions you should take next What may be coming down the road in the world of side hustles.
Are you struggling to get traction with your blog? Are you concerned your niche is too competitive or you’re starting too late? If so, you’re going to come away from this episode with loads of actionable tips to put those questions to the side. “I have learned, it is never literally too late to ever start anything,” today’s guest Jennifer Marx from JenniferMaker.com told me. Jennifer has taken her DIY/crafting site from a part-time hobby blog earning $33/mo to bringing in more than 6-figures every month in just a few years. Note: Click here to download Jennifer’s top tips for growing a blog into a 6-figure business from this episode. She knows a thing or two about entering a competitive niche, finding, and cultivating an audience. First, she mastered Pinterest, then Facebook, and just over a year ago she entered YouTube and already has an audience of more than 225k subscribers! Dominating a source of traffic and growing an audience is something Jennifer excels at, and in the blogging world, there’s huge profit in doing so. Tune in to hear how Jennifer found her initial traction in a competitive niche, what’s driving traffic for her today, how her site makes money, and how she’s built an email list that’s almost the population of Cleveland!
Do you enjoy hunting for bargains that you can buy low and sell high? Charlie William does, and his book flipping business is proof that this business model still works. He’s become a master deal-hunter, selling more than $9,000 worth of used books last month on Amazon.  The best part? Anyone with access to thrift stores, yard sales, and local charity shops can get started with this side hustle for just a few bucks a month. I connected with Charlie though the Side Hustle Nation Facebook Group and invited him on the show to learn more about the book flipping business. Tune in to hear: How Charlie got started flipping books. The tools and software he uses to run his business. Where he sources profitable inventory. What it takes to make this side hustle profitable and successful.
Tough times don’t last, but tough people do. As you know, one of the core themes of Side Hustle Nation is to control what you can control, even when the world seems to be spinning out of it. I’m still wrapping my head around what the coronavirus outbreak means for all of us. I mean, we’ve never been through a global pandemic before! We’re all learning as we go. But at this point, it feels weird NOT to address the issue, so here goes. In this episode, I'll attempt to cover: Why I think this is a temporary setback, and how science says we can make that prediction come true How to stay sane while working at home Businesses that are positioned to thrive in this environment and on the other side Some awesome free resources to help if you’re hurting right now
Do you want to generate more leads for your business? Are you struggling to turn prospects into paying customers? If you’re saying “yes” to either of those questions, you’re going to get tonnes of value out of this episode. I invited Kai Davis of KaiDavis.com and DoubleYourEcommerce.com back onto the show as he’s a pro when it comes to this stuff. (Kai was actually guest #4 on The Side Hustle Show way back in 2013, he also had an encore performance a year later in episode 59.) This time around, Kai walks us through the 3 levers that anyone can use to grow their business: Find new customers Get referrals from existing customers or your network Sell more to existing customers Note: Click here to download Kai’s top tips for finding prospects and turning them into sales and paying clients from this episode. With a little creativity and tenacity, you can begin to implement his strategies right away. Tune in to hear the techniques Kai is using to generate more leads for his business, how he’s turning these prospects into sales and profit, and the 3 specific actions anyone can use to generate leads for their own business.
Melissa Fassel Dunn has built a thriving - and profitable - online community serving residents in her small town. The interesting part is that she didn't start her Facebook group or website with the goal of making money. She did so to solve a pain point she was experiencing finding information about services in her town of Milton, a suburb of Boston. “I needed information about kindergarten, I needed information about a plumber, an electrician, and I felt like there wasn’t a go-to place for any of that. “So, I thought, I’m going to start a group, I’m going to add some of my friends and we can exchange information with one another,” Melissa told me. She started Milton Neighbors, a Facebook group for residents of Milton to share information and recommend local services. That was in 2013, today the group has more than 11,000 members and is almost a 6-figure business. Note: Click here to download Melissa’s top tips for growing and monetizing an online community from this episode. Tune in to hear how Melissa built up her group, how she keeps people engaged, her monetization methods, and how you can replicate her model with a Facebook group of your own in just about any niche.
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Comments (32)

Ivie Porto

I guess everybody starts splitting words to make them sound good haha I have fell into this perfectionist side also

Jul 3rd
Reply

Teresa D.

Great stuff! Thank you, Joshua.

Jun 7th
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Christopher Davis

Craft blogs are probably the easiest, most popular topic to build a blog and a following. She obviously worked hard and focused, but there is also a huge audience of rabid fans for this. Not the same with many, many other blog topics.

Apr 2nd
Reply

Brad Watt

Probably my favorite episode so far. Also, Dave's an awesome guy who knows his stuff.

Feb 2nd
Reply (1)

Mark Cousino

great idea for a podcast

Jan 29th
Reply

Miguel

good stuff

Nov 30th
Reply

Ivie Porto

Amazing tips!!

Jul 19th
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Amira

From the speaker: rent the entire building and sublease it.

Jul 7th
Reply

Amira

FHA and others

Jul 7th
Reply

sirrellim

Great show, she is very helpful

Jun 14th
Reply

K Hines

I agree that they are advantages, but they are not unfair.

May 10th
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Sara B

Hmm... sounds a bit like a network marketing company that actually provide services.

Mar 29th
Reply

Vincent Ruiz

Do you have to have a business license and or tax ID to have a Amazon reseller account?

Mar 14th
Reply

Daniel Baldry

Great show Nick... 😎

Mar 7th
Reply

SoulTrucker727

I have been listening to this show for a while! I am now a big fan! The information provided by Nick and his guests have helped me to develop a solid business plan. They also have helped me find the correct sources of research information to correctly choose and evaluate my customer base. I am glad to have run across this podcast. Keep doing your thing Nick!! #HustleNation #HustleStrong #GetMoney

Feb 2nd
Reply

Mike Starback

Hi

Jan 31st
Reply

Ava Fails

This triggered my Alexa...LOL.

Jan 4th
Reply

Fadi

This episode is very helpful! Thank you for the great insight.

Dec 6th
Reply

Grigory

How exactly does this happen? I can’t see how a family can be made homeless by airbnb subleasing

Dec 6th
Reply

Leona Gonnelly

Number 5 is destroying Families in Ireland, please don't make families homeless for the sake of extra cash.

Nov 26th
Reply (3)
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