The Simple Marketing Podcast

We’ve hit 100 episodes! 🎉 In this special episode, I reflect on the four biggest lessons I’ve learned since starting my business, including why you shouldn’t rely solely on social media, the power of collaboration, embracing experimentation, and trusting your own instincts. Plus, to celebrate, I’m sending a special gift to everyone who leaves a review this week! Simply screenshot your review and submit the form in the show notes. For full show notes, visit leticiajcollins.com/podcast/100 LINKS MENTIONED: 🔗 Giveaway form 🔗 FREE: 18 Ways to Grow Your Audience Through Collaboration 🔗 Join The Audience Growth Club CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

Dr. Destini Copp is a certified business growth coach for digital product entrepreneurs. She helps business owners 10X their digital product revenue without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. In this episode, Destini shares how she turned her struggling newsletter into a money-making machine! Plus, you’ll learn her proven system for creating engaging newsletters that you can take and implement yourself! For full show notes, visit leticiajcollins.com/podcast/99 LINKS MENTIONED: 🔗 Join The Audience Growth Club 🔗 Get Destini's Newsletter Profit Calculator CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

In this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers. We discuss... The benefits of shifting to a way of selling that’s led by subscriber behaviour rather than your sales goals Smart ways to create genuine urgency that converts (because people are ready to buy) The impact of evergreen trigger-based email marketing on your headspace, time and bottom line (and your relationship with your subscribers) For full show notes, visit leticiajcollins.com/podcast/98 LINKS MENTIONED: 🔗 Join The Audience Growth Club 🔗 Score a behind-the-scenes tour of Nadine’s trigger link setup 🔗 Grab Dama Jue’s Four by For Footers (aff link) CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

New to bundles? In this episode, I’m answering some of the most common questions I’ve received about contributing to free list-building bundles, including… 🤔 What if I don’t have any low-ticket digital products to contribute? 🤔 Can you participate in too many bundles? 🤔 What to bundle hosts look for in contributors? 🤔 How can I monetize from free bundles? For full show notes, visit leticiajcollins.com/podcast/97 LINKS MENTIONED: 🔗 Join The Audience Growth Club 🔗 Ep 96: How to make money from free bundles as a contributor CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

Are you starting to wonder whether participating in bundle collaborations to grow your email list is worth it anymore? Perhaps you’re starting to worry that you’re just building an email list of freebie seekers… After all, the bundles you’ve participated in have done an incredible job at growing your email list, but there doesn’t seem to be much of an opportunity to make sales... In this episode, I'm breaking down exactly how you can make money as a bundle contributor!  For full show notes, visit leticiajcollins.com/podcast/96 LINKS MENTIONED: 🔗 Join The Audience Growth Club 🔗 MASTERCLASS: How To Grow Your Email List Fast & Make Money as a Bundle Contributor (included with The Audience Growth Club) 🔗 Episode 56: How I grew my email list by 4k+ new subscribers in one week (without paid ads) CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

Well, the time has come to retire one of my most-loved offers, The Story Lounge Membership. This was the first digital product I ever created, back in 2020, and over the years, it’s supported 400+ business owners with creating intentional & profitable Instagram Story content. Tune in to find out why I’m retiring the membership and glean a behind-the-scenes peek into how I’ve been marketing my business over the past year… without social media.  For full show notes, visit leticiajcollins.com/podcast/95 LINKS MENTIONED: 🔗 Retirement Sale: The Story Lounge Membership CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

If you’re anything like me, you’re always on the lookout for tools and automations to free up your time and run parts of your business on autopilot. One tool that does a great job of that is ManyChat!  Leveraging the power of chatbots, ManyChat allows businesses to create funnels that streamline their marketing efforts and automate parts of customer interaction. In this episode, Shannon Vondy walks us through the ManyChat funnel she’s set up to grow her email list on autopilot, reveals how she’s used ManyChat to drive sales & conversions for her business and breaks down the steps you can take to set up your first ManyChat automation for free. For full show notes, visit leticiajcollins.com/podcast/94 LINKS MENTIONED: 🔗 Join The Audience Growth Club 🔗 Watch on YouTube: Set Up Your 1st ManyChat Automation in Minutes 🔗 Grab the Mini eBox: 1 month of email content! CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

Do you want to get your online business featured in popular media outlets such as Forbes or Business Insider? In this episode PR Expert & Journalist, Jenna Farmer, is sharing the exact steps you can take to land media coverage that elevates your brand. As you listen, you’ll learn what kinds of media features might benefit your business, what you should have in place before reaching out to these publications, how to craft the perfect pitch and what to do when you land media coverage to ensure that you stand out and actually drive traffic back to your website. For full show notes, visit leticiajcollins.com/podcast/93 LINKS MENTIONED: 🔗 Join The Audience Growth Club 🔗 5 business publications that are looking for guest contributors CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads💻 Visit my website

Wondering how to get more sign-ups for your lead magnet? Enter: Freebie swaps! A freebie swap is what happens when two business owners get together and agree to cross-promote each other’s lead magnets. The overall goal of this strategy is to build your individual email lists with targeted subscribers.  In this episode, I’m breaking down why freebie swaps are such a great strategy, and how to participate in a freebie swap collaboration that grows your list with targeted leads & ideal clients! For full show notes, visit leticiajcollins.com/podcast/92 LINKS MENTIONED: 🔗 Join The Audience Growth Club CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

I recently wrapped up the founding member launch for my new membership, The Audience Growth Club, and I’m taking you behind the scenes of it all in this episode! Tune in to find out how many founding members we enrolled, the marketing strategy that fueled it, what worked well, the lessons I learned and more! If you’re thinking of launching a course or membership, you’ll learn a lot from this episode! For full show notes, visit leticiajcollins.com/podcast/91 LINKS MENTIONED: 🔗 Join The Audience Growth Club 🔗 Episode 89: Behind the scenes of The Audience Growth Club CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

As online business owners, we are so used to sending and receiving emails in bulk. Because we have email lists of hundreds, or thousands, of subscribers, it can be really hard to know how to personalise those emails to the individual… of course we can add personalised name tags in our email marketing software, but everybody can do that - it’s really the bare minimum of email marketing. In this episode, Aprille Reed shares how she incorporates unique email banners and video messages to create truly personalised emails for her subscribers. Through her personalised email strategies, she has been able to increase her email engagement, connect with her ideal clients and turn her subscribers into clients! And in this episode, she’s breaking down exactly how she did it & how you can too! For full show notes, visit leticiajcollins.com/podcast/90 LINKS MENTIONED: 🔗 FREE: 18 Ways to Grow Your Audience Through Collaboration 🔗 Name-tastic Email Magic 🔗 Sign up for Aprille’s newsletter CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

Are you tired of trying to grow your audience by yourself? Do you dream of speeding up the process, without spending $$$ on ads? Then you're going to LOVE this club! In this episode, I'm taking you on a behind the scenes tour of The Audience Growth Club - a membership for online business owners who want to grow their audience, make a bigger impact, and increase their income fast! The Audience Growth Club was created to help you organically grow your email list by the thousands and attract perfect-fit clients into your community consistently - no matter your current list size or budget. For full show notes, visit leticiajcollins.com/podcast/89 LINKS MENTIONED: 🔗 Join The Audience Growth Club CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads💻 Visit my website

You may have attended virtual summits with the hopes of learning from others, but have you ever considered hosting one yourself?  In this episode, Jenny Suneson & Lindsey Aleson of The Summit Success Squad have teamed up to share their combined expertise from years in the online space and hosting summits.⁣ They’re sharing how you can grow your income, impact, and influence by hosting a virtual summit and 5-step process you can take to ensure your first summit is a success! For full show notes, visit leticiajcollins.com/podcast/88 LINKS MENTIONED: 🔗 FREE: 18 Ways to Grow Your Audience Through Collaboration 🔗 Summit Planning Blueprint CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

Running an online business can be incredibly tough - especially for solopreneurs. You spend so much time on client work that it can be hard to find time to work on your own business growth. In this episode, I’m sharing 3 tips to help you find time to work on  your business, not just in it so that you can grow your business to be what you always dreamed of. For full show notes, visit leticiajcollins.com/podcast/87 LINKS MENTIONED: 🔗 FREE: 18 Ways to Grow Your Audience Through Collaboration 🔗 Toggl 🔗 Episode 50: How to uncover the most profitable activities in your business CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website

Want more eyeballs on your offer? Follow these 3 timeless marketing strategies designed to increase your visibility AND sales! In this episode, we’ll discuss: The power of collaboration How a mini offer can increase sales for your high-ticket offers How to talk about your offer consistently For full show notes, visit leticiajcollins.com/podcast/86 LINKS MENTIONED: 🔗 FREE: 18 Ways to Grow Your Audience Through Collaboration 🔗 Episode 57: How I Sell Every Day, Without Making My Audience Feel Sold To CONNECT: 📸 Connect on Instagram 🧵 Connect on Threads 💻 Visit my website