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The Smart Marketer Podcast

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Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'
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The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients.  Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients. You Will Learn: The Campaign Type that is DOMINATING right now Where to start your daily budget How do you run Creative Isolation to get more scale out of your account? Which creative types are working really well right now, And more "Creative isolation is something that we use in almost every single ad account -and highly recommend it." Pepijn Hufen LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.   TIME STAMPS 00:30 Let's Dive In: Campaign Types That Are Working Great Right Now 03:27 What's shifting with Creatives? 06:35 What's the best way to test Creatives? 07:26 Creative Types that are working well right now 09:38 A Note about Targeting 11:20 "Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it's our job to understand each attribution model's possibilities and limitations." Pepijn Hufen 12:30 What's working for Lead Generation? 13:30 In Summary  
Does your brand have a soul?  Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too.  Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They've donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with "Passion Groups," how you can move toward more meaning and purpose as a marketer, and why you can be excited about AI's role in the world. You Will Learn: That whatever you're selling can be a tool for something greater The power of building your own communities and "passion groups." Tactical ways to wrap your purpose into the Identity of your company (and remain profitable) Why many brands fail in their attempts to have an impact  How do you identify what purposes you should align with? "If you are not willing to actually care about a group of people and how they feel and what they want, I honestly don't even believe that you deserve to be selling the product any longer." Molly Pittman LINKS Marshall Morris, https://www.linkedin.com/in/marshallsmorris/ More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 00:00 "We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race." Marshall Morris 02:33 "Marketing Can Be A Dirty Word" 09:07 Build Your Audience First 11:39 A Brand Has To Have a Soul 13:40 Three Phenomenal "Passion Groups" 20:12 Where most brands fail 22:56 Two Components To Giving Back (The Impact and The Story You Can Tell) 26:00 Products That Invoke Head and Heart Decisions 27:28 Should you structure your business as a non-profit? 33:55 "I'm most excited about AI because it creates a world where Creativity wins. It will win. If everyone can code and everyone can design - the creation of the IDEA will become the most valuable asset." Marshall Morris 34:33 How to identify what purposes you should align with.
The podcasting opportunity has indeed changed, but in this episode, you will hear why we believe Podcasting is still one of the best organic mediums for marketers and entrepreneurs (no matter what type of business you have).  Smart Marketer CEO (and veteran Podcaster) Molly Pittman talks with Darren Clarke (Executive Producer for HubSpot Original Podcasts) and Jessie Clarke (the producer of this show) about how far Podcasting has come and where it is going.  You'll hear about the impact of Podcasting on Molly's career (and how the medium continues to feed and grow their businesses), as well as the impact of AI, YouTube, and the value of Niche Podcasts. You Will Learn: The biggest reason to do a Podcast in 2024 How to fuel and improve your content distribution system How much should a Podcast be scripted? An episode planning tip that will remove 80% of the potential problems "Talking into the mic is probably 20 percent of what actually goes into making a really amazing show". Molly Pittman LINKS The Business Podcast Blueprint, https://smartmarketer.com/podcast-blueprint/ Connect With Darren and Jessie Clarke, https://www.clarkelane.com/ Molly Pittman, https://mollypittman.com/ More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Smart Marketer Courses, https://smartmarketer.com/courses/   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we thank you for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) Also, please Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 00:00 "Once you have that subscriber and that person becomes a loyal listener - they will just keep coming back and coming back and coming back, and it's amazing - the idea that you can spend hours and hours with that person. And that's what happens if you have the right kind of podcast for the right kind of audience". Darren Clarke 04:01 Darren shares some back story (Perpetual Traffic) 06:58 Molly Introduces the Business Podcast Blueprint   11:38 Podcasting Is Perfect Source Material 16:08 Objectives, Goals, Strategies & Measures (Our new Business Planning Process)  18:04 "If you're considering starting a podcast, it's way more than just the benefits of the podcast. It can also feed your business's entire content or editorial system." Molly Pittman 20:14 Video First Podcasts 25:52 Don't underestimate the role of Chemistry 29:30 The Value of Niche Podcasts 30:17 "Thousands of people listen to our show every month. We don't have events that have thousands of people. I mean, that is substantial. So if you want to do this, do this now because the podcasting space is only getting more saturated every year". Molly Pittman
Do you believe your goals will happen? If you've listened to the last three episodes, this one may surprise you! Molly Pittman takes a step back and delivers an all-important #NotBusiness episode to round out the series.  The last growth Lever in our mini-series is likely the most important: Your Mindset. You'll hear five Questions you need to answer that will make you happier and increase your Success as a Marketer or Entrepreneur. You Will Learn, How to set goals that create Success as opposed to goals that create hustle and strife Practical ways to keep the big picture in focus Why you need to stay in tune with the people you work with (and the people you serve). One of the most significant blows to a business (that happens time and time again) And More! "Whether you're a business owner or work in marketing, it doesn't matter. We all want to feel fulfilled. We all want to feel happy. We all want to ensure that our time on earth is spent in the best way possible. And I think, especially in America, there can be a misguided idea of what Success is." Molly Pittman Episode 183: LEVER 1, Your Offer System Episode 184: LEVER 2, Your Traffic System Episode 185: LEVER 3, Your Monetization Plan Episode 186: LEVER 4, Your Mindset.   LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/. More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 05:35 Question #1: Do you believe your goals will actually happen? 08:22 Question #2: Are You Keeping The Big Picture In Focus At All Times? 10:30 Question #3: Are You Protecting Your Energy? 13:40 Question #4: Are You Staying Connected To Your People? 18:00 Question #5: What Do You Need to Do to Stay in Balance?   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) Follow us wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Do you need help building a promotional calendar? What's Your Monetization Plan?  If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more revenue from the people you have paid to bring into your ecosystem. In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth journey. You Will Learn, How to develop a promotional calendar that will unlock business growth in 2024 Three Types Of Broadcast Campaigns (and why you must switch them up). A key to keeping your Email List Healthy And More! "What's really important for promotions is that there is an obvious opening, and then there is a clear closing when it ends. Even if this is an excitement promotion, scarcity (something that is going away) is what is going to drive action. And usually, about 50% of your sales or activity happens in those last couple of days as people respond to that scarcity'. Molly Pittman Make sure you hit "Follow" to get the final session. Episode 183: LEVER 1, Your Offer System Episode 184: LEVER 2, Your Traffic System Episode 185: LEVER 3, Your Monetization Plan Episode 186: LEVER 4, Your Mindset.   LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/. More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 00:00 Molly sets the stage 02:37 Let's Dive Into The Playbook: Growth Lever 3 03:41 Three Types Of Broadcast Campaigns 09:40 A Sample Promo Planning Checklist 10:41 Planning Your Promotional Calendar 13:06 If you're just getting started…(Level 1, E-Comm Business) 16:34 Level 1, Non-E-Comm Business 17:57 Level 2 And Level 3 Promotion Planning 20:51 Segmentation Is Key (As You Start To Scale)   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) Follow us wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
What does every marketer and entrepreneur need in order to have success in digital business? The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024.  If you haven't already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Optimize Your Offer System. Today follows on from that session, and now it's time to focus on the flow of traffic through your offer system. Molly shares 12 different "plays" for you to choose from. "Offers are what people consume. It's what they say yes or no to. Traffic is how they get there". Molly Pittman.  Today, You Will Learn, How to move people from one offer to the next (almost like an assembly line) How to measure the success of each step so that you can do effective Optimization work Why you need to assign every step a Primary Goal And More! Make sure you hit the follow button because the whole playbook will be dropped here over the next two weeks.  Episode 183: LEVER 1, Your Offer System Episode 184: LEVER 2, Your Traffic System Episode 185: LEVER 3, Your Monetization Plan Episode 186: LEVER 4, Your Mindset. LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/. More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ TIME STAMPS 00:00 "It's not the sexiest thing we could have given you. It's not the thing that would make our market go wild, but it's what people need, right? It is, in the chocolate-covered carrot analogy, the carrot. Right? The chocolate is the Ad stuff that everyone thinks they need to figure out (and they do). But the carrot is the actual offer flow. It's the traffic flow. It's the big-picture strategy. And then the tactics". Molly Pittman 03:36 Let's Dive Into The Playbook: Growth Lever 2 04:17 A Guide To Your Paid Traffic Budget 05:30 "To do optimization work, you have to set specific goals for each step, or you're going to get lost on which part is working and which part is not working." Molly Pittman  12:50 What could a Level 1, Non-E-Comm Evergreen traffic system look like?  18:11 What could a Level 2 Traffic System Look Like for a Non-E-Comm business? 21:43 Level 2, E-Comm 24:15 Level 3, Non E-Comm 26:24 The Bought X But Not Y Campaign 30:12 Last But Not least: Level 3, E-Comm.   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) Follow us wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
As a marketer, you can have no better skill set than Offer Creation. Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system.  "Remember, we're developing a skill set here. And I want you to think about these plays, whether you're in a moment of consulting, starting a new business, or helping a friend, to be able to pull these out of your brain and say, Ooh, here is the blueprint for this. Here is the strategy for this, and here are the assets you need to build it". Molly Pittman Make sure you hit subscribe (or follow) because the whole playbook will be dropped here over the next three weeks.  Episode 183: LEVER 1, Your Offer System Episode 184: LEVER 2, Your Traffic System Episode 185: LEVER 3, Your Monetization Plan Episode 186: LEVER 4, Your Mindset.   Today, You Will Learn, 13 Offer Options for you to use to lead someone through your customer journey Ezra's favorite tactic he likes to call "New and Fancy." Why this is the best time to be a Performance Marketer How much of your budget should you assign to Content Amplification? And More!   LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/. More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ TIME STAMPS 00:00 "People spending money online for 2024 is forecasted to increase 10 percent, which is pretty significant, which would mean 6. 3 trillion of sales on the Internet in 2024. So let's figure out how to carve out a piece of that pie for ourselves". Molly Pittman 02:54 Ezra shares his "New and Fancy" strategy. 04:44 "Companies are so focused on new product development that they forget about making the current offers that they have better, repackaging that and selling it again." Ezra Firestone 06:05 Molly shares how the Business Growth Playbook came about. 09:45 Train My Traffic Person Starts Feb 7th. 12:00 Let's Dive Into The Playbook: A Pairing of Strategy and Tactics 14:18 Molly makes a prediction about the future of the Industry 16:35 What are the four Growth Levers? 17:25 Three Levels: Where are you now? 20:09 Lever 1: Building Or Optimizing Your Evergreen Offer System  21:13 "If you're having trouble achieving initial success, or if you're having trouble scaling, it is probably more of an offer problem than an ad problem." Molly Pittman 22:00 Your Level 1, Non-E Comm Offer System 29:43 Summary of Assets you will need 20:43 Your Level 1, E Comm Offer System 34:24 Summary of Assets you will need 34:26 Your Level 2, Non-Ecomm Offer System 35:56 More Advanced Lead Magnets 42:42 Summary of Assets you will need 44:13 Your Level 2, E Comm Offer System 44:50 Three New Offer Types To Layer In 49:05 Summary of Assets you will need 49:42 Your Level 3, Non-E Comm Offer System 50.03 "A healthy Non-E-comm business at level three is running about 5 to 7 cold traffic offers at a time, four warm traffic offers, and about 2 to 3 hot traffic offers. And we're starting to mix in a lot of the offer styles from levels one and two". Molly Pittman 56:01 Summary of Assets you will need. 56:21 Your Level 3, E Comm Offer System 57:05 A Happy Accident: The Evergreen Discount/Category Sales Page 59:04 Summary of Assets you will need. "The ads are important, but nothing matters if you don't have the right assets in place. to really uplevel your marketing strategy in the way that you want to." Molly Pittman.   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or, or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.  
Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, “What did they have in common”?  Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities. If you’re a Marketing professional or an Entrepreneur, listen for three higher-level insights and two more tactical Meta-ad takeaways (that you can apply to your campaigns).  You Will Learn: The Crucial Numbers You Need To Know And Track The most significant insight Pep gained from working with their most successful clients in 2023 A Meta Ad Strategy that still drives success (that many businesses have abandoned) “If we can do it all, then an account can be really, really on fire.” Pepijn Hufen LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 01:09 What to expect from this episode 02:33 Insight #1: Our most successful clients know their numbers 10:18 A Full List Of The Metrics You Need To Track 11:57 Insight #2: Our most successful clients understand the limitations of their tools. 15:06 Insight #3: Our most successful clients understand how Google and Meta work together 17:39 Insight #4: Best Practices Are Tools, Not Rules 19:55 The Last (but not least) Insight: Interest Targeting Is The Foundation of Almost All of the Most successful Ad accounts 21:35 In Summary.
Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain.   In this flash-back episode, Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will actually make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, ‘budgeting’ your mental energy, and more. Don’t worry; we’re not trying to get you to ‘do more.’ Instead, you’ll learn how the brain works and what you can do as a marketer to feel better.  You Will Learn:  5 Things You Have To Know About The Brain (To Feel Better) One of the easiest (and free) neuro hacks to change your life Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’ “If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander   LINKS Lauren’s custom link for your 75% discount, neurohacker.com/smartmarketer More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.   TIME STAMPS 00:00 “Now, with the tools that are making our ability to execute ideas so much faster, we’re also working even more, and so I think it’s time for all of us to take a moment and ask, what’s my strategy for dealing with all of this? - Because it’s insane.” Lauren Alexander 01:38 What is Neurohacking? 03:52 The Expanding Scope Of A Marketer’s Work 10:00 Five Things You Need To Know About Your Brain 11:36 Think of Mental Energy As Currency 13:05 Three Ways the Body is conserving mental energy 14:51 Consider The ‘Escalation Of Commitment’ Heuristic 17:04 “The brain filters out unnecessary information so that important stuff gets through. But the problem is it doesn’t always filter what the correct important stuff is.” Lauren Alexander 18:23 A Gratitude Practice 19:20 Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’ 22:50 How Process Can Help Your Systems and Team Focus 27:22 Cost-free ways to build your mental energy’ bank account.’ 29:40 You can stimulate Neuroplasticity (critical to building your mental energy). 34:25 Be Kind To Yourself, “It’s Bigger Than Grit.”  
Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing on at Smart Marketer in 2024 that might also be helpful for you and your business. You'll hear about being Proactive instead of Reactive, you'll hear about Workflow thinking as opposed to S.O.P.'s, and you'll also hear about how the stakes have been raised, so you can't look to one platform for profitability. You Will Learn:  A missing piece in most businesses   A shift in thinking that makes sure that nothing falls through the cracks How to prevent your Business from becoming Stagnant  And more!  "We had amazing growth in our Business - we almost doubled Smart Marketer, which is insane. We brought on tons of employees, new clients, and new students. It was a huge success, but we felt really burnt out at the end of the year. So the next step is, okay, how can we continue this growth but also do it in a way that feels even better." Molly Pittman LINKS Mentioned In This Episode: https://smartmarketer.com/playbook For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 01:40 The Problem With Setting Big Annual Goals  04:47 Molly's First 2024 Resolution: Be Proactive instead of Reactive 05:55 It Comes Down To Time Management 09:51 John Shares Resolution #2: Fire Yourself 13:43 Workflows v. S.O.P.'s  16:57 "Business is all about relationships between people, and if you try to cut people out of the picture, it's always going to fail because no one is there to be the emotional core of it. No one is there to champion that thing moving forward." John Grimshaw 18:27 The Third (And Most Important) Resolution For 2024: One channel will not save you (or create a profitable business). 22:12 You need a playbook more than ever before. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.  
Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you need to get done ASAP.  You Will Learn: How the Spam Filters Rules Are Changing With Gmail and Yahoo (and it's a good thing) Why Spam Filters Are Your Best Friend (Not Your Enemy) The ROI on email is going up over time. Email is not dying as a channel.  How to get Compliant (so you can continue doing what you do). "These changes will roll out on February 1, so you need to be in compliance before that date. But you absolutely should not panic because when you do the four things I'm going to give you at the end of this episode, it should, if you're computer savvy, take you no more than 30 minutes (and if you're not so tech-savvy, it's going to take you no more than 60 minutes". John Grimshaw  LINKS Mentioned In This Episode: https://easydmarc.com/ More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 01:14 Let's Address The Rumblings (and Panic) In The Industry 03:12 What Is Happening With GMail and Yahoo? 05:27 Email Is Not Dead In 2024 06:26 Are You Considered a "Bulk Sender"? 07:21 Authentication (Compliance and Records) 09:15 A Super Important Compliance Note for Klaviyo Users 10:27 The One-Click Unsubscribe 11:33 Your Spam Complaint Rate 15:49 Your 5-Task Checklist 17:27 "The only people that will suffer from this are the unprepared." Molly Pittman.
If you only listen to one Podcast episode this year, make it this one. We are re-sharing this “NotBusiness” Episode for you today because it’s one of those that you need to hear again and again. It was recorded live at his Blue Ribbon Mastermind for Entrepreneurs in 2022, and whether you’re an entrepreneur or not, listen for quick communication tips (that you haven’t heard before), insight on time management and mental consumption, as well as life-changing wisdom on what Ezra calls ‘the juice of life’: Intimacy, connectedness, and fulfillment. “Happiness is an inside job, and you can create that for yourself.” Ezra Firestone. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit. LINKS Check out the Blue Ribbon Mastermind, here: https://smartmarketer.com/mastermind/ Ezra Firestone, https://smartmarketer.com/about/
A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one client's UGC Ads actually quadrupled the business in just three weeks! Sounds good, right? Listen to hear about the script writing, the production, and the pitfalls you can avoid.  “The act of using UGC is not what makes it work. It’s what is said, and how you go about the production of the ad.” Molly Pittman YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit. LINKS  Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketeragency.com/ Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/ Sweet Flexx, https://sweetflexx.com/
Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode.  CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this process of growing their creative team by hiring a Creative strategist to serve their high-level clients at the Smart Marketer Agency. You'll learn how to find someone who can bring these things to your business, whether freelance, part-time, or full-time. Plus, you'll hear about the exact hiring process that Ben has used and the qualities you need to look for to be successful.  “This is probably one of the hardest roles that you could ever hire for in business, especially online business”. Molly Pittman. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit   LINKS   Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketeragency.com/ Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/  
As a digital Marketer, you’ve likely become accustomed to change, and hopefully, you’ve developed the flexibility to last in this industry for the long haul. So this episode won’t come as a surprise; in fact, you’ll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you’ve got to do and not feel blind-sided or stressed.  Listen for tactical tips on Prescriptive Marketing, AI in Creative Work, and what’s coming for email marketing and attribution.  “You need to hold this idea that spam filters are our friend, right? Spam filters allow people to trust their email inbox enough to buy stuff from us. So we like better spam protection. We need to differentiate by having better content”. John Grimshaw YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/ Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/  
What would you do if you had a thousand dollars to start a brand new business from scratch (with the goal of scaling it)? Molly and John have given this some thought, presenting completely different ideas in today's episode. Listen for their reasoning, strategy, and the marketing insights that shape their ideas. Which one wins? DM them on Instagram. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you reposted this episode on social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/ Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
This is a time of the year when anything can happen - performance can be more than expected or worse than expected, and there is so much riding on this moment in time. So Molly and John are on the show today to help you pace yourself and get through this final stretch of the season. The first takeaway is (spoiler alert): Don't Panic! Molly and John encourage you to play it slow and steady as they drop nuggets of wisdom, encouragement, and 'next steps' gleaned from years of experience in the wild waters of Digital marketing, Info Businesses, and E-commerce. You'll hear tips on what to do if things aren't going so great, as well as how to adapt and prepare for the next phase of sales. Be sure to share this episode with anyone you think will benefit from their expertise. LINKS The Smart Marketer Cyber Monday Sale, https://smartmarketer.com/2023-black-friday-sale/ Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit  
Many of our listeners are Marketers and Entrepreneurs inspired to change the world. So today, we're tackling something we've never discussed on the show! We're drilling into the specifics of Nonprofit marketing with special guest Ebony Smith of Gracefull Grind Strategies. Whether you run a nonprofit, work for a nonprofit or you’re an entrepreneur looking to give back, you're probably wondering how to approach Nonprofit marketing. Does it operate like a "regular business"? Can I just apply the marketing strategies I already use? What are the differences? Whether you're trying to raise Awareness, build your community, or raise funds, you'll hear some vital keys to success in today's episode.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   LINKS Molly Pittman, https://mollypittman.com/ Ebony Smith, https://www.gracefullgrindstrategies.com/ Train My Traffic Person ("TMTP") https://smartmarketer.com/train-my-traffic-person/?gclid=EAIaIQobChMI37nwh5Lu_AIV0AitBh2cWwUbEAAYASAAEgLN4vD_BwE
It’s not too late to boost your Q4 sales (and lower your stress levels too)! Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show with top-notch, tried and tested tips that will help simplify your approach to the Holiday Sales and eliminate much of the guesswork. Listen in to hear the advice he gives to their agency clients, including how to break down your sales into five distinct phases, ways to simplify some of the logistics, and the tools you need to set up now to track your data in real time.  “It’s Better To Run 3 Well-Thought-Through Sales Then 5 Poorly Executed Sales”. Pepijn Hufen You Will Learn The Biggest Mistake You Could Make this season (even if you’re a premium brand) How long you should run your Cyber Monday Sale What to do with your Top of Funnel Meta Ads during your Q4 Sales And More! LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.  
You can be the best media buyer in the world (or the best email marketer), but if you are not generating the most revenue per visitor to your website, you're not making as much money as you could be! So, if you need a leg-up with your Conversion Rate Optimization, you definitely need to check out this episode with special guest Oliver Kenyon, co-founder of ConversionWise. Formerly known as The Landing Page Guys, his company has built more landing pages than any other agency on the planet. He and Molly discuss the number one thing you can do to increase your conversion rate (and he breaks down exactly how), the keys to testing, how to spot new or not-so-good agencies, and the relentlessness it takes to win in marketing.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ Oliver Kenyon, https://www.linkedin.com/in/oliverkenyon?originalSubdomain=uk ConversionWise, https://conversionwise.com/about-conversionwise/    
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