The Snoball Effect

29 Episodes

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[PLAYBOOK] The Complete Marketing Strategy for Home Service Companies (Evan Weber)

2024-09-1238:57

Send us a textIn this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service companies. He explains that to maximize visibility and growth, businesses must diversify their marketing efforts across platforms such as Google Ads, Facebook, Instagram, and even TikTok. By leveraging both paid and organic strategies, including search engine optimization (SEO) and retargeting ads, co...

[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen)

2024-09-0537:14

Send us a textIn this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his journey of entrepreneurship, which began at a young age when he founded one of the first web hosting companies in the late 90s. This early exposure to the internet's formative years provided him with a unique perspective on the evolution of digital technologies. His passion for entrepre...

[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers

2024-08-2949:03

Send us a textDrawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral program.Key Takeaways:1. Nail Your Incentives: Learn how to find the perfect balance in your incentives to motivate your customers without hurting your bottom line.2. Make it Easy: Simplify the referral process so customers can easily refer friends and family without extra hassle.3. Promote Effectively...

[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)

2024-08-2232:19

Send us a textIn the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transformative experience hiking the Pacific Crest Trail, which taught him the value of self-reflection and patience. This experience helped him develop a long-term approach to understanding people's motivations, which he applies to business, parti...

[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner)

2024-08-1534:19

Send us a textIn this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refer leads to one another.Baton fills a critical gap by allowing companies to pass on leads they can't service—whether due to geographic limitations or specialization mismatches—to other businesses that can handle them. This approach not only...

[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan

2024-08-0829:47

Send us a textIn the episode of The Snoball Effect featuring Jacqueline Mayan, Senior Director of Marketing Communications at Sol Systems, Jacqueline shares her journey from aspiring lawyer to a leading figure in renewable energy marketing. She discusses how her initial interest in law shifted to marketing communications, eventually leading her to Sol Systems, a company dedicated to providing renewable energy solutions. Jacqueline highlights Sol Systems' unique approach of integrating infrast...

[PLAYBOOK] From Generalist to Specialist: The Power of Niching Down in Digital Marketing (Andrew Peluso)

2024-08-0134:47

Send us a textIn this episode of The Snoball Effect podcast, Andrew Peluso, CEO of Pesty, shared his journey and insights into the digital marketing world. Andrew's transition from co-founding a general web design and development agency to focusing exclusively on digital marketing for pest control companies illustrates the importance of niching down in business. He discussed how his early experiences in pest control sales and a deep understanding of the industry led him to create Pesty, a spe...

[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo)

2024-07-2529:47

Send us a textIn this episode of The Snoball Effect podcast, Frank Olivo, CEO of Sagapixel, discussed his unique journey from being a high school teacher to leading a successful digital marketing agency. Frank highlighted his agency's specialization in SEO, PPC, and web design services, primarily catering to healthcare and small to medium-sized businesses. He shared insights on how Sagapixel stands out in the competitive digital marketing space by excelling in on-page SEO and content repurpos...

[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan)

2024-07-2438:48

Send us a textIn this episode of The Snoball Effect, host Todd welcomes Jess Reagan, Co-Founder of Gamify, to delve into his unique journey from Hollywood to sales leadership. Jess shares his early experiences as a trained actor and how his background in improv and theater seamlessly transitioned into a successful career in sales. He discusses the parallels between acting and sales, emphasizing the importance of understanding human interaction and maintaining a positive energy flow. Jess reco...

[PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado)

2024-07-1133:41

Send us a textIn this episode, the podcast features Giselle "Gigi" Mercado, the Marketing Manager at Allied Roofing, who shares her innovative approach to marketing in the roofing industry.1. Customer-Centric Approach:Gigi emphasizes creating a welcoming and educational environment for customers at Allied Roofing. They have a "power room" that looks like a living room where they teach customers about the roofing process, making them feel at home.2. Marketing Strategies:Gigi's marketing philos...

[PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets

2024-07-0347:00

Send us a textLearn how to set up a referral program at your company for free.In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs.Schedule a demo to find out more about how Snoball automates the referral process and amplifies any referral program.The trio dives into common myths and misconceptions that sabotage refe...

[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities

2024-06-2740:44

Send us a textIn this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in catapulting e-commerce brands to monumental success.Kicking off with Eric's unexpected journey from switching college majors to finding his calling in marketing, the conversation dives deep into the personal and professional evolution that led him to the helm of Wallaroo Media. Eric's candid recount of ...

[PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies

2024-06-1342:05

Send us a textIn this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenced the media and tech industries.Our discussion dives into the art of De-risking Contrarian Ideas, w...

[PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market Yourself

2024-06-0631:49

Send us a textPersonal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job market. Will stresses that effectively communicating one's skills and career aspirations through a compelling narrative can greatly influence professional ...

[PLAYBOOK] Tricia Drake: Growing Your Business through Systems Excellence

2024-05-3031:53

Send us a textIn this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity.Reach out to Tricia on LinkedIn or via email tricia.drake@eosworldwide.comTricia begins by sharing a compelling personal story, from her early entrepreneurial ventures to overcoming personal challenges such as battli...

[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business Growth

2024-05-2323:38

Send us a Text Message.In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies, Joe shares examples of organizations that have thrived by staying true to their core values and purpose, setting a compelling tone for the discuss...

[PLAYBOOK] Addison Houston: Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar Industry

2024-05-1624:28

Send us a textExplore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects.In our quickfire "Start and Stop" segment, Addison provides practical tips for staying innovative, implementing effective GTM strategies, enabling successful appointment setting solutions, being customer-fo...

[LOCAL] Ep 9: Studio Z Season Finale & Results

2024-05-0240:45

Send us a textIn this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season.Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned. Todd allows us to get nostalgic, revisiting our most memorable and challenging moments throughout the season. From unexpected twists to heartwarming successe...

[PLAYBOOK] Chris Milone: How to Achieve Authentic Business Growth

2024-04-2430:57

Send us a textChris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment allocation, level of employee training, and positive customer ratings.Podcast HighlightsWith over 20 years of experience in marketing and growing FinTech and o...

[LOCAL BIZ] Ep 8: The Snoball Stack - An Unconventional Tech Stack

2024-04-1142:55

Send us a textThe Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reach out to tech and service companies far and wide to get deals for Studio Z. This resulted in:- @filmlaab : a film collective with an offer for free photograp...

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