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© 2024 The Snoball Effect
Description
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
36 Episodes
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![[PLAYBOOK] Multi-Channel Outreach Strategies in Modern Marketing (Ruben Ugarte)](https://storage.buzzsprout.com/mqqtn9jt34vbssf6r6x0tetzew1x?.jpg "[PLAYBOOK] Multi-Channel Outreach Strategies in Modern Marketing (Ruben Ugarte)")
Send us a textIn this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization.He discusses the transformation of customer outreach, which has shifted from traditional, repetitive cold-calling to a multi-faceted, consent-driven approach. Ruben highlights that today's marketing demands a sophisticated outreach strategy, including phone calls, text messages, emails...
![[PLAYBOOK] From Message to Referral: The Role of Consistency in Word of Mouth](https://storage.buzzsprout.com/f3od3dn6np0jkll1kpffqqy1xdmm?.jpg "[PLAYBOOK] From Message to Referral: The Role of Consistency in Word of Mouth")
Send us a textIn this episode of The Snoball Effect podcast, Todd Jensen, the CMO of Snoball, highlights the importance of consistency in referral marketing, particularly for home service companies.Todd explains that a single outreach is rarely enough to generate referrals; instead, building relationships over time through consistent communication is key.He emphasizes that around 60% of referrals occur after the initial connection, and it often takes more than two interactions to encourage cu...
![[PLAYBOOK] $1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction (Jorrel Patterson)](https://storage.buzzsprout.com/blz1mtqpyrzy9lwy5ywakdat71t7?.jpg "[PLAYBOOK] $1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction (Jorrel Patterson)")
Send us a textIn this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand Construction’s focus on educating both employees and customers helps foster strong relationships and ensures high-quality service delivery. By empowering customers with knowledge about sustainable energy, the company makes the transition to renewable energy smoother and more accessible. This educatio...
![[PLAYBOOK] Taking Risks in Marketing to Fail Fast and Learn Faster (Eric Dahl)](https://storage.buzzsprout.com/v8zv10f7gkjnp146nsw8trl7uow3?.jpg "[PLAYBOOK] Taking Risks in Marketing to Fail Fast and Learn Faster (Eric Dahl)")
Send us a textIn this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field. Eric highlights his unconventional path into marketing, starting from a career in real estate investment and transitioning to marketing after the 2008 recession. He shares how a pivotal moment in his career occurred when a tech company took a chance on him for a marketing role, despi...
![[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)](https://storage.buzzsprout.com/u3jaxa4597lj3jb07vqlx4vnobte?.jpg "[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)")
Send us a textIn this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communication like phone calls and texts. To counter this trend, he advocates for the use of handwritten letters, which he believes create a lasting impressio...
![[PLAYBOOK] Technology and Teamwork: Insights for the Solar Industry (Jing Tian)](https://storage.buzzsprout.com/sj293515azdknyullzh1a473uarj?.jpg "[PLAYBOOK] Technology and Teamwork: Insights for the Solar Industry (Jing Tian)")
Send us a textIn her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She recounted her background in polymer science and her initial foray into the startup world, highlighting how her scientific expertise shaped her approach to business. Throughout her career, particularly in solar energy, she has focused on creating innovative solutions that merge solar po...
Send us a textIn this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing data, helping service providers such as movers connect more effectively with homeowners and realtors at the right time. A key innovation discussed was the use of a data feedback loop, where Moovsoon continuously refines and personalizes d...
![[PLAYBOOK] The Complete Marketing Strategy for Home Service Companies (Evan Weber)](https://storage.buzzsprout.com/75vl691pan43bfnn4550jfn9mukb?.jpg "[PLAYBOOK] The Complete Marketing Strategy for Home Service Companies (Evan Weber)")
Send us a textIn this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service companies. He explains that to maximize visibility and growth, businesses must diversify their marketing efforts across platforms such as Google Ads, Facebook, Instagram, and even TikTok. By leveraging both paid and organic strategies, including search engine optimization (SEO) and retargeting ads, co...
![[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen)](https://storage.buzzsprout.com/4m7s4q66nch5r8uk1q9rwwzgyu16?.jpg "[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen)")
Send us a textIn this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his journey of entrepreneurship, which began at a young age when he founded one of the first web hosting companies in the late 90s. This early exposure to the internet's formative years provided him with a unique perspective on the evolution of digital technologies. His passion for entrepre...
![[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers](https://storage.buzzsprout.com/etk3h196pgtu88f8ipb6k08is26m?.jpg "[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers")
Send us a textDrawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral program.Key Takeaways:1. Nail Your Incentives: Learn how to find the perfect balance in your incentives to motivate your customers without hurting your bottom line.2. Make it Easy: Simplify the referral process so customers can easily refer friends and family without extra hassle.3. Promote Effectively...
![[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)](https://storage.buzzsprout.com/f7g2knmbq0y65n0uswrdcaixvcb3?.jpg "[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)")
Send us a textIn the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transformative experience hiking the Pacific Crest Trail, which taught him the value of self-reflection and patience. This experience helped him develop a long-term approach to understanding people's motivations, which he applies to business, parti...
![[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner)](https://storage.buzzsprout.com/6dmwnasxx63lmghiqq0373zi92so?.jpg "[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner)")
Send us a textIn this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refer leads to one another.Baton fills a critical gap by allowing companies to pass on leads they can't service—whether due to geographic limitations or specialization mismatches—to other businesses that can handle them. This approach not only...
![[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan](https://storage.buzzsprout.com/kkd3bqgnz29bocmwpag2dozkh7a4?.jpg "[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan")
Send us a textIn the episode of The Snoball Effect featuring Jacqueline Mayan, Senior Director of Marketing Communications at Sol Systems, Jacqueline shares her journey from aspiring lawyer to a leading figure in renewable energy marketing. She discusses how her initial interest in law shifted to marketing communications, eventually leading her to Sol Systems, a company dedicated to providing renewable energy solutions. Jacqueline highlights Sol Systems' unique approach of integrating infrast...
![[PLAYBOOK] From Generalist to Specialist: The Power of Niching Down in Digital Marketing (Andrew Peluso)](https://storage.buzzsprout.com/4vc7inrbo0pwc68j3sdm1ggrez99?.jpg "[PLAYBOOK] From Generalist to Specialist: The Power of Niching Down in Digital Marketing (Andrew Peluso)")
Send us a textIn this episode of The Snoball Effect podcast, Andrew Peluso, CEO of Pesty, shared his journey and insights into the digital marketing world. Andrew's transition from co-founding a general web design and development agency to focusing exclusively on digital marketing for pest control companies illustrates the importance of niching down in business. He discussed how his early experiences in pest control sales and a deep understanding of the industry led him to create Pesty, a spe...
![[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo)](https://storage.buzzsprout.com/oj5xj1vpzmaoteon49ygwtpf8psk?.jpg "[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo)")
Send us a textIn this episode of The Snoball Effect podcast, Frank Olivo, CEO of Sagapixel, discussed his unique journey from being a high school teacher to leading a successful digital marketing agency. Frank highlighted his agency's specialization in SEO, PPC, and web design services, primarily catering to healthcare and small to medium-sized businesses. He shared insights on how Sagapixel stands out in the competitive digital marketing space by excelling in on-page SEO and content repurpos...
![[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan)](https://storage.buzzsprout.com/6qxtbfqdh0sj2v4ffjzsk1hmysy6?.jpg "[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan)")
Send us a textIn this episode of The Snoball Effect, host Todd welcomes Jess Reagan, Co-Founder of Gamify, to delve into his unique journey from Hollywood to sales leadership. Jess shares his early experiences as a trained actor and how his background in improv and theater seamlessly transitioned into a successful career in sales. He discusses the parallels between acting and sales, emphasizing the importance of understanding human interaction and maintaining a positive energy flow. Jess reco...
Send us a textIn this episode, the podcast features Giselle "Gigi" Mercado, the Marketing Manager at Allied Roofing, who shares her innovative approach to marketing in the roofing industry.1. Customer-Centric Approach:Gigi emphasizes creating a welcoming and educational environment for customers at Allied Roofing. They have a "power room" that looks like a living room where they teach customers about the roofing process, making them feel at home.2. Marketing Strategies:Gigi's marketing philos...
![[PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets](https://storage.buzzsprout.com/rcudy52fle0zlz1c1j4m8fzxu2x1?.jpg "[PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets")
Send us a textLearn how to set up a referral program at your company for free.In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs.Schedule a demo to find out more about how Snoball automates the referral process and amplifies any referral program.The trio dives into common myths and misconceptions that sabotage refe...
![[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities](https://storage.buzzsprout.com/lo5amrwif08s9w1gigo76f3uygvx?.jpg "[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities")
Send us a textIn this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in catapulting e-commerce brands to monumental success.Kicking off with Eric's unexpected journey from switching college majors to finding his calling in marketing, the conversation dives deep into the personal and professional evolution that led him to the helm of Wallaroo Media. Eric's candid recount of ...
Send us a textIn this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenced the media and tech industries.Our discussion dives into the art of De-risking Contrarian Ideas, w...
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