The SoVerve Lounge

There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying likes/followers on the Instagram platform. In this episode, we cover the reasons why you should build organic and holistic social proof and stir clear of buying your way into the hearts of your potential buyers, customers, and clients. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about social media and community building. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

In this episode, I'm discussing all things "microservices" and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether you're a seasoned small business owner offering B2B services or a marketing professional, this episode will provide valuable insights on leveraging microservices to improve your lead generation efforts and keep those led gen pipelines healthy! Thank you for tuning in. IMPORTANT LINKS: 🌿 Subscribe to The SoVerve Way Newsletter (our monthly email list) at https://soverve.com/holidays 🌿 To learn more about our podcast or for information on becoming a guest, visit https://soverve.com/podcast 🌿 For marketing and business tools and resources, visit https://soverve.com/preferred-vendors FIND SOVERVE ONLINE AT: Website - https://soverve.com Instagram - https://instagram.com/_soverve Facebook - https://facebook.com/soverve Twitter - https://twitter.com/_soverve FEEDBACK + QUESTIONS: Is there a specific topic you'd love for me to cover on the show? Please drop me a note at hello@soverve.com.

The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully seven is my favorite number, so I will take that as a sign of amazing things to come. In this episode, I chat with you about what this unintentional hiatus has looked like behind the scenes, the critical decisions I made last Fall, and why I am so excited about marketing again! Thank you for tuning in. EPISODE MENTIONS & AFFILIATES: ☕ Boundless Audio Podcast Network. For information, visit: https://boundlessaudionetwork.com 📌 Affiliate Disclaimer: https://soverve.com/affiliate-disclaimer IMPORTANT LINKS: 🌿 Subscribe to The SoVerve Way Newsletter (our monthly email list) at https://soverve.com/holidays 🌿 To learn more about our podcast or for information on becoming a guest, visit https://soverve.com/podcast 🌿 For marketing and business tools and resources, visit https://soverve.com/preferred-vendors FIND SOVERVE ONLINE AT: Website - https://soverve.com Instagram - https://instagram.com/_soverve Facebook - https://facebook.com/soverve Twitter - https://twitter.com/_soverve FEEDBACK + QUESTIONS: Is there a specific topic you'd love for me to cover on the show? Please drop me a note at hello@soverve.com.

"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done." - Stephen Covey. I believe that companies already providing the basic level of customer service will be able to survive through a recession. Still, those companies that go above and beyond will excel during these often hard economic times. Everything from your customer service, to your sales funnel, to your service offerings needs to be audited to ensure you are providing the best service to your customers. EPISODE MENTIONS & AFFILIATES: ☕ For more information about Anchor.fm, visit anchor.fm 📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit bit.ly/marketingvendors FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Running a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what you can do to prepare for the holiday season. Summer is an excellent time to tie up loose ends you may have, like those projects you haven't finished, those blogs you haven't updated (or written), or that collaboration you have been putting off. Use this time wisely. Make the long days of Summer count in your favor. EPISODE MENTIONS & AFFILIATES: ☕ For more information about starting your own podcast, visit https://soverve.com/anchor for more details! 📌 Affiliate Disclaimer: https://bit.ly/affiliatedisclaimer CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit https://bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit https://bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors FIND SOVERVE ONLINE AT: Website - https://soverve.com Instagram - https://instagram.com/_soverve Facebook - https://facebook.com/soverve Twitter - https://twitter.com/_soverve LinkedIn - https://linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at https://instagram.com/_soverve

The recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, while others have done what I believe is the best solution: Making peace with the platform. You see, I think that Instagram is experiencing an identity crisis. The platform has gone from a Creator First Channel to Distribution First Channel and right back again. Now Instagram is trying to find its way back to being creator-oriented without leaving everyone behind. My advice to you, give the platform time to finish making some adjustments, but always maintain your marketing diversified. EPISODE MENTIONS & AFFILIATES: ☕ For more information about starting your own podcast, visit https://soverve.com/anchor for more details! 📌 Affiliate Disclaimer: https://bit.ly/affiliatedisclaimer CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit https://bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit https://bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors FIND SOVERVE ONLINE AT: Website - https://soverve.com Instagram - https://instagram.com/_soverve Facebook - https://facebook.com/soverve Twitter - https://twitter.com/_soverve LinkedIn - https://linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at https://instagram.com/_soverve

Today, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting solutions to nonprofit organizations. Their specialty is workflow automation and streamlining financial operations to aid in a seamless and stress-free audit. VAG goes beyond basic bookkeeping to deliver the financial intelligence needed to run a thriving organization. In this interview, you'll learn more about her and her journey. FIND GERMEEN ONLINE AT: Website - visionaryag.com Instagram - instagram.com/thevisionaryaccountant Facebook - facebook.com/thevisionaryaccountant LinkedIn - linkedin.com/in/germeen-guillaume-b764b458 EPISODE MENTIONS & AFFILIATES: ☕ For more information about the "Do Good" Accounting Clinic, visit hello.dubsado.com/public/form/view/60adaaab841404023c215788 ☕ For more information about working w/ Visionary Accounting Group, visit hello.dubsado.com/public/form/view/5b845ce46c6b221f0c5f41dc ☕ For more information about starting your own podcast, visit soverve.com/anchor for more details! 📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

There's much to be said for looking back in order to move forward. As much as we do not want to spend a lot of time in the past (perhaps in our personal lives), when it comes to small business and entrepreneurship it means everything! That is why today we are covering the first focus area of our Spring Marketing Refresh which includes reassessing your goals, budget, and talent (team). We hope you enjoy this episode! EPISODE MENTIONS & AFFILIATES: ☕ For more information about starting your own podcast, visit soverve.com/anchor for more details! 📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit bit.ly/marketingvendors FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Presh Rodgers joins us at The SoVerve Lounger as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content creators, & podcasters to jumpstart or enhance their Pinterest marketing strategies to skyrocket their visibility with & without Pinterest ads. Her business strategy involves helping online business owners understand how to use Pinterest on and off the platform. It starts with helping to see what they need to do before they begin marketing on Pinterest and then what they must do to make the most of the traffic from Pinterest to get conversions. It centers around 3 things: identity, strategy, and implementation. In this interview, you'll learn more about her and her journey. FIND PRESH ONLINE AT: Website - thepinningoasis.com Instagram - instagram.com/preshrodgers Facebook - facebook.com/thepinningoasis EPISODE MENTIONS: ☕ For more information about The Pinterest Profit Builder, visit preshrodgers.com/assistant/pinterest-profit-builder ☕ For more information about The Pinterest Baddie Academy, visit preshrodgers.com/assistant/pinterest-baddie-academy CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

In celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress website building and line of plugins. This has been the most important website rebrand I have ever done, and it has been the one to bring me the most joy and pleasure. That is all thanks to Thrive Themes. In this episode, I share with you more information about our website relaunch and how Thrive Themes can help you achieve a website that is mobile-optimized, fast loading, and user-friendly. EPISODE MENTIONS & AFFILIATES: ☕ For more information about Thrive Themes, visit soverve.com/thrivethemes ☕ For more information about Rita Olds & Co., visit soverve.com/ritaolds 📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

As small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most and often spend time warning novice small business owners (and entrepreneurs) as they embark on their journey. For a podcast host, however, automation isn't that simple and even less so when we are sick. That is why it's important to understand that some things simply can't be automated and in business, we must accept these things even with the consequence they can bring to our content marketing efforts. CHECK OUT OUR FREE RESOURCES: 🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF 🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF 🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors // Affiliate Disclaimer: bit.ly/affiliatedisclaimer FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Ashley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, marketing strategy, SEO, and content marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. In addition to running Dash of Social, Ashley is the founder of Student to CEO, a free platform that inspires young individuals to pursue entrepreneurial interests rather than follow the 9-5 route. In this interview, you'll learn more about her and her journey. FIND ASHLEY ONLINE AT: Website - dashofsocial.com Instagram - instagram.com/dashofsocial Facebook - facebook.com/dashofsocial LinkedIn - linkedin.com/in/ashleyjeanmason FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Today, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the CEO of Ashani Mfuko Consulting Worldwide LLC, a global DEI branding, marketing, and communications consultancy; also providing anti-racism education, and diverse digital media services, based in the state of New York. Get to know her and why this year, she is on a mission to spark JOY! "My mission is to help eradicate the insidious hate, fear, and ignorance that plagues so many people, which causes them to engage in racist, anti-Black, homophobic, transphobic, xenophobic, anti-semitic, and ableist behaviors and attitudes. I am also committed to dismantling the systems that uphold and perpetuate these dangerous beliefs, while intentionally harming people in marginalized groups." FIND ASHANI ONLINE AT: Website - ashanimfuko.com Instagram - instagram.com/ashanimfukoofficial Facebook - facebook.com/ashanimfukoofficial LinkedIn - linkedin.com/in/ashanimfuko FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats has the social media giant made a case for creators to stick around or is it time to move on to an off-platform option? Let's chat about it! FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we're discussing the importance of choosing your community and placing them front and center in your marketing initiatives and your intentions. Setting these early in the year will help you create a seamless connection between your mission, vision, and strategy. Make community your centerpiece, and watch all of your marketing efforts align. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and I dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please make sure to let me know how you are recharging for 2022. Click the links below and let's chat! FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. In this week's episode, I'm sharing with you our 2022 content marketing trends! Grab a pen and paper and let's get you ready for a new year with three trends, we believe, are making a comeback. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist consider Renée your new right (or left) hand. She's the other half of your business brain who enables your visionary CEO-self to shine while the rest of your business runs smoothly (and smartly) behind the scenes. Operations + systems, finances, HR + team development, project management, and strategy are all Renée's happy places. Complimenting her joyously nerdy business-running expertise is Renée's strong advocacy for entrepreneurial mental health and background in personal wellness. Her dedication to holistic work-life alignment means she takes a decidedly burnout-free approach to support all of her clients. FIND RENEE ONLINE AT: Website - reneerising.com Instagram - instagram.com/reneerising Facebook - facebook.com/ReneeRising LinkedIn - linkedin.com/in/rjanesreidcoach FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would be bringing back the chronological feed in the form of two different versions. One version of the chronological feed would let you "pick your favorites and they show up at the top in chronological order, while the other would let you see the posts from everyone you’re following in chronological order." Let's dive into what this means for you and your Instagram marketing strategy for 2022. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve