Claim OwnershipThe Social & Sport Podcast
Subscribed: 0Played: 3
Subscribe
© 2024 The Social & Sport Podcast
Description
Talking to Social Media Managers around the sports world on how their roles and the content they produce has been turned on its head during the current crisis.
23 Episodes
Reverse
Welcome to the Social & Sport podcast, once again going back in time a little to the Tables Turned series I first ran last year.The idea is to speak to some of the best interviewers to find out what their secret sauce is and how we can get better at asking the right questions.In this one I spoke to Kait Borsay, one of the first females presenters to be associated with Talksport and has worked for SkySports, Sky News, Arsenal and Chelsea FC TV channels and the Premier League.You may also k...
In a 'new' show as part of Social & Sport I wanted to return to something I put together last year. 'Tables Turned' talked to the interviewers about how they do what they do.In it I spoke with Kait Borsay, Alexandra Legioux, Richard Gillis, Faye Carruthers... and there were a couple I didn't publish which I'll look to do now. Over the next few weeks I'll be publishing a new episode every Thursday, as well as continuing with 'The New Normal' series. But firstly I'm delighted to welcom...
Audio and the benefits of it are often overlooked, despite the rise to prominence of podcasting and the likes of Amazon's Alexa appearing in everyone's car and home. So this week I spoke with Sophie Hind and Jim Salveson from Voiceworks to discover what the opportunities and challenges are currently, and where the industry is heading. The future of audio, both podcasts and voice, is a bright one and there are many in which it can benefit your team, sport or business. Check out https://www.voi...
Pranav Soneji is one of the founders of the fantastic agency, LiveWire Sport, who include the ATP, Wimbledon and the Premier League (amongst many others) as clients. Not only does Pranav stay heavily involved in the agency's work but has found time to set up, alongside Head of Marketing & Comms Jason White, the Diversity in Digital Sport programme. At a time when diversity is at the forefront of everyone's thoughts, the programme is one that is more important to our industry tha...
"The New Normal" is a new series that moves the conversation on from lockdown and the crisis we've had to face over the last few months. Now with sport back on our screens and restrictions starting to be lifted, what will the 'new normal' look like, and how are we going to have to adapt going forward?In the first of this series I chat to James Dickens. James joined Motorsport Network - owners of Autosport, Motorsport.com and has many other companies under its umbrella encompassing all el...
SportsPro Media are one of the best known sport business publishers in the world, with a successful website that brings in 250k visitors a month to big events such as SportsPro Live and the Blackbook Motorsport Forum.This year has seen the events industry take a massive hit and SportsPro were no exception. So it was great to speak to Nick about how they've coped and what new paths this has led them down. One of them is the SportsPro Insider events - a regular online series with great speakers...
With football, horse racing, snooker and other sports relaunching slowly over the next few weeks, there is still one very British pastime that is missing from our calendars.Cricket was set to start their season just after the lockdown began and there has already been a statement that none will be played until at least the 1st August. Though this could change, who knows in this current landscape.Emily is Head of Sales & Marketing at Surrey County Cricket Club and we spoke about how they’ve...
This week I’m delighted to be joined by a fellow podcaster and one of the most well-known Aussie’s within sports marketing and digital.Sean Callanan is the founder of Sports Geek, a digital consultancy based in Melbourne but is possibly better known over here for his Sports Geek podcast (https://sportsgeekhq.com/sports-geek-podcast/). With 300 episodes and half a million downloads it’s fair to say he’s spoken to everyone you need to hear from.Not only that but he is an esports team owner with...
Welcome to episode 14 of the Social & Sport podcast.The Bundesliga has been back on our screens for a couple of weeks now and recently we heard about the return of the Premier League, Series A and La Liga. Sport is starting to get back to some kind of crowd free normality. So we’re starting to look ahead and not back so much in this week’s episode as I talk to Tom Moxon about all things internationalisation and his tips on working from home. Tom is Business Development Dire...
In previous episodes I've spoken to brands, agencies, tech companies and clubs about how they've been coping, but one area that has been missing sports publishing. Asking the questions; How do you cover sport when no live sport is happening? Sam Brown is Managing Editor for Goal.com, the world's biggest football website covering leagues around the world. So how did they go about changing their content strategy and keep website and social media numbers high when sport is under lockdown?It...
Welcome to episode 12 of The Social & Sport Interviews...This weeks first guest is the CEO of PT Sportsuite, a UK sports tech company aiming to transform sports organisations into media powerhouses.Rich Cleary joined me from sunny South Africa, where he has been since the start of lockdown. His company launched a remote content creation app during this period and are working with Hashtag United and Bristol Sport to help them collect content from players and staff stuck at home.We talked a...
To finish what is week 6, and almost a dozen episodes, of this series, we have a cracker with the Head of Football Content & Strategy but Budweiser UK & Ireland, Amar Singh, joining me. The company is the biggest sports sponsor in the US and last year took on major partnerships with both the English Premier League and Spain’s La Liga. So sport coming to a sudden halt in March has meant a major rethink in their content strategy, with all their fantastic plans for the end of t...
To start this new week off my chat is with someone who has worked on content strategies in the UK, US, Far East and Middle East.After leaving Arsenal in 2015 where he was Managing Editor, Rich Clarke went on to become Senior Director of Digital Media and Communications at MLS side, Colorado Rapids.Since then he’s been content consultant to leagues across the world as well as writing his influential blog at mrrichardclarke.com and his must-listen to podcast Sports Content Strategy.So what bett...
This week on my chat heads states side with a look at the NFL with the help of NFL UK’s Senior Manager for Social Media & Content Strategy, Jamie King. One of the bright spots for sport over recent weeks has been their Virtual Draft, an event that saw some 55m viewers tune and it was all put together in around two weeks. A huge technical and logistical effort. We also covered the not so bright news that this year’s London Games will not be happening, not a surprise to anyone. So...
Football players, both current and ex, have been making the most of their new found time at home by getting active on social media. Whether it's Patrice Evra with The Players Tribune, Andy Robertson on Twitter or Nathan Redmond on Tik Tok. Players are getting creative and having some fun.During my look at who is doing what and how on social media these past few weeks, one area has stood out and I wanted to find out more. Just what are players doing, and how do companies such as Ten Toes Media...
Threepipe have developed an idea alongside tech company AMCO, Moonshot, a staff engagement agency, and rEvolution, a sports marketing agency, to bring thermal imaging to stadiums to help in enabling sport and entertainment to bring fans back to see the action. After a chance meeting in the park with an old friend, Alistair has helped to bring interested parties in and have been working free of charge - as have thew other agencies - and the imaging technology is being supplied at cost.It's a g...
Welcome to the Social & Sport podcast, to kick start a busy week I’m talking to the Director of Digital Media, and Editor in Chief, at MLS team Portland Timbers. It’s been a big challenge for Brian Costello and the team after months of planning for the new season, it was suspended after only two matches. Since then they’ve been utilising everything they have to engage fans and keep spirits high.Brian is always an engaging guest and I’m sure you’ll be able to take a lot out of what he...
This week I’m talking to someone I first interviewed on my old Digital Sport podcast back in early 2017, not long after he’d set up his agency, Dark Horses. From then he’s seen great success and developed a close-nit culture within the company. One of our main topics which is very timely is the NHS Charities Together Cup - a FIFA esports competition run over a week that includes sporting and entertainment,ent celebrities including F1 driver Lando Norris, actor Paddy McGuinness, crickete...
It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company.Luca Massaro started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now.With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current ...
It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company. Luca Massaro started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now. With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current crisis has obviously had ramifications for the business, as it has for everyone involved in the industry.But it's how you deal with the setbacks, work with clients and find new ways of working that determine how you will come out the other side. Luca has never been one to shy away from those decisions and there are some great lessons for us all to take on board from what had to say.If you have any questions or comments, leave them in the comments below or get in touch on Twitter (https://twitter.com/DanielMcLaren).
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
Download from Google Play
Download from App Store
United States