The Social Media Engage

We used to live in a world where we sat down for a TV show and endured constant commercial breaks. It was part of the deal until Netflix, on demand, and mobile-first streaming forced ad agencies to revisit everything they’d ever known. In a similar fashion, influencer marketing may represent the next big shift in advertising. In this episode I discuss how nonprofit organizations can utilize influencer marketing to achieve their marketing goals.

In this episode, nonprofit organizations will learn how to get started on Snapchat and utilize its features to reach a millennial audience. Snapchat is a mobile app that lets users share photos and videos that are deleted in 24 hours. Snapchat users share snaps (temporary videos and photos) privately with a few friends, or as stories with all their followers. With its creative features, I am going to tell you how you can get donations immediately from using Snapchat. Subscribe to podcast: iTunes | Stitcher | Resources: Snapchat Storyboard: Snapchat Storyboard TemplateHow to use Snapchat Geofilter: Geofilter

If you’re a nonprofit struggling to get results (engagement, followers, and so on), or simply starting from scratch, in this episode you will hear the best Instagram strategies to engage supporters and turn them into permanent donors.