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The Solopreneur Survival Guide

The Solopreneur Survival Guide

Author: Heather Thatcher

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When I first started my online business in 2015 I didn't have a couple extra thousand dollars sitting around to invest in someone's course to hope it worked to grow my business. Many people who had gone through my Mindset Reboot Program were being called to start their own online business but had no idea where to start, so I figured I'd cover both bases and create a podcast that outlines everything I've learned about building successful online businesses from mentors like Matthew Pollard, James Wedmore, Brandon Lucero, Amy Porterfield, Jenna Kutcher, Donald Miller, Ray Edwards and a gazillion books I've read. You can easily and successfully run a business on your own without needing a team of people. It's all about systems, processes and following a clear step-by-step plan. The Solopreneur Survival Guide Podcast gives you that plan to create the business of your dreams - without the stress.
55 Episodes
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When I first started my online business in 2015 I didn't have a couple extra thousand dollars sitting around to invest in someone's course to hope it worked to grow my business. Many people who had gone through my Mindset Reboot Program were being called to start their own online business but had no idea where to start, so I figured I'd cover both bases and create a podcast that outlines everything I've learned about building successful online businesses from mentors like Matthew Pollard, James Wedmore, Brandon Lucero, Amy Porterfield, Jenna Kutcher, Donald Miller, Ray Edwards and a gazillion books I've read. You can easily and successfully run a business on your own without needing a team of people. It's all about systems, processes and following a clear step-by-step plan. The Solopreneur Survival Guide Podcast gives you that plan to create the business of your dreams - without the stress.   Music Credit: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
In this episode we cover: the difference between a niche and a demographic and why so many business coaches are teaching these as one and the same (but they're not) the three things you need to know in order to have a successful niche and demographic The starting questions to help you define your value articulation statement so that you can clearly state what you do and who you serve Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
In this episode we talk about: what exactly 3 higher level outcomes are why exactly you need them and how you're going to use them in your marketing several different ideas and strategies for how you can come up with your higher level outcomes how you can test your higher level outcomes and get feedback to know if you're on the right track how and why you need to move forward with the first pancake version Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469 re
Your Four Pillars

Your Four Pillars

2020-06-0109:23

In this episode we talk about: what your brand pillars are and why you need them how you can use these brand pillars in such a way that you can pre-sell your program without people realizing that they're being sold to how to use these brand pillars to build know, like and trust with your audience ways you're going to use these brand pillars in the future Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
In this episode you're going to learn: what a value articulation statement is and why you need one how to write your value articulation statement in a way that is clear and concrete so people will want to learn more how to figure out your differentiation factors and how to clearly state these so you set yourself apart from your competition Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
In this episode you'll learn: how to discover your core values why a life mission statement matters for your business why SMART goals don't work and what to do instead Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
In this episode you're going to learn: how to pick brand colors that are in alignment with your niche, demographic and who you are as a person free resources to discover your brand colors how to design your own logo and what to watch out for Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
In this episode you're going to learn: why your 5 brand connectors should have absolutely NOTHING to do with your business how to discover your 5 brand connectors some examples of how these have worked in the past for successful businesses and how I use them in my own business Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
In this episode we're going to be talking about what exactly a customer brand story is and why creating one is going to be instrumental to your business' success. Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasontwo Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
Struggling Avatar

Struggling Avatar

2020-06-1511:36

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasontwo Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
Dreamy Future Vision

Dreamy Future Vision

2020-06-1506:01

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasontwo Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasontwo Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasontwo Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasontwo Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasontwo Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469
Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonthree Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29
Facebook

Facebook

2020-06-2929:52

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonthree Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/
Instagram

Instagram

2020-06-2927:03

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonthree Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/
Twitter

Twitter

2020-06-2911:16

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonthree Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/
Snap Chat & Tik Tok

Snap Chat & Tik Tok

2020-06-2911:16

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonthree Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/
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