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The Sorted Post-Purchase Podcast
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The Sorted Post-Purchase Podcast

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Each episode of The Sorted Post-Purchase Podcast taps into behind-the-scenes (and usually hard to reach) knowledge from the people powering the retail industry. Covering carrier management, delivery tracking and communications, ecommerce returns, final mile budget efficiencies, warehouse, logistics, and much more. Listen now for debate, speculation, strategy and honest discussion.

23 Episodes
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In this episode of The Sorted Post-Purchase Podcast, host Shaun Weston chats with Phoebe Parry-Crooke from what3words and Vickey Hill from Sorted about improving delivery accuracy. They unpack the challenges of getting parcels to the right place at the right time, and explore how what3words' innovative addressing system is changing the game.The trio explore why traditional addresses sometimes miss the mark, especially for new-builds or tricky locations. Phoebe explains how what3words splits the world into 3m x 3m squares, each with a unique three-word address. This precision could be a real game-changer for your delivery operations.Vickey breaks down Sorted's role as the crucial link between retailers and carriers. She details how they've partnered with what3words to seamlessly integrate those handy three-word addresses throughout the delivery journey, enhancing efficiency and customer satisfaction.The conversation tackles the hefty costs of failed deliveries – around £13-14 each time – and how more precise addressing could slash these expenses and boost your bottom line. Phoebe also shares some inspiring examples of how what3words is being used beyond deliveries, from car navigation to emergency services.Whether you're looking to reduce customer contacts, cut operating costs or boost sales through improved delivery experiences, this episode offers valuable insights. It's a must-listen for anyone in ecommerce, logistics or supply chain management keen to stay ahead of the curve in delivery innovation.To wrap things up, Shaun, Phoebe and Vickey have a bit of fun sharing their fantasy holiday spots using what3words addresses. It's a light-hearted end to a chat packed with insights on making deliveries smoother for customers, retailers and carriers alike.(00:04) - Welcome to the Sorted Podcast (03:28) - Delivery Accuracy Challenges (07:00) - The Cost of Delivery Failures (08:32) - Addressing Location Issues (12:14) - Benefits for Consumers (13:24) - Beyond E-commerce Uses (16:24) - Fun Fantasy Locations
In this episode of The Post-Purchase Podcast, hosts Shaun Weston and Paul Hill discuss the fascinating concepts of the digital franchise and digital dealership, and their transformative potential for the logistics and delivery industry. Using the car manufacturing giant Toyota as a case study, they unpack how a digital model approach can revolutionise the way businesses operate.Think of a digital dealership as the virtual twin of a traditional car dealership. It’s all about offering the same personalised service and guidance, but through digital channels. Shaun and Paul discuss how customisation and customer journey mapping are pivotal in this new model. The goal? To leverage cutting-edge technology to create a more efficient, engaging experience for both businesses and their customers.Adopting a digital franchise or dealership model brings numerous benefits. It’s scalable and repeatable, enhances operational efficiency and significantly cuts costs. Tune in to learn how embracing these digital strategies can future-proof your logistics operations and delight your customers.
 Join Shaun Weston from Sorted as he sits down with Pavlo Zheldak, chief delivery officer at Acropolium, to delve into the transformative impact of cloud computing on logistics and supply chain management. Discover how decentralisation, real-time data and cost-effective strategies are not just buzzwords but real benefits that could revolutionise how we manage routes, inventory and scalability in response to demand.We’ll tackle the challenges too – from fitting cloud solutions to specific business models to navigating data security concerns. Plus, don't miss out on practical, actionable tips that could elevate your logistics operations. Please enjoy the show! Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
 Ever wonder why some shopping experiences feel like they're tailored just for you? Join Shaun Weston and Dan Greenall in the latest episode of The Sorted Post-Purchase Podcast, where we dive into the magic of personalisation in retail. It's not just about using customer data. It's about transforming your shopping experience from mundane to marvellous!From data-driven decisions to revolutionising your retail journey, we're unpacking how knowing your customers better can mean delivering joy right to their doorsteps. Think bespoke delivery experiences, personalised communication that makes you feel seen, and marketing moments that hit just right.Whether you're a retailer looking to elevate your game, or a shopper curious about the future of your online carts, this episode promises insights and maybe even a few "aha!" moments about the value of personalisation in making the post-purchase journey unforgettable.Tune in to discover how leveraging customer data isn’t just changing the game – it's creating a whole new playing field. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/ (01:15) - The Importance of Customer Data in Retail (03:48) - Personalised Communication and Tracking (04:36) - Creating Marketing Moments (06:05) - Measuring the Effectiveness of Personalisation
In this episode of The Post-Purchase Podcast, join Shaun Weston and Dan Greenall from Sorted as they dive deep into the world of ecommerce with a candid conversation about the all-too-familiar question every online shopper has asked: "Where is my order?" (WISMO). It's more than just a question – it's a pivotal moment that can define the success and growth of any ecommerce business.As they navigate through the bustling, crowded markets of today's retail world, Shaun and Dan shed light on the remarkable challenges retailers face in standing out. They share insider knowledge on the game-changing power of personalisation – not just as a buzzword, but as a true differentiator that can make or break customer engagement.But how do you personalise a delivery experience? Our hosts don't just pose the question; they dive into the role of cutting-edge technology that's making it possible.They discuss the critical importance of weaving together shipment data and carrier tracking events into a coherent narrative that retailers can use to delight their customers.The conversation doesn't shy away from the nitty-gritty, either. Shaun and Dan tackle the tough challenges of data integration head-on, revealing the transformative power of platforms that turn mundane tracking events into meaningful, engaging stories for customers.And for the finale? A forward-looking discussion on "navigating the unhappy path” – those moments when things don't go as planned. Our hosts explore how retailers can harness the power of customer data not just to react, but to be proactive in their communications, turning potential disappointments into opportunities for positive engagement and growth.Tune in for an enlightening journey through the challenges and triumphs of ecommerce, and come away with actionable insights that could redefine how you think about delivery, customer satisfaction and growth in the digital age. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/ (00:24) - WISMO and driving ecommerce growth (01:26) - Personalisation in crowded markets (05:27) - Challenges for retailers (07:22) - Harnessing data for communication (07:55) - Navigating the unhappy path
We're back for another bonus episode! This time, Dan Greenall (VP of Product and Marketing) chats to Kerry Duff (Track Product Manager) about all the ways we're seeing retailers lower their final mile costs - using contact deflection, customer contact reduction and other tactics. Touching on drop ship comms, scam emails and much more - this isn't one to miss. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
By popular demand, we’ve treated you to another episode of the Sorted Retail Sessions podcast.Paul Hill, our Customer Success Director, and Dan Greenall, our VP of Product and Marketing, sit down to discuss something that a lot of retailers are working on at the moment - carriage cost efficiencies, and final mile budget optimisations. Smart parcel allocation, PUDO, carrier contract negotiations, delivery and logistics tips – it’s all in here. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
With a mission to make existing fashion more sustainable through the circular economy, hear all about how to grow a business without compromising green credentials, through investing in solutions that ensure convenient yet sustainable delivery and returns, as well as their favourite customer engagement tactics, and the reason for their rave Trustpilot reviews.Recorded August 2022 Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
Hear from Vickey, our inhouse carrier expert, and find out how growing retailers can boost their brand image through developing a high-class delivery experience. She shares the essential post-purchase elements that every ecommerce business should consider – from carrier suitability, fuel costs, carrier negotiations, brand comms and even when the delivery goes wrong.Recorded September 2022 Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
From forming and building the brand at just 13 years old, to Geordie Shore influencers and Brexit battles – this interview is packed with insight, lessons and learnings from a growing business navigating Shopify, cross-border shipping and social commerce.Recorded July 2022 Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
Join us as we chat to the co-founder of a growing US based fashion brand with a niche in graphic tees. Hear about the lessons and successes as they grew from small beginnings as a bricks and mortar store, to gaining traction as an established ecommerce brand- and why they feel brand community is so important.Recorded August 2022 Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
As a growing footwear brand with a particular niche, Jenni shares how she saw a gap in the market and took the plunge to start her own ecommerce brand. Find out how she became self-taught in essential skills, from SEO to paid ads, and how a venture into influencer marketing helped drive profits.Recorded August 2022 Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
Wayfair, John Lewis, Waitrose, MATCHESFASHION, Tesco… and the Ministry of Defence - Ed has, quite literally, seen it all when it comes to carriers, dropship, customer operations and supply chain. We grill him on what goes on behind the scenes at some of the UK’s biggest household retailers, and find out how the meaning of ‘customer delivery experience’ is changing. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
Paack are a tech-driven carrier – or, essentially, a tech business that physically carry parcels.With sustainability at the centre of the company, James share tips on measurement and visibility for retailers looking to go greener, and chats about the importance of nailing first attempt deliveries. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
Think Beyond uses data, numbers and science-based solutions to help brands, retailers and businesses transform and measure their marketing efforts in completely different ways. In this session, Steven explains the role of neuroscience in marketing, and how emotional responses trigger customers to buy online… Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
In this session, Chris shares a unique, behind-the-scenes view into the dropship and carrier operations at Very, including how the logistics network responded to COVID and Brexit disruption. Plus, we talk customer experience, customer expectation - and how the warehouse is responsible for both.  Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
VR warehouse tours, the WFH supply chain and a post-Brexit tariffs lesson; in this session, Gill shares her expertise and experience as an operations leader supporting stability and transformation for both her clients and her own company.As a global shipper, Insight works with organisations of all shapes and sizes, including retailers, to find technology solutions that help maximise the business value of their IT. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
For more than a decade, Landmark Global has helped customers expand with full service, end-to-end delivery and logistics solutions. Shipping all over the world, the company has found unexpected challenges and solutions in the last 12 months - including the disruption from having over 60% of shipping routes suddenly being canceled overnight at the start of the COVID pandemic.Jonathan, a specialist in cross border distribution, talks us through the impact on retailers and carriers during so much change and uncertainty, and we discuss how returns are are the one thing retailers need to fix right now. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
In February, we chatted to Chris Brook-Carter – long-serving industry expert, ex-Managing Director and Editor in Chief at Retail Week and now CEO of retailTRUST.Covering retail acquisitions and what they mean for the high street, transformation priorities and, most importantly, the impact the pandemic has had on the mental health of retail workers.Recorded before the March 2021 budget, so inclusive of requirements and predictions, there’s some interesting discussion on what the government needs to do to alleviate pressure and uncertainty around Brexit, business rates and pandemic recovery. Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
Miya shares examples of emerging retail innovation – both in store and online. Revealing which retail sector is acting as a slow ‘super tanker’ and discussing what retailers desperately need to know about the new meaning of omnichannel.  Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/
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