The Sound Off Podcast

I'm leaving Winnipeg. So it seems only fitting that I interview the man responsible for bringing me here 19 years ago. Garth Buchko was the General Manager at CJOB/Power 97 when we met in July 2006. "Butch" shares his journey from a young radio enthusiast to becoming a successful general manager at Corus Entertainment He discusses the competitive Winnipeg radio market, highlighting the importance of relationships, hard work, and innovative sales strategies. The conversation covers Garth's experiences with notable personalities like Ralph Warrington who programmed CJOB for many years, and Howard Stern during his stint at Q107 Toronto. After leaving Winnipeg, Buchko took on roles with the Winnipeg Blue Bombers and later became a part-owner and general manager of NL Radio in Kamloops. The interview concludes with Buchko reflecting on his career, the changes in the radio industry, and his retirement in Victoria, emphasizing the joy and camaraderie that made radio special during his time in the business.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alan Zweig's new podcast is called "Tubby". It's a unique show that explores conversations about weight, body image, and self-esteem, and not a typical self-help podcast. Together with Alan Black, (Left Of Dial Media) the show approaches the topic with authenticity and humour, focusing on storytelling rather than providing solutions.They've intentionally kept the podcast audio-first, while still considering video; for marketing purposes naturally. Their goal is to create something that feels like a documentary, with raw, unpolished conversations that make people feel less alone.We discussed the challenges of podcasting, the importance of originality, and how they want to create a show that resonates with dedicated listeners. They're committed to maintaining the podcast's unique voice and avoiding the generic, overly produced feel of many current podcasts. This is why they are on the show this week. It's something I feel a lot of people are forgetting when making a podcast. Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There are a few Instagram accounts that operate anonymously. Now comes a podcast that is somewhat anonymous. A 15 year radio pro dubbed "Radio Girl" reveals enough about herself to tell us why she has embarked on this project, and also showing us that while the podcast's artwork is AI, she definitely is a real person. She shares candid insights about the challenges of working in radio, including toxic workplace dynamics, sexual harassment, and the the dysfunctional relationships. She explains her decision to create an anonymous show as a way to process her experiences and provide a platform for honest conversations about radio's behind-the-scenes realities.I asked her about her motivation for creating the podcast as a personal creative outlet, her experiences of sexual harassment in the workplace, the challenges faced by women in radio, and whether this show can this show be a contributor to positive change.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anna Zee has been with Q104 in Halifax for nearly 38 years. Her first radio foray was in 1981 at Queens University's. She transitioned through various stations including Rock 103 (Now C-103) in Moncton before landing at the legendary Q104 in Halifax, where she became a daytime fixture.Throughout her career, she's witnessed significant changes in radio, from physical record deliveries to digital platforms and social media integration. While the technology has changed, her passion for music has not. Q104 has been more than a job for Anna - it's been a family. She's experienced the station's evolution, including some subtle and slight shifts in musical format as the station's audience evolved and grew over the years. Despite opportunities elsewhere, she remained committed to Halifax, loving the city's vibrant music scene and tight-knit radio community.The Electric Lunch, continues to be a staple. Today, it's 90's music take center stage on the show.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Jacobs has the same advice he had in 2019 when he came on this show and said, "Stop Selling Radio." In 2025, it's stop selling radio and start selling solutions. With revenue trending flat to down, the radio must innovate or risk falling further behind digital platforms that promise instant results and granular analytics.Paul and I explored how radio’s real strength lies in local content, strong communities, and brand reach. We talked about public radio navigating loss of traditional funding, and the need for new digital strategies. Paul urged programmers and managers to see mobile apps and newsletters as opportunities for deeper connection—not just boxes to tick. Despite industry challenges, both Paul and I are optimistic. If broadcasters double down on what makes radio great—engaging personalities, community focus, and the free, local experience—there’s a bright future ahead.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Professor Michael Geist is someone I think about often. It could be from the writings on his blog or his words from his podcast, Law Bytes. With the CRTC spending its valuable time these days discussing with Canadian Radio, what qualifies and should qualify as Canadian Content, I thought now would be a good time to have him on the show to discuss some of the inner workings of their policy making.We explored the evolving landscape of Canadian media regulation and the challenges facing policymakers in the digital age. He highlighted how, for over two decades, both Conservative and more often Liberal governments have struggled to keep pace with the rapid changes brought by the internet, often lagging behind technology and failing to anticipate the real-world impact of new laws.We discussed the influence of lobby groups on legislation like Bill C-11 and C-18, which have shaped the way news and streaming content are regulated in Canada. Professor Geist pointed out that these laws often overlook the needs of end users and the realities of modern content distribution, leading to unintended consequences—such as the inability to share news on social platforms.The conversation also touched on the CRTC’s lack of direct radio experience and its tendency to prioritize traditional stakeholders over public interest. As AI becomes more prevalent in media, Geist suggested greater transparency would be an excellent start.Looking ahead, Geist emphasized the importance of keeping public interest at the heart of policy decisions, especially as new privacy and AI regulations are debated in Canada.You can see the full video of Michael Geist's appearance at the CRTC Hearing in 2023 here. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Damian Rickards is a second generation broadcaster who has spent over 25 years navigating his way across the country through broadcasting. From his early days at Mix 99 to pioneering urban radio at Flow 93.5 in Toronto and Vibe 98.5 in Calgary, Rickards shares insider stories of radio's evolution. He discusses his journey through multiple markets, including Toronto, Calgary, and Ottawa, while highlighting the challenges of syndication and maintaining local relevance. Mr. D Radio also brings us into his current role at 91.5 The Beat, his innovative Tik/Tok and Instagram nostalgia quizzes, and his creative work on the podcast "New Sketches for Radio." With candid insights into radio programming, music trends, and the changing media landscape, this episode offers a fascinating glimpse into the life of a passionate broadcaster who has consistently been at the forefront of Canadian radio innovation.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Cochrane passed away September 8, 2025. Here is his obituary as it appeared in Podnews. Yesterday I spent the day listening to our discussions about podcasting from past episodes of this show. Here are the parts I highlighted and re-shared from Todd, in his own words.He also took the time to appear on other programs that I enjoy including the Stuph File with Peter Anthony Holder, and Audio Branding with Jodi Krangle.There are many other tributes and posts that will provide a bigger picture of who Todd Cochrane was as a person, professional and podcaster. I have links and posts to a number of them on the episode page here.His voice will be missed by all.A final episode of the New Media Show Featuring Rob Walch, Adam Curry, Mike Dell and co-Host Rob Greenlee aired, commemorating Todd. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Greg Wasserman from RSS.com is on the show to talk podcasting. Having made his way through the media ad buying world, Greg spent some time selling for the CBS radio cluster in LA before hooking in to podcasting. We share some similar views when it comes to the importance of show packaging, including artwork and descriptions, to attract and retain listeners. We also talked about the shift from downloads to audience engagement across multiple platforms like YouTube. Then we talked about the new toys in the toy box at RSS.com. Like their new programmatic ad feature, which allows podcasters to monetize with as few as 10 downloads per month. Additionally, he mentions the potential of video podcasting through HLS and the significance of local and location tags for building hyper-local communities. Now before you bail on the show and think things like HLS is geeky and silly, ask yourself. Do you want to let YouTube house all your video or do you want some degree of control over it?Greg also shares his LinkedIn initiatives, Podcast Monday and Give Back Tuesday, aimed at discovering and supporting podcasts and job seekers.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pat Moran is the host of Talking Buffalo, He covers all things Buffalo, which includes the Buffalo Bills and Sabres, and Buffalo Wings. In this episode we emphasized the importance of credibility and trust in reporting. Moran highlights mistakes in sports media, such as a false report about Max Hairston's injury and a red helmet story, stressing the need for accuracy over speed. He also discusses the competitive landscape of sports media, the impact of national versus local coverage, and the benefits of networking and partnerships, including his experience with Blue Wire Network. Moran concludes with his optimistic outlook for the Buffalo Bills' 2025 season.Subscribe to Pat's Substack Talkin' Buffalo. Subscribe to Pat's YouTube Channel. You can connect with Pat's tiers for Wings in Western New York here. It is a stellar list.___________________________Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Romina Hakim is the owner of Red Lips Media. She is one of those creators who scores a hattrick in audio creation as her work extends from radio, to voiceover and to podcasting. We talked all three with the Argentinian, from successful radio host and podcast coach to her voiceover work as a Spanish voice for big brands. She highlights her move from Argentina to Barcelona, where she faced challenges adapting to the Castilian accent but eventually secured voiceover work with apps like calm.com. Romina talked about the importance of creativity, audience engagement, and authenticity in podcasting. And (my favourite part) the need for podcasters to understand their audience, experiment with formats, and leverage social media platforms like Reddit and Pinterest to grow their audience.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I had the pleasure of speaking with Dave Sturgeon, a true veteran of the radio industry. With over 40 years of experience, Dave shared his journey from starting on-air in small-town Ontario to managing stations across North America and eventually running his own agency. We discussed his unique path—transitioning from rock radio to talk, then into sales and management, and finally agency ownership. Dave offered candid insights into the challenges and rewards of each role, emphasizing the power of connection that radio brings. He explained why, despite the rise of digital, radio remains a foundational medium for advertisers, driving real results that digital alone can’t match. We also explored the myths surrounding radio’s relevance and measurement, and Dave’s new book, "The Truth About Radio: A Myth Busting Guide For Today's Media Buyers and Sellers" which aims to bust those myths. This conversation is a reminder of radio’s enduring impact and the passion that keeps it alive.Dave is a very good LinkedIn Follow. Buy Dave's Book. - CanadaBuy Dave's Book - USAPlease sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the last month we have been surveying listeners to the show.. and anyone else who clicked on our links. In all, the feedback was largely positive; as I expect it would be when you are asking high users of the product. Overall, we learned that a lot of our audience does not listen to every episode. We kind of knew that because of how different the audiences are between broadcast and podcast. We also found that you like the consistent releases of the episode and the frequency. Thank you for participating in the survey. You still have time to participate. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It was announced at Podcast Movement last year that Paul Riismandel would be taking over as President of Signal Hill Insights and Jeff Vidler would be stepping back from day-to-day duties, and segueing towards retirement. The same way a musician never stops being a musician, and a writer never stops being a writer; researchers may stop doing working for research companies, but their minds never stop asking questions. I've known Jeff for so long that I don't think he will ever stop wondering why something in audio is the way it is.Jeff has been on the show a number of times before to discuss much of what he researches. But we have never started from the beginning. Until now. We covered his career through research, radio and podcasting. Starting in the 1980s, Vidler worked at various radio stations, including CKDA and CJAY 92 in Calgary. He transitioned to Joint Communications as a music director, where he helped shape radio formats. He then moved to CJFM in Montreal, improving ratings and rebranding the station to Mix96. He later founded Audience Insights and later Signal Hill Insights.And yes we spook a fair bit about the future too, highlighting the importance of YouTube for podcast discovery and the challenges faced by Canadian podcasters due to smaller advertising budgets. We didn't solve every problem, but we solved a few.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Norma Jean Belenky is the host of the Podbiz, and we didn't get a chance to finish our conversation we started at the Podcast Show in London - so we did so on a podcast. We also didn't have time to talk about everything in London, given her experience living in seven countries. Ideally all of her pod-merch should have "Where's the Money?" emblazoned on every t-shirt and mug; it is the question everyone asks.We explored her life before PodBiz, from teaching English in South Korea to creating music and working at Podbean, which ultimately led her to launch her own podcast focused on how creators can make money in this evolving medium.We did our best to look beyond simple download numbers, discussing the importance of niche audiences and creating genuine value for listeners. Norma Jean and her co-host John Kiernan are committed to showing us that there are other podcast revenue strategies, including sponsorships, subscriptions, and strategic content creation. We discussed emerging trends like video podcasting and community building, offering listeners a comprehensive look at the exciting potential of the podcasting industry.Check out Podbiz here. And ESPECIALLY this episode with Danielle which we referenced a few times. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life.Both the Sound Off Podcast and The Podcast Superfriends are apart of The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Ferguson, VP of Programming and Operations at Starboard Communications in Belleville, Ontario discusses radio in a very unique market. Belleville is free from corporate ownership. Paul and I talk about how they keep radio relevant by focusing on local content, like the “Good News in Quinte” newsletter and a robust news website that keeps listeners informed and engaged. We discuss the challenges of adapting to new radio regulations, misguided internet laws like Bill C-11, the antidote which is Inquinte.ca and why it’s crucial to own our digital platforms to stay connected with our audience. Paul shares the administrative hurdles of Canadian content rules and how technology could make things easier. We also explore the evolution of radio, balancing live and voice-tracked shows, and the podcast journey with “Babes of Quinte.” This episode is about the importance of localism, innovation, and community-driven content in today's challenging radio space.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gordon Firemark is the podcast lawyer. I first had a chance to meet him at Podcast Movement in the late 10's. In 2022 I might have had a few cocktails when I asked him about hoe to manoeuvre cross-broder conflicts between podcasters. In this episode I ask the rest of the questions I had.We discuss the importance of clear agreements between co-hosts and why you need a guest release forms. We then tackle the complexities of using music in podcasts due to copyright laws. Gordon explains the differences between copyright, trademark, and patent law, and how to protect podcast brand names and segments through trademark registration. But wait! There's more! There's sponsorship agreements, the importance of proper disclosure, and the challenges posed by international regulations, particularly for Canadian podcasters. Gordon also shares a few real-life anecdotes that illustrate the potential pitfalls of not having written agreements or proper permissions, such as costly legal disputes and misunderstandings with sponsors. (This one is jaw dropping)Practical advice: Get everything in writing, understand your rights, and always prioritize clear communication to avoid legal entanglements in podcasting.We spoke about having a guest release form to ensure that podcasters don't encounter any misunderstandings between them and their guests. You can access Gordon's free release form here. You can get all the details about where Gordon will be next on his website. See Gordon at Vidfest in Atlanta - August 21See Gordon at Podcast Movement in Dallas - August 22-24Gordon will be doing a live interactive game-show TwoTruths and a Lie: Podcasting Legal & Business Myths Busted.And a presentation called Your Podcast Legal Toolkit: Copyrights, Trademarks, and Contracts Made Simple.The listener survey can be found here. Complete it and I'll share with you, my Top 10 Podcast Hacks for 2025. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life.Both the Sound Off Podcast and The Podcast Superfriends are apart of The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rachel Gilbert and I connected over microphones to discuss her perpetual reinvention in the world of audio.We reminisced about her early days at Fanshawe College, her leap into radio, and the magic that made the Dave and Rachel Show such a staple for so many years. Hearing Rachel describe the camaraderie, the hustle, and even the heartbreak of industry layoffs is a tale told all too often. Her honesty about the challenges—like the decline of radio schools and the uncertainty of media jobs—was a little sobering.I love Rachel’s ability to pivot. She hasn't just survived the changes; she thrived, building a successful voiceover business and launching a podcast with her former co-hosts. Their show, “Due to Underwhelming Demand,” is proof that authentic connection and storytelling still matter, no matter the platform. It is also ahead of its time when it comes to geo-local content.Rachel’s insights on AI in voiceover work is something every aspiring voice actor should listen to, and her commitment to ethical practices is something I agree with. Above all, this conversation reminded me that, at its core, our podcast and voiceover industries are about connection.If you would like to listen to Rachel's podcast with Dave and Forman - you can do so here. If you would like to have Rachel voice something amazing for you - go here. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I reconnect with Alix Michaels, tracing her journey from Winnipeg’s radio scene in the early 90s to her adventures across the US and back home again. We reminisce about the Winnipeg Radio Reunion, the unique energy of the city’s broadcast community, and the memorable personalities who shaped our careers. Alix shares candid stories about breaking into radio, working overnight shifts in the early 90's at 92 CITI-FM, and the unpredictable calls that came with the job—including a surreal encounter with Dave Mustaine from Megadeth. We discuss her leap into American radio markets, the challenges of TV hosting, and the evolving landscape of voiceover work, especially with the rise of AI. Our conversation also explores Winnipeg’s quirks, from its ever-changing radio dial to its vibrant, sometimes strange local culture.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jen Moss and Roger Nairn, co-founders of Jar Audio, a company that rebranded as Jar Podcast Solutions in July 2025. They are a Vancouver-based podcast company specializing in branded content. Jen and Roger discuss their backgrounds in radio and advertising, and how those experiences shaped their approach to podcasting for brands and nonprofits. The conversation explores the challenges of making branded podcasts that are authentic and audience-focused, rather than advertorial. Jen and Roger share insights on building trust, measuring engagement, and the importance of putting the audience first. They address the lack of funding for Canadian podcast content and their efforts to advocate for government support.JAR Podcast Solutions are also advocating for Canadian podcast content, asking the current Liberal government to recognize the medium's potential and provide necessary funding for innovative storytelling. You can see and sign the letter here. I also ask Jen and Rob to discuss the integration of video in podcasting, the evolving role of AI in production, and the differences between radio and podcast formats. Listeners gain practical tips for improving sound quality and preparation, as well as a behind-the-scenes look at Jar Podcast Solutions creative process and industry advocacy.You can read more about the Jar Audio to Jar Podcast Solutions Rebrand here. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.