Avish and Jason break down a special announcement about the The Sponsor Pod & Sponsor Talk podcasts.
Greg Tanner, VP of Corporate Partnerships & Business Development for the Utah Jazz joins us as part of the Fall Sports Conference with Brigham Young University – Idaho in Rexburg, Idaho. Students joined this live edition of The Sponsor Pod to learn about Greg’s journey and asked questions via chat. Greg is a great story teller, and shares some amazing sponsorship nuggets throughout the podcast. Enjoy the show!
Ryan Holloway, President & Founder of Peak Sports Management shares his amazing story of taking a leap of faith to start his company assisting athletic departments across the country managing their sponsorship programs. He makes some bold moves in his career that you’ll want to hear. He also talks about how COVID has affected his business in many ways, but has maintained a positive attitude throughout these challenges. Enjoy the show!
Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way that helped him get where he is today. Enjoy the show!
Ken Unger, President & Founder of CHARGE helps brands and properties unlock the power of sponsorships. Prior to starting his agency, he worked as a marketer, league representative, event promoter and business leader at the highest levels of professional sports. In this episode, he talks about why he started the agency, how to pull results out of sponsorships, and the importance of strategy. Enjoy the show!
Kris McCarthy, Co-Founder and COO at FanSaves shares his journey from playing professional hockey to creating a digital sponsorship app to engage fans with brands. He discusses how the current pandemic is forcing more digital content and what he feels the most important metrics are for sponsorship engagement. There are some fun stories he shares from his hockey playing days. Enjoy the Show!
Avish Sood, Brand Manager with The Clorox Company and Founder of The Sponsorship Space, shares with us some amazing insights about how properties should approach brands when pitching sponsorship opportunities, how he cold called the CEO of the Toronto Blue Jays, and outlines why it may not always be in your best interest to work for a big sports organization at the start of your career. If you’re an aspiring marketer, this is a must listen. He has also been recognized by Marketing Magazine and Sports Launch Magazine’s 30-under-30 lists. Enjoy the Show!
Nick Lawson, Founder & CEO of SQWAD, shares with us his journey of how he created his own sponsorship engagement software. He outlines his career path and shares some amazing insights into sponsorships as brands transition to a new way to engage with fans because of COVID. You'll find lots of great content to apply to your own sponsorship efforts in this podcast. Enjoy the show!
Thomas Wills, President & CEO, of Bonham, Wills & Associates takes us down his path from Neuroscience, to leading a sports sponsorship agency, and how his neuroscience degree has helped him in his sponsorship work today. They discuss how he analyzes sponsorships for both properties and brands. Tom has worked with many big brands in sports, and shares important strategies he's learned along the way. Enjoy the show!
“Cisco” Terreros, Co-Founder of Felkrem, takes us down his path to becoming a sports agent, founding is own agency, and specifically discusses athlete sponsorships. He has an amazing perspective on how Athlete sponsorships and endorsements should be executed, and how you can be a successful agent with integrity. His story is super interesting, and is a must listen.
Quinn Dietlein, Executive Director with The Hale Centre Theatre, shares his unique and entertaining story with us. Quinn wouldn’t classify himself as a sponsorship executive, but he was able to successfully lead the theatre to new heights moving their previously small theatre in west Salt Lake City to a brand new beautiful $82 million dollar facility with a strong capital campaign, including a strategic sponsorship plan. He outlines the affects COVID-19 is having on their business and sponsor relationships. Quinn and his family are all musicians, so you may get a "Waiting for James" bonus track as part of the interview.
Pat Nieser, Vice-President of Corporate Partnerships & Development with The Superlative Group, shares his story with us. During his time at Ohio University, he had seven sports business internships that got him more than enough experience to land his first job with the Cincinnati Bengals. Through a few learning experiences, he finally landed with The Superlative Group where he leads a sales team in securing valuation opportunities for both properties and brands along with helping organizations sell naming rights partnerships across the country. Pat also provides some insights on how naming rights partnerships can benefit brands, and how they go about the sponsorship valuation process.
Robert Castellano, Director of Corporate Partnerships with the Loveland Living Planet Aquarium, outlines his unlikely sponsorship journey from International Affairs, to IT software consulting, to entrepreneurship, to sports, and eventually to the non-profit industry. He explains how he overcame the recession while owning his own business with his wife, and integrating a traditional sponsorship program into the non-profit world. Robert also provides some great understanding about how partners evaluate their sponsorship buys.