The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights

Are you ready to be the face of your brand and stand out from the crowd? The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers.But consider this: Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said:"Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."But, more critically, "They'll also be looking at other personal brands as a form of resume!"Which made me think that if this prediction plays out, then in order to stand out & to ensure our success in the future, every one of us - you, me, all of us, need to develop our personal brands.To help explore the idea that developing your personal brand is not just a good idea - but vital to your career path - I've invited two career coaches onto this week's Standout Business Show.Sonal Bahl is a career strategist & founder of Supercharge Yourself who's developed her personal brand via a successful Youtube channel (with 145,000 subscribers) and weekly LinkedIn livestream series.Ashley Paré is a leadership coach for professional women & founder of Own Your Worth & Worthy Women's Collective who's grown her personal brand through public speaking including her TEDx talk, 'How to have your cake & negotiate too.'Stay tuned - & let's tune up your personal brand!Takeaways:Everyone already has a personal brand.You have a limited choice in how much you can control the narrative around your brand.The power of showcasing your unique features to connect with those around you.The ART framework of designing your personal brand.Episode ResourcesConnect with Sonal BahlConnect with Ashley Paré Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice. But, what if standing out had more to do with what's going on inside you? What if standing out was an inside job?To help us explore what that looks like I invited Curtis Matsko onto the show .  Curtis is the CEO & founder of Portland Leather Goods (a super cool company) which started on a dare, when he took a scrap of leather, designed a journal, and propelled it into a $100,000,000 a year brand. But, he also spent a winter in a Zen Monastery trying to make eight Buddhist monks laugh while meditating and reading Calvin and Hobbes. So listen up - this is a fun episode packed full of insights on authenticity, resilience, and what it truly takes to stand out.Takeaways:The power of surrounding oneself with the right people.Resistance is often a sign you're onto something big. The importance of listening to our inner voices.The power of magic & having fun!Episode ResourcesConnect with Curtis MatskoBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy...When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous. It sounds way too dreamy & too good to be true?"If so, then listen up to this week's guest, Dr. Amanda Barrientez who's walking us through money mindset shifts and manifestation habits that can lead to rapid business growth.Amanda is a Law of Attraction Expert for Entrepreneurs. She's the founder of Inner Power Daily, an international best-selling author and professional speaker, and the host of the top 2% globally rated podcast called, Inner Power Entrepreneur.If you're ready to manifest rapid business growth and create a thriving, successful business, this episode is for you!Takeaways from this episode:FEAR stands for: Future Expectation of Awful ResultsPerforming an inner audit to guide you towards your goalsHow change can happen in just a few simple moments of your dayAsking good questions like: "What if making money could be a fun game?"Episode ResourcesConnect with Dr. Amanda BarrientezFree chapter of Amanda's BookDevelop your Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'So, what's your beacon? And how do you light it so that it shines a light on the mission of your work? Listen up, because Pamela's sharing exactly how to choose which beacon to light in ways that will amplify your message and build an ecosystem for your business.Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses. She's the author of 3 books:  'Escape from Cubicle Nation', 'Body of Work', and 'The Widest Net'.Takeaways:Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcastThe importance of choosing a medium that resonates with both you and your ideal clients.Crafting content that tackles the problems your business is designed to solve.Episode ResourcesConnect with Pamela SlimBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you feeling stuck on the hamster🐹 wheel of manual lead generation? Have you been relying on organic traffic to drive your growth?What would it look like to automate the flow of leads into your business and accelerate the know-like-trust journey...?✅ so you can save time✅ and create more consistency✅ and never again have to worry where your next client is coming from!Then stay tuned as we delve into the promising world of paid traffic & Facebook ads with our expert guest, Danny Young. Danny's managed millions in ad spend and generated thousands of leads and customers for his clients. He came on the show to guide us through some simple strategies that will keep your brand and products in the spotlight for your ideal clients. Takeaways:How using video ads to build an audience can be simpler (and cheaper) than you think.Identifying the best performing organic content for your adsUsing Facebook Ads to create an engaged audienceStrategies for kickstarting conversations with leadsEpisode ResourcesConnect with Danny YoungDownload Danny's 7 FB ad mistakes guideBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Want the secret to standing out in a crowded marketplace? It’s not about fancy designs or catchy taglines...It’s about authenticity, human connection, and personality. This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding.We talked about the balance between personal and professional branding, and how to create campaigns that are informative but also entertaining and tug at the heartstrings.Takeaways:How to amplify the parts of your personality that resonate most with your audience.How to pick the right social media platform based on your audience's preferences How to collect and choose stories that make your brand more engaging and memorable.The power of using anecdotes to stir emotions in your audience.This episode is for you if you're looking to build a compelling and engaging personality-driven brand. Episode ResourcesConnect with Andrea JonesAndrea's Social Media Platform GuideBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you ready to create an offer so juicy that people can't resist? Want to start booking your dream clients consistently with a simplified marketing system?Then listen to Marketing & Sales Coach, Hailey Rowe, who's sharing how to resonate with your ideal clients, identify their pain points and engineer solutions they'd be willing to invest in. Main takeaways:The 4 basics of client attractionHow to listen to your audience to learn what they need from you The art of crafting an irresistible offer that not only solves your potential clients' immediate problems but also creates an urgency to act nowEpisode ReasourcesConnect with Hailey Rowe4 Basics of Client AttractionBecome a Standout Brand 1-Minute at a time!Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

What's the shortest route to getting better at communicating your message and honing in on the thing that's most important to your audience...?​This week, I was talking with Deirdre Tshien all about using AI to co-create your authentic voice.I know, sounds ridiculous, right? Using artificial intelligence to uncover the real you!But my main takeaway is this: When you can use AI powered tools that record the things you say - they can serve you the highlights and key points - things that maybe you've forgotten that you said...which can give you all kinds of fresh ideas of what to lean into and do more of as you hone your messaging!Really cool conversation - so listen up 'cause we're taking a deep dive into how expert entrepreneurs like you can use AI to elevate your creativity when it comes to content creation.Episode ResourcesCapsho Free TrialCapsho Live EventBecome a Standout Brand 1-Minute at a time!Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ever wished you could multiply your content effortlessly? Let's make that happen! How can you meet the challenge of keeping up with posting valuable, relevant content that will resonate with your audience every, single day?If you're not careful you'll create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.But what if you could get a week's worth (or even a month's worth) of your content done in just 1 hour?Stay tuned because that's what we're talking about today. I'm sharing my exact method and prompts for what to say in your videos that will make your brand bingeable.Main Takeaways: The 5 questions to ask yourself that will generate an endless amount of daily video content ideas.My system for creating a week's worth (or even a month's worth) of video content in just 1 hour. Episode ResourcesDownload the FREE 40 Video Ideas GuideHow To Become A World-Class Brand 1 Minute At A Time!Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember).So, why do so many small businesses think that paid ads are the best way to market their business?While paid ads may generate short-term results, they're often viewed as intrusive & less authentic.On the other hand, organic marketing lets customers discover your business more naturally, fostering trust and building stronger relationships.Join Business Coach & Consultant, Jevon Wooden, on the Standout Business Show who's breaking down 5 ways you can leverage relationships in organic marketing.Listen up 'cause Jevon is sharing how you can develop organic marketing strategies that encourage repeat business & referrals - and not just grow your business but build a community.Episode ResourcesConnect with Jevon WoodenLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds ...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

How do you humanize your brand and build real human connections in the online marketing world?Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures.This week's guest, Joshua B. Lee is joining to bust that mindset wide open. He's the founder of StandOut Authority where he helps his clients create real human connections online and build long lasting relationships and brand advocates that last a lifetime.Joshua's called "The Dopamine Dealer of LinkedIn” so stay tuned as we take a deep dive into the art of creating authentic connections & share practical strategies to create authentic relationships on LinkedIn. Episode resourcesConnect with Joshua B. LeeLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds…and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

How can you build a community of brand advocates that love your company as much as you do?After all, your customers don't need another thing; instead, they want to feel a part of somethingWhat if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community?Crack the code of creating a loyal tribe of brand cheerleaders with this week's guest, Laura Gatsos Young—a seasoned sales copywriter and marketing strategist. Discover why simple data collection from surveys isn’t enough, and gain insights on how to extract more meaningful information from customer interactions. Laura also shares the art of crafting the perfect questions to unearth your customers' real needs and desires - and how to position them as the hero of your brand narrative.Together we'll explore the often overlooked, yet potent value of connecting with customers beyond the digital realm, and how these minor yet strategic actions can yield significant insights into your customer's world. Are you ready to reshape your approach to customer engagement? Tune in 'cause Laura is going to share how you can connect with your audience so they engage more, buy more, and spread your message happily.Episode resourcesConnect with Laura Gatsos YoungLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds ...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? They're proof that you don't have to be the smartest, the most gifted, or special person to find success.After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate coincidence (a.k.a. A Happy Accident)Their secret is how they leveraged it!This weeks guest on The Standout Business show is Dennis Geelen and he believes that you just need to be ready to recognize a Happy Accident moment when it comes along, and take action when it does!Dennis is a fervent believer in harnessing Happy Accidents.  During our conversation he shares his three-stage process to create success stories: setting the stage, experiencing a happy accident, and recognizing and capitalizing on it.Dennis is Founder of consulting company Zero In, and the author of 'The Accidental Solopreneur' and The Happy Accident Newsletter.'Join us as we take a deep dive into what it takes to leverage your own luck in running a standout business.

Is Podcasting having its moment?With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your expertise and have deeper more meaningful engagements with your target audience.But can you actually make any money at it?Can a podcast provide with an authority platform that shines like a beacon and draws your ideal clients to you?This week's guest, Sheryl Plouffe has made it her mission to help coaches, consultants, and entrepreneurs to scale their businesses with profitable podcasts via her Seven Figure Podcaster Program.Sheryl guides us through her proven approach to securing potential guests, fostering lasting relationships, and nurturing successful collaborations. Takeaways: The importance of a high ticket offerThe three P's of 7-figure podcasts: Platforms, Partnerships, and PatronsHow podcasts nurture collaborations, summits and workshops Episode ResourcesConnect with Sheryl Plouffe and register for the Iconmaker Live eventLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds ...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Why is selling a service so difficult?  After all, if you're a professional service provider, sales is probably not your core expertise and none of us want to come off as a 'salesy-weirdo.'  The truth is, service providers can often have challenges with:✅ Talking about and asking for money✅ Building relationships quickly with potential clients✅ Over-educating potential clients✅ Not knowing how and when to ask for the business without looking pushy or salesyTo help solve this dilemma, I've invited sales trainer extraordinaire, Adam P. Boyd onto the Standout Business Show to share how you can speak to your market so that they get how you’re different.Adam shares his valuable insights on the pivotal role deep conviction and right timing play when it comes to asking for business - all done without seeming too 'salesy' or pushy - and crafting a repeatable process to attract new business.Listen up as we take a deep dive into how you can create a repeatable process for earning new business.Episode ResourcesConnect with Adam BoydLearn how you can stand out without the burnout of being constantly online.Watch this bingeable set of 1-minute videos:  Stand Out In 60 Seconds and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ever wondered how to captivate your audience in less than a minute? The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video.And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you spontaneously sharing your best insights. By far the easiest & most common way to spread your message to the right audience is to be a guest on somebody else's podcast. In this solo episode I'm sharing how you can transform your podcast guest opportunities into a treasure trove of content using my approach to answering questions within a tight time-frame, thus ensuring an engaged audience. For the past year, I've been part of a mastermind hosted by Michelle Mazur called the Expert Up Club, and she invited us to get on a Zoom call to share just one 'expert trick.' This episode is a recording from that meeting where I'm sharing my trick where the group put me on the spot to do a live demonstration of what I was sharing with them on the art of answering any question in less than a minute - starting with a good hook.Takeaways:✅ Creating hooking elements in your responses ✅ The importance of being able to captivate an audience quickly & efficiently✅ How to handle commonly asked questions in a concise, impactful way✅ Recording yourself with a simple setup using a camera or a smartphoneDon't miss out on this opportunity to make your podcast speaking engagements more intriguing and impactful!

Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox. And if you're at all active on LinkedIn, you're probably getting "pitch slapped" daily.A myriad of messages that say something along the lines of: "I've got the greatest thing since sliced bread here and let me go on about it - in fact why don't we just get on a call?"This week's guest on the Standout Business Show, agency owner, Megan Killion has an antidote to this cringiness.Megan brings her 15 years of experience to the table, sharing her refreshing perspective on how to get your brand, product or service across without coming off as insincere or pushy. She believes that the key to standing out in a crowded market lies in creating your own content & creating your own community.And understanding that people are a lot more likely to buy from you if they feel like they found you, rather than the other way around.Join us as Megan walks us through how you can engage and reach out to your target audience - with no cringe involved.Get ready to rethink your approach to outreach. Takeaways: LinkedIn prospecting and messaging strategies that really work. Secrets to crafting an engaging message that strikes a chord with your prospectsThe surprisingly powerful tool of polls for sparking meaningful interaction. How your content marketing strategy can make your prospects the hero of the story. Episode ResourcesConnect with Megan KillionLearn how you can stand out without the burnout of being constantly online.Watch this bingeable set of 1-minute videos:  Stand Out In 60 Secondsand start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you ready for success & exponential growth?  This year?'cause, here's the thing:Our minds are mostly trained to guard against failure. After all 70% of startups fail in years 2-5 so we really need to be thinking about future-proofingBut, when it comes to the future, ask yourself this: how would your business change if you could triple your revenue overnight? If you could get not one, but 100 of your dream clients? It would be great, right? It could be. But only if you’re ready for it. While you may have a ton of backup plans for failure I'll bet you don't have any for massive success.We think a lot about the worst thing that could happen and we plan for it, but it's rare that we do this for the best-case scenarios.It's more important than ever for us to imagine a successful & sustainable future... To help us do that, I  invited digital marketer & trend analyst, Adriana Tica onto the Standout Business Show.Listen up because Adriana is going to walk us through how you can build a solid foundation for long-term sustainable growth AND future proof your business! Adriana underscores the importance of laying a rock-solid foundation, making the right client choices, and assembling the perfect team for long-lasting success.Don't forget to join us every Thursday at 11 am Eastern Time for more insightful business strategies. Let's build standout businesses together!Episode ResourcesConnect with Adriana TicaWant to learn how you can stand out without the burnout of being constantly online?Watch this bingeable set of 1-minute videos:  Stand Out In 60 Secondsand start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out. If you're selling higher ticket 1:1 coaching or consulting,  be careful: 'cause there's a problem with "how-to" content.And depending on how you do it, the clients you love to serve will struggle to connect with you if you make this big mistake.What is the mistake and how do you avoid it?Join this week's special guest, Robb Gilbear, as we break down the trap and what you need to do to avoid it.Robb joined the show this week to shed light on how an overemphasis on information content can disconnect you from your audience. In our conversation, we unraveled the nuances of crafting a content strategy that does more than just showcase your expertise. Robb shares his insights on the importance of infusing your unique perspective and personality in your content and fostering meaningful relationships with your audience.Stay tuned!! Episode ResourcesConnect with Robb GilbearWant to learn how you can stand out without the burnout of being constantly online?Grab my free training:  Stand Out In 60 Secondsand start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ready to stop with the endless social media posting? Or praying that clients find you?Are you sick of suffering from social media malaise where you're exhausted from chasing traffic & growing followers?What if you could opt out of that frenzy?When it comes to building a standout business, most people think they need:✅ A Perfect website✅ A Large social media following✅ Weekly emails✅ Pretty graphics✅ Perfect packagesThis week's guest, Michelle Warner, believes that instead, you can get off the social media bandwagon by building real connections that lead to real clients and real revenue.A system she's developed called Relationship MarketingMichelle's on a mission to design tiny companies that are built to last.Listen up, 'cause we're taking a deep dive into how you can shift from traffic marketing to relationship marketing.Episode ResourcesConnect with Michelle WarnerWant to learn how you can stand out without the burnout of being constantly online?Grab my free training:  Stand Out In 30 Secondsand start filling your calendar with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.