The Start Build Grow Show

In this episode, I sit down with Mike Matalone, Founder and Chief Talent Officer of XP3 Talent System and author of the Amazon best-seller Hire • Train • Retain. Mike shares actionable strategies that roofing and trade business owners can use to hire the right people, train them effectively, and retain top talent to drive growth.   We dive into the science of employee engagement, discretionary effort, and how aligning your team's behaviors with their roles can double productivity without adding new hires. Mike breaks down why having a strong mission, vision, and core values is critical to motivating your team and creating long-term success.   Mike also shares practical tips on building a high-performing culture, aligning roles with individual strengths, and creating a psychological connection that keeps employees committed to your business goals.   If you're a roofing contractor, trade business owner, or entrepreneur looking to scale your business through better team management, this episode is packed with insights you can start applying today.

In this episode of The Start Build Grow Show, I sit down with Jacob Hicks- CEO, author, speaker, entrepreneur, leadership coach, and mindset expert- who spent over a decade transforming lives and businesses. With 10 years in sales and a proven track record of helping leaders implement sustainable systems, Jacob shares how the wrong mindset can sabotage your growth and what you can do to shift toward lasting success.   We dive into practical strategies for sales professionals, entrepreneurs, and roofing contractors alike, including why mindset and strong follow-up systems are the foundation of business growth. Jacob also reveals how to build confidence, overcome challenges, and establish systems that keep your business moving forward.   If you're a business owner, sales leader, or contractor looking to grow your business and sharpen your leadership, this episode will give you actionable tools to reset your mindset, improve your systems, and dominate your market with confidence.  

In this episode of The Start Build Grow Show, I sit down with John Senac, roofing coach, trainer, and co-founder of Name That Shingle, a company dedicated to helping contractors properly identify and report asphalt products. John's journey from being a $3M-a-year producer to becoming one of the industry's leading trainers has given unique insight into the shifts shaping the roofing business today.   We dive into the challenges roofing contractors face as insurance carriers change their processes, raise deductibles, and limit claim approvals- forcing companies to rethink how they operate. John shares why the industry is moving away from storm restoration dependency and why retail roofing, systems, and intentional growth strategies are becoming essential for the future.   John breaks down why building the right processes is critical, how contractors can future-proof their businesses through retail-focused models, and the importance of mastering product identification to properly manage claim scopes. He also shares leadership lessons on humility, time management, and opportunity cost that every business owner needs to hear.   If you're a roofing contractor or home service business owner looking to adapt to industry changes, build sustainable systems, and create long-term success, this episode offers valuable insights and actionable strategies you can start applying today.  

In this episode of The Start Build Grow Show, I sit down with Michael Gogan, VP of Strategic Partnerships at HireBus, a company helping home service contractors streamline their hiring process and attract the right talent.   Michael breaks down why hiring needs to be treated like lead generation, how AI and assessments can take the "gut" out of decision-making, and why building a strong hiring brand is critical to attracting top performers.   We dive into the challenges contractors face with hiring and retention, and how HireBus's systemized approach- from resume scraping and assessments to scheduling and candidate follow-ups- removes friction and helps businesses consistently hire the right people.   Michael also shares why culture and values matter more than just pay, the importance of "always be hiring", and how contractors can create a company people are proud to work for.   If you're roofing contractor or home service business owner struggling with hiring and turnover, this episode gives you the strategies, systems, and mindset shifts needed to hire smarter and fire less.

In this episode, I sit down with Devon Hayes and Amanda Joyce, Co-Principals at Elevation Marketing a top-tier marketing agency helping businesses grow through smart online strategies. Devon and Amanda share how marketing isn't just a product it's a service that can transform your business when executed correctly.   We dive into the strategies Elevation Marketing uses to help businesses improve their online visibility, generate leads, and build a strong brand presence. Devon shares insights on SEO and digital strategy, while Amanda breaks down paid media campaigns and media optimization for maximum impact.   If you're a contractor, home service business owner, or entrepreneur looking to dominate your local market and grow your business through online marketing, this episode is packed with actionable tips and insights you can start using today.

In this episode, I sit down with Shane Carey, Member Success Coach and CRM Specialist at The Roofing Academy. Before joining TRA, Shane spent 7 years at JobNimbus, where he helped build scalable sales strategies and shape CRM product development- contributing to 33% year-over-year growth and multiple funding rounds.   Shane shares how roofing contractors can get the most out of their JobNimbus build outs by creating workflows, automating tasks, and implementing reporting that brings visibility to every part of the business.   We dive into the biggest challenges contractors face with CRMs, why focusing on process before scaling is critical, and how running your business by the numbers uncover millions stuck in the pipeline. Shane also breaks down the most common mistakes contractors make inside JobNimbus and how to design systems that free up owners to lead instead of chase tasks.   If you're a roofing contractor or home service business looking to maximize JobNimbus, streamline operations, and build systems that support long-term growth, this episode is packed with actionable insights you can start applying today.

In this episode, I sit down with Garrett Kurtt, Founder and CEO of OneClick Data, a company transforming the property insurance and construction industries through data-driven solutions. Garrett shares how technology is streamlining roofing claims, reducing errors, and helping roofers get paid faster.   We dive into the inefficiencies contractors face with building codes and insurance claims, and how OneClick's patent-pending tools automate code identification and improve claim accuracy. Garrett explains the importance of leveraging technology to save time, reduce disputes, and grow your roofing business.   If you're a roofing contractor or in the property restoration industry, this episode provides actionable insights to improve your workflow, get paid faster, and operate smarter.

In this episode, I sit down with Phil and Jake from Ideal Roofing to talk about how they successfully built and scaled their in-house supplementing team- a move that has saved them time, increased their profits, and given them more control over their roofing business.   They break down exactly how they transitioned from outsourcing supplements to managing everything internally- and why this shift was a game- changer for their operations and bottom line.   We dive into the systems they use, how they trained their team, and what roofing contractors need to know if they're considering making the switch. From communication with adjusters to documenting damages and keeping production flowing, Phil and Jake share real, behind-the-scenes insights on what it takes to run a high-performance supplementing process in-house.   Whether you're a roofing contractor still outsourcing your supplements or looking to fine-tune your current workflow, this episode is packed with actionable takeaways, business tips, roofing insights, and proven strategies you can implement right away.   This is a must-listen if you want to increase profit, better margins, and full control over your supplementing process.

Many roofing companies struggle financially because they focus only on revenue and overlook the key factors that drive real profitability. Learn how to set smart financial goals, manage cash flow, price jobs for profit, navigate insurance claims, and stay profitable even during slow seasons.   Understand the biggest financial mistakes roofing businesses make and how to avoid them to grow a sustainable, successful company. If you want to improve your roofing business bottom line and avoid costly overhead mistakes, this is the guide you need.

In this episode, I sit down with Chris Scoville, President of Improvifi, a company revolutionizing how home improvement contractors access financing. Chris shares sales techniques that roofing businesses can leverage smart, contractor-focused financing solutions to grow sales, close more deals, and serve clients better.   We dive into the challenges contractors face around funding projects and how Improvifi's all-in-one platform—offering merchant lending, consumer direct financing, and secured lending—simplifies the process and boosts business growth.   Chris breaks down why building the right team is critical to scaling, how to identify and how to sell to different types of buyers, and the importance of culture in creating lasting success. He also shares practical tips on presenting financing options without being pushy and why Improvifi's approach is different from traditional lenders.   If you're a roofing contractor or homeservice business looking to increase sales and improve client experience through financing, this episode offers valuable insights and actionable strategies to start applying today. #roofing #homeimprovement #contractorlife 

In this episode, I sit down with Tim Brown, a passionate entrepreneur and marketing expert who loves sharing actionable leadership and digital marketing strategies to help others avoid common mistakes and achieve success faster.   Tim is the author of How To Become A Hometown Hero, as well as #Growthhackathon: Digital Marketing on a Budget, and WordPress Development for Noobs. He's also a regular blogger at hookagency.com/blog, where he breaks down smart marketing tactics that really work.    We dive deep into Tim's new book How To Become A Hometown Hero — a must-read for anyone wanting to dominate their local market by building authentic connections and making their business truly memorable.   Tim shares why it's critical to stop hiding your best sales tactics and how marketing is really just sales at scale. We also talk about the power of local visibility, the five times rule for repeated exposure, and how small businesses can act like billion-dollar brands in their communities.   Whether you're a roofing contractor, entrepreneur, or business owner looking to grow with intention and make a lasting impact locally, this episode will give you practical ideas to get started right away.    Get your copy now: https://a.co/d/d4DLODE #HometownHero   #digitalmarketing #marketingstrategy #entrepreneurship #businessleadership #marketingstrategies #timbrown #entrepreneur #contractor #roofingcontractor #roofer #businessgrowth

We've had an incredible first half of the year on the Start Build Grow Show—packed with real stories, powerful insights, and game-changing advice from top leaders in the roofing and contracting world. In this special episode, we're taking a look back at some of the most memorable moments so far. From discovering the power of stoicism to learning how standard operating procedures can scale your business faster, each clip is loaded with value you can apply today. You'll hear from entrepreneurs who've built successful teams, weathered tough seasons, and leveled up their leadership—sharing the golden nuggets that made all the difference. This is the Start Build Grow Show—where we help business owners do exactly that: start, build, and grow their companies. Shoutout to everyone who's tuned in, supported, and shared these stories with fellow leaders in the trades. Watch the recap, get inspired, and drop a comment letting us know your favorite moment!

In this episode, I sit down with Claudio Vilas, a business broker who specializes in helping roofing contractors prepare, position, and sell their companies the right way. Before becoming the go-to expert in roofing business acquisitions, Claudio built and sold several of his own companies—and now helps others do the same.   Claudio shares what most contractors get wrong when it comes to building a sellable business—and how to start making changes today that increase the value of your company long-term.   We talk about why passion is non-negotiable, the importance of humility in leadership, and the mindset shift every entrepreneur must make if they want to build something that can run without them.   His advice? Lead with systems. Build with intention. Sell when the time is right.   Claudio also breaks down what buyers are really looking for, how to reverse-engineer a sale, and why every business owner—regardless of timeline—should prepare as if they might sell tomorrow.   If you're a roofing contractor or entrepreneur looking to create long-term value, lead with excellence, and maybe even sell your company one day—this episode will give you the roadmap.

In this episode, I sit down with Randy Hurtado, a respected roofing industry leader and founder of a top-rated roofing company with over 1,000 five-star Google reviews. Before building one of the most trusted teams in roofing, Randy spent years in the corporate world—where he learned that fulfillment doesn't come from serving systems, but from serving people. Randy shares the pivotal mindset shift that helped him grow a successful company rooted in integrity, culture, and service. We talk about why he hires former firefighters, teachers, and even radiologists—and trains them from scratch—rather than bringing in seasoned salespeople with bad habits. His philosophy? Hire for character. Train for skill. We also dive into what it really takes to build a strong company culture, why he loses sleep over a single negative review, and how leaders should take ownership when a team member doesn't succeed. If you're a roofing contractor or business owner looking to build a team that lasts, this episode will give you a fresh perspective on leadership, hiring, and how to serve your customers at the highest level.

In this episode of The Start Build Grow Show, we continue our 10 Questions with Randy Brothers series with a powerful conversation on leadership and building high-performing teams. Randy shares what it really takes to lead a successful business in the trades—from hiring the right people and creating a culture that retains top talent, to navigating tough times and keeping your team motivated.   You'll hear the exact mindset and leadership style that has helped Randy scale his business, empower his people, and foster a company culture where excellence thrives. If you've ever struggled with finding the right team, leading through adversity, or maintaining momentum during challenges, this episode is for you.   Whether you're just starting to build your team or you're leading a growing company and want to become a more intentional leader, you'll walk away with clear, practical insight that can transform the way you lead your business. 

In this episode, I sit down with Phil Risher, founder of Phlash Consulting, who saw firsthand the challenges local service businesses face with digital marketing. Before starting Phlash in 2019, Phil was the director of business development at the largest air duct cleaning company in the DC metro area, where he analyzed everything from P&Ls to online presence and lead conversion.   Phil realized that many marketing companies don't truly understand the services they promote or care about whether leads convert into paying customers. This disconnect inspired him to build Phlash Consulting — a marketing partner that works hands-on with business owners and their teams to grow top-line revenue and profit.   We talk about why small businesses need a trusted marketing team that's obsessed with their success, not just another expense. Phil shares his approach to creating results-driven digital marketing strategies tailored specifically for local service businesses.   If you're tired of leads that don't convert or marketing agencies that don't understand your business, tune in to learn how Phil's hands-on approach can help you grow your business and maximize profits.  

In this valuable episode, I sit down with Gregg Schonhorn, a Columbia-certified coach and expert in coaching and succession planning, to discuss one of the most pivotal challenges home service business owners face: planning for a successful exit. With years of experience guiding business owners through the emotional and practical hurdles of succession, Gregg offers in-depth strategies for a smooth transition.   Having dedicated the past four years to helping home service business owners thrive, Gregg shares his insights on how to effectively plan and execute a business exit strategy. From emotional considerations to the necessary steps to ensure a smooth handover, his guidance is crucial for anyone thinking about transitioning their business, whether it's to a family member, partner, or external buyer.   In this episode, you'll learn actionable steps for preparing your business for succession, ensuring its long-term success after you leave, and minimizing the stress of this major decision. Whether you're planning to exit in the near future or just want to understand the process better, Gregg's expert advice will empower you to navigate this journey with confidence.   Tune in for a conversation about effective business planning, smart leadership, and preparing your business for a successful future beyond your involvement.

In this episode, I sit down with Ryan Englin, the CEO of Core Matters, to tackle one of the biggest challenges roofing business owners face: hiring and retaining top-quality employees. With years of experience helping small business owners in blue-collar industries, Ryan shares his proven strategies for building strong teams that fuel growth and long-term success.   Ryan's career began in the corporate world, where he mastered the art of hiring top performers. Now, as the CEO of Core Matters, he's using that expertise to help roofing contractors overcome high turnover, poor hiring processes, and the frustration of dealing with subpar applicants. Ryan walks us through his Core Fit Hiring process, which helps businesses consistently fill open positions with the right people — even while you sleep.   In this episode, you'll gain actionable advice on attracting the right talent, building a system for hiring, and setting your business up for sustainable growth. Whether you're struggling with hiring or looking to scale, Ryan's insights will guide you on how to build a high-performing team that drives results.   Tune in for a conversation on how smart hiring and leadership can transform your roofing business and give you more time to focus on what matters most.

In this inspiring episode, I sat down with Pat Miller, the resilient leader behind Blue Diamond Construction, who has navigated over 30 years in the male-dominated construction industry. After the sudden loss of her husband, Pat stepped in to run the family business and has since proven that strength and perseverance can overcome even the toughest challenges.   Pat opens up about her journey of stepping into a leadership role unexpectedly, the hurdles of being a woman in construction, and the importance of adaptability in an ever-changing industry. She also discusses her book, Kicking Karma's Ass: Unbelievable Stories of Strength, Resilience and Perseverance, All Told with a Twist of Humor, where she combines life lessons with humor to inspire others facing adversity.   Join us for a conversation that highlights the power of resilience and the importance of perseverance in both life and business.

In this episode of The Start Build Grow Show, I'm excited to sit down with Jerry Jariwalla to dive into how AI is transforming the trades industry. From roofing and solar to HVAC and beyond, AI is reshaping the way we communicate with customers, manage leads, and close more deals—without adding more work to your plate.   Jerry brings a wealth of knowledge on leveraging AI to increase efficiency, revive lost leads, and improve follow-ups in a way that feels seamless and natural. He shares real-world examples of how businesses are using AI-driven conversations to convert more sales and scale faster.   Whether you're a contractor, business owner, or industry leader, this episode is packed with insights on how AI can help you work smarter, not harder. If you're looking for practical strategies to stay ahead of the competition, this one's for you.