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The Start Marketing Podcast

The Start Marketing Podcast

Author: Joe M. Sanders

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The marketing podcast that shares successful social media strategies for business owners and "non-marketing" people. We make it simple, using a 5 Step Digital Marketing System anyone can learn and execute. If you want to start marketing on social media, build or grow an audience, be found on Google, drive more revenue, create better content, or ensure your social media marketing campaigns are benefitting your business, then join us each week and learn how to Stop Posting! and Start Marketing!
13 Episodes
What are conversions and how do you use them to ensure your digital marketing campaigns are successful? Johnny and Joe break down how to define the right conversion metric for your campaigns, and how to analyze them properly on Google and various social media sites. Learn to set up your digital marketing campaigns the right way using conversions, analyze the results, and run incredibly successful digital marketing campaigns!
What is content marketing and how can you use it to grow your business and brand on Facebook, Instagram, LinkedIn, and other social media sites? Joe and Jillian discuss the art of content marketing, share best practices, give helpful tips, and provide strategies to help you run effective content marketing campaigns! 
Learn how to effectively use Pictures and Graphics, High-Quality and Low-Quality Images, and Text-Based images in your digital marketing campaigns. Joe and Jillian discuss the right and wrong way to use various forms of these and other visual media, to make a big impact on your business in the world of social media.   
When it comes to digital marketing, sometimes consumers will seek out and find you, while other times you'll seek out and find them. Johnny and Joe discuss how understanding these two approaches to digital marketing can be critical to running affect marketing campaigns on Facebook, Google, Instagram, and Twitter. 
Need videos for your social media pages? Thinking of hiring a videographer? Joe talks with professional videographer Erik Enberg about the ins and outs of working with videographers - from amateurs to professionals. They break down how to plan, budget, and execute video marketing campaigns that will drive more revenue to your business! 
Ever wonder what the difference is between posts and ads? Want to know how to use each to create successful social media marketing campaigns? Joe and Jillian dissect this topic, as well as discuss how these play into generating organic and paid traffic/engagement, and how they affect social media algorithms.
How do companies use digital marketing effectively? The Start Marketing team present and discuss the Five Major Goals most businesses and organizations choose for digital marketing success. Jillian and Joe present how platforms like Facebook, Google, YouTube, etc. can benefit a business's bottom line in various ways ranging from driving revenue to creating awareness, developing leads, and keeping up with your competition. Not sure what your digital marketing goals are - then start here! 
Learn how to analyze your digital marketing campaigns to ensure they are positively affecting your business. Joe welcomes back digital marketing expert Jillian Kernats to discuss the importance of using Reach, Engagement, and Growth, as well as following the "20/20" rule of digital marketing.
Learn how to define how much money to spend on your digital marketing campaigns by calculating the CPM (cost per 1000 impressions). Johnny and Joe discuss how to budget for your digital marketing campaigns (including the cost for creating content) on Facebook, Instagram, Google and YouTube so your campaigns make the biggest impact possible! 
Digital marketing expert Jillian Kernats joins the podcast to discuss the importance of promoting your business as a brand on your digital marketing channels. Learn how to define a brand filter for any business so your brand is being interpreted the way that benefits you the most. 
Learn how create the right content for your digital marketing channels. Joe welcomes filmmaker and marketer Johnny Meier as they discuss creating the right content, choosing the right platforms, and how often to post on all of your digital marketing platforms. 
Learn how to define the right audience for your digital marketing campaigns. Author and Speaker Joe M. Sanders discusses choosing the right audience attributes related to geographic, demographic, interests, affiliations, and behaviors related to creating the right audience for Facebook, Instagram, Twitter, and Google campaigns.
Learn the 5 Steps to Digital Marketing success! Speaker and Author Joe M. Sanders explains his 5 Step Digital Marketing strategy anyone can use to be successful using Facebook, Instagram, Google, or any digital marketing platform! 
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