The Start Marketing Podcast
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The marketing podcast that shares successful social media strategies for business owners and "non-marketing" people. We make it simple, using a 5 Step Digital Marketing System anyone can learn and execute. If you want to start marketing on social media, build or grow an audience, be found on Google, drive more revenue, create better content, or ensure your social media marketing campaigns are benefitting your business, then join us each week and learn how to Stop Posting! and Start Marketing!
21 Episodes
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What's the difference between boosting posts on Facebook and using Facebook Ads Manager? Jillian and Joe discuss key strategies for each approach and explain why both can be effective marketing tools. https://relevantelephant.net
Do all small businesses need SEO? Joe gets answers from John Duda, a world-renowned expert in website design and SEO, who spent 15 years at Bank of America. Joe and John discuss how SEO works, and how Google My Business continues to become a very important platform for all small businesses to use to enhance their local search presence. https://relevantelephant.net
Can you generate quality leads from social media? Yes! Jillian and Joe explain how to gain more customers and create quality leads from Facebook, Twitter, Instagram, and more! Learn how to create and run successful lead generation campaigns on your social media channels! https://relevantelephant.net
How can your business use remarketing to drive more sales and create more conversions throughout your digital marketing channels? Johnny and Joe present the basic strategy of using remarketing on social media, Facebook and Google, gives tips and best practices on how to be successful! https://relevantelephant.net
Thinking of starting a podcast to market your business but not sure where to begin? Joe is joined by SalesBabble Podcast Host, and Founder of Habanero Media, Pat Helmers. Pat is a seasoned podcast veteran who helps business owners develop, execute and thrive in the podcast world. Pat and Joe present how to start a podcast, why to start a podcast, and how to use a podcast to help promote your small to midsize business! You can learn more about Pat at habaneromedia.net
How can small businesses use SEO effectively? This week, Joe is joined by John Vuong from http://www.localseosearch.ca, and the two of them present tips, insights, and SEO strategies that small to mid-size businesses can use to help grow their business!
Have you ever thought of using a social media marketing program? This week, Joe is joined by Plannable.io founder and CEO Xenia Muntean, and the two of them discuss the advantages of using intuitive marketing tools that help plan and schedule your marketing campaigns to save you time, energy and keep your campaigns organized. If you've ever thought of using a social media marketing tool or program, then this podcast is for you!
Learn the ins and outs of UX from user design expert John Duda. After spending 15 years at Bank of America, John is a world-renowned expert in website design and SEO. Joe and John present UX for beginners, as well as explain why this aspect of your website is so important to the success of your digital marketing campaigns!
What are conversions and how do you use them to ensure your digital marketing campaigns are successful? Johnny and Joe break down how to define the right conversion metric for your campaigns, and how to analyze them properly on Google and various social media sites. Learn to set up your digital marketing campaigns the right way using conversions, analyze the results, and run incredibly successful digital marketing campaigns!
What is content marketing and how can you use it to grow your business and brand on Facebook, Instagram, LinkedIn, and other social media sites? Joe and Jillian discuss the art of content marketing, share best practices, give helpful tips, and provide strategies to help you run effective content marketing campaigns!
Learn how to effectively use Pictures and Graphics, High-Quality and Low-Quality Images, and Text-Based images in your digital marketing campaigns. Joe and Jillian discuss the right and wrong way to use various forms of these and other visual media, to make a big impact on your business in the world of social media.
When it comes to digital marketing, sometimes consumers will seek out and find you, while other times you'll seek out and find them. Johnny and Joe discuss how understanding these two approaches to digital marketing can be critical to running affect marketing campaigns on Facebook, Google, Instagram, and Twitter.
Need videos for your social media pages? Thinking of hiring a videographer? Joe talks with professional videographer Erik Enberg about the ins and outs of working with videographers - from amateurs to professionals. They break down how to plan, budget, and execute video marketing campaigns that will drive more revenue to your business!
Ever wonder what the difference is between posts and ads? Want to know how to use each to create successful social media marketing campaigns? Joe and Jillian dissect this topic, as well as discuss how these play into generating organic and paid traffic/engagement, and how they affect social media algorithms.
How do companies use digital marketing effectively? The Start Marketing team present and discuss the Five Major Goals most businesses and organizations choose for digital marketing success. Jillian and Joe present how platforms like Facebook, Google, YouTube, etc. can benefit a business's bottom line in various ways ranging from driving revenue to creating awareness, developing leads, and keeping up with your competition. Not sure what your digital marketing goals are - then start here!
Learn how to analyze your digital marketing campaigns to ensure they are positively affecting your business. Joe welcomes back digital marketing expert Jillian Kernats to discuss the importance of using Reach, Engagement, and Growth, as well as following the "20/20" rule of digital marketing.
Learn how to define how much money to spend on your digital marketing campaigns by calculating the CPM (cost per 1000 impressions). Johnny and Joe discuss how to budget for your digital marketing campaigns (including the cost for creating content) on Facebook, Instagram, Google and YouTube so your campaigns make the biggest impact possible!
Digital marketing expert Jillian Kernats joins the podcast to discuss the importance of promoting your business as a brand on your digital marketing channels. Learn how to define a brand filter for any business so your brand is being interpreted the way that benefits you the most.
Learn how create the right content for your digital marketing channels. Joe welcomes filmmaker and marketer Johnny Meier as they discuss creating the right content, choosing the right platforms, and how often to post on all of your digital marketing platforms.
Learn how to define the right audience for your digital marketing campaigns. Author and Speaker Joe M. Sanders discusses choosing the right audience attributes related to geographic, demographic, interests, affiliations, and behaviors related to creating the right audience for Facebook, Instagram, Twitter, and Google campaigns.
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