Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Aaron Garcia at Main Post Partners to explore the world of private equity and how it shapes the future of consumer brands. The conversation dives deep into the dynamics of founder-led businesses, highlighting how thoughtful partnership dynamics and sound financial planning can drive sustainable business growth.Aaron shares how Main Post Partners approaches investment strategies with a long-term mindset—focusing on operational excellence, strong leadership, and alignment with each founder’s vision. He discusses how profitability serves as a foundation for flexibility in exit strategies and liquidity events, and why timing and transparency are key to successful capital raises.Throughout the episode, listeners hear how later-stage lessons can inform early-stage planning - offering founders clearer foresight, stronger strategic foundations, and a more intentional path to scale.Listen in as they discuss:How Main Post Partners supports founder-owned businessesWhy investment is a partnership, not just a transactionThe importance of profitability before raising capitalWhen and how to raise money strategicallyPlanning for leadership transitions and exit strategiesThe link between operational excellence and higher marginsHow diligence and strong leadership drive sustainable successEpisode Links:Website: http://mainpostpartners.comPersonal LinkedIn: https://www.linkedin.com/in/aaron-garcia-2a08491a/Company LinkedIn: https://www.linkedin.com/company/mainpostpartners/Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Tabi and Meena Hoshmand, co-founders of Tursh, a bold, Afghan-inspired green chutney born from a treasured family recipe. The sisters share their journey from idea to shelf, discussing the cultural significance behind the word Tursh, the influence of their mother’s cooking, and their vision to bring Afghan flavors to a broader audience.With backgrounds in marketing and medicine, and operating from opposite coasts, Tabi and Meena offer insight into the realities of building a bootstrapped food brand from scratch. They reflect on product development, branding, and community engagement, as well as the emotional process of reconnecting with their heritage through entrepreneurship.Tune in now!Listen in as they share about:Introduction to TurshFlavor Profile & VersatilityFounders’ BackgroundsBusiness DynamicsCultural Reconnection & StorytellingFunding and BootstrappingGrowth Strategy & Retail PresenceCommunity & Social Media EngagementEpisode Links:Website: Instagram: https://www.instagram.com/gettursh/ LinkedIn: https://www.linkedin.com/in/tabihoshmand/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Brooke Gil, Category Merchant for Pastas, Pasta Sauces, Oils, and Vinegars at Whole Foods Market. Brooke shares her career journey from fashion retail to leading some of the most dynamic grocery categories in the natural products space.Together, they discuss the latest industry trends — including the growing popularity of extra virgin olive oil, the rise of functional vinegars, the “tallow takeover,” and the emerging concept of “kitchen couture.” Brooke also provides valuable insight into what makes a successful brand partnership with Whole Foods, how she evaluates product performance, and why packaging clarity and brand storytelling are essential for shelf success.You will gain a deeper understanding of how Whole Foods approaches category management, brand collaboration, and evolving consumer preferences — offering practical takeaways for both emerging and established CPG brands.Listen now to learn from one of Whole Foods Market’s category leaders and discover how to position your brand for long-term growth.Listen in as they share about:Brooke Gil’s Background and RoleTravel and Global Culinary InfluencesCategory-by-Category Trends- Oils- Pastas- Vinegars- Pasta Sauces“Kitchen Couture” & “Tallow Takeover” TrendPackaging and Branding InsightsBrand Partnership and Performance ExpectationsInventory and Supply Chain ManagementWhole Foods Quality and Ingredient StandardsMerchandising, Analytics, and Promo StrategySupport for Local and Regional BrandsEpisode Links:Website: https://media.wholefoodsmarket.com/ LinkedIn: https://www.linkedin.com/in/brooke-gil-88125895/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Hannah Dittman interviews Deborah Benton, Founder and Managing Partner of Willow Growth Partners, to discuss the realities of building and investing in high-growth consumer brands.Deborah shares insights from her extensive career leading and scaling brands such as Nasty Gal and ShoeDazzle, and explains how those experiences shaped her investment philosophy at Willow. She outlines the differences between early-stage venture, growth, and private equity investing, highlighting how valuation, operational excellence, and true alignment between investors and founders influence long-term success.The conversation highlights Willow’s investment in Coterie, illustrating the principles of strategic execution and long-term vision. Deborah also reflects on the psychological and emotional challenges founders face, the value of transparency in investor relationships, and the need for sustainable, human-centered growth in the consumer sector.This episode offers a comprehensive perspective for entrepreneurs, operators, and investors seeking to understand what defines successful partnerships, responsible capital raising, and lasting brand impact.Tune in now to gain practical insights from one of the leading voices in consumer growth investing!Listen in as they share about:Willow Growth Partners OverviewInvestment Philosophy and ValuationUnderstanding Investment StagesEvaluating FoundersPsychological & Emotional Realities of FoundingCommon Fundraising MistakesMarket Trends and Future OutlookAdvice for Founders and InvestorsEpisode Links:Website: https://willowgrowth.com/ LinkedIn: https://www.linkedin.com/in/debenton/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of The Startup CPG Podcast, Caitlin Bricker welcomes Elan Halpern and Kiki Couchman, co-founders of Sourmilk, a Greek yogurt brand designed to revolutionize consumer gut health. Elan and Kiki share their journey from Stanford classmates to entrepreneurs transforming the yogurt industry by combining the science of targeted probiotics with a delicious, everyday food. They discuss how Sourmilk stands out from traditional yogurts by incorporating clinically backed probiotic strains that support digestion, hormone balance, and overall wellness—without compromising on taste or quality.The conversation explores their unconventional “drug deal” pickup model in New York City, where they personally deliver refrigerated yogurt in brown paper bags to early customers, fostering a sense of community and direct connection to their brand. Elan and Kiki also recount their bold rebranding story—from receiving a cease-and-desist letter to landing on the provocative yet memorable name “Sourmilk,” a decision that has helped them stand out in a crowded CPG landscape. Their commitment to transparency, creativity, and consumer engagement shines through as they discuss building in public, learning from customer feedback, and preparing for their first retail launch.As they look ahead, Elan and Kiki outline a strategic and measured approach to scaling Sourmilk—beginning with select grocery stores in New York City and expanding across the Northeast with an emphasis on quality, freshness, and brand authenticity.Tune in to hear how Sourmilk is redefining what it means to be a modern CPG brand—rooted in science, community, and creativity.Listen in as they share about:The Concept Behind SourmilkFounders’ Backgrounds and InspirationBuilding a Food Brand vs. a SupplementProduct Development and IterationThe “Drug Deal” Pickup ModelThe Rebrand StoryBuilding in Public and Community EngagementGrowth Strategy and Future PlansEpisode Links:Website: https://www.sourmilk.com/ Instagram: @getsourmilkLinkedIn: https://www.linkedin.com/in/kirsten-kiki-c-242929112/ LinkedIn: https://www.linkedin.com/in/elan-halpern-99a018193/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff explores the ins and outs of selling on QVC with two founders who have recently gone through the experience — Maxi Heidenblut, Founder & CEO of Häppy Candy, and Nikki Seaman, Founder & CEO of Freestyle Snacks.Maxi and Nikki share an in-depth look at what it takes to bring a consumer brand to QVC, from securing the opportunity and working with brokers to preparing for live television, managing fulfillment, and analyzing the financial impact. They discuss the costs, logistics, and strategy behind their appearances, as well as the lessons learned from reaching a completely new audience through one of the most iconic sales platforms.You will gain valuable insights into evaluating QVC as a potential sales channel, understanding the operational requirements, and leveraging the exposure for brand growth.Listen now to learn what it’s really like to bring your product to QVC—and how to make it a success for your brand.Listen in as they share about:Getting Started with QVCWhy They Chose QVCLogistics and FulfillmentThe Live Broadcast ExperienceMarketing & AftermathAdvice for Other BrandsEpisode Links:Website: https://eathappycandy.com/ LinkedIn: https://www.linkedin.com/company/haeppy-candy/ Website: https://www.freestylesnacking.com/ LinkedIn: https://www.linkedin.com/in/nikki-seaman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Editor Caitlin Bricker sits down with Suzannah Raff, the founder of Cleo+Coco, a clean personal care brand that's thinking about what it means to be truly "natural." Suzannah shares her journey from frustrated deodorant shopper to launching a brand that prioritizes ingredient efficacy, transparency, and eliminating synthetic fragrances—often overlooked but potentially harmful components in personal care products.Suzannah opens up about the early days of building Cleo+Coco, her unique background in business strategy, and how she created a super-effective formula that leverages ingredients like charcoal, magnesium, and pre/probiotics to balance the skin microbiome. She also details how joining the Startup CPG community and showcasing at Expo West helped lead to a major national rollout in Whole Foods Market with nine SKUs.Plus, hear how Cleo+Coco’s innovative magnesium spray is filling a white space in wellness, and why Suzannah believes we're on the cusp of a consumer awakening around synthetic fragrances.Want to learn how to build a purpose-driven CPG brand and land national retail distribution the clean way? Tune in now!Listen in as they share about:Cleo+Coco OverviewBrand Philosophy & VisionProduct Innovation & FormulationRetail & Growth JourneyMarketing & BrandingIndustry ChallengesStartup Lessons & Founder AdviceEpisode Links:Website: https://cleoandcoco.com/ Instagram: @cleoandcoconaturalDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Daniel Scharff welcomes three distinguished guests shaping the future of cognitive health and wellness: Kelley Bridenbaugh, Marketing Manager at Karma Water; Katie Emerson, MS, RD, CISSN, Senior Manager of Scientific Affairs at Kyowa Hakko USA; and Kaitlyn White, Director of Scientific Affairs at Radicle Science. Together, they explore the rapidly evolving world of brain health and functional nutrition, examining the scientific, clinical, and consumer trends driving growth in this category. Kaitlyn White offers a compelling perspective on how brain health influences nearly every aspect of daily life—from cognition and emotional regulation to sleep, learning, and social connection—while explaining why consumers today are increasingly prioritizing mental wellness across all life stages. Katie Emerson provides an in-depth look at Cognizin® Citicoline, Kyowa Hakko’s clinically validated ingredient that supports neurotransmitter function and cognitive performance, discussing how science-backed innovation builds trust and efficacy in wellness products. Kelley Bridenbaugh highlights how Karma Water leverages research-driven ingredients and transparent marketing to meet consumer demand for products that enhance both physical and mental vitality. The conversation also explores emerging research methods, including Radicle Science’s use of wearables, biomarkers, and customizable clinical protocols, which are redefining how scientific data is used to measure real-world health outcomes. Through a blend of marketing insight, scientific expertise, and clinical innovation, this episode provides a comprehensive look at how collaboration between brands, ingredient developers, and research organizations is driving the next generation of mental performance and wellness solutions.Listen now!Special thanks to Cognizin® by Kyowa Hakko for sponsoring this episode. Visit them here to learn more.Listen in as they share about:The Rising Importance of Brain HealthScience Behind Cognitive IngredientsInnovation in Research and MeasurementBrand Application and Consumer WellnessCollaboration Between Brands and ScienceConsumer Trends and Market ShiftsPractical Takeaways for Brands and ConsumersEpisode Links:Website: https://radiclescience.com/ LinkedIn: https://www.linkedin.com/in/kaitlyn-kp-white/ Website: https://drinkkarma.comLinkedIn: https://www.linkedin.com/in/kelleysullivan1 Website: https://kyowa-usa.com/ingredients/branded-ingredients/cognizin-citicoline LinkedIn: https://www.linkedin.com/in/katie-m-emerson/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Hannah Dittman sits down with Liz Myslik, Managing Partner at Loft Growth Partners, to dive deep into what it really takes to build, fund, and scale purpose-driven consumer brands. With over 25 years of experience across marketing, manufacturing, operations, and investing, Liz shares her comprehensive perspective on what truly drives sustainable growth in the CPG industry.They explored how founders can identify product–market fit, develop scalable business models, and maintain strong unit economics from the outset. Liz also offers candid insights on navigating investor relationships, understanding fund dynamics, and leveraging angel networks to bridge early-stage funding gaps. Drawing from her extensive operating experience, she highlights the importance of execution, team development, and maintaining focus amid growth opportunities.Whether you are a founder preparing to raise capital or an operator focused on building long-term brand equity, this episode delivers valuable strategies and perspective for entrepreneurs committed to growth with purpose.Listen now to gain practical insights from one of the industry’s most experienced investors and brand builders.Listen in as they share about:Liz Myslik’s Career JourneyLoft Growth Partners OverviewWhat “Ready to Scale” MeansFundraising & Investor RelationsGrowth Strategy & ExecutionBusiness Fundamentals and MetricsLessons Learned from FailureFounder–Investor AlignmentAlternative Funding PathsThe Future of CPG and Investment TrendsEpisode Links:Website: https://www.loftgrowthpartners.com/ LinkedIn: https://www.linkedin.com/in/lizmyslik/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Caitlin Bricker is joined by Arif Khan and Sabeen Hasan, co-founders of Chikka Chikka, a modern reinterpretation of a traditional Indian digestive - made from maple-roasted fennel seeds. Arif and Sabeen discuss how their product blends cultural heritage with local ingredients, their decision to use maple syrup as a natural sweetener, and the role of superfoods such as spirulina and beet powder in enhancing flavor and appeal.The conversation highlights their thoughtful approach to packaging design—drawing inspiration from Indian block prints and Bollywood-era art—as well as their strategy of partnering with independent retailers to educate consumers on both the ritual and health benefits of fennel seeds. They also reflect on their diverse professional backgrounds in architecture, urban planning, and disaster relief, and how these experiences inform their entrepreneurial vision.This episode offers valuable insight into building a consumer brand rooted in tradition, design, and community, while navigating the challenges of the CPG industry.Listen in as they share about:Introduction to Chikka ChikkaIngredients & Product DevelopmentBrand Philosophy & Cultural BlendConsumer Education & Retail StrategyPackaging & DesignChallenges & Industry InsightsPositioning & Market FitCommunity & Brand ValuesEpisode Links:Website: https://chikkachikka.com/ Instagram: https://www.instagram.com/eat_chikka_chikka/ LinkedIn: https://www.linkedin.com/in/arifilahi/ LinkedIn: https://www.linkedin.com/in/sabeenfhasan/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Daniel Scharff welcomes Seth Goldman, co-founder of JUST Ice Tea, co-founder of Eat the Change, and the visionary entrepreneur behind Honest Tea and PLNT Burger. Seth discusses how the new venture has rapidly become one of the fastest-growing iced tea brands in the United States, powered by a mission-driven approach that balances purpose, sustainability, and growth. Throughout the conversation, Seth reflects on the evolution of his leadership philosophy—emphasizing transparency, empowerment, and accountability—as well as the importance of treating employees as whole people and maintaining authenticity in business. He also offers insights on building efficient teams, setting achievable goals, and scaling responsibly while preserving company culture. This episode provides invaluable lessons for entrepreneurs and leaders striving to create businesses that do good while doing well. Tune in now!Listen in as they share about: Seth’s Entrepreneurial JourneyLaunch and Growth of JUST Ice TeaLeadership Philosophy: “Being Nice and Effective”Setting and Managing OKRs (Objectives & Key Results)Managing Different Work StylesEmbracing the Whole Person at WorkCommunication & StructureBuilding Lean and Sustainable CultureAdvice for Founders & Young ProfessionalsEpisode Links:Website: https://justicetea.com/ LinkedIn: https://www.linkedin.com/in/seth-goldman-234bb7124/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Hannah Dittman welcomes Ben Zises, Founder and General Partner at SuperAngel.Fund, for a deep dive into his journey from entrepreneur to seasoned early-stage investor. Ben shares the story behind his transition from real estate and prop-tech to leading one of the most dynamic consumer-focused venture funds in the industry.The discussion covers Ben’s unique investment approach — combining the agility of an angel investor with the resources of a venture fund — and how his “help-first” philosophy has shaped his relationships with founders. He offers candid insights on what distinguishes exceptional entrepreneurs, the importance of concise and compelling pitch decks, and the financial discipline required to scale a consumer brand successfully.Ben also explores current market dynamics within the CPG sector, highlighting long-term trends in health, wellness, and supplements. His advice provides valuable perspective for both founders seeking early-stage funding and investors looking to refine their own strategies.Listen now to gain actionable insights on fundraising, founder relations, and building resilient consumer brands.Listen in as they share about:Ben’s Background and Path to InvestingThe Creation of SuperAngel.FundInvestment Strategy & ApproachAdvice for Founders Raising CapitalLessons Learned from Angel InvestingWhat Makes a Strong FounderMarket Insights & TrendsFundraising & Diligence Best PracticesLessons for Institutional InvestorsPitch Deck Best PracticesEpisode Links:Website: https://www.superangel.vc/ LinkedIn: https://www.linkedin.com/in/bzises/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Haylee Jordan and Tom Eddleston, co-founders of FABRIC—a purpose-driven beverage brand redefining what it means to drink consciously.Haylee and Tom share their journey from concept to launch, reflecting on the whirlwind experience of bringing FABRIC to market in less than a year. They discuss how purpose and sustainability have been built into the company from day one—through its status as a Public Benefit Corporation, its commitment to mental health initiatives, and its pursuit of B Corp certification. The conversation also covers their creative approach to branding, design collaboration, and their partnership with Protect Our Winters.Listeners will enjoy a candid, behind-the-scenes look at how FABRIC is weaving together mission, innovation, and authenticity.Tune in to hear how FABRIC is reimagining the future of social beverages through creativity, community, and conscious business practices.Listen in as they share about:Founding and Brand StoryBrand Mission & PurposeSustainability and Social ImpactBranding, Design, and CollaborationMarketing and Communication ChallengesProduct Development and Market StrategySocial Media & Marketing ChallengesEpisode Links:Website: https://www.enjoyfabric.com/ Instagram: http://instagram.com/drinkfabric LinkedIn: https://www.linkedin.com/in/hayleejordan/ LinkedIn: https://www.linkedin.com/in/thomas-eddleston/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Austin Gardner-Smith, Co-Founder and CEO of Drivepoint, and David Sooch, Senior Director of Finance at Graza, to unpack the art and science of forecasting for consumer brands.They discuss why forecasting is one of the most critical processes for CPG businesses, how responsibility for it evolves as companies grow, and the risks of getting it wrong—from wasted cash tied up in excess inventory to missed sales and retailer frustration.David shares how Graza approaches forecasting at the SKU, retailer, and distributor level, while Austin explains how tools and processes can streamline complexity and free teams to focus on decision-making rather than data wrangling. The conversation also covers the importance of balancing overstock versus understock, the dynamics between sales, operations, and finance teams, and the differences in forecasting for retail, direct-to-consumer, and marketplace channels.Whether you’re a founder just starting out or a finance leader scaling a fast-growth brand, this episode offers actionable insights and proven strategies to strengthen your forecasting process.Be sure to check out the free forecasting templates: https://www.drivepoint.io/resources/cpg-forecasting-templates-for-successDon’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.comListen in as they share about:The Basics of ForecastingStages of Forecasting by Company SizeTools and TechnologyE-commerce ForecastingRetail Forecasting PracticesForecasting Layers and LevelsTiming and Cash ImplicationsTemplates and Practical HelpEpisode Links:Website: https://www.drivepoint.io/ LinkedIn: https://www.linkedin.com/in/austingardnersmith/ Website: https://www.graza.co/ LinkedIn: https://www.linkedin.com/in/davidsooch/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Hannah Dittman speaks with Laura Romano, Director of Operations at Graza, the olive oil brand redefining a pantry staple. Laura shares her journey from scaling Blue Marble Ice Cream to leading operations at Graza, offering practical lessons on managing growth, strengthening supply chains, and building resilient systems. Together, they discuss the operator’s mindset, balancing founder vision with operational realities, and the importance of forecasting, inventory management, and supplier relationships. Laura also highlights the critical role of packaging, pricing negotiations, and co-manufacturer partnerships, while reflecting on how to navigate the tension between scrappy execution and sustainable infrastructure. Packed with insights from both successes and setbacks, this conversation is essential listening for founders, operators, and anyone passionate about scaling consumer brands effectively. Tune in now to learn actionable strategies for building strong operations and positioning your business for long-term success.Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com Listen in as they share about:Graza Overview & Product DevelopmentOperations in the Early DaysRole of an Ops LeaderScaling & Growth ChallengesKPIs & Inventory ManagementManufacturing & Supplier RelationshipsDTC vs. Retail OperationsPackaging & DistributionAdvice for Founders & OperatorsEpisode Links:Website: https://www.graza.co/ LinkedIn: https://www.linkedin.com/in/laura-romano-47a9a89b/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Caitlin Bricker interviews Ollie & Sophie Spring, the co-founders of OOSO Sparkling Tea. Born out of their own search for elevated non-alcoholic options, OOSO combines the ritual and complexity of tea with clean ingredients and organic honey—creating a refreshing alternative for today’s sober-curious consumer.Ollie and Sophie share their journey from meeting on Hinge to building an award-winning brand that resonates with Gen Z and millennial audiences. They discuss the challenges of bootstrapping, the importance of intentional branding and design, and how community support has been vital to their growth. They also highlight the evolving cultural shift toward mindful drinking, OOSO’s unique positioning in the NA beverage space, and what’s next for the brand, including new flavors and a soon to be fully caffeine-free lineup.Whether you’re interested in innovative consumer products, the sober-curious movement, or the realities of building a startup with your life partner, this episode offers valuable insights and inspiration.Listen now!Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com Listen in as they share about:Brand Origin & Founders’ StoryMission & Brand ValuesProduct Development & IngredientsSober Curiosity & Consumer TrendsFlavor Profiles & InnovationBranding & DesignCommunity & CompetitionRetail & DistributionEpisode Links:Website: https://drinkooso.com/ Instagram: https://www.instagram.com/drinkooso/ LinkedIn: https://www.linkedin.com/in/oliverhspring/ LinkedIn: https://www.linkedin.com/in/sophiaracciatti/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Janice Greenwald, CPG marketing consultant fractional CMO for emerging food and beverage brands, and Kat Karpati, co-founder of Flock Creative, to explore how brands and agencies can work together more effectively through the briefing process.The discussion covers the essential elements of a strong packaging creative brief, including defining the business challenge, clarifying the target consumer, establishing a clear positioning statement, and prioritizing messaging. Janice and Kat also provide insights into aligning internal stakeholders, setting realistic guardrails, and navigating the RFP process with agencies of different sizes.Whether you are launching a new brand, refreshing your packaging, or managing a large-scale rebrand, this episode offers practical guidance to help you communicate your vision clearly and achieve stronger results with your creative partners.Listen now to learn how to create briefs that drive alignment, inspire agencies, and position your brand for long-term success.Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com Listen in as they share about:Purpose & Role of a Creative BriefCore Components of a BriefUnderstanding the ConsumerMessaging & Design PrioritiesChannel & Retail StrategyShelf Context & Real-World TestingAgency–Client DynamicsEpisode Links:Website: https://www.handelfoodlaw.com/LinkedIn: https://www.linkedin.com/in/lauren-handel-food-lawyer/ Website: flockcreative.comLinkedIn: linkedin.com/in/kat-karpati-339bb31aDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Tyler Morgan, Principal at BFG Partners, about the firm’s approach to early-stage investing in consumer brands. Tyler discusses his career path into venture capital and BFG’s investment focus across food, beverage, supplements, beauty, and pet.The conversation covers BFG’s investment criteria, deal sourcing methods, diligence process, and the key financial and operational metrics they evaluate in prospective portfolio companies. Tyler also shares insights on navigating fundraising, the importance of warm introductions, and how founders can position their businesses for sustainable growth and strategic exits.This episode provides a clear, practical perspective for founders, operators, and industry professionals seeking to understand what investors look for and how to build long-term, venture-scale consumer businesses.Listen now to gain expert insights from BFG Partners and strengthen your strategy for growth and fundraising.Listen in as they share about:Overview of BFG PartnersInvestment Themes & TrendsEarly Metrics & What They Look ForDeal Sourcing and Evaluation CriteriaExit Strategy & LP ExpectationsDiligence & Investment ProcessPre-Revenue & Early Stage FundraisingPractical Advice for Founders & Aspiring InvestorsEpisode Links:Website: https://www.bfgpartners.com/ LinkedIn: https://www.linkedin.com/in/tylertmorgan1/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of Startup CPG, Caitlin Bricker speaks with Joe Cassinelli, founder of El Nacho, a premium tortilla chip brand bringing restaurant-quality taste and craftsmanship to the snack aisle. Drawing on nearly 35 years in the restaurant industry, Joe shares the journey of building a manufacturing facility during the pandemic, rebranding from a generic product to a premium offering, and creating bold, lucha libre–inspired packaging that captures consumer attention.Joe discusses El Nacho’s commitment to quality through the use of regeneratively farmed corn, in-house nixtamalization, and frying exclusively in avocado oil. He also explains how unique, all-natural flavors are developed directly from the menu of his Mexican restaurants, ensuring both authenticity and innovation. From navigating the slower pace of the CPG world to embracing its collaborative community, Joe offers valuable insights into scaling a brand in a competitive category while maintaining product integrity and consumer trust.Tune in now!Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com Listen in as they share about:Flavor Creation & InspirationConsumer Feedback & IterationRelaunch & RebrandingMarket Position & Retail StrategySales & DistributionBusiness Lessons & AdviceEpisode Links:Website: https://elnachochip.com/ LinkedIn: https://www.linkedin.com/in/joseph-cassinelli-05a66b38/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Lauren Handel, founder of Handel Food Law and one of the leading experts on food labeling and advertising compliance. Together, they break down the essential rules and risks of food labeling that every brand needs to know.Lauren shares her perspective on high-risk claims such as “natural” and “organic,” the nuances of nutrient content and health-related claims, and the role of third-party certifications in reducing exposure to litigation. She also explains the differences between regulatory consultants and attorneys, how to navigate evolving litigation trends, and why consistency across packaging, websites, and advertising is essential.Tune in now to learn how to protect your brand, avoid costly mistakes, and approach food labeling with a strong strategy.Listen in as they share about:What is Food Labeling LawLitigation Trends and RisksRegulatory FrameworkKey Claim Categories and RulesThe Role of Consultants vs. AttorneysMarketing Beyond PackagingPractical Guidance for FoundersEpisode Links:Website: https://www.handelfoodlaw.com/ LinkedIn: https://www.linkedin.com/in/lauren-handel-food-lawyer/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics