The Startup Ideas Podcast

Ray Fernando, a former Apple engineer, gives an in-depth tutorial on DeepSeek AI and local model implementation. The conversation includes detailed guide for setting up local AI environments using Docker and OpenWebUI, and how to implement DeepSeek on mobile using the Apollo app.Key Points:• Comprehensive overview of DeepSeek AI and its reasoning capabilities• Discussion of data privacy concerns when using Chinese-hosted models• Detailed tutorial on running AI models locally using Docker and OpenWebUI• Comparison of different AI model providers (Fireworks, Grok, OpenRouter)• Mobile implementation of AI models using Apollo appTimestamps:00:00 - Introduction02:34 - Overview of DeepSeek05:29 - Data privacy concerns with Chinese-hosted models08:02 - Running Models Locally with OpenWebUI10:06 - Comparing Hosting Providers: Fireworks and Groq16:54 - Cost Comparison of using/running AI Models18:35 - Improving Prompts for Better Outputs22:41 - Running AI Models Locally: A Step-by-Step Guide37:09 - Mobile AI implementation discussion45:27 - Future implications and closing thoughts1) DeepSeek's R1 Model - What's the big deal?• On par with ChatGPT's reasoning capabilities• Open source & free to use• BUT hosted in China (data privacy concerns)• Incredible for analysis and content generation2) Alternative Ways to Use DeepSeek:• Fireworks AI ($8/million tokens)• OpenRouter• Grok API• Local hosting (safest for sensitive data)3) Running AI Models Locally Step-by-step setup:• Install Docker• Use OpenWebUI• Download models via Ollama• Configure API connectionsPro tip: Takes 5 mins to set up, saves hours of worry about data privacy4) Mobile AI is HERE!• Apollo app lets you run models locally on phone• Download smaller, optimized models• Works offline• Perfect for quick analysis on the go5) Temperature Settings Explained:High temp (0.8-1.0) = Creative modeLow temp (0-0.3) = Logical modeChoose based on your needs!6) FUTURE PREDICTIONS • Watch-based AI coming soon• Emergency response applications• Real-time negotiation assistance• Advanced audio analysis7) Getting Started Tips:• Start with public data on DeepSeek• Experiment with different models• Use temperature settings wisely• Focus on practical use casesNotable Quotes:"We're in this new deep-seek world where if you figure out the model that works for you and the tasks that you want to accomplish, you might be able to out-compete whoever you're competing against." - Greg"Please don't be fearful or don't feel like you're left behind. If you're just finding out about this, you're not that far behind. We're all actually still trying to understand what this intelligence can give us." - Ray FernandoLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND RAY ON SOCIALX/Twitter: https://x.com/RayFernando1337YouTube: https://www.youtube.com/@RayFernando1337Ray's Website: https://www.rayfernando.ai

Meet David Senra, the guy who turned his obsession with reading about successful people into a million-dollar podcast. He's read over 300 books about the world's biggest entrepreneurs and shares all the best bits on his show, Founders. In this episode, David breaks down exactly how he finds golden nuggets of wisdom in these books, building deep relationships with founders, and insights from meetings with figures like Charlie Munger.Timestamps:00:00 - Intro and Founders Origin Story 07:10 - The importance of Naming and Branding14:56 - Energy Transfer in Relationships and Cities 19:51 - How to become World-Class25:03 - Startup Idea 1: Founders for Kids26:52 - The Value of Biographies31:28 - The Power of Long Attention Spans37:42 - You’re never too late39:32 - Innovative ways entrepreneurs monetized their business44:05 - Work - Life Balance Problems with High Achievers48:38 - Meeting with Charlie Munger55:22 - Monetization strategy and business model of Founders 1:01:28 - Biography recommendations and reading strategies1:08:55 - Career Advice from Charlie Munger1) On Building a World-Class Podcast:"Find what you're meant to do and let time carry the weight"David's moat: 375+ books read, connecting historical figures across episodes. To compete, you'd need to read all those books first.And he keeps going. 2) On Business Models:Fascinating approach to podcast monetization:• Only 2 long-term partners (2-year contracts)• Focus on brand partnerships vs CPM• Deep relationships with founders first• Think Nike/Tiger Woods, not traditional podcast ads3) On Learning from History:"Biographies are the closest thing to finding a cheat code in real life"Every great entrepreneur studied other great entrepreneurs:• Elon read Franklin, Ford, Tesla• Edison read every bio in Detroit library• Jobs studied Edwin Land4) On Work Ethic & Balance:Key insight: Almost every legendary figure sacrificed balance for greatnessOne exception: Ed Thorpe (Episode 222)• Built first quant hedge fund• Amazing father/husband• Stayed in shape• Lived a thrilling life5) On Memory & Knowledge:It's not natural talent - it's "maddening repetition"David's method:• Rereads highlights daily• Re-listens to old episodes• Updates/re-edits past content• Constantly connects historical figures6) STARTUP IDEA "Founders for Kids" - Comic book-style biographies teaching entrepreneurship to childrenWhy it works:• Proven model (worked for @SamParr)• Huge educational value• Underserved market• Scalable content7) Key Quote Worth Remembering:"Money comes naturally as a result of service" - Henry FordThe best entrepreneurs don't chase billions - they chase excellence in service.8) Final Wisdom:Want to be world-class? The competition isn't as fierce as you think.Most people:• Never try• Quit quickly• Lack patienceNotable Quotes:"I think podcasting is building relationships at scale." - David Senra"Money comes naturally as a result of service." - Henry Ford (quoted by David Senra)LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND DAVID ON SOCIALX/Twitter: https://x.com/FoundersPodcastYouTube: https://www.youtube.com/@founderspodcast4055Founders Podcast: https://www.founderspodcast.com/

Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode.Key Points:• Detailed breakdown of successful webinar funnel structures and challenge funnels• Discussion of basic marketing fundamentals that still work in 2025• Exploration of how software companies can use traditional funnel marketing techniquesTimestamps:00:00 - Intro03:17 - Greg’s New Year Reflections11:19 - JC's transition from CEO to an advisory role22:07 - How to make deals with influencers25:10 - Detailed breakdown of webinar funnels30:28 - The structure of webinar funnels37:07 - How to use funnels for SaaS products and challenge funnels explained 47:25 - Product recommendations and wrap-up1) The Basic Funnel Formula Still Works:• Email list → Webinar → Product sale• Even with just 2,500 subscribers• Live training converts WAY better than direct email• 90-min webinar can turn 200 attendees into 20 buyers2) Perfect Webinar Structure (by Russell Brunson):• 20min: Your story & struggles• 15min: The "vehicle" (solution you discovered)• 20min: Impact & transformation• Present options: DIY vs accelerated path• Close with clear next steps3) Challenge Funnels Are Underrated:• Perfect for SaaS & digital products• 30-day format with daily support• Free trial + structured program• Examples:- Notion + Second Brain challenge- Fitness apps + weight loss challenge- Meditation apps + mindfulness challenge4) The Warm-Up Step is CRUCIAL:• Direct pitching rarely works• Need a middle step to build excitement• Options:- Webinars- Challenges- Info sessions- Live trainings5) List Partnerships Done Right:• Never cold pitch for list access• Build relationships first• Consider paid partnerships ($10k can be worth it for 1M+ list)• Focus on value alignmentKEY TAKEAWAY:Basic funnels still work incredibly well in 2024, but you need:1. A list (even small)2. Warming step (webinar/challenge)3. Clear transformation story4. Tactful executionNotable Quotes:"Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC"When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg IsenbergLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-aiTimestamps:00:00 - Intro01:03 - Why Learn to write with AI05:06 - Choosing a Content Topic07:38 - Framework for idea development12:40 - The role of AI in the Idea generation process16:39 - The Editor-in-Chief approach to writing with AI18:53 - Creating a Compelling Hook28:28 - Framework for structuring an article34:13 - The "10 Magical Ways" framework45:54 - Collaborating with AI for improving output49:37 - The Power of Education in the Digital AgeKey Points:• Framework for using AI as a writing tool while maintaining quality• How to effectively prompt AI for content ideation and refinement• The "10 Magical Ways" framework for structuring content• The importance of making strategic decisions before writing begins1) The biggest mindset shift:AI isn't replacing writers - it's AUGMENTING them.Just like Photoshop didn't kill designers, it created 1000x more designers.Just like Instagram didn't kill photographers, it made everyone a photographer.2) Key Framework: The Editor-in-Chief Method Don't treat AI as a writer - treat it as your junior staff writer.YOU are the editor making high-level decisions.AI helps execute your vision.3) Writing Process Revolution:- Don't start writing immediately- Make key decisions BEFORE writing:- Clear headline promise- 3 main tangible points- Format for each section90% of value comes from these decisions!4) The "10 Magical Ways" Framework:Every piece of content can be broken down into:- Tips- Steps- Lessons- Stats- Examplesetc.Pick your format FIRST, then structure accordingly.5) Pro Tip: Use AI ConversationallyTwo approaches:1. Chunk-by-chunk dialogue2. Massive single promptMost people fail by sitting in the middle.Start conversational, then compress into mega-prompts.6) Quality Control Method:1. Generate multiple versions2. Apply your taste/judgment3. Refine best options4. Test against goalsRemember: AI suggestions need human curation!7) The Education Leverage Play:Learning frameworks = AI superpowersWhat took experts years to master can now be:1. Learned quickly2. Taught to AI3. Scaled infinitelyThis is the real opportunity!8) Bottom Line:The future belongs to "orchestrators" - people who:- Understand frameworks- Make high-level decisions- Use AI as a tool- Maintain quality controlDon't fight the future - leverage it! Notable Quotes:"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas ColeLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND COLE ON SOCIALX/Twitter: https://x.com/Nicolascole77Youtube: https://www.youtube.com/@nicolascole77/featuredWrite with AI: https://writewithai.substack.com

Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.Growth guides to turn your startup into a money printerGet access: https://www.gregisenberg.com/growth-guidesTimestamps:00:00 - Intro03:41 - Why YouTube09:26 - Evergreen Content vs Timely Content11:54 - The Value of Comments and Engagement14:44 - YouTube's Unique Position in Content Consumption15:26 - Monetization Potential on YouTube17:14 - The Challenge of Mastering YouTube19:36 - YouTube's Popularity Among Younger Audiences20:35 - Algorithm Stability on YouTube30:27 - Depth vs. Discovery on YouTube36:51 - The 12-month growth strategy breakdown1:17:38 - Content ideation framework discussion1:32:26 - Thumbnail and packaging strategiesKey Points:• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"1) First, understand what YouTube really is:• It's NOT social media - it's a streaming platform• 60-70% of views come from TV screens• It's the biggest streaming service worldwide• Videos = digital real estate that appreciates over time2)The 12-Month YouTube Growth Plan:Months 1-4 (Establishment Phase):• Find your niche using triple Venn diagram:1. What you love2. What you're good at3. What people want to watch• Post 2x per week consistently• Don't overthink quality yet3) Months 5-8 (Improvement Phase):• Generate 100 video ideas weekly• Make 3 thumbnails per video• Study outlier content in your niche• Switch to 1 high-quality video per week• Focus on packaging (title + thumbnail)4) Months 9-12 (Optimization Phase):• Analyze your top 10% performing videos• Double down on what works• Spend 4 hrs/week studying YouTube• Make small 1% improvements each video• Build systems for consistent output5) The Golden Rule of Audience Overlap:Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.6) Thumbnail Psychology:• Use the "3 Focus Areas" rule• Pass the "Glance Test" (1-second viewability)• Max 4-5 words of text• Make it bright and clear• Being good at graphic design ≠ good at thumbnails7) Smart Title Strategy:• Keep under 60 characters• Use simple, universal language• Include superlatives when possible• Write for humans, not algorithms• Grade A readability score (7-8 year old level)8) The CCN Framework for Ideas:Every video should appeal to:• Core audience• Casual viewers• New viewers9) The Video Idea Pipeline:Start with 100 ideas → Filter to 10 strong ones → Pick the best one10) The ROI reality:• Expect 12 months minimum before seeing real returns• Need 50+ videos to find your groove• Success = Volume + Quality + Consistency• Best converting platform after email• Worth the long-term investmentRemember: YouTube is a game of marginal gains.Notable Quotes:"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy GallowayLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND PADDY ON SOCIALX/Twitter: https://x.com/PaddyG96Youtube: https://www.youtube.com/@paddygalloway8780YouTube Job Board: https://ytjobs.co

In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.Timestamps:0:00 Intro01:23 - Digital gravity concept and content strategy10:00 - B2B marketing tactics and implementation38:45 - B2C marketing strategies and case studiesKey Points:• Comprehensive breakdown of modern B2B and B2C marketing strategies• Detailed explanation of "digital gravity" concept vs traditional marketing funnels• Step-by-step guide for building media presence and content distribution• Technical insights on email marketing, ad targeting, and influencer partnerships1) The Digital Gravity Model Forget marketing funnels. Think orbits.People don't move linearly through funnels - they orbit your brand, coming closer until they convert.More digital mass = more gravitational pull = more customers naturally drawn in.**2) B2B Marketing Stack:**• Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo)• Run AI avatar ads (Heygen + ElevenLabs)• Cold email at scale (MailReef)• Launch industry podcast• Turn podcast → social content• Monetize audience w/sponsorshipsCost per click? Often less than $0.01 vs $5+ on ads.3) The Content Engine Record customer convos → podcast episodes↓Turn into blog posts↓Create social clips↓Make whitepapers↓Email newsletterOne piece of content = 10x distribution points4) B2C Growth Stack:• Pick HUGE TAM• Run FB/TikTok conversion ads• Price at $70.99/week ($29/mo psychology)• Use multiple creator accounts• Clone best UGC with AI• Add affiliate programKey: $5 CPM or less = profitable5) The SEO Playbook • Wait for DA 40+• Scrape top ranking content• AI generate 10k articles• Human edit winners• CTA every scroll frame• Pop-up at 25-50% depthFocus on long-tail keywords nobody fights for.6) Why This All Works:Traditional marketing = campaigns (start/stop)Modern marketing = always-on systemsYou're not "doing marketing"You're "marketing"Big differenceNotable Quotes:"Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider"The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody SchneiderWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup: https://www.swellai.com/X/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r

Join me as I chat with  Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually.Episode Timestamps:• 00:00 - Intro• 01:54 - Transitioning from Creative for Hire to Solopreneur • 07:29 - AI as a Thinking Partner• 09:03 - How to position yourself within your niche• 14:22 - Crafting a Compelling Bio• 26:28 - YouTube Growth Strategies• 41:30 - AI Tools for Content ProductionKey Points:• Transitioning from being a creative-for-hire to building your own audience• Framework for effective content creation and social media growth• Importance of platform focus and consistency in content creation• Strategy for building audience before community before productContent Strategy Framework:1. Pick a platform to focus on2. Identify what you love doing3. Study what algorithms favor4. Find gaps in your niche5. Commit to consistencyPlatform-Specific Insights:• YouTube Shorts: Good for subscriber growth, lower monetization• Long-form content: Best for overall revenue and engagement• Live streams: Excellent for community building, poor for new audience growthKey Takeaways:• Start fresh when pivoting content direction• Focus on audience building before community development• Test and iterate content strategy• Be willing to experiment publicly• Utilize AI tools like Descript for content production1) The Creative-for-Hire Trap• Good money but no equity upside• Easy to get stuck helping others win• Key is transitioning to building YOUR OWN assets• Start small, think big2) Framework for Content That Works:• Pick ONE platform to focus on (seriously)• Do what you genuinely love creating• Study what algorithms reward• Fill gaps in your niche• Commit to consistency3) The YouTube Revenue Reality:• Shorts: 3M views = $418 (+12k subs)• Long-form: 1.3M views = $13,580• Livestreams: 100k views = $1,926Strategy: Use shorts for growth, long-form for revenue4) The ABC Growth Framework:A) Build an Audience firstB) Convert to CommunityC) Create Products/ServicesDon't try all at once. Master each phase!5) Social Bio Formula:• Show Credibility• Create Intrigue• Clear Value PropPro tip: Write for non-followers, not existing ones6) Starting Fresh vs Legacy Account:• 94 engaged followers is better than 31,000 dead ones• Algorithm favors engagement %• Don't let ego stop you from starting over• Fresh start = clean slate7) Content Market Fit Truth:• Takes 6-24 months to find• Must experiment publicly• Embrace the uncomfortable• Better to ship than perfectBonus: For creators starting out - just START. You figure it out by doing, not planning.The only difference between launching and not launching is deciding you've launched.Notable Quotes:"The goal of every solopreneur should be to not be a solopreneur." - Greg"The only difference between launching and not launching is deciding that you've launched." - Tyler LemcoWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND TYLER ON SOCIALTyler’s Website: https://www.tlem.co/X/Twitter: https://x.com/tlemcoYouTube: https://www.youtube.com/tlemco

In this episode, I share comprehensive guide to launching profitable newsletter businesses in 2025, focusing on niche markets and proven monetization strategies. The episode covers various newsletter concepts ranging from local news to B2B decision-makers, with detailed implementation steps and revenue projections for each model. Special emphasis is placed on using newsletters as a foundation to build larger businesses through multiple revenue streams.Timstamps: • 00:00 - Intro• 01:54 - Newsletter Idea 1: Marketing newsletter for global talent• 08:03 - Newsletter Idea 2: Platform-based educational newsletters• 11:24 - Newsletter Idea 3: Unofficial sports team coverage• 13:03 - Newsletter Idea 4: Local real estate investor news• 20:55 - Newsletter Idea 5: B2B decision maker• 25:01 - Newsletter Idea 6: Niche ad examples for media buyers• 26:37 - Newsletter Idea 7: Meme-based news coverage• 29:23 - Newsletter Idea 8: Industry-specific AI tips• 31:12 - Newsletter Idea 9: Leadership lessons and profiles• 34:38 - Newsletter Idea 10: Local community newsletters• 37:14 - Final Thoughts and ConclusionLink Mentioned: Matt’s full article: https://www.newsletteroperator.com/p/10-newsletter-business-ideasMatt’s Twitter/X: https://x.com/JMatthewMcGarryKey Points:• Detailed breakdown of 10 different newsletter business models with monetization strategies• Focus on building profitable newsletters with low startup costs and high scalability• Emphasis on combining paid acquisition (Facebook ads) with organic growth• Strategy for turning newsletters into larger businesses (software, marketplaces, agencies)1) Marketing Newsletter for Global Talent • Target overseas marketers seeking US jobs• Cost: $0.25-0.50 per sub via FB ads• Structure:1) Remote job listings2) Digital marketing news3) Marketing tutorialsMonetization path to $28k/mo:• Job board ($18k/mo)• Recruiting blasts ($10k/mo)2) Platform-Based Newsletter Pick ONE tool (Figma, Notion, Perplexity AI) and go deep.The gold mine here:• 20-50% recurring affiliate commissions• Sell premium templates• Potential acquisition by the platform• Build & sell SaaS tools to your audience3) Local Real Estate Investor Newsletter The math:• 5-10k subs• $2 CPA• $7.5k/mo in ad revenue• $50k from seminars• $50k from premium subsTotal: $190k/year with just 10k subscribers!4) B2B Decision Maker Newsletter The secret sauce:• Need only 2k subs (if they're the right people)• Target C-suite in specific industry• Collect detailed subscriber data• Charge premium for targeted access5) Visual News & AI Newsletters Two massive opportunities:A) Meme-based news• 2-4 stories/day• Prosumer focus (tech/finance)• Visual over Text in 2024B) Industry-specific AI tips• Target specific verticals• Focus on time/money saving• $200/year subscription model6) Local Community Newsletter The playbook:• Focus on positive news• Thursday "Weekend Plans" format• $0.50 CPA possible• Target high-LTV local sponsorsReal example: Naptown Scoop makes $400k/year in one city!7) The bigger opportunity? Don't just think "newsletter"Think "audience building machine" that can spawn:• Software products• Marketplaces• Agencies• CommunitiesStart with newsletter, expand into empire.Pro tip: for ANY of these:• Use pre/post CTAs on social• Build one social channel alongside• Collect subscriber data beyond email• Think paid first, organic secondPick one and start this weekend! Notable Quotes:"Newsletter businesses are a cheat code... you can build a marketplace, you can build an agency, you can build so much on top of a newsletter.""You don't need 100,000 subscribers to make $100,000 a year. With 5-10,000 subs, you can make $190,000 a year."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/

Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building.Episode Timestamps:• 00:00 - Introduction and discussion of memory systems• 02:04 - Advice for Founders, Competition, Critique of YC • 06:02 - Entrepreneurship vs Innovation• 15:52 - Thoughts on Raising VC Funding and Bootstrapping• 18:52 - Discussion on Confidence and Personal Growth• 27:58 - Work Life Balance Discussion• 31:18 - Startup Idea 1: Memory as a ServiceKey Points:• Discussion of memory systems for AI chatbots and the need for "memory as a service"• Exploration of startup philosophy and the importance of creating new categories• Emphasis on personal confidence as a key factor in startup success• Critique of conventional startup wisdom and YC methodology1) First, a HUGE opportunity in AI:Memory as a Service (MaaS) for AI chatbots • Current memory systems rely on RAG• No good solution exists yet• Companies would pay $$$ to solve this• Critical for AI relationship products2) On building in existing categories:The real advantage of startups?• Fresh slate in people's minds• Ability to define new categories• Instant category leadership3) MINDSHARE is the only true moat Example:• Claude is better than ChatGPT in quality• But ChatGPT owns mindshare• Google trends: ChatGPT = 100, Claude = ~0Lesson: Better product ≠ Winning product4) On raising VC:"The real way you raise is when it becomes about the deal, not what you're working on"• VCs invest in YOU, not your product• It's a social game• They care about who else is in• Focus on being good at "yapping"5) The REAL key to startup success:Personal confidence over YC adviceHow to build it:• Get out of tech bubble• Build real relationships• Have experiences• Travel• Live life"No one great ever thought they couldn't be great"6) On working style:"You don't need to be at your computer to be working"• Best ideas come in shower/walks• Live life, let ideas brew• Focus on right direction not working hard• Think through ideas in different places7) Final wisdom:"You have a short bubble of consciousness while alive. Don't waste it working on something you're not confidently proud about."Stop preparing.Start building.Be confident.Make art.Notable Quotes:"If you view your work as art, you have no competition and you have no fear of failure.""It's easier to create a new category than to try and win in an existing category because if you create your own category, you immediately crown yourself king."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND AVI ON SOCIALFriend: https://friend.comX/Twitter: https://x.com/AviSchiffmann

My comprehensive year in review covering personal achievements, business developments, and investment strategies in 2024. I share a detailed breakdowns of my wealth allocation, business portfolio performance, and social media growth. The review emphasizes a shift toward business simplification, increased focus on AI and technology integration, and the importance of building sustainable, scalable ventures.Timestamps:00:00 - Intro01:38 Biggest wins05:54 Biggest losses and lessons11:47 - Q&A from social media18:00 - Growth across social platforms25:00 - Wealth breakdown and investments33:03 - Business updates48:16 - Productivity gains50:48 - New insights and learningsKey Points:• Personal milestone of having first child and significant net worth achievement• Business portfolio performance across Late Checkout Agency, Boring Marketing, and other ventures• Portfolio breakdown: 75% stocks, 16% private equity, 7% real estate, 2% crypto• Platform growth across YouTube (11K to 146K subscribers), X/Twitter (361K to 420K followers)• Strategic shift toward simplification and focus on building "skyscrapers, not strip malls"1) BIG WINS 2024:• Had a baby • Started lifting consistently (+15-20 lbs muscle)• Grew podcast into major platform• Hit personal net worth milestone2) Portfolio breakdown (fascinating):• 75% stocks• 16% private equity• 7% real estate• 2% cryptoTop holdings:• 10% Berkshire• 10% SPY• 8% Apple• 7% Amazon3) Business Updates:Late Checkout Agency (LCA):• Found their niche: AI interfaces + community products• Booked solid with major brands• Started taking equity deals with billion-dollar companies Boring Marketing & Boring Ads:• Both crushing it• $100M+ in ad spend managed• 76 meetings booked in next few weeks• Unbundling tools for DIY customers• Created Boring Holdings umbrella company5) Key productivity unlocks:• Switched to Yerba Mate for afternoon energy• Simplified from Notion to Apple Notes• Using Things app for to-do lists• Less tools, more focus6) Platform Growth 2024:YouTube: 11K → 146K subsX: 361K → 420K followersLinkedIn: 82K → 149KNewsletter: 72K → 120K subsPodcast: 360K → 575K downloads7) Best decision framework:"Friday Afternoon Test"- Only make big decisions Friday PM when tired- If it still feels right then, it's probably right- Prevents caffeine-fueled impulse choices8/ MAJOR hiring insight:"Day Zero Integrity Test"• Give unclear instructions for small task• See if they ask questions or just guess• Reveals everything about future behavior9/ Key lessons:• Trust but verify (especially with remote teams)• Simple over Complex• Double down on what's working• Build skyscrapers, not strip malls• Tech investment over immediate profits10) 2025 Focus:• Finding long-term business partners• Building more proprietary tech• Simplifying business structure• Going harder on current opportunities• Scaling what worksNotable Quotes:"If this scales, do I want to be in that business? If not, what is the business that I want to be in?""My main mission is to build skyscrapers, not strip malls."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg

Join me as I chat with  Daniel Dalen, CEO and Founder of Ecomflow, as we explore various startup ideas and business opportunities, focusing on embeddable businesses and the Shopify ecosystem. We discuss the potential of credibility badges, analyzing both successful and unsuccessful business concepts while sharing insights on product development, aesthetics, and bootstrapping versus venture capital approaches.Timestamps:00:00 - Intro01:39 - Startup Idea 1: Best Product Plaques for Credibility09:00 - Startup Idea 2: Embeddable Businesses31:49 - Startup Idea 3: Shopify ecosystem opportunities45:53 - Building sustainable businesses59:47 - Content creation strategy discussionKey Points:• Discussion of embeddable businesses and their potential in 2025• Analysis of credibility badges/plaques as a business model• Deep dive into Shopify ecosystem opportunities• Insights on aesthetic vs luxury software products1) First startup idea: "Best Product of Year" Certification Business• Similar to Better Business Bureau model• Sell digital badges + physical plaques to startups• ~$200/year subscription model• 99% margins, pure SaaS play• Key challenge: Need massive distribution to create credibility2) Second concept: "Embeddable Businesses"• Greg built http://offerbutton.com as an example• Place buttons/widgets on other people's websites• Own digital real estate across the web• Similar to "Sent with Superhuman" model• Massive distribution potential through viral embedding3) Fascinating insight on software categories:Luxury Software is DEADAesthetic Software is the FUTURE• Users care more about design than status• Example: People use Superhuman for its clean UI• Shows they value design-thinking• Growing trend in 2024+4) On building Shopify apps:• Massive opportunity in DTC ecosystem• Need to deeply understand specific pain points• Niche down (ex: CRO for specific industries)• Can charge premium as money constantly flowing• Avoid competing with Shopify's core features5) Building mindset insights from Daniel Dalen:• Bootstrap over VC if possible• Focus on cash flow positive businesses• Build with people who share your values• Success = freedom to choose your projects• Document over promote when building in public6) Hot Take from Greg:"The wealthiest people have the least amount of recurring meetings"True wealth = control of your timeAutomation over MeetingsClear calendar = Clear mind7) Key lesson on content:Stop asking for likes/subsStart asking for genuine feedbackLet quality speak for itselfFocus on documenting the journeyReal value drives real engagementNotable Quotes:"I feel like luxury software is old, and the new wave is gonna be aesthetic software." - Greg Isenberg"The wealthiest people have the least amount of recurring meetings." - Greg IsenbergWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND DANIEL ON SOCIALX/Twitter: https://x.com/danielvandalenYoutube: https://www.youtube.com/@danieldalen/videosInstagram: https://www.instagram.com/danieldalen/

I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation.This talk was given at Andrew Wilkinsons IP2 conferenceLearn more about IP3Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signupAndrew's Twitter/X: https://x.com/awilkinsonAndrew's Youtube: https://www.youtube.com/@NeverEnough2024Episode Timestamps: 00:00 - Intro02:05 - The ACP Funnel Explained02:50 - Case Study: BoringMarketing.com04:42 - Tactical Tips for Going Viral on LinkedIn06:10 - Leveraging Video Content on LinkedIn08:10 - Crafting Compelling Stories for Engagement09:46 - Using Infographics to Boost Engagement10:31 - Monetizing Your LinkedIn Audience12:16 - Creating Effective Lead MagnetsKey Points:• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics• Monetization through strategic lead magnets and post-editing techniques• Building the ACP (Audience-Community-Product) funnel for business growth1) The ACP Framework:• Audience first• Convert to Community• Build Product for themExample: Boring Marketer → Free community → $8M ARR SEO tool business2) Why LinkedIn in 2025?"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"Greg grew 125K followers in 14 months with just 15 hours of work 3) LINKEDIN HACK #1: Video Content LinkedIn just added a video tab. Nobody knows this yet.Two options:• Faceless content with AI voiceover (use @elevenlabs)• Record yourselfPro tip: Videos are getting INSANE reach right now4) LINKEDIN HACK #2: Stories that Convert• Get someone to interview you• Extract 15 career stories• Focus on vulnerable moments• MUST pair with photo of yourself• Use storytelling frameworks5) LINKEDIN HACK #3: Viral Infographics• Find previously viral infographics• Repost with credit• Add universally agreeable caption• Example: "This year's gonna be great" → 151K likes6) THE MONETIZATION STRATEGYDon't put links in original posts!Secret sauce:• Post content• Wait 4 hours• If more than150 likes, EDIT post to add link• LinkedIn won't suppress it7) LEAD MAGNET MASTERY:Don't sell directly. Create valuable free content.Example:• Made startup ideas database• 5,000 downloads in 30 days• Segment in ConvertKit• Nurture → Monetize later8) KEY TAKEAWAY:2025 will be HUGE for LinkedIn.Start now while organic reach is insane.Even 15 hours can build a massive following that drives millions in revenue.Notable Quotes:"LinkedIn is fishing with dynamite right now." - Greg"I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - GregLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/

Join me as I chat with Mike Hudack, CEO of Sling Money, as we deep dive into AI startup strategy by discussing frameworks for building AI companies, product development approaches, and go-to-market strategies. The conversation covers practical advice for entrepreneurs considering AI ventures, from choosing between B2B and B2C models to pricing strategies and competition analysis. Hudack shares insights from his experience at Facebook and current venture Sling Money.Timestamps:00:00 - Intro02:12 - AI agent framework and startup ideas08:19 - Discussion of successful AI companies16:20 - B2B vs B2C strategy19:28 - Product development philosophy25:20 - How to think about Competitors 28:40 - Go-to-market strategies33:46 - Pricing and monetization discussion39:16 - Mark Zuckerberg's Perspective on AIKey Points:• Framework for AI agents: single clear action, instant feedback, bounded decisions, zero friction• Three promising AI companies discussed: Greenlight (fin-crime), Granola (note-taking), Gradient Labs (customer service)• B2C vs B2B strategy: B2C has higher potential but higher risk, B2B offers more predictable outcomes• Product development approach: focus on solving genuine pain points and building with meaning1) On picking AI startup ideas:Look for repetitive, time-consuming tasks that:• Have clear actions• Provide instant feedback• Make bounded decisions• Create zero frictionExamples: Flight booking, restaurant reservations, scheduling2) The most promising AI companies right now:• Green Lite - Automating financial compliance• Granola - AI-powered collaborative note-taking• GradientLabs - Next-gen customer service• Domu - AI debt collection with empathyAll solving specific, manual problems with tight feedback loops.3) Framework for choosing what to build:Run a "regret minimization" exercise:• Imagine yourself 5-10 years in the future• Consider all possible outcomes• Pick something meaningful you'd be proud to work on• Must be excited to wake up for it every day4) On B2B vs B2C products:B2B:• Easier to validate• Clear path to revenue• Lower failure rate• Smaller outcomesB2C:• Bigger potential upside• Harder to get right• Need to catch lightning• More glory (if it works)5) On pricing AI products:Formula:(Human labor cost saved + Emotional damage prevented) × (20-50% discount) = Your pricePro tip: You CAN raise prices later if you build something people truly love.6) Go-to-market strategy for AI products:• Build in public• Create early waitlists• Find your core believers• Let them help shape the product• Focus on native content for your audience's platform7) On competition:Don't be afraid to copy primitives (basic features everyone needs)BUT:• Stay true to your vision• Keep a mental tab on competitors• Don't get sucked into being reactive• Maintain consistent narrativeMost important lesson: Build something YOU deeply care about. The most successful products come from genuine passion, not just market opportunity.Notable Quotes:"We don't make services to make money, we make money to make better services." - Mike Hudack (citing Walt Disney/Facebook)"If you build a thing which is beautiful and people love and has a place in their lives, you can charge more for it later." - Mike HudackWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND MIKE ON SOCIALMike’s Website: https://hudack.com/X/Twitter: https://x.com/mhudackLinkedIn: https://www.linkedin.com/in/mhudack/Sling Money: https://sling.money/

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into various lead generation strategies. Jonathan shares his strategies and frameworks for building a client pipeline without having a large online following. 00:00 - Intro03:13 - The Dream 100 Strategy11:01 - The Canvas Strategy (for reaching out)18:12 - Go Where Your Audience Lives27:21 - The Power of Strategic Gifting36:33 - Content Creation (if you choose to)40:47 - Key Mindset Shift around Content Creation1) The Dream 100 Strategy:• Make a list of 100 people/orgs who already talk to your target audience• Research their platforms, reach, content• Focus on building relationships with them• Can start with just 10-20 namesExample: Web design agency targeting founders? Start with podcast hosts, community leaders2) The Canvas Strategy (for reaching out):• Don't just ask for favors• Focus on providing extreme value first• Make thoughtful, detailed pitches• Show you've done your homework• Be patient and play the long game3) Go Where Your Audience Lives:• Join paid communities ($149/mo is nothing if you land 1 client)• Lurk in Reddit threads• Answer Quora questions in detail• Participate in Discord servers• Be the MOST valuable memberNo promotion, just pure value.4) The Power of Strategic Gifting:• Doesn't need to be expensive ($5-50 can work)• Make it personal and meaningful• Think long-term relationship building• One mentor landed a huge deal with a $50k guitar gift• Small gestures = big memories5) Content Creation (if you choose to):• Focus on MASSIVE value over production quality• Create 5+ hour detailed tutorials• Answer common questions exhaustively• "Low quality, high effort" is the new formula• Example: mastering . com's 11-hour tutorials6) Key Mindset Shift:Stop obsessing over:• Social media metrics• Personal branding• Complex marketing funnelsStart focusing on:• High-leverage relationships• Direct value creation• Being present where your audience is7) The ROI is INSANE:• Single partnerships can generate millions• One webinar can outperform months of ads• Relationship-based leads convert better• More sustainable than viral marketing• Less stressful than being an "influencer"Pro Tip: Review your Dream 100 list every quarter. Most businesses forget this and focus on low-leverage tasks instead.Links Mentioned: The Dream 100 Google Sheet: https://docs.google.com/spreadsheets/d/1a7d1GSZoJq_pT2Ptbvc9HsZWPxNsQDhRcUvT6d1V2Jw/edit?gid=0#gid=0The Canvas Strategy Ep: https://youtu.be/fr5xG_bTV44Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. 00:00 - Intro01:40 - Concept Behind Dr. AI and App Feature Overview05:37 - Designing the User Experience08:42 - Inspiration and Primitives in App Design11:10 - User Experience and Simplicity16:05 - Gamification and User Engagement17:26 - Shareability and Marketing Potential20:07 - History Feature and User Retention21:14 - Symptoms Quiz Design23:58 - Incorporating Sources and References24:39 - Chatbot Functionality25:33 - Marketing Strategy and Influencer Outreach28:34 - Prompting for AI Responses33:15 - Go-to-Market Strategy Discussion37:14 - Identifying Target Influencers41:04 - Pricing Structure and Revenue Models1) The Core App Features:• Skin scan for diagnosis• Symptoms quiz• Medical chatbot• History trackingKey insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.2) UX Design Strategy:- Start with basic wireframes• Copy "primitives" from successful apps• Design for influencer marketing• Put app name on key screens• Make results instantly digestiblePro tip: Design screens thinking about how influencers will showcase them in content.3) Growth Strategy:Target audience = concerned parentsBest channels:• Mom influencers• Family content creators• Parenting communitiesLook for creators with 250k+ views/videoBudget: $4-5k per 1M views4)Monetization Structure:Weekly pricing model works best:• $4-7/week• No free trial initially• A/B test different prices• Optimize for repeat usersStrategy: People will delete/resubscribe when needed5) Technical Implementation:- Use ChatGPT API with custom prompts• Bypass medical disclaimers creatively• Build clear diagnosis displays• Include danger levels (1-5)• Add sources for credibility6) Marketing Angles:- Target anxious parents• Focus on peace of mind• Show quick diagnosis stories• Emphasize "should I see a doctor?" use case• Leverage influencer storytelling7) Key Success Factors:• Heavy disclaimers• Accurate diagnostics• Simple UX• Clear value prop• Strong retention hooksWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ZACH ON SOCIALX/Twitter: https://x.com/zach_yadegari

In this episode, I am joined by Dan Shipper, co-Founder and CEO of Every, as we explore a wide range of AI startup ideas and business opportunitiesTimestamps:00:00 - Intro01:12 - Startup Idea 1: Advanced Voice Notes 08:59 - Startup Idea 2: N of 1: Personalized Data Science Marketplace 16:12 - Startup Idea 3: Great Books Reimagined28:28 - Trend to Watch: Voice-First Products 34:33 - Distribution Strategy for AI Apps1) Advanced Voice Notes Imagine voice notes you can actually talk to!- Record your thoughts while walking• AI creates smart summaries• Team members can "interview" the recording• Get deeper context without endless follow-up questionsThe future of media might be media you can talk to.2) N of 1: Personalized Data Science Marketplace Remember Netflix's $1M algorithm challenge?Now ANYONE can be a data scientist with GPT-4.- Post personal/business datasets• Set bounties for predictions• Perfect for health tracking• New way to do personalized scienceMarket size: Think Kaggle but for everyone.3) Great Books Reimagined Classic literature is valuable but hard to digest.The opportunity:• AI-powered modern translations• Format classics for specific audiences• Create multimedia versions• Add interactive elementsTwo markets:- Students (massive TAM)- Business intellectuals (high willingness to pay)4) The Luxury AI Paradox Key insight: As AI makes things cheaper, human-made becomes luxury.Examples:• Broadway shows• Handmade clothing• Mechanical watchesOpportunity: Look for what AI is making cheap, then create premium human-made alternatives.5) Voice-First Products Huge trend: Kids growing up with voice interfaces (Apple Watch + Siri)Opportunities:• Voice-first travel booking• Conversational commerce• Voice-native discovery enginesTAM: Could capture 1-5% of existing markets just by being voice-first.6) Distribution Strategy for AI Apps Dan's approach:• Build media presence first• Target like-minded audience• Use early adopters for feedback• Start with YouTube → funnel to email• Product-led growth after initial tractionWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND DAN ON SOCIALX/Twitter: https://x.com/danshipperLinkedIn: https://www.linkedin.com/in/danshipper/Youtube: https://www.youtube.com/@EveryInc/videosEvery: https://every.toSpiral: https://spiral.computer/Sparkle: https://makeitsparkle.co

Join me as I chat with Jacky Chou, a serial entrepreneur, as we dive deep into growth hacking opportunities. Jacky shares his strategies and frameworks for how to growth hack businesses using SEO and keyword research.Timestamps00:00 Intro01:46 Most AI companies are leaving money on the table11:04 Paid Ads for InteriorAI15:04 Jacky's million dollar SEO plan with Reddit21:13 Other Neglected Platforms to beat VC-funded startups24:57 Startup Idea 1: NSFW AI O.F. 35:31 Community Building in 20241) Most AI companies are leaving money on the tableCase study: InteriorAI (by Pieter Levels)- Missing out on ~50K/month- Could monetize through affiliate content- Should create blog targeting high-value keywords- Opportunity for "retail rank & rent" ($1-2K/month per placement)2) Jacky's million dollar SEO plan with Reddit:- Find keywords where Reddit ranks #2 (tons right now!)- Share your product as a "user" (no links!)- Target all related long-tail keywords- Look at AI-related terms (massive growth)- Replicate across Quora, Medium, LinkedIn3) Keyword Research Gold:"AI video generator" trends:- Search volume is exploding- Reddit ranking #2 consistently- CBC around $1.50- Huge opportunity for indie hackers- Most big players ignoring UGC platforms4) Dark Horse Opportunity: Adult AI Market- Extremely low keyword difficulty (KD: 2)- High search volume- Most competitors doing poor execution- AI chat + OF management tools needed- Mid 6-7 figures/month potential(Not for everyone, but opportunity exists)5) Community Building in 2024:- @JackieChou hitting $80K/month- Built from 15K YouTube subs- Key: Sell transformation, not just community- Focus on membership benefits- Bundle partnerships/toolsKey Takeaway:To win in 2024: Do what VC-funded startups won't:- Target neglected platforms- Create authentic content- Build real communities- Ignore "brand concerns" early- Focus on actual user valueWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JACKY ON SOCIALX/Twitter: https://x.com/indexsyLinkedIn: https://www.linkedin.com/in/jacky-chou/Youtube: https://www.youtube.com/@indexsy/videosAdvise: https://advise.so/apply/

Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories.Episode Timestamps00:00 Intro04:26 Overview of GuiltyChef.com06:56 The Power of Schema in SEO14:04 Traffic 18:07 Monetization Potential24:34 Overview of bestdubai.com32:09 Live Cooking Session: Building a Directory35:47 Using Apify for Data Scraping39:54 Using Claude for organizing information and data44:01 Setting Up Zapier for Automation55:26 Formatting data on Claude 1:06:42 Building a Comprehensive Directory1) First directory: GuilteyChef.com- AI-generated recipes from top restaurants- Went from 0 to 100k monthly visitors in 7 months- Built in ONE week as a side project- Already monetizing with $2.99 recipe packsKey insight: People want to recreate restaurant dishes at home2) Second directory: BestDubai.com- Bought domain for $1.2k (incredible deal)- Competing with TripAdvisor in just 30 days- AI-generated reviews & scores- Automated everythingSmart move: Added referral tags to outbound links = restaurants see traffic source3) The Tech Stack - Webflow for website- Zapier for automation- Claude AI for content- Apify for data scraping- Google Sheets as input- Python snippets for formattingNo coding experience needed!4) The Secret Sauce: Schema markupOmar uses AI to generate perfect schema for each pageWhy it matters:- Helps Google understand content- Gets rich snippets in search- Ranks above established sites- Most competitors do this wrong5) The Process:1. Get place ID from Google Maps2. Scrape data using Appify3. Format data for Claude4. Generate content with AI5. Push to Webflow CMS6. Auto-generate everythingOne place ID = complete page with images, content & SEO6) Monetization strategies:- Premium recipe packs- Restaurant partnerships- Ingredient affiliate links- Sponsored listings- Brand partnerships- Custom AI toolsPro tip: Let restaurants find YOU through analytics7) Key Learning:You can now compete with giants like TripAdvisor using:- Smart AI automation- Proper schema markup- Geographic targeting- Language optimization- Clean UX designBudget needed: Under $2k The future of directories is here. Time to build!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND OMAR ON SOCIAL5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/aboutInstagram: https://www.instagram.com/omarchoudhry/X/Twitter: https://x.com/OmarChoudhryLinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. Episode Timestamps00:00 - Intro01:15 - The Importance of Black Friday for Businesses04:21 - Types of Black Friday Sales05:01 - Case Study: Endel's Renewal Strategy08:49 - Comparing Strategies: MagicMind and AG112:48 - Apple's Unique Approach to Black Friday14:25 - Creative E-commerce Strategies20:12 - Bundling Products for Black Friday22:51 - Startup Idea 1:  Black Friday Agency27:55 - Gamifying Promo Codes29:59 - Our Black Friday Buys31:41 - Live Streaming as a Sales Strategy1) The Store Credit HackInstead of basic "20% off" - tell customers they have $21.63 in store credit expiring soonWhy it works:• Feels like "their money"• Specific numbers boost authenticity• Creates urgency2) The Premium PlayHow luxury brands do Black Friday:• No discounts• Give gift cards with purchase• Example: Apple gives $200 creditKeeps brand prestige while driving sales 3) The Bundle BuilderFour Sigmatic's genius approach:• Interactive bundle builder• Unlocks bigger discounts at $59/$99• Shows real-time savings• Makes shopping funSteal this for your store 4) The Bonus StackMagicMind's approach:• Start with core discount• Add digital product access• Include physical gifts• Stack more bonuses as week progressesPsychology: Value over Discount5) The Subscription PushSaaS playbook:• Offer renewal discounts• Add exclusive bonuses• Example: Endel does 50% off + premium gifts• Works for any subscription business6) The QVC StrategyModern twist:• Run 12-hour livestream sales• Show limited quantities• Create FOMO• Add exclusive bundles• Perfect for influencer brands7) The Campaign TimelineSmart businesses:• Plan 6 months ahead• Start ads 3 days before• Build waiting lists• Layer in bonuses• Peak on Friday8) The Profit RealityTruth bomb:• Could make 1-2 months revenue in 1 week• Some brands make yearly revenue• Even "bad" years saved by Black Friday• Ignoring it = leaving millions on tableRemember: Black Friday isn't just a discount day.It's a strategic revenue event that can make your entire year.Don't flub itWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

In this episode, I am joined by Shahed Khan, co-founder of Loom, as we explore innovative startup ideas, and his frameworks for finding and building startupsEpisode Timestamps:00:00 Intro00:50 Startup Idea 1: The Modern Travel Guide 19:25 Startup Idea 2: The anti-social social network34:06 Startup Idea 3: Time Capsules of Shared Memories1) The Anti-TripAdvisor Traveler Problem: Millennials & Gen Z hate cookie-cutter travel experiencesSolution: TikTok-inspired travel app with curated, local gemsKey features:• City-specific guides (coffee shops, bookstores, etc.)• Video carousels showing vibes• Monetize by unlocking full guides ($0.99)How to build MVP:1. Use TikTok API to pull trending local videos2. Transcribe with Descript or Google Speech-to-Text3. Clean up with ChatGPT4. Auto-post to WordPress via ZapierPro tip: Start hyper-niche (e.g., coffeesnobs.xyz) then expand2) The New "Path" - Dunbar's Social Network Problem: We've lost connection with our REAL friendsSolution: Reinvent Path for 2024 - ultra-private social networkKey features:• Max 150 connections (Dunbar's number)• Location-based updates• Simple, minimalist designWhy it could work:• People crave intimate, ad-free spaces• AI makes building faster & cheaper• Charge $20-30/year subscriptionMarketing angle: "The anti-social social network"3) Time Capsules of Shared MemoriesProblem: "Shared albums are where memories go to die"Solution: Physical, ephemeral time capsules of shared experiencesKey features:• Pull from connected social accounts• Curate personalized memory boxes• Make it EASY to send as giftsMonetization:• Subscription for curation• Charge per physical time capsule sentInspiration: Remember Klout? Leverage nostalgia!Bonus insight: People don't change. Our needs stay the same.Products evolve, but human nature is constant. Study the past!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SHAHED ON SOCIALX/Twitter: https://x.com/_shahedkLinkedIn: https://www.linkedin.com/in/shahedkhan/Instagram: https://www.instagram.com/_shahedk/