The Startup Ideas Podcast

I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation.This talk was given at Andrew Wilkinsons IP2 conferenceLearn more about IP3Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signupAndrew's Twitter/X: https://x.com/awilkinsonAndrew's Youtube: https://www.youtube.com/@NeverEnough2024Episode Timestamps: 00:00 - Intro02:05 - The ACP Funnel Explained02:50 - Case Study: BoringMarketing.com04:42 - Tactical Tips for Going Viral on LinkedIn06:10 - Leveraging Video Content on LinkedIn08:10 - Crafting Compelling Stories for Engagement09:46 - Using Infographics to Boost Engagement10:31 - Monetizing Your LinkedIn Audience12:16 - Creating Effective Lead MagnetsKey Points:• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics• Monetization through strategic lead magnets and post-editing techniques• Building the ACP (Audience-Community-Product) funnel for business growth1) The ACP Framework:• Audience first• Convert to Community• Build Product for themExample: Boring Marketer → Free community → $8M ARR SEO tool business2) Why LinkedIn in 2025?"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"Greg grew 125K followers in 14 months with just 15 hours of work 3) LINKEDIN HACK #1: Video Content LinkedIn just added a video tab. Nobody knows this yet.Two options:• Faceless content with AI voiceover (use @elevenlabs)• Record yourselfPro tip: Videos are getting INSANE reach right now4) LINKEDIN HACK #2: Stories that Convert• Get someone to interview you• Extract 15 career stories• Focus on vulnerable moments• MUST pair with photo of yourself• Use storytelling frameworks5) LINKEDIN HACK #3: Viral Infographics• Find previously viral infographics• Repost with credit• Add universally agreeable caption• Example: "This year's gonna be great" → 151K likes6) THE MONETIZATION STRATEGYDon't put links in original posts!Secret sauce:• Post content• Wait 4 hours• If more than150 likes, EDIT post to add link• LinkedIn won't suppress it7) LEAD MAGNET MASTERY:Don't sell directly. Create valuable free content.Example:• Made startup ideas database• 5,000 downloads in 30 days• Segment in ConvertKit• Nurture → Monetize later8) KEY TAKEAWAY:2025 will be HUGE for LinkedIn.Start now while organic reach is insane.Even 15 hours can build a massive following that drives millions in revenue.Notable Quotes:"LinkedIn is fishing with dynamite right now." - Greg"I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - GregLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/

Join me as I chat with Mike Hudack, CEO of Sling Money, as we deep dive into AI startup strategy by discussing frameworks for building AI companies, product development approaches, and go-to-market strategies. The conversation covers practical advice for entrepreneurs considering AI ventures, from choosing between B2B and B2C models to pricing strategies and competition analysis. Hudack shares insights from his experience at Facebook and current venture Sling Money.Timestamps:00:00 - Intro02:12 - AI agent framework and startup ideas08:19 - Discussion of successful AI companies16:20 - B2B vs B2C strategy19:28 - Product development philosophy25:20 - How to think about Competitors 28:40 - Go-to-market strategies33:46 - Pricing and monetization discussion39:16 - Mark Zuckerberg's Perspective on AIKey Points:• Framework for AI agents: single clear action, instant feedback, bounded decisions, zero friction• Three promising AI companies discussed: Greenlight (fin-crime), Granola (note-taking), Gradient Labs (customer service)• B2C vs B2B strategy: B2C has higher potential but higher risk, B2B offers more predictable outcomes• Product development approach: focus on solving genuine pain points and building with meaning1) On picking AI startup ideas:Look for repetitive, time-consuming tasks that:• Have clear actions• Provide instant feedback• Make bounded decisions• Create zero frictionExamples: Flight booking, restaurant reservations, scheduling2) The most promising AI companies right now:• Green Lite - Automating financial compliance• Granola - AI-powered collaborative note-taking• GradientLabs - Next-gen customer service• Domu - AI debt collection with empathyAll solving specific, manual problems with tight feedback loops.3) Framework for choosing what to build:Run a "regret minimization" exercise:• Imagine yourself 5-10 years in the future• Consider all possible outcomes• Pick something meaningful you'd be proud to work on• Must be excited to wake up for it every day4) On B2B vs B2C products:B2B:• Easier to validate• Clear path to revenue• Lower failure rate• Smaller outcomesB2C:• Bigger potential upside• Harder to get right• Need to catch lightning• More glory (if it works)5) On pricing AI products:Formula:(Human labor cost saved + Emotional damage prevented) × (20-50% discount) = Your pricePro tip: You CAN raise prices later if you build something people truly love.6) Go-to-market strategy for AI products:• Build in public• Create early waitlists• Find your core believers• Let them help shape the product• Focus on native content for your audience's platform7) On competition:Don't be afraid to copy primitives (basic features everyone needs)BUT:• Stay true to your vision• Keep a mental tab on competitors• Don't get sucked into being reactive• Maintain consistent narrativeMost important lesson: Build something YOU deeply care about. The most successful products come from genuine passion, not just market opportunity.Notable Quotes:"We don't make services to make money, we make money to make better services." - Mike Hudack (citing Walt Disney/Facebook)"If you build a thing which is beautiful and people love and has a place in their lives, you can charge more for it later." - Mike HudackWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND MIKE ON SOCIALMike’s Website: https://hudack.com/X/Twitter: https://x.com/mhudackLinkedIn: https://www.linkedin.com/in/mhudack/Sling Money: https://sling.money/

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into various lead generation strategies. Jonathan shares his strategies and frameworks for building a client pipeline without having a large online following. 00:00 - Intro03:13 - The Dream 100 Strategy11:01 - The Canvas Strategy (for reaching out)18:12 - Go Where Your Audience Lives27:21 - The Power of Strategic Gifting36:33 - Content Creation (if you choose to)40:47 - Key Mindset Shift around Content Creation1) The Dream 100 Strategy:• Make a list of 100 people/orgs who already talk to your target audience• Research their platforms, reach, content• Focus on building relationships with them• Can start with just 10-20 namesExample: Web design agency targeting founders? Start with podcast hosts, community leaders2) The Canvas Strategy (for reaching out):• Don't just ask for favors• Focus on providing extreme value first• Make thoughtful, detailed pitches• Show you've done your homework• Be patient and play the long game3) Go Where Your Audience Lives:• Join paid communities ($149/mo is nothing if you land 1 client)• Lurk in Reddit threads• Answer Quora questions in detail• Participate in Discord servers• Be the MOST valuable memberNo promotion, just pure value.4) The Power of Strategic Gifting:• Doesn't need to be expensive ($5-50 can work)• Make it personal and meaningful• Think long-term relationship building• One mentor landed a huge deal with a $50k guitar gift• Small gestures = big memories5) Content Creation (if you choose to):• Focus on MASSIVE value over production quality• Create 5+ hour detailed tutorials• Answer common questions exhaustively• "Low quality, high effort" is the new formula• Example: mastering . com's 11-hour tutorials6) Key Mindset Shift:Stop obsessing over:• Social media metrics• Personal branding• Complex marketing funnelsStart focusing on:• High-leverage relationships• Direct value creation• Being present where your audience is7) The ROI is INSANE:• Single partnerships can generate millions• One webinar can outperform months of ads• Relationship-based leads convert better• More sustainable than viral marketing• Less stressful than being an "influencer"Pro Tip: Review your Dream 100 list every quarter. Most businesses forget this and focus on low-leverage tasks instead.Links Mentioned: The Dream 100 Google Sheet: https://docs.google.com/spreadsheets/d/1a7d1GSZoJq_pT2Ptbvc9HsZWPxNsQDhRcUvT6d1V2Jw/edit?gid=0#gid=0The Canvas Strategy Ep: https://youtu.be/fr5xG_bTV44Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. 00:00 - Intro01:40 - Concept Behind Dr. AI and App Feature Overview05:37 - Designing the User Experience08:42 - Inspiration and Primitives in App Design11:10 - User Experience and Simplicity16:05 - Gamification and User Engagement17:26 - Shareability and Marketing Potential20:07 - History Feature and User Retention21:14 - Symptoms Quiz Design23:58 - Incorporating Sources and References24:39 - Chatbot Functionality25:33 - Marketing Strategy and Influencer Outreach28:34 - Prompting for AI Responses33:15 - Go-to-Market Strategy Discussion37:14 - Identifying Target Influencers41:04 - Pricing Structure and Revenue Models1) The Core App Features:• Skin scan for diagnosis• Symptoms quiz• Medical chatbot• History trackingKey insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.2) UX Design Strategy:- Start with basic wireframes• Copy "primitives" from successful apps• Design for influencer marketing• Put app name on key screens• Make results instantly digestiblePro tip: Design screens thinking about how influencers will showcase them in content.3) Growth Strategy:Target audience = concerned parentsBest channels:• Mom influencers• Family content creators• Parenting communitiesLook for creators with 250k+ views/videoBudget: $4-5k per 1M views4)Monetization Structure:Weekly pricing model works best:• $4-7/week• No free trial initially• A/B test different prices• Optimize for repeat usersStrategy: People will delete/resubscribe when needed5) Technical Implementation:- Use ChatGPT API with custom prompts• Bypass medical disclaimers creatively• Build clear diagnosis displays• Include danger levels (1-5)• Add sources for credibility6) Marketing Angles:- Target anxious parents• Focus on peace of mind• Show quick diagnosis stories• Emphasize "should I see a doctor?" use case• Leverage influencer storytelling7) Key Success Factors:• Heavy disclaimers• Accurate diagnostics• Simple UX• Clear value prop• Strong retention hooksWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ZACH ON SOCIALX/Twitter: https://x.com/zach_yadegari

In this episode, I am joined by Dan Shipper, co-Founder and CEO of Every, as we explore a wide range of AI startup ideas and business opportunitiesTimestamps:00:00 - Intro01:12 - Startup Idea 1: Advanced Voice Notes 08:59 - Startup Idea 2: N of 1: Personalized Data Science Marketplace 16:12 - Startup Idea 3: Great Books Reimagined28:28 - Trend to Watch: Voice-First Products 34:33 - Distribution Strategy for AI Apps1) Advanced Voice Notes Imagine voice notes you can actually talk to!- Record your thoughts while walking• AI creates smart summaries• Team members can "interview" the recording• Get deeper context without endless follow-up questionsThe future of media might be media you can talk to.2) N of 1: Personalized Data Science Marketplace Remember Netflix's $1M algorithm challenge?Now ANYONE can be a data scientist with GPT-4.- Post personal/business datasets• Set bounties for predictions• Perfect for health tracking• New way to do personalized scienceMarket size: Think Kaggle but for everyone.3) Great Books Reimagined Classic literature is valuable but hard to digest.The opportunity:• AI-powered modern translations• Format classics for specific audiences• Create multimedia versions• Add interactive elementsTwo markets:- Students (massive TAM)- Business intellectuals (high willingness to pay)4) The Luxury AI Paradox Key insight: As AI makes things cheaper, human-made becomes luxury.Examples:• Broadway shows• Handmade clothing• Mechanical watchesOpportunity: Look for what AI is making cheap, then create premium human-made alternatives.5) Voice-First Products Huge trend: Kids growing up with voice interfaces (Apple Watch + Siri)Opportunities:• Voice-first travel booking• Conversational commerce• Voice-native discovery enginesTAM: Could capture 1-5% of existing markets just by being voice-first.6) Distribution Strategy for AI Apps Dan's approach:• Build media presence first• Target like-minded audience• Use early adopters for feedback• Start with YouTube → funnel to email• Product-led growth after initial tractionWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND DAN ON SOCIALX/Twitter: https://x.com/danshipperLinkedIn: https://www.linkedin.com/in/danshipper/Youtube: https://www.youtube.com/@EveryInc/videosEvery: https://every.toSpiral: https://spiral.computer/Sparkle: https://makeitsparkle.co

Join me as I chat with Jacky Chou, a serial entrepreneur, as we dive deep into growth hacking opportunities. Jacky shares his strategies and frameworks for how to growth hack businesses using SEO and keyword research.Timestamps00:00 Intro01:46 Most AI companies are leaving money on the table11:04 Paid Ads for InteriorAI15:04 Jacky's million dollar SEO plan with Reddit21:13 Other Neglected Platforms to beat VC-funded startups24:57 Startup Idea 1: NSFW AI O.F. 35:31 Community Building in 20241) Most AI companies are leaving money on the tableCase study: InteriorAI (by Pieter Levels)- Missing out on ~50K/month- Could monetize through affiliate content- Should create blog targeting high-value keywords- Opportunity for "retail rank & rent" ($1-2K/month per placement)2) Jacky's million dollar SEO plan with Reddit:- Find keywords where Reddit ranks #2 (tons right now!)- Share your product as a "user" (no links!)- Target all related long-tail keywords- Look at AI-related terms (massive growth)- Replicate across Quora, Medium, LinkedIn3) Keyword Research Gold:"AI video generator" trends:- Search volume is exploding- Reddit ranking #2 consistently- CBC around $1.50- Huge opportunity for indie hackers- Most big players ignoring UGC platforms4) Dark Horse Opportunity: Adult AI Market- Extremely low keyword difficulty (KD: 2)- High search volume- Most competitors doing poor execution- AI chat + OF management tools needed- Mid 6-7 figures/month potential(Not for everyone, but opportunity exists)5) Community Building in 2024:- @JackieChou hitting $80K/month- Built from 15K YouTube subs- Key: Sell transformation, not just community- Focus on membership benefits- Bundle partnerships/toolsKey Takeaway:To win in 2024: Do what VC-funded startups won't:- Target neglected platforms- Create authentic content- Build real communities- Ignore "brand concerns" early- Focus on actual user valueWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JACKY ON SOCIALX/Twitter: https://x.com/indexsyLinkedIn: https://www.linkedin.com/in/jacky-chou/Youtube: https://www.youtube.com/@indexsy/videosAdvise: https://advise.so/apply/

Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories.Episode Timestamps00:00 Intro04:26 Overview of GuiltyChef.com06:56 The Power of Schema in SEO14:04 Traffic 18:07 Monetization Potential24:34 Overview of bestdubai.com32:09 Live Cooking Session: Building a Directory35:47 Using Apify for Data Scraping39:54 Using Claude for organizing information and data44:01 Setting Up Zapier for Automation55:26 Formatting data on Claude 1:06:42 Building a Comprehensive Directory1) First directory: GuilteyChef.com- AI-generated recipes from top restaurants- Went from 0 to 100k monthly visitors in 7 months- Built in ONE week as a side project- Already monetizing with $2.99 recipe packsKey insight: People want to recreate restaurant dishes at home2) Second directory: BestDubai.com- Bought domain for $1.2k (incredible deal)- Competing with TripAdvisor in just 30 days- AI-generated reviews & scores- Automated everythingSmart move: Added referral tags to outbound links = restaurants see traffic source3) The Tech Stack - Webflow for website- Zapier for automation- Claude AI for content- Apify for data scraping- Google Sheets as input- Python snippets for formattingNo coding experience needed!4) The Secret Sauce: Schema markupOmar uses AI to generate perfect schema for each pageWhy it matters:- Helps Google understand content- Gets rich snippets in search- Ranks above established sites- Most competitors do this wrong5) The Process:1. Get place ID from Google Maps2. Scrape data using Appify3. Format data for Claude4. Generate content with AI5. Push to Webflow CMS6. Auto-generate everythingOne place ID = complete page with images, content & SEO6) Monetization strategies:- Premium recipe packs- Restaurant partnerships- Ingredient affiliate links- Sponsored listings- Brand partnerships- Custom AI toolsPro tip: Let restaurants find YOU through analytics7) Key Learning:You can now compete with giants like TripAdvisor using:- Smart AI automation- Proper schema markup- Geographic targeting- Language optimization- Clean UX designBudget needed: Under $2k The future of directories is here. Time to build!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND OMAR ON SOCIAL5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/aboutInstagram: https://www.instagram.com/omarchoudhry/X/Twitter: https://x.com/OmarChoudhryLinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. Episode Timestamps00:00 - Intro01:15 - The Importance of Black Friday for Businesses04:21 - Types of Black Friday Sales05:01 - Case Study: Endel's Renewal Strategy08:49 - Comparing Strategies: MagicMind and AG112:48 - Apple's Unique Approach to Black Friday14:25 - Creative E-commerce Strategies20:12 - Bundling Products for Black Friday22:51 - Startup Idea 1:  Black Friday Agency27:55 - Gamifying Promo Codes29:59 - Our Black Friday Buys31:41 - Live Streaming as a Sales Strategy1) The Store Credit HackInstead of basic "20% off" - tell customers they have $21.63 in store credit expiring soonWhy it works:• Feels like "their money"• Specific numbers boost authenticity• Creates urgency2) The Premium PlayHow luxury brands do Black Friday:• No discounts• Give gift cards with purchase• Example: Apple gives $200 creditKeeps brand prestige while driving sales 3) The Bundle BuilderFour Sigmatic's genius approach:• Interactive bundle builder• Unlocks bigger discounts at $59/$99• Shows real-time savings• Makes shopping funSteal this for your store 4) The Bonus StackMagicMind's approach:• Start with core discount• Add digital product access• Include physical gifts• Stack more bonuses as week progressesPsychology: Value over Discount5) The Subscription PushSaaS playbook:• Offer renewal discounts• Add exclusive bonuses• Example: Endel does 50% off + premium gifts• Works for any subscription business6) The QVC StrategyModern twist:• Run 12-hour livestream sales• Show limited quantities• Create FOMO• Add exclusive bundles• Perfect for influencer brands7) The Campaign TimelineSmart businesses:• Plan 6 months ahead• Start ads 3 days before• Build waiting lists• Layer in bonuses• Peak on Friday8) The Profit RealityTruth bomb:• Could make 1-2 months revenue in 1 week• Some brands make yearly revenue• Even "bad" years saved by Black Friday• Ignoring it = leaving millions on tableRemember: Black Friday isn't just a discount day.It's a strategic revenue event that can make your entire year.Don't flub itWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

In this episode, I am joined by Shahed Khan, co-founder of Loom, as we explore innovative startup ideas, and his frameworks for finding and building startupsEpisode Timestamps:00:00 Intro00:50 Startup Idea 1: The Modern Travel Guide 19:25 Startup Idea 2: The anti-social social network34:06 Startup Idea 3: Time Capsules of Shared Memories1) The Anti-TripAdvisor Traveler Problem: Millennials & Gen Z hate cookie-cutter travel experiencesSolution: TikTok-inspired travel app with curated, local gemsKey features:• City-specific guides (coffee shops, bookstores, etc.)• Video carousels showing vibes• Monetize by unlocking full guides ($0.99)How to build MVP:1. Use TikTok API to pull trending local videos2. Transcribe with Descript or Google Speech-to-Text3. Clean up with ChatGPT4. Auto-post to WordPress via ZapierPro tip: Start hyper-niche (e.g., coffeesnobs.xyz) then expand2) The New "Path" - Dunbar's Social Network Problem: We've lost connection with our REAL friendsSolution: Reinvent Path for 2024 - ultra-private social networkKey features:• Max 150 connections (Dunbar's number)• Location-based updates• Simple, minimalist designWhy it could work:• People crave intimate, ad-free spaces• AI makes building faster & cheaper• Charge $20-30/year subscriptionMarketing angle: "The anti-social social network"3) Time Capsules of Shared MemoriesProblem: "Shared albums are where memories go to die"Solution: Physical, ephemeral time capsules of shared experiencesKey features:• Pull from connected social accounts• Curate personalized memory boxes• Make it EASY to send as giftsMonetization:• Subscription for curation• Charge per physical time capsule sentInspiration: Remember Klout? Leverage nostalgia!Bonus insight: People don't change. Our needs stay the same.Products evolve, but human nature is constant. Study the past!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SHAHED ON SOCIALX/Twitter: https://x.com/_shahedkLinkedIn: https://www.linkedin.com/in/shahedkhan/Instagram: https://www.instagram.com/_shahedk/

In this episode, I am joined by Michael Girdley, Chairman and CEO of Girdley Enterprises, as we discuss how to build a HoldCo. Michael shares his frameworks and best practices for structuring HoldCo’s.Episode Timestamps: 00:00 Intro02:25 What is HoldCo07:22 Types of HoldCo09:45 Why go HoldCo12:56 Types of HoldCo Pt 215:27 Frameworks for structuring your HoldCo19:16 7 steps of starting a HoldCo23:47 Why HoldCo’s are awesome36:12 HoldCo’s are antifragile 43:16 Make sure HoldCo’s are right for you45:16 HoldCo Conference1) What's a Holdco?It's owning multiple businesses but not running any of them day-to-day.Think Warren Buffett lite - you're the maestro orchestrating a portfolio of companies.2) Why go Holdco?• Diversify risk• Create asymmetric bets• Design your ideal lifestyle• Leverage your passionsGirdley: "I tap dance to work every day, even when things are sucky."3) Types of Holdcos:• Roll-up (same biz, diff locations)• Platform (related businesses)• Pure Holdco (unrelated businesses)• Conglomerate (big daddy version)Pick your flavor based on your interests & expertise!4) How to start your Holdco journey:1. Have a plan2. Define your goals3. Design your org structure4. Consult lawyers & tax pros5. Build your all-star advisory team6. Execute & iterate7. Optimize for happiness!5) The secret sauce? 🤫• Low-cost tech makes it easier than ever to incubate new businesses.• Girdley: "You can do that same business they built off the ground for a few $1000"• Asymmetric bets FTW!6) Centralize or nah?• Depends on your asset types & personal strengths.• Girdley keeps it "radically decentralized" - know thyself!• "Don't try to do things that I know I suck at."7) Who's it for?Not everyone! But if you:• Love variety• Hate micromanaging• Want to build long-term wealth• Crave a custom-designed career...Holdco life might be your jam!8) Ready to dive in?Start with ONE successful biz, then expand.And if you're serious, check out Girdley's Holdco conference in Utah next spring!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND MICHAEL ON SOCIALMichael Girdley’s Website: https://www.girdley.com/X/Twitter: https://x.com/girdleyLinkedIn: https://www.linkedin.com/in/michaelgirdley/Youtube: https://www.youtube.com/@Michael-Girdley

In this episode, I am joined by Arvid Kahl, CEO and Founder of Podscan, as we explore a wide range of AI startup ideas and business opportunitiesEpisode Timestamps: 00:00 Intro04:09 Startup Idea 1: AI Co-Founder21:07 Startup Idea 2: Silent Refactoring as a Service37:00 Startup Idea 3: Niche-specific AI-powered content curation1) AI Co-Founder: Your 24/7 virtual partner with ZERO equity • Trains on your business data• Handles marketing, sales, strategy• Interacts with other AI agents for fresh ideas• Potential pricing: $50-100/month to start2-4) AI Co-Founder cont'd:• Customizable personality (Elon-like? Thiel-like?)• Reduces co-founder drama• Ideal for solo founders wearing multiple hats• Scalable SaaS model with potential for AI-AI interactions5) Silent Refactoring as a Service: Your code's guardian angel • Constantly analyzes and improves your codebase• Runs simulations to test performance• Suggests optimizations based on future roadmap• Fully tested, commented code delivered via PRs6-7) Refactoring Service cont'd:• Pricing models:A) Per repositoryB) Frequency of experimentsC) Value-based (replacing 3 full-time devs)• Start at $50-100/month, scale with capabilities8) Niche-specific AI-powered content curation • Aggregate data from various sources (podcasts, social, magazines)• Summarize for specific industries (e.g., medical, equestrian)• Personalize content format (text, audio, video) per user• Potential for paid newsletters or SaaS products9) Content curation tips:• Choose a niche you're already part of• Leverage AI for summarization and personalization• Start with free content, add premium features• Use as a wedge to build industry-specific SaaS later10) Key takeaway: AI enables solo founders to tackle bigger problems! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ARVID ON SOCIALPodscan: https://podscan.fmX/Twitter: https://x.com/arvidkahlYoutube: https://www.youtube.com/channel/UCB6s-V1Ls4vc_mXEF-4Lz_Q

Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps. Episode Timestamps: 00:00 Intro04:01 Ecom Marketing Strategies applied to Consumer Apps11:07 TikTok Shop Affiliate Center  = goldmine for app ideas22:16 Profitable Niches that are Underserved33:26 Influencer Marketing 2.040:58 Capitalize on internet "cults" & movements1) TikTok organic = BIGGEST underpriced distribution channel right now- Cost of creating & distributing content = low- Potential reach for consumer apps = high- Time to leverage this opportunity! 2) E-commerce tactics are invading the app world- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators- Now these tactics are being used for consumer SaaS - Higher margins + better exit multiples = Bigger Opportunity3) Carousels perform better than Short-form video on TikTok?!- Surprising trend: Photo carousels are CRUSHING IT- Easier to create + more scalable than talking head vids- Pro tip: Use Midjourney for quick, eye-catching visuals 4) TikTok Shop Affiliate Center = goldmine for app ideas- Find top performers in any niche- Build apps to help them sell better- Get free marketing from influencersWin-win-win situation! 5) High LTV niches are UNDERSERVED on TikTokThink: Golfers, poker players, niche sportsExample: Golf swing analysis app- 10k downloads / month- $70k revenue / month- Huge potential for more!6) Myth: TikTok users are all young- Reality: Diverse demographics, especially in niche content- Serve content to underserved niches = Underpriced reach7) Rethink influencer marketing for TikTok- Old way: Pay for followers- New way: Hire creators as ACTORS, not for their audience- TikTok algorithm favors good content, not follower count 8) Capitalize on internet "cults" & movementsExamples:- Looksmaxing (YouMax app)- Make money online (Crayo app)1. Find passionate communities without products2. Build the app they need 3. Profit Bonus tip: Product quality is CRUCIALNail your metrics before scaling marketing efforts!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOSEPH ON SOCIALViral App Founders Community: https://whop.com/viral-app-founders/X/Twitter: https://x.com/JosephKChoiLinkedIn: https://www.linkedin.com/in/choi-joseph/

Join us for an engaging conversation with John Coogan, Entrepreneur in Residence at Founders Fund, as we explore a wide range of moonshot ideas from Cybersecurity to moon Colonization to humanoid military robotsEpisode Timestamps: 00:00 Intro01:57 Startup Idea 1: Cybersecurity for AI companies11:37 Startup Idea 2: Moon-focused space startup21:33 Startup Idea 3: Kid-friendly smartphone alternative 36:02 Startup Idea 4: Humanoid military robots 1) Cybersecurity for AI companies • AI models = new high-value digital assets• Estimated $500M to train GPT-4• Potential for theft/espionage• Opportunity: Build Fort Knox-level security for AI weights• Think Chainalysis, but for AI2) Moon-focused space startup • SpaceX focused on Mars, opportunity on the Moon• Easier access, always visible from Earth• Ideas: Moon tourism, mining, asset placement• Leverage SpaceX's falling launch costs• Be the "Varda" or "Planet Labs" of the Moon3) Kid-friendly smartphone alternative • Parents want device control, kids need connectivity• Opportunity: Build ruggedized, fun, limited-feature phone• No addictive apps, basic communication + learning tools• Counter-position against Apple's sleek designs• Target millennial parents via Instagram ads\4)  Humanoid military robots • Combine trends: AI, robotics, defense tech• Controversial but attention-grabbing• Potential uses: Tele-operated missions, security• Ethical concerns, but tech seems inevitable• Opportunity to lead in emerging fieldWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOHN ON SOCIALJohn’s Podcast: https://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=7TdH3TuJQWmsTt53e9s7Rg&nd=1&dlsi=ab2bcd252c4847ccX/Twitter: https://x.com/johncooganLinkedIn: https://www.linkedin.com/in/jacoogan/

Join me as I chat with Blake Anderson, Co-Founder of Apex, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. Episode Timestamps: 00:00 Intro02:59  Why build AI Apps04:58 Startup Idea 1: Career AI08:19 Blake's framework for building Viral AI Apps10:38 Finding influencers13:23 Product Development17:25 Startup Idea 2: Journal AI24:01 Paywalls and Payment Strategy29:03 Startup Idea 3: Language AI24:01 How to find more AI app ideas1) Career AI: The all-in-one career advancement tool• Combines resume analysis, career quizzes, & job application tips• Use AI to create a 6-factor rating system for resumes (like Madden ratings)• Design viral hooks: "I'm a senior and it says I should study CS!"Distribution strategy:• Target students on IG, TikTok, LinkedIn• Partner with ed-tech influencers• Split test different hooks across niches2) Journal AI: Your AI-powered second brain• Branded as a journal, functions like an emotional support assistant• Provides productivity insights, relationship analysis, and emotional support• Uses ChatGPT with enhanced memory storageKey insight: People already use ChatGPT as a journal. This makes it official.Naming tip: Consider friendly names like "Juni" or "Journey" instead of "AI"3) Language AI: The Duolingo disruptor• Create a dynamic, AI-powered language learning app• Leverage newest AI voice-to-voice models as they become cheaper• Update content dynamically, unlike Duolingo's static modulesWhy it could work:• Even 1% of Duolingo's market = $100M company• High-intent users willing to pay• Established players move slower than scrappy startups4) Blake's framework for building viral AI apps:1. Iterate on virality from day one2. Split test hooks, influencers, and product features3. Build personal relationships with influencers (don't use marketplaces)4. Design around both functionality AND virality5. Use tools like Superwall for easy paywall testing5) Pricing strategy: Optimize for (users^n * profit per user), where n is greater than 1• This prioritizes growth and market dominance over short-term profits.• Blake's hot take: The "evil" onboarding flow that works1. Get users to input personal info for "customization"2. Hit them with a paywall at the end• It's effective, but Blake admits it feels morally questionable. Use at your own risk.6) Bonus tip: Create burner social media accounts to immerse yourself in your target niche.• Curate your feed around your app's topic to truly understand your audience.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND BLAKE ON SOCIALBlake’s startup: http://apex.inc/X/Twitter: https://x.com/blakeandersonwLinkedIn: https://www.linkedin.com/in/blakeandersonw/

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunitiesEpisode Timestamps: 00:00 Intro01:46 Startup Idea 1: AI-Generated UGC Ads 16:10 Startup Idea 2: AI Infographic Generator 21:14 Startup Idea 3: AI Journaling App 30:10 Startup Idea 4: Novel DTC products 36:39 Startup Idea 5: Creator Business Model 2.044:13 Startup Idea 6: AI Receptionist 1) AI-Generated UGC Ads • Use AI avatars + scripts to create UGC-style ads at scale• Test 100s of variations quickly and cheaply• Use for paid ads AND organic social content• Huge arbitrage opportunity right nowHow to distribute:• Run as Facebook ads to conversion event• Post across multiple burner accounts on TikTok/Reels2) AI Infographic Generator • 9,000 searches/month for "AI infographic generator"• Turn blog posts into visually appealing infographics• Save time and money for businessesDistribution:• SEO - exact match domain already acquired• B2B sales - infographics proven to increase engagement3) AI Journaling App • 8,100 searches/month, trending up fast• Voice recording + transcription + AI insights• Daily habit tracking + ability to query past entriesGrowth strategy:• Partner with journaling YouTubers (200+ videos, affiliate commissions)• TikTok/Instagram influencer sponsorships4) Creator Business Model 2.0 • Short-form content → Lead magnet → Email list → Long-form YouTube• Monetize through ads, sponsorships, and newsletter• Scale to multiple channels/nichesPro tip: Use community to ideate products for your audience5/ AI Receptionist • Huge demand, especially for specific industries (dentists, etc.)• Answers FAQs, schedules appointments, integrates with CRMs• Outperforms human receptionists in many casesTarget market: Local businesses struggling to hire front desk staff6) Novel DTC products • Create daily-use products with novel formats (e.g., toothpaste cubes)• Focus on "clean living" trends• Design for TikTok viralityKey: Make it a consumable for repeat purchases7) AI-powered outbound calls • Use APIs like VAPI for managing calls• Applications: Lead qualification, debt collection, appointment reminders• Massive efficiency gains for businessesTip: Don't reinvent the wheel - find existing categories and remix with AIRemember: Don't try to be too creative. Find validated markets and apply new tech to solve old problems better, faster, cheaper.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coStop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup: https://www.swellai.com/X/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Episode Timestamps: 00:00 Intro01:27 Why build Swipe Files04:00 Example 1: Tweets08:40 Example 2: DTC Product 12:10 Example 3: Thumbnails14:47 Example 4: Landing Page18:46 The Anatomy of a Funnel22:22 Example 5: Email Followup 26:13 Example 6: Digital Lead Magnet28:57 Example 7: IRL Lead Magnet30:26 Creating a Got Got Swipe File31:14 Innovating on Pricing31:33 Micro SaaS idea: AI Agent Funnel Scraper 1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.The best way to learn how to sell? Study how YOU got sold.Create a "got got" file - save anything that makes you take action (click, share, buy).2) Use My Mind to easily save & organize inspiration:• Chrome extension for quick saves• Tag system for easy retrieval• Serendipity feature to surface random inspoBeats bookmarking tweets you'll never see again!3) Look for pattern interrupts & scroll-stoppers.Example: Not Fried chicken ice cream Lessons:• Combine unexpected elements• Use high contrast visuals• Mix hot & cold conceptsApply this thinking to your digital products!4) Anatomy of a killer funnel:• Top: Free value (content, lead magnets)• Middle: Nurture (email sequences, surveys)• Bottom: Convert (calls, buy buttons)Key: Top should be ALL about THEM. Only talk about yourself at the bottom.5) IRL to URL: Don't forget offline lead gen!Tiago Forte's "Building a Second Brain" book:• Bonus chapter accessed via URL in book• Segments readers for targeted offersThink: How can you bridge physical & digital worlds?6) Innovation isn't just about product. Consider:• Marketing innovation• Pricing model innovationExample: Sublime app's "pay what you want" modelCould this work for your biz?7) Micro SaaS idea: AI Agent Funnel Scraper Automatically collect & analyze:• Email sequences• Sales funnels• Marketing tacticsBuild a searchable database of winning strategies to remix!8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coStop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JORDAN ON SOCIALX/Twitter: https://x.com/jrdnmixLinkedIn: https://www.linkedin.com/in/jordan-mix1/

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rateEpisode Timestamps: 00:00 Intro03:04  Sales Funnels explained (Websites vs Funnels) 15:53 Ugly funnels convert better!17:52 The magic formula and example 125:28 What businesses should use funnels34:11 Example 1 continued 44:58 Pixeling + retargeting = marketing gold50:15 Example 2: Book Funnel56:27 The MIFGY secret (Most Incredible Free Gift Yet)1) Websites are not FunnelsWebsites = brochuresFunchannels = $$$ machinesMost businesses confuse the two. Don't make that mistake!2) The magic formula:Facebook/YouTube ads → Landing page → Free valuable content → Call bookingThis simple funnel structure has generated MILLIONS for AJ&Smart3) Ugly funnels convert better! Jonathan's "ugliest" funnel:• 4 years old• Looks terrible• Generated $20M+ revenueLesson: Done is better than perfect. Launch fast, iterate later.4) The power of long-form content:1-hour training video → Deeper engagement → More qualified leadsPeople who invest time watching = more likely to buy5) Pixeling + retargeting = marketing goldTrack visitors, show them targeted ads across platforms.Build an inescapable marketing web!6) Email marketing isn't dead, it's EVOLVINGCapture emails → Drip feed value → Segment based on behavior → Targeted offersSmart email funnels = predictable revenue7) Physical products STILL WORK in digital ageFree book funnel = game changerPeople love holding something tangible. Use it to your advantage!8) The MIFGY secret (Most Incredible Free Gift Yet)Stack one-time bonuses on your offer. Create FOMO.Even high-end brands use this. It just WORKS.9) Key takeaway: Funnels aren't sleazy, they're ESSENTIALTop brands like Eight Sleep, AG1, and Whoop all use these tactics.It's not about tricking people. It's about guiding them to solutions they need.10) Want to dive deeper?Read "Expert Secrets" and "DotCom Secrets" by Russell BrunsonStudy Facebook Ad Library to reverse-engineer competitor funnelsWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses: http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

Join me as I chat with Sarah Lacy, Co-Founder of The Best Book Store , as we discuss  a variety of EdTech startup ideas.  Sarah also shares her the lessons she learned from studying Mark Zuckerberg and her advice for networking and storytellingEpisode Timestamps: 00:00 Intro01:46  Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls23:53  Networking and Storytelling as Key Skills31:13 Lessons Learned from Mark Zuckerberg36:33 Startup Idea 2: AI-Powered Author Coaching Bots1) Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween GirlsWhy it's HOT:• Tackles confidence drop in adolescence• Teaches negotiation, self-worth, ideation• Potential to transform female leadershipKey features:• Online curriculum for schools• Real-world challenges with local businesses• Focus on digital marketing, not outdated door-to-door salesMonetization strategy:• Sell to schools (public & private)• Sponsorships from big brands (Nike, anyone?)Pro tip: Use storytelling to sell to sponsors. Remember the water charity campaign? ONE story can lead to big numbers.2) Startup Idea 2: AI-Powered Author Coaching BotsProblem: People buy self-help books but struggle to apply the lessons long-term.Solution: Daily prompts & coaching from an AI avatar of the author! How it works:• Personalized daily check-ins• Reminders to apply book concepts• Voice & look of the actual authorPotential authors to target:• James Clear (Atomic Habits)• Adam Grant• Brené Brown Business model:• Partner with publishers• Drive book pre-orders (10k = NYT Bestseller!)• Offer exclusive access to early adopters3) Zuckerberg Insight 👀What made young Zuck unique? EXTREME HUMILITY + self-awareness."He knows when he doesn't know something, and he doesn't just go in to learn it. He gives himself... a position of extreme humility." - Sarah Lacy4) Key takeaway: NETWORK + STORYTELLING = Startup successRemember: It's not just WHO you know, but HOW you pitch your idea! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agencyBoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SARAH ON SOCIALX/Twitter: https://x.com/sarahcudaLinkedIn: https://www.linkedin.com/in/sarahcuda/The Best Book Store: https://bestbookstore.com/

Join me as I chat with John Rush, a serial entrepreneur, as we dive deep into how to build and scale directories. John shares his strategies and frameworks to for how to use AI and SEO to build and scale cash flowing directories.Episode Timestamps: 00:00 Intro01:12  Why directories02:59 How to find directory ideas08:43 Building your directory19:47 Promoting your new directory:23:27  SEO for Directory29:53 Data/Content for Directory 34:25 How to monetize Directory 42:29 What are the multiples for Directory 45:20 How large can a directory became1) Why directories are hot right now:• More content online = higher need for curation• People trust well-curated directories• Less SEO competition than other niches2) How to find directory ideas:• Use Google Keyword Planner• Look for high search volume, low competition keywords• Find available domain names that match or are close to target keywords3) Building your directory:• Use no-code tools (like Unicorn Platform) for speed• Start simple - focus on listing items, not features• Use AI to generate initial content and structure4) Promoting your new directory:• Share on relevant Reddit threads (carefully!)• List your directory in other directories• Engage on social media, especially Twitter• Focus on SEO after initial validation5) SEO strategy for directories:• Start with ~10 high-quality articles• Use tools or AI to generate SEO-optimized content• Focus on internal linking and site structure• Add trending items quickly to capture search traffic6) Monetization strategies:• B2B sponsorships and featured listings• Affiliate links (especially for high-ticket items)• Sell anonymized data or insights• Charge for premium listings or access• Brand sponsorships for established directories7) The power of directories for SaaS:• Easier to win SEO traffic than direct SaaS marketing• Use directories to funnel traffic to your main product• Consider buying relevant directories for instant traffic8) Realistic expectations:• $5K MRR achievable as a side project• Up to $20K MRR with focused effort• Million-dollar potential exists (but rare)9) Why start with directories:• Lower failure rate than SaaS• Faster dopamine hits (traffic, first sale)• Great way to learn digital product developmentPro Tip: Don't fall in love with one idea. Launch multiple directories, see what sticks after 30 days, then double down on winners!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agencyBoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers [BoringMarketing.com](http://boringmarketing.com/)Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOHN ON SOCIALX/Twitter: https://x.com/johnrushxLinkedIn: https://www.linkedin.com/in/johnrushx/John’s directory guide: https://johnrush.me/directory-guide/

Join me as I chat with Anu Atluru, startup builder, angel investor, and writer, as we dive deep into how to build and scale premium dating apps, and Anu shares her thoughts on how to leverage status to position and growth hack your startup. Episode Timestamps: 00:00 Intro01:27  Startup Idea 1: Premium Dating App for Niche Markets20:51 Startup Idea 2: AI Girlfriends/Boyfriends for Niche Demographics 27:23 Startup Idea 3: "Riz-maxing" app30:55 Startup Idea 4: Report cards for life35:15  Pricing strategy shift39:10  Content format discussion1) The League 2.0: Dating app for modern status symbols - Original League app sold for $30M+ to Match Groupa) Charged up to $2,499/month (!) for premium membershipsb) New version could filter by:- YC founders- Follower counts- Who follows youKey insight: Status markers have evolved beyond just education/job2) Why now for League 2.0? - Cheaper than ever to launch dating appsa) More distribution channels to hack growthb) People desperate for new ways to find partnersc) Premium/niche dating apps are HOTExample: Lox Club for Jewish singles crushing it3) Controversial idea alert: AI girlfriends/boyfriends for niche demographics - Huge financial opportunity (but ethically questionable)- Google Trends shows massive spike in interest- Could target specific ethnicities, religions, etc.Opportunity for brave founders, but proceed with caution!4) "Riz-maxing" app: Charisma coach in your pocket - AI listens to your convos & scores social skills- Gives feedback on awkwardness, charisma, etc.- People crave honest social feedbackThink: Looksmaxxing app, but for personality5) Report cards for life: Huge untapped opportunity - We're conditioned to want feedback from school days- Adults still crave knowing how they measure up- Combine with personality tests, IQ tests, etc.People LOVE data about themselves!6) Pricing strategy shift: Death of monthly subscriptions? - One-time payments- Lifetime subscriptions- Annual plans- Pay-what-you-want modelsMonthly feels like a "situationship" - users want commitment or freedom!7) Content creation pro tip: Iterate on format until you find your groove - Don't get stuck on what you "should" do- Experiment with:a) Live vs. asyncb) Solo vs. groupc) Short-form vs. long-formd) Audio vs. videoFind your emotional center & natural aptitude!8) Challenge: Create more novel content formats! Ideas:- Tech/culture Daily Show- Startup Cribs (MTV-style home tours)- Live, unscripted breakdownsPush to extremes - avoid the crowded middle!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ANU ON SOCIALX/Twitter: https://x.com/anuatluruNewsletter: https://www.workingtheorys.com