The Startup Situation Room, sponsored by SalesDev.Global

(Live coaching session) AJ's startup sells equipment to the global semiconductor industry. In early 2020, they were meeting regularly with some of the biggest semiconductor vendors, with one sale budgeted and another shaping up. Once COVID shelter-in-place began, contact with those companies slowed and eventually stopped. AJ discusses the problem with Dave Millman, founder of SalesDev.Global, and they formulate an action plan to restart sales during the lockdown. Key take away: The pandemic has not been kind to B2B startups, because enterprises are actively reducing risk. Ramping up outbound messaging activity and demonstrating continuous technical progress is one way to demonstrate that your company will be a survivor.

(Live coaching session) AJ's startup sells equipment to the semiconductor industry. In early 2020, they were meeting regularly with some of the biggest companies in the industry, with one sale budgeted and another shaping up. Once shelter in place began, contact with those companies slowed and eventually stopped. AJ discusses the problem with Dave Millman, founder of SalesDev.Global, and they formulate an action plan to restart sale during lockdown.

Everyone knows you should talk to customers to test your startup ideas. But how soon is too soon? Should you wait until you have something more than a napkin sketch? The answer is, the sooner you talk to potential customers, the more valuable their input will be, to improve your product and accelerate your future sales growth. Today we’re going to learn why.