The Steven de Cuba Podcast

How I Booked My First $10K+ Wedding (And What Changed After That)Think $10K+ weddings are just for celebrity photographers with 100K followers? Think again. In this episode, Steven breaks down exactly how he booked his first five-figure wedding at the Ritz-Carlton — and how that one booking transformed the way he markets, prices, and shows up as a luxury photographer.From curating a personal brand, to shifting his mindset around value and trust, this story-driven episode is packed with actionable insights for photographers ready to elevate.🎁 Grab the free guide: https://stevendecuba.com/experienceFor wedding photographers:Free Meta Ads Quick-Start Guide: https://stevendecuba.com/ads-guide5-Day Meta Ads Challenge for Wedding Photographers: https://stevendecuba.com/adsThe High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

Want to turn more inquiries into actual bookings?In this episode, I walk you through the exact process I use to pre-qualify leads, send pricing with confidence, and run sales calls that actually convert.I’ll show you how to:✔️ Filter out price shoppers✔️ Set boundaries like a pro✔️ Build trust from the very first email✔️ Guide the conversation toward a clear “yes!”…and I’m giving you my exact sales call script and email templates for free.🎁 Grab it now: https://stevendecuba.com/sales----------For wedding photographers:Free Meta Ads Quick-Start Guide: https://stevendecuba.com/ads-guide5-Day Meta Ads Challenge for Wedding Photographers: https://stevendecuba.com/adsThe High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

Most wedding photographers waste money on Facebook and Instagram ads because they don’t have a strategy. They boost a post, hope it goes viral, and wonder why their inbox is quiet.If you’ve ever thrown €20 behind a boosted post and expected bookings… this episode is for you. I’m breaking down the Cold–Warm–Hot Ads Funnel that helped me generate €30K+ in bookings with just €100 in ad spend. Learn how to build real trust, attract the right leads, and stop relying on luck to get clients. This is how I book premium weddings — and how you can too.🎧 Listen now and learn how to:→ Attract cold leads the right way→ Build trust with warm audiences→ Use urgency to convert hot leadsFree Meta Ads Quick-Start Guide: https://stevendecuba.com/ads-guide5-Day Meta Ads Challenge for Wedding Photographers: https://stevendecuba.com/adsThe High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

Are your Facebook or Instagram ads not getting you bookings? You might be making one of these 5 common mistakes — and they’re costing you thousands. In this episode, I’m breaking down the top ads mistakes wedding photographers make (and how to fix them), based on the same strategy that helped me book over €30,000 in weddings. If you’re ready to stop guessing and start booking dream clients, this one’s for you. Download the free Ads Quick Start Guide or join the 5-Day Ads Challenge:🎯 Free Ads Challenge: https://stevendecuba.com/ads📘 Ads Quick-Start Guide: https://stevendecuba.com/ads-guide📥 High-End Click Waitlist: https://stevendecuba.com/high-end📸 My Website: https://stevendecuba.com/📲 My Instagram: https://instagram.com/stevendecubaFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-map

Wedding photographers; STOP relying on Reels going viral. There’s a better way to get inquiries.If you’ve been posting consistently on Instagram and still not seeing consistent bookings, this video will change the way you think about marketing forever.In this episode, I walk you through how to set up Instagram Reels ads step by step, using Meta Ads Manager, not the boost button.You’ll learn:✅ The exact Reels I choose to promote (and why)✅ Which campaign objective gets you the best results (and when to use it)✅ The #1 mistake photographers make with placement settings✅ Why boosting posts is costing you leads✅ How to start running high-converting ads with just $5/day🎁 FREE Download → Want the step-by-step checklist I use with all my coaching clients?Grab my Facebook & Instagram Ads Quick Start Guide for Wedding Photographers here:👉 https://stevendecuba.com/ads-guideThis free guide gives you everything you need to start running ads that actually get results, even if you’re brand new to Meta Ads.🚀 Ready to go deeper? Join the 5-Day Ads ChallengeOver 60 photographers have already gone through my live challenge to learn how to build a full ad system, from content to conversion.You’ll discover:🔹 How to attract premium couples on autopilot🔹 How to build your cold-warm-hot funnel strategy🔹 How to write high-converting ad copy (even if you hate writing)🔹 My personal ad setup that generated €30K in bookings👉 Sign up here: https://stevendecuba.com/ads-challenge========For wedding photographers:The High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

In this episode, I’m breaking down the money mindset that helped me grow my wedding photography business to multiple 6-figures—and why most photographers stay stuck because of their beliefs, not their strategy.If you've ever felt triggered by other photographers' success… this episode is for you.🔥 Learn the real reason you're not booking premium clients🔥 Shift from scarcity to overflow🔥 Master the inner game that creates consistent income→ Join the waitlist for The High-End Click: https://stevendecuba.com/high-end→ Follow me on Instagram: https://instagram.com/stevendecuba→ Visit my website: https://stevendecuba.com/→ Join my 5-Day Instagram and Facebook Ads Challenge for Wedding PhotographersSubscribe & leave a review if this resonated with you!Listen to how I build my wedding photography business to 6-figures by 27: https://open.spotify.com/episode/33rpYG6EwwPrHbdV8i29F3?si=e3ec592fed8749e1

If you’re a wedding photographer looking to book more weddings, you NEED to watch this video! I’m breaking down my proven $100 Facebook ad strategy that made me over $30,000 in wedding bookings. Learn exactly how I ran a 5-day campaign and targeted engaged couples, plus tips on how to avoid common mistakes photographers make when using ads.If you're tired of relying on Instagram likes and referrals that don't convert, this episode is for you.🎧 What you'll learn:The $5/day strategy that brought me consistent bookings.Why Facebook ads are essential for wedding photographers.How to target the right audience and avoid common mistakes.Plus, if you want hands-on help creating your own ad strategy, join my 5-Day Facebook Ads Challenge for Wedding Photographers at https://stevendecuba.com/ads.Don’t forget to check out my High-End Click waitlist to learn how you can scale your wedding photography business and book high-paying clients: stevendecuba.com/high-end.------For wedding photographers:The High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

Life can change in an instant. One moment, everything is familiar—then suddenly, you’re in the middle of a transition you never saw coming. The truth is, we think we have time… but do we really?In this episode, I’m sharing my personal experience of making a life-changing decision, why fear and uncertainty don’t have to hold you back, and the key lesson that will shift how you approach life and business moving forward.🎙️ Here’s what you’ll take away from this episode:✔️ Why life’s biggest changes can actually work in your favor✔️ How to show up as the version of yourself who’s ready for success✔️ The mindset shift that will keep you moving forward—no matter whatIf you’ve ever doubted a decision, feared the unknown, or put off taking action because “you have time”... this episode is for you.🔗 Listen now and step into the future with confidence.=========For wedding photographers:The High-End Click Waitlist: https://stevendecuba.com/high-endFree Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapFollow me on Instagram:https://instagram.com/stevendecuba

🎧 Struggling with your wedding photography pricing? In this episode, I’m sharing 3 powerful pricing strategies to help you confidently charge what you’re worth, attract high-end clients, and never second-guess your prices again.I’ll also break down:✔️ The biggest pricing mistakes photographers make✔️ How to use demand & supply to increase your rates over time✔️ The secret to positioning your prices so clients say YES!🔥 Want my step-by-step pricing calculator and the exact strategies to book high-end weddings? Join The High-End Click Waitlist 👉 https://stevendecuba.com/high-endDon’t forget to subscribe and leave a review if you found this episode helpful!Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/scriptBusiness Mastermind for Wedding Photographers:https://www.facebook.com/groups/838292314908149Elevate Your Client Experience Checklist:https://stevendecuba.lpages.co/freebie-client-experience-journey-mapYour next episode: https://youtu.be/4D_QResOyt8Follow me on Instagram:https://instagram.com/stevendecuba

If you're struggling to book high-paying weddings, this episode is for you.Most wedding photographers think they need tolower their prices to book more clients… WRONG. The real problem?Your brand positioning.In this episode, I break down the exact strategy that helped me make$100,000+ last year as a wedding photographer, including:✅ Why couples choose cheaper photographers (and how to stop this)✅ The biggest mistakes keeping you stuck in the pricing war✅ The power of perceived value and brand positioning✅ How to build an irresistible brand that attracts high-end clients💡 PLUS: Get myfree guide to elevate your client experience and charge premium prices:stevendecuba.com/experience🎯 Want to scale your wedding photography business to$10K+ per wedding? Join the waitlist forThe High-End Click:stevendecuba.com/high-end📲 DM me on Instagram with your biggest takeaway from this episode:@stevendecuba🎧 Listen on Spotify, Apple Podcasts & YouTube! Don't forget tolike, comment, and subscribe for more episodes!

Want to make 2025 your biggest year yet on Instagram as a wedding photographer? 🚀 In this episode, I’m breaking down the exact strategy I’m using to grow my brand, book high-end clients, and stand out in a crowded market. If you’re tired of guessing what works and want a clear roadmap, this episode is for you. Tune in now! 🎧 Episodes Mentioned: 3 Easy Instagram Reels Ideas for Wedding Photographers to Increase Visibility → https://youtu.be/RT1pklKg5FY Email Strategy Every Wedding Photographer Needs → https://youtu.be/CdMPtuydPP4 For wedding photographers: The High-End Click Waitlist: https://stevendecuba.com/high-end Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/script Business Mastermind for Wedding Photographers: https://www.facebook.com/groups/838292314908149 Elevate Your Client Experience Checklist: https://stevendecuba.lpages.co/freebie-client-experience-journey-map Follow me on Instagram: https://instagram.com/stevendecuba

In this episode, I’m sharing 3 easy Instagram Reels ideas that every wedding photographer can use to increase visibility and attract their dream clients. Whether you’re new to Reels or looking for fresh inspiration, this episode is packed with practical tips you can implement today. 📌 What you’ll learn: The power of behind-the-scenes content. How to turn final photos into irresistible Reels. The secret to leveraging trending templates and audios for maximum reach. 🎧 Listen now and start creating content that sets your brand apart! 📲 Follow me on Instagram: https://instagram.com/stevendecuba 🌐 Explore my website: https://stevendecuba.com/ 🚀 Join the waitlist for The High-End Click: https://stevendecuba.com/high-end

If you're a wedding photographer looking to scale your business in 2025, this episode is packed with actionable tips. Learn how to offer content creation services at weddings, build your SEO strategy for long-term growth, and develop a personal brand that attracts high-end clients. In this episode, I’m breaking down my 2025 strategy to grow my wedding photography business: 1️⃣ Launching a new content creation service for wedding days. 2️⃣ Doubling down on SEO and blogging for long-term results. 3️⃣ Building my personal brand to stand out and attract premium clients. Whether you’re a seasoned pro or just starting out, these strategies will inspire you to elevate your business this year. For wedding photographers: The High-End Click Waitlist: https://stevendecuba.com/high-end Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/script Business Mastermind for Wedding Photographers: https://www.facebook.com/groups/838292314908149 Elevate Your Client Experience Checklist: https://stevendecuba.lpages.co/freebie-client-experience-journey-map Follow me on Instagram: https://instagram.com/stevendecuba

How I Built a 6-Figure Wedding Photography Business by 27. Starting as an assistant photographer, I had no idea I’d one day build a 6-figure wedding photography business. But with a clear vision, strategic investments, and lessons learned along the way, I turned my passion into a thriving career. In this episode, I’m sharing: ✨ How I let money make me more money ✨ The importance of failing forward to find your niche ✨ Why surrounding yourself with the right people can change everything Whether you’re just starting out or looking to scale your photography business, these lessons will inspire you to take action and grow. 🎧 Tune in to the full episode and take the next step in your journey For wedding photographers: The High-End Click Waitlist: https://stevendecuba.com/high-end Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/script Business Mastermind for Wedding Photographers: https://www.facebook.com/groups/838292314908149 Elevate Your Client Experience Checklist: https://stevendecuba.lpages.co/freebie-client-experience-journey-map Follow me on Instagram: https://instagram.com/stevendecuba

Discover how to elevate your wedding photography business with KT Merry! Learn how to break into the luxury market, attract high-end clients, craft a seamless client experience, and build vendor relationships that boost your brand. Whether you're just starting or looking to grow, this episode is packed with actionable strategies. We discuss: 👉Breaking into the luxury wedding market 👉Pricing strategies and handling “You’re too expensive” 👉Building vendor relationships 👉 Crafting a high-end client experience 👉 Getting published in top publications 🎧 Tune in to learn actionable steps to elevate your photography business. KT Merry's Links + Free Resources: The Abundance Plan—https://ktmerryeducation.com/tap-waitlist The Abundance Plan Mastery—*available upon completion of The Abundance Plan* The Merry Method—https://ktmerryeducation.com/merry-method-waitlist Pricing with Proposals—https://ktmerryeducation.com/pricing-with-proposals KT Merry x Refined Presets—https://refinedco.com/products/ktmerry KT’s Resource Library—https://ktmerryeducation.com/resource-library Contact + Socials [ktmerry.com](https://ktmerry.com/)—info@ktmerry.com [ktmerryeducation.com](https://ktmerryeducation.com/)—team@ktmerry.com [ktmerryfineart.com](https://ktmerryfineart.com/)—inquiries@ktmerryfineart.com [renderloyalty.com](https://renderloyalty.com/)—inquiries@renderloyalty.com 📱Instagram - [@ktmerry](https://www.instagram.com/ktmerry) - [@ktmerryeducation](https://www.instagram.com/ktmerryeducation) - [@ktmerryfineart](https://www.instagram.com/ktmerryfineart) - [@renderloyalty](https://www.instagram.com/renderloyalty/) 📌 Pinterest [@ktmerry](https://www.pinterest.com/ktmerry/) ----- For wedding photographers: The High-End Click Waitlist: https://stevendecuba.com/high-end Free Email Template and Sales Script to Increase Bookings: https://stevendecuba.com/script Business Mastermind for Wedding Photographers: https://www.facebook.com/groups/838292314908149 Elevate Your Client Experience Checklist: https://stevendecuba.lpages.co/freebie-client-experience-journey-map Follow me on Instagram: https://instagram.com/stevendecuba

Are you struggling to book your dream wedding clients or grow your photography business consistently? You might be making one of these common mistakes without even realizing it. In this episode, I’m breaking down the top 5 pitfalls wedding photographers face and sharing actionable strategies to overcome them. 🎥 What You’ll Learn: Why not defining your niche is holding you back. → The dangers of relying solely on word-of-mouth referrals. → How undervaluing your services can hurt your business. → The secret to elevating your client experience and getting rave reviews. → Why personal branding is key to standing out in a crowded market. Whether you’re just starting out or looking to level up your wedding photography business, this episode is packed with tips and insights to help you book more weddings and charge premium prices. 👉 Download My Free Guide: The Ultimate Cheatsheet for Wedding Photographers: https://stevendecuba.com/experience 🔔 Stay Connected: ✨ Instagram: https://instagram.com/stevendecuba 🎧 Podcast: Steven de Cuba Podcast – https://stevendecuba.com/podcast 🌐 Website: https://stevendecuba.com 📌 Subscribe for More Tips: Don’t forget to like, comment, and subscribe for weekly content to help you grow your wedding photography business.

Struggling with ghosted inquiries or awkward sales calls? In this episode of the Steven de Cuba Podcast, I share the email templates and strategies that transformed my wedding photography business. Learn how to create personalized responses, address common objections, and secure more bookings with confidence. Make sure to download the Email Template and Sales Script here: https://stevendecuba.com/script The High-End Click Waitlist: https://stevendecuba.com/high-end

When you hear the name Fallon Carter, luxury, creativity, and impeccable execution come to mind. Fallon, the Founder and Creative Director of Fallon Carter Events, has been named one of the Top Wedding Planners in the World by Harper's Bazaar, Vogue, and BRIDES magazine—and for good reason. Her signature blend of southern hospitality and international luxury has made her a go-to planner for couples seeking unforgettable weddings around the globe. In my latest podcast episode, I had the incredible opportunity to sit down with Fallon and dive deep into her inspiring journey from law school to becoming a leader in luxury wedding planning. We talked about what defines true luxury in the wedding world, the future of luxury events, and, of course, some golden insights for wedding photographers eager to break into the high-end market. Fallon shared a memorable story of how things didn't go as planned at one of her luxury events, and the grace with which she handled the situation was nothing short of remarkable. When you’re managing weddings at this level, the stakes are high—and how you react when things go wrong can make all the difference. Everyone has a different interpretation of luxury, but Fallon breaks it down in a way that feels both practical and aspirational. She reveals the three must-have elements she believes truly elevate a wedding to luxury status—and trust me, these are tips you won’t want to miss. One of the highlights of our conversation was Fallon’s advice for wedding photographers who want to stand out in the luxury market. From branding to client experience, Fallon shared key elements that photographers should focus on. She also offered valuable tips on how to build meaningful relationships with planners like herself—a must for anyone looking to break into this space. With the wedding industry constantly evolving, I couldn’t resist asking Fallon where she sees the future of luxury weddings heading. Her answer was insightful, and she pointed out a few trends photographers should keep an eye on as they grow their businesses in this niche. Connect with Fallon here: https://falloncarterevents.com/ https://www.instagram.com/falloncarterevents/ Connect with Steven here: https://www.stevendecuba.com/ https://www.instagram.com/stevendecuba_weddings

Wedding Photographers are you tired of undercharging? Let's fix that! Join the Masterclass here: https://stevendecuba.lpages.co/masterclass-6-step-framework-to-building-a-profitable-wedding-photography-business-august-2024

Recently someone left a comment on my Instagram page and they said: I always have something like: if you are a succesful photographer now, how do you find the time to coach other photographers? I don't believe that. In this episode, I respond to this comment. Ready to turn your passion for photography into a full-time business? Sign up for the free masterclass here: https://stevendecuba.lpages.co/masterclass-6-step-framework-to-building-a-profitable-wedding-photography-business-august-2024