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The Story Behind the Journey
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The Story Behind the Journey

Author: Angela Mastrogiacomo

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How do I make money online? How do I ditch the 9-5? How do I start a business?

The Story Behind the Journey invites you to listen in on honest, candid conversations with entrepreneurs who have been exactly where you are before building 5-figure months, massive audiences, and creating enormous impact.

Get ready for stories that will inspire and show you what's possible—financial freedom, fulfillment, and personal growth—this is YOUR journey to an amazing life.

If you enjoy the show please be sure to subscribe, rate, and review!
57 Episodes
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Tell me if this sounds familiar—you're doing aaaalll the things—posting to Instagram, engaging in Facebook groups, polishing up your website, brushing up on your branding and yet—you still feel like there's nothing to show for it. No clients No consistent income No idea what's going to become of your business. Listen, I've been there. And after a decade in online entrepreneurship, I will let you in on a little secret—when you’re in total alignment, when you’re doing what you’re meant to be doing, when you are operating from a place of pure excitement and abundance things are going to change. But you know me, I'm not just going to tell you to change your mindset and POOF! It'll be better. I've got plenty of practical tips for you in this episode on how to turn the tide and start seeing consistent income in your business. Hit play and enjoy!  If you're loving the podcast, join me in my FREE Facebook community, the Launch Your Online Agency FB group at: https://www.facebook.com/groups/launchyouragency https://www.angelamastrogiacomo.com/
I am spilling ALL my secrets to how I built an 8k/month online business in this special podcast episode! It is about as step-by-step as can be, and I start from the beginning—so you can grab onto the strategies that worked for me when I was just starting out, as well as how I went on to grow a team, increase my profit, and scale my online agency while building my business coaching practice. Hit play and enjoy this special episode! Join the free Facebook group Launch Your Agency: A Group for Passionate Female Entrepreneurs: https://www.facebook.com/groups/launchyouragency Let's hang on Instagram: https://www.instagram.com/angela_mastro/
Sophie Thorne helps women make money—and have fun doing it. Her zone of genius is in helping female service-based entrepreneurs shift from solopreneur to CEO getting them to 6+ figures, regardless of where they're at in their business. In this candid interview Sophie shares how she helps women do exactly that—from systems to strategies to action items you can try today to start making more money and seeing a shift in growth in your business, this episode is GOLD.  Seriously, do not waste any more time—grab your notebook and hit play on today's episode. It's transformational. Show notes: https://www.angelamastrogiacomo.com/blog/episode54 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here. Follow Sophie: https://www.sophiethorne.co.uk/
Let me know if this sounds familiar. Have you ever: -Spent hours scrolling Upwork -Trying to get clients on Fiverr -Bidding for jobs you don't even want—just to pay the bills But that's not really why you got into entrepreneurship is it? To struggle to find clients? To fight for jobs and clients you don't even want? Freelancing can be an amazing entry into working remotely and owning your own business, but it is not sustainable. All that fighting for jobs you don't want, constantly hustling for your next client, and being a jack of all trades, master of none?  It's bound to burn even the most enthusiastic person out. So if the plight of freelancing is all too familiar and you're tired of scrolling Upwork with no luck, hit play on today's episode to find out what I did when I began to burn out on freelancing—and how you could be making a whole lot more money—and impact. Show notes: https://www.angelamastrogiacomo.com/blog/episode53 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
What if 30 days from now you had a full-scale online agency working with your dream clients, bringing in the money you desire, and changing lives? Are you sitting there thinking "um, heck yes Angela, I'd be all about that!" Well then, you are going to love today's episode, all about getting your online agency up and running with ease in the next 30 days. Let's do this. Show notes: https://www.angelamastrogiacomo.com/blog/episode52 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
There's something to be said for the bull in the china shop approach. It's how I started my first business and it's how my guest today started hers. Head down, trying 20 things to see what sticks, then doubling down when it does. Bull in a china shop. Because I don't know about you, but I'm prone to overthinking and if you leave me to my own devices I will just THINK about my ideas and never ACT on them. So it's important that I'm always taking ACTION rather than getting stuck in the planning. Maybe you can relate? In my chat with Danielle Bettmann, we talk about how she grew her business with this approach as well as with the aid of Patreon, which allows its creators to build monthly recurring revenue through offering their supporters (Patrons) rewards and perks for their patronage. I was excited to chat with Danielle about how she was able to leverage the platform, as well as her story of entrepreneurship. Hit play and enjoy! Show notes: www.angelamastrogiacomo.com/episode50 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
What would it feel like to quit your job? To walk in, give your notice with confidence, and then strut on out of there for the last time and into a new life filled with clients who appreciate you, money that keeps on flowing, and a life of impact that allows you to live your bliss each and every day? Sounds pretty amazing, right? Guess what? It’s 100% possible for you. And not only that, it’s possible in the next 6 months. You heard me right. Even if you’re brand new, even if you don’t have a single client yet, getting to the point of being able to quit your 9-5 THIS YEAR is 100% possible. And we’re going to dive into how in this episode. Hit play and enjoy! :) Show notes: www.angelamastrogiacomo.com/episode49 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
I have bad news—it’s not enough to just want something. I know, it’s a real bummer, but the truth is, I see so many aspiring entrepreneurs telling me how much they want their business to work, how they want more clients, want more money, want to have great impact, but when I ask them what they’re doing now they have a vague, ambiguous answer. And when I ask what they’ll do differently to make sure the results are different, the answer is usually, “I don’t know.” And that…is not the foundation of a successful business. In this episode, I go over the three things I see aspiring entrepreneurs doing that keep them stuck (and how to overcome it so you can start seeing the results you want NOW.) No more excuses, no more staying comfortable. Let’s make this happen. <3 Show notes: www.angelamastrogiacomo.com/episode46 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
Sometimes it feels like, despite your best efforts,  the world is against you and that even though you are putting in soooo much work, you’re not getting anywhere. And so, the negativity sets in. Despite your best efforts to stay positive, you fall into the habit of thinking that maybe you just aren’t cut out for this. Maybe entrepreneurship isn’t for you. Maybe you should just go back to your 9-5. And I do not want that for you. And I know you don’t either. So first, let’s recognize this for what it is. This is fear and frustration plain and simple. It sucks to feel like you’re burning yourself out all in the name of nothing. But we can fix this. Because as much as it feels SO difficult in the moment, there are a few simple tweaks that will help you begin to overcome it, and begin to shift what’s not working into what is. But we’ve got to start somewhere. Hit play on today’s episode and know that if you’re struggling, you are not alone. I myself went through this (more than once, heck….more times than I can count) and in fact, every entrepreneur does. It’s normal—and there’s nothing wrong with you. It just means you’re human. <3 P.s. let me leave you with one of my favorite quotes that I reference in this episode, from Glennon Doyle’s ‘Untamed’ This life is mine alone. So I have stopped asking people for directions to places they've never been Show notes: www.angelamastrogiacomo.com/episode45 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
Listen, no one freezes up more when it comes to words like “funnels” and “ads” than me. There is a reason I hire out when it comes to my ads—it feels instantly confusing and overwhelming, but the truth is, funnels and ads ARE an important part of your business and you DO need them to grow and scale. But the thing is, Kieva Chris-Amusan makes it seem so easy and so simple. And the truth is, at its core, funnels are just relationship building. And that’s not so scary, is it? In fact, it’s kind of nice. Also, there is ONE tip in here that was a total game-changer for me and I think you’re going to love it too. Don’t worry, you’ll know exactly when we get to it because I just LIGHT UP and literally say that it’s a gamechanger—so pay attention! :) Hit play and enjoy. Show notes: www.angelamastrogiacomo.com/episode44 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
When I started my business I felt SO overwhelmed with the idea of niching down. It felt like one wrong move and the whole business was going to come tumbling down. I agonized for months if not YEARS about what niche I should specialize in. Was it specific enough, or was it TOO specific, and was I really an expert in it to begin with? It kept me feeling stuck for way too long and today, almost a decade later,  I see so many aspiring entrepreneurs falling into this same pitfall of not taking action and staying stuck, all because they can’t decide on a niche. Today, we put an end to that. Because the truth is, niching down—it’s relatively simple. And by the end of this episode, you’ll know exactly what yours is, and how to move forward. Hit play and enjoy! As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes Show notes: www.angelamastrogiacomo.com/episode43 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
Today marks the launch of something I am SO excited about, and that is my 6-month coaching container, The Thriving Entrepreneur Accelerator. The Thriving Entrepreneur Accelerator is a six-month coaching container that helps you start or scale your business to 5-figure months. We do this through weekly group calls, daily Facebook community support, and a course element that allows you to do everything from niche down to close clients. Not only are you able to ask questions on the weekly group calls and get individualized support, but you’re also able to post questions daily in the Facebook group, so you’re always supported, every step of the way. Plus, you’re able to submit your work for feedback. Say you’re having trouble closing a sale. You just can’t get clients no matter how hard you try. You’ll be able to submit the conversations you’re having with potential clients for feedback, and get direct advice on how to make sure that you are closing at a higher rate. It’s very high touch, lots of support, and of course, filled with a community of women doing the same thing you are. So you are always supported, every step of the way in getting to those 5-figure months and quitting your 9-5. You can apply for the Thriving Entrepreneur Accelerator and book a call here. To celebrate, for today’s episode, it is all about the 5 things you need to know in order to become a Thriving Entrepreneur. If you’re serious about being a 5-figure/month entrepreneur this year, go to the link above to apply to the Thriving Entrepreneur Accelerator, and then hit play on today’s episode. Show notes: www.angelamastrogiacomo.com/episode42 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
Happy 2021 and welcome to a whole new season of The Story Behind the Journey! Who is ready to CRUSH this year? I mean seriously, after the 2020 we had, I know you are not looking to repeat the year’s worst habits, BUT I also know you laid some pretty powerful foundations that are going to serve you in 2021—IF you have a plan. So, for the first episode of the year it seemed only fitting to talk about how to plan for the 2021 you’re envisioning. Because it’s one thing to say you want something, it’s another to have an actual roadmap to those goals. That’s what this episode is all about. A few episodes back we talked about goal setting, so if you missed that, go ahead and take a listen to those episodes but know that this one is totally different. It is not your average goal setting guide. Because I’m not just talking about my goals I’m talking about the year I want to create and HOW I’m doing it—and how you can too. As with all  the new episodes, there’s a small challenge at the end of this episode to help you create the 2021 of your dreams. Let me know what you came up with by tagging me over on IG—@Angela_Mastro Hit play and enjoy! Show notes:: www.angelamastrogiacomo.com/blog/episode41 As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes [FREE GUIDE] Scale to 5k Months: The step-by-step guide to starting or scaling your business to 5k+ months. Grab yours here.
Can you believe we’re already on Season 2 of The Story Behind the Journey Podcast?! This little podcast was just a dream less than a year ago, and in 6 months you helped me grow it to thousands of streams, in 9 different countries across the world, helping it reach the ears of those who needed it most. I am incredibly grateful for all the progress we’ve made so far and SO excited for everything that’s to come in Season 2. We have more incredible guests coming at you this season, talking about how they’ve scaled their business’ to 6-figures and beyond, along with the step-by-step as I take you in real-time through the journey of growing my own business to 250k this year. (yeah, I said it!) So grab your favorite notebook and let’s dive in, because this season we are covering everything from: How to niche down How to sell high ticket offers (even if you're brand new) How to quit your 9-5 in the next 6 months and so much more :) Hit play and enjoy! Show notes: www.angelamastrogiacomo.com/blog/episode40 As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes [FREE GUIDE] Scale to 5k Months: The step-by-step guide to starting or scaling your business to 5k+ months. Grab yours here.
Imagine if 6 months from now you had a lush 40k in your bank account? And now imagine that you didn’t actually have to work that hard to get it—that you got to just show up as yourself, lean into your strengths, and your dream clients found YOU?! Guess what? It’s 100% possible for you and I am living proof. As an introvert who has dealt with a ton of burnout, mindset hangups, and questioning and overthinking everything, when I was able to hit 40k in 6 months in 2020 (during a pandemic no less) I was pretty excited. I’m still excited! And proud. And I thought, heck, if I can do this, literally anyone can. So, I sat down to break down the process and realized it was actually pretty straightforward—and that is exactly what I’m sharing with you in this episode. As always, it’s a step by step framework that can easily get you to those 5k months and beyond The only question is—how will you celebrate?! Show notes: www.angelamastrogiacomo.com/episode51 [FREE GUIDE] Be Your Own Boss: The step-by-step guide to nailing down your niche, creating your first offer, and launching your dream business. Grab yours here.
This is not your typical reflection episode. 2020 sucked. I mean it just did. In a lot of ways, it straight up was a miserable year. I don’t need to remind you of all the reasons why. But without all the chaos, all the challenges, all the stretching of boundaries, can you really say you’d be here today? Do you think you would have started your business? Do you think you’d have dared to dream a better life for yourself? Or would you have stayed stuck? Stayed in your excuses? Stayed in your comfort zone. (we know nothing transformative happens there) I’m willing to bet, you would have. Now 2021—it’s all about hope It’s about taking everything you’ve learned in 2020 and building on it. It’s the year you quit your 9-5 Start your business Scale your business It’s the year you finally say YES to yourself and stop putting your dreams on hold. And in true New Year’s Eve fashion, I want you to take a moment with me today to take stock of everything 2020 was—what worked and what definitely could have gone better, and everything you want 2021 to be, and let’s reflect on it. Sound good? Hit play and enjoy. Cheers to a thriving 2021. :) Show notes: www.angelamastrogiacomo.com/blog/episode39 As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes [FREE GUIDE] Scale to 5k Months: The step-by-step guide to starting or scaling your business to 5k+ months. Grab yours here.
Kimberly Olson (or The Goal Digger Girl as you may know her) is a name you're going to want to know. Not only because she's on Rachel Hollis' radar (Girl, Wash Your Face and Girl, Stop Apologizing) but because she has built an EMPIRE through The Goal Digger Girl, helping female entrepreneurs with their sales and marketing. You know I love to get pretty real with my guests, talking about those moments that make and break us, and Kimberly brings it all, along with sharing her strategies for overcoming limiting beliefs, building an audience (and selling to them) on social media, and building the business and life of your dreams. Hit play on today’s episode—you’re gonna love it. Find Kimberly at: https://thegoaldiggergirl.com/ Show notes: www.angelamastrogiacomo.com/blog/episode37 As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes [FREE GUIDE] Scale to 5k Months: The step-by-step guide to starting or scaling your business to 5k+ months. Grab yours here.
I am SO excited to be answering all your questions about starting a business, scaling a business, and all the little things that get you there! I am answering YOUR questions about: -How do I find clients -How do I get high ticket clients -How do I network? -Who do I hire in my business first? a VA? An OBM? Someone else? -What systems should I use? -How do I niche down? -What's the best way to do lead generation? -How do I start or scale my business while working a full-time 9-5? -How do I go live? -How do I come up with content ideas? -How do I grow or scale my 1:1 coaching business? and soooo much more! I can’t wait for you to hear this one (and I am SO excited to finally have the opportunity to do this! It was so much fun!) Hit play, and enjoy! :) As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes Show notes: www.angelamastrogiacomo.com/blog/episode36 As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes [FREE GUIDE] Scale to 5k Months: The step-by-step guide to starting or scaling your business to 5k+ months. Grab yours here.
Did 2020 kind of leave you with a bad taste in your mouth? Do you feel like, despite keeping busy, putting in the time, and wanting this more than anything, you ultimately ended up in the same place you started? It’s easy to blame it on the pandemic or a million other things but let’s be real—when you want something you make it happen. The good news? This is your business. You can shift gears any time you want and every day truly is a fresh start. So let’s get real and see what went wrong and how you can give it a refresh in 2021. I want this to be the year you ditch your 9-5 and become a full-time CEO in your own business. So let’s do it, ok?! Hit play, toss your ego at the door, and let’s make this happen. Show notes: www.angelamastrogiacomo.com/blog/episode35 As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes [FREE GUIDE] Scale to 5k Months: The step-by-step guide to starting or scaling your business to 5k+ months. Grab yours here.
You know how when you first get into entrepreneurship it feels like everyone is always talking about how tired they are, and how much they’re working, and how they can’t fit it all into their day? And here you are, just starting your business, super excited for all the possibilities, and then all of a sudden…you start to feel like that. You feel overwhelmed. You feel endlessly busy. And everywhere you look, everyone else is constantly busy and complaining about being busy and yet never really getting any further in their business. And you think, “this can’t be it, this can’t be what entrepreneurship is, I didn’t sign up for this.” And before long you’re buying into the whole “hustle mentality” and no matter what you try, you feel like you can’t catch a break. You feel the freedom you so desperately wanted slipping away and you start to feel stuck. Sound familiar? I have news for you—it does not have to be this way. Listen, I will never tell you being an entrepreneur doesn’t require some hard work and sacrifice, especially in the beginning. It isn’t easy. You have to work at the things you want, get creative with planning, and break boundaries. But it should never burn you out. It should never make you feel worthless. And the problem with this “always busy” culture we’ve created around entrepreneurship is we make our self worth tied to how busy we are (note: not how productive) and that is a recipe for disaster. What I love so much about this interview with Pascale is that we break that myth that you have to hustle 24/7 and talk about how learning to relax and step back is actually incredibly beneficial to your business and personal growth. We talk about the lighter side of entrepreneurship and how you can start to implement these strategies (and break free of the hustle mentality) so you can focus on productivity and progress—not just busy work. I hope you love this episode as much as I do! Show notes: www.angelamastrogiacomo.com/blog/episode34 As always, I appreciate every single review (they put a huge smile on my face!) and would love to read yours. Please leave a review on iTunes [FREE GUIDE] Scale to 5k Months: The step-by-step guide to starting or scaling your business to 5k+ months. Grab yours here.
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