The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights How to Utilize a Digital Product to Convert Strangers to Buyers [0:14:11]  How to Build an Audience You Can Sell to in 2024 [0:16:57] Leveraging Digital Products to Build Your Audience [0:22:05] The Best Way to Communicate with Your Followers Directly [0:29:41] The Biggest Mistake that People Are Making [0:33:47] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Originally, I wasn’t planning to share my plans for the coming year. Even though it can be tough to know what to share as someone who teaches other business owners to do what I do, I’m sharing this because I know this is going to work. I want to make sure that you have these reminders in front of you. You don’t need to make radical changes to your plans. But these ideas are truly what makes businesses in this industry scale.  Episode Highlights How I’ve Added Nearly 10,000 New Subscribers to My Email List in Just 6 Months [0:04:31]  Press and Social Media Magic We Saw in 2024 [0:06:25] The One Thing That Made Me Proudest This Year [0:08:34] Why I’m Doubling Down on My Front-Of-Funnel [0:10:30] Two Ways to Prioritize Growth in 2025 [0:11:25] What I’m Going to Work Hardest on Improving [0:15:14] My Top Predictions for the Industry’s Future [0:18:30] What You Absolutely Have to Do to See Growth in 2025 [0:21:26] The Thing That Your Success Actually Depends On [0:24:44] Why You Can’t Possibly Predict Everything and That’s Okay! [0:26:16] How Digital Product Jumpstart Builds Your Audience and Boosts Conversions [0:28:28] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I sat down to reflect on the past year, I felt a deep need to remember. To revisit lessons I’d learned before but was reminded of in new, impactful ways this year. These are lessons that aren’t just for me – they’re for all of us. Today, I’m sharing these reminders with you because I believe they can help guide your own journey. They offer a little more ease, a little more grace, and a little more peace of mind. So, as we move forward together in this crazy world, know that you’re not alone. We’re all in it together, figuring it out, one step at a time! Episode Highlights Less is More [0:01:26] The Power of Pre-Selling [0:05:06] Building an Offer Ecosystem and Customer Journey [0:07:32] Why Focusing on One Platform Can Transform Your Visibility [0:11:09] Remember that Selling is Serving [0:13:49] Why AI is Critical for Long-Term Growth [0:19:19] What Giving 100% Really Means [0:22:21] It’s Time To Change Your Mindset [0:25:18] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the way.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights The One Non-Negotiable Question You Have to Sit With [0:00:50]  What Truly Changes When You Realize What You Don’t Have to Sacrifice [0:07:32] Aligning with Your Values by Identifying What is Truly Important [0:09:59] Changing Your Limiting Beliefs to Make the Mindset Shift [0:15:40] What it Looks Like to Find Balance [0:19:39] Why You Absolutely Have to Build a Business in Alignment with Who You Are [0:24:05] How I Made the Move to a Product-Based Business [0:26:15] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! You’ll also get a sneak peek into my funnel plans for 2025, including my return to paid advertising and the surprising power of strategic downsells. Whether you’re just getting started or ready to refine your systems, this episode will help you leverage the best of live launching and automated funnels for a sustainable long-term growth strategy. Ready to transform your business? Tune in now to get the full scoop! Episode Highlights Why You Need Both Live Launches & Automated Funnels [0:00:29] Use Your Live Launch To Build Your Funnel [0:13:43] How to Get Leads on Autopilot [0:23:48] My Strategy for 2025 [0:28:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing: coming back doesn’t have to feel impossible, and it doesn’t mean that you have to start from scratch. When you choose to walk away for a period of time, you don’t need to feel pressure to announce your departure or even announce that you’re coming back. Most people aren’t even aware that you’ve walked away at all!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I’m sharing exactly how I would return to social media after a hiatus and how I want to see you do it so that you can show up with confidence, consistency, and authenticity! Without guilt over thinking too! Instead of worrying about what other people think of your social media habits, I want this return to be entirely focused on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place.  Episode Highlights How to Enjoy the Work You’re Doing on Social Media [0:06:15]  Making Your Content Feel Authentic [0:12:58] Caring Versus Self-Sacrificing [0:16:03] How to Prioritize Your Life Over Your Work [0:20:11] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, Amira is an inspiring entrepreneur and coach dedicated to helping high-achieving women unlock even greater financial success and fulfillment. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Together, we peel back the layers of high performance, uncovering the hidden struggles ambitious women often face despite their outward success. Amira shares powerful strategies to help you acknowledge these challenges and turn them into opportunities for radical transformation. Get ready to embrace your next breakthrough! Episode Highlights Amira’s Journey to Unstoppable [0:01:26] Learning to Stop Running and Start Listening [0:06:10] How to Get Leverage Over Yourself [0:14:29] Building an Exquisite Life [0:35:15] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coach, podcast host, and founder of Unconventional Organisation. Unconventional Organisation is an international ADHD support service that provides research-backed coaching programs for late-diagnosed professionals looking to go to the next level in their career without burnout. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Skye’s journey began when she received an unexpected ADHD diagnosis during her PhD. Since then, she has dedicated her career to helping adults with ADHD manage their day-to-day lives with focus and balance through research-based strategies. In this episode, Skye shares insights into working from home as a business owner with ADHD and gives listeners practical strategies for approaching focus and productivity. Let’s dive in!  Episode Highlights Addressing the Challenges ADHD Poses to Business Owners [0:03:57]  The 5-Step Focus Routine [0:08:59] Hacks for Business Owners Juggling Lots of Tasks [0:14:47] Tips for Setting Up an Ideal Work-from-Home Environment [0:17:39] Creating Balance for an ADHD Brain [0:21:46] How (and What) ‘Wins’ Can Keep You Motivated [0:25:35] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episode, I’m diving into the digital products I’d avoid if I were starting fresh—and trust me, it’s not what you’d expect. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Avoid This Common Beginner’s Mistake [0:02:32]  The Best Structure for Your Digital Product [0:04:22] What Makes a Mini-Course Popular [0:09:13] Why Choose a Low Price Instead of Offering it Free [0:12:13] Our Longstanding, Successful Base Product [0:16:53] Lean on the Power of Integration [0:20:03] How to Level-Up Your Own Business [0:23:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one? Episode Highlights From Agency to Digital Education: The Role of Community & Networking [0:01:40]  How Digital Products Offer Freedom & Growth Beyond 1:1 Services [0:12:30] Building a Product Ecosystem that Works for YOU [0:20:37] Why Visibility & Messaging Are Key to Digital Product Success [0:29:38] The Power of Resilience & Long-Term Vision [0:48:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more! Episode Highlights Embracing Experimentation [0:06:12]  Finding Relatable Moments for Marketing [0:19:23] Why Authenticity is Essential [0:31:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

We all have mind junk and I want to help you work through it! In today’s episode, I’m going to share snippets of some of my favorite trainings on mindset. It is absolutely imperative to shift your mindset and this episode is a preview of what that looks like! I believe that mindset is only the first step. You’re only going to move forward if you take action and pursue the things you say you want. I want to dive into some of the specific things I’m going to be teaching so you can make use of some actionable tools to declutter your mind today!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Shifting to an Experimental Mindset [0:02:45]  Busting the ‘Perfectionism’ Myth [0:05:57] Accepting Fundamental Truths [0:11:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

There is an emotion behind almost everything you do, and you experience emotion all day, every day. The more you experience them without recognizing and processing them, the more they flood your brain. When your emotions fire, your thoughts fire, and that is what leads to your behavior: what you’re presenting, how you’re showing up, your confidence, how you speak, and so much more. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I am joined by an inspiring entrepreneur and CEO who has spent over a decade working alongside some of the digital marketing industry’s big names! Tera Wages’ work with Connection Codes has helped her master the art of emotional regulation, which has entirely changed her life, marriage, and business. In this discussion, we are diving deep into how to understand and regulate those emotions so that we can be empowered to show up stronger in our personal lives and business. This episode helped me identify some of the things I want to work on, and I am confident that it will give you some incredible tools to do the same. Episode Highlights The Four-Minute Tool to Help You Regulate Your Emotions [0:08:33]  How These Tools Can Help Business Relationships and Communication [0:17:58] Emotional Awareness Improving Leadership and Business Growth [0:23:28] How Identifying Your Emotions Helps with Burnout [0:32:02] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

Financial freedom might sound like a lofty goal, but I’m here to tell you that it’s way more achievable than you think! In this episode, I break down how I started with next to nothing and slowly built a life that not only allowed me to plan for retirement, but also helped me create a lifestyle I could actually enjoy along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I’m not sharing this story because I want to brag about my financial accomplishments. Rather, I want to give you hope for what’s possible and show you just how far you can come in such a short period. By making small, consistent changes, building a business that doesn’t rely on you being glued to your desk, and planning with intention, you CAN turn your dreams of financial freedom into reality! Episode Highlights From Zero to Freedom: How I Got Started with Nothing [0:00:36]  Investing in Stability to Build a Life That Won’t Crumble [0:04:33] Building a Sustainable, Service-based Business [0:07:16] Why True Freedom is Freedom of Choice [0:15:22] How Hitting a Breaking Point Can Be a Good Thing [0:18:54] Your Roadmap to Financial Security [0:22:21] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

I’m so thrilled to interview two guests who are not only making waves in the coffee industry but also making a profound difference in the fight against human trafficking. Jenny Barber is the co-founder of Talitha Coffee Roasters, and her vision is to use the coffee industry as a platform to provide survivors with jobs, training, housing, healthcare, and counseling. Joining her is Mark Becklund, Vice President of Product and Growth at Talitha Coffee Roasters, who plays a key role in ensuring that every cup of coffee tastes great and contributes to the company’s true mission and goal.  Talitha Coffee - every purchase helps support survivors of human trafficking Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Turning a Personal Experience into a Mission-Driven Business [0:02:59]  How to be Highly Profitable and Hugely Impactful [0:07:31] Participating in the Story and Scale of Talitha Coffee Roasters [0:15:02] Creating ‘Talitha’ to Center the Story of Survivors [0:27:14] Prioritizing Your Life to Make a Difference [0:38:50] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.