The StrategyStory Podcast

Welcome to The StrategyStory Podcast! We’re a podcast bringing you cutting edge thoughts and real world stories to help you develop your strategy and communications. Born from the work of StrategyStory, a bespoke strategy and communications company based in the Highlands of Scotland and working across the world, this podcast offers research, practical tips and tricks, and fascinating conversations with leading entrepreneurs.  In this trailer you’ll meet your hosts, Kate Hooper and Professor Donald Maclean. They’ll tell you all about how our show works and when to expect the first episode. More info: Visit our website for more information Find us on LinkedIn, Instagram and Facebook    Contribute your thoughts at [email protected]  Kate Hooper Donald Maclean Credits: Written and produced by Martha Brownill and Kate Hooper Mixed and mastered by Martha Brownill Delivered in partnership with Alitu Cover art by Cuan Design      

In this opener to The StrategyStory Podcast, Kate and Donald, co-founders of StrategyStory, will give you a taste of what to expect in Season 1.  Throughout the series you'll hear 6 interviews with guests who are pros in the fields of business and storytelling, and you’ll also get access to 4 special ‘Mini Masterclass’ episodes that delve deeper into relevant skills and techniques linked to strategy and communications. More info: Visit our website for more information Find us on LinkedIn, Instagram and Facebook    Contribute your thoughts at [email protected]  Kate Hooper Donald Maclean Credits: Written and produced by Martha Brownill and Kate Hooper Delivered in partnership with Alitu Cover art by Cuan Design  

Leading a team to produce the best possible results is a real skill. Hear from experienced business owners about their route to success. In the first interview of Series 1, StrategyStory's Kate Hooper talks to the impressive Kate Buell-Armstrong of the Admiral Group and Confused.com. They chat about Kate's background in business and how to really engage your team in your business strategies. Themes and Topics: 04:00 - Understanding the success of the Admiral Group and Confused.com 09:50 - Pushing the boundaries  15:38 - Using storytelling to engage your team in your business strategy 19:10 - Managing people to get the best out of them 21:30 - Kate’s top tip for entrepreneurs 23:00 - Kate and Donald’s breakdown of the interview   More info: Visit our website for more information Find us on Facebook, LinkedIn and Instagram Contribute your thoughts at [email protected]  Kate Hooper Donald Maclean Credits: Written and produced by Martha Brownill and Kate Hooper Produced in partnership with Alitu Cover art by Cuan Design  

In the first of our Mini Masterclasses, Professor Donald Maclean breaks down what we really mean by the word 'strategy'. In under 10 minutes you'll learn about its three main components, how to join these up to create a really ingenious strategy, and common misconceptions to avoid. Themes and Topics: 00.40 – Defining the term strategy 01.16 – The three main components of strategy 03.30 – Joining up the parts 05.20 – What isn’t strategy? More info: Visit our website for more information Find us on LinkedIn, Instagram and Facebook    Contribute your thoughts at [email protected]  Kate Hooper Donald Maclean Credits: Written and produced by Martha Brownill and Kate Hooper Delivered in partnership with Alitu Cover art by Cuan Design

As the founder of an app that helps creators to get their podcasts out into the world, Colin Gray has a lot to say about the power of the voice. Likewise, here at StrategyStory we want to get people talking to each other and figure out better ways for organisations to communicate internally and externally. In this episode of The StrategyStory Podcast, Colin chats to Donald and Kate about how starting a business allowed him to design a working life that suited him, how to foster healthy communication within organisations, and how podcasting helps businesses to personalise what they do. Themes and Topics: 03:38 - Colin's background in astro-physics 07:55 - Finding freedom in your working structure 09:13 - How Alitu has grown organically 12:18 - Running a business whilst building an enjoyable life 17:20 - The current state of bigger corporations 18:40 - Making organisations better places to be 20:06 - How storytelling and podcasting fosters healthy communication within your team 22:22 - The strength of podcasting to build connections 26:53 - Colin's one wish for Alitu  More info: Visit our website for more information Find us on LinkedIn, Instagram and Facebook    Contribute your thoughts at [email protected]  Kate Hooper Donald Maclean Credits: Written and produced by Martha Brownill and Kate Hooper Delivered in partnership with Alitu Cover art by Cuan Design