The Succeeding Small Podcast
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© Madeleine Costa
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Learn and grow with Succeeding Small CEO and Founder Madeleine Costa and her guests as she takes you through the tactics and strategies she used to grow her digital marketing agency into a 6 figure business. Learn the steps needed to market your company well in an ever changing world, how to show up authentically for your clients, how to make your first, second or 10th hire and scale your business beyond your wildest dreams.
54 Episodes
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Ready to make your blog posts work for your SEO? Today, Madeleine is giving you the ULTIMATE HOW TO GUIDE for optimizing your blog posts for SEO!
Download your free checklist with all of these tips here!
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Produced by: Succeeding Small
As we near the end of Q1, Madeleine gives you a behind-the-scenes look at how she and her team at Succeeding Small set their 2023 goals.
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Produced by: Succeeding Small
As a small business owner, you know that making wise financial decisions is a vital part of your responsibilities. When setting your marketing budget, it is important to remember that marketing is an investment, while also considering these 6 points in your business, to ultimately set a budget that will get your business where you want it to go. You'll want to grab your notebooks for this one!
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Produced by: Succeeding Small
Have you niched down in your business and are now wondering how to find your niche audience? Look no further than today's episode where Madeleine will dive into 5 niche marketing strategies for small businesses and what EVERY small business needs in order to market to their ideal customer.
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Produced by: Succeeding Small
Succeeding Small just turned five years old! Listen to today's podcast as CEO and Founder Madeleine Costa dives into the last five years of building her business, from her one-woman operation to a six-figure company, and each of the valuable lessons she learned along the way.
Full Show Notes
Listen to: How To Start An Internship Program
Listen to: 3 Lessons I Learned From My Business Coaches
Listen to: Should You Hire An Assistant?
Listen to: Small Business Branding 101 ft. Neon Pig Creative
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Produced by: Succeeding Small
If you think that all marketing strategies work for all types of businesses, think again. If you own a service-based business, today's episode is for you! Learn the top marketing strategies to help your business get found online, build trust with your customers, and ultimately make more sales.
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Produced by: Succeeding Small
Does your business have a captivating lead magnet that is driving sales on your website? Today Madeleine is diving into creating a lead magnet strategy that generates warm leads for your business by allowing your website visitors, blog readers, and even social media followers to "raise their hand" and opt-in to hear a pitch directly from you.
Full Show Notes
10 Reasons Your Site Isn't Converting: Download Your Free Guide Here!
Start designing with Canva!
Send your lead magnet and nurture your leads with Flodesk!
Have you seen our new merch?
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Produced by: Succeeding Small
Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business? Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered!
Full Show Notes
Watch the Interview Here!
Check out Neon Pig Creative
Have you seen our new merch?!
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Produced by: Succeeding Small
Are you ready to learn the secret weapon behind every persuasive marketing campaign? From political ads to fundraising for animal shelters, every great persuasive message begins with an understanding of rhetoric. Get your notebooks ready, in today's episode, Madeleine is diving into one of her favorite topics and giving you the basics you can use to update your company's messaging today!
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Produced by: Succeeding Small
Did you know that only 53% of small businesses are currently investing in SEO? But 25% of small businesses are looking to start implementing SEO into their marketing strategy before the end of the year. Why? Because of this simple fact: SEO generates leads. Today Madeleine will dive into the top reasons why your website needs SEO to compete online.
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Check out our Blog for more SEO tips and strategies!
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Produced by: Succeeding Small
Today, Madeleine is celebrating her daughter, Cadence’s, first birthday and reflecting on the life-change of adding a new identity to her list of titles: CEO, Entreprenuer, Thought-Leader, and now: Mother.
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Produced by: Succeeding Small
Did you spend countless hours and plenty of money on your website only to have no visitors and no money generated from it? Today, Madeleine is diving into exactly why your website isn't getting any traffic. Get your pen and paper ready because today's episode is full of tips and strategies you can use today!
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10 Ways To Increase Traffic On Your Website For Free
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Produced by: Succeeding Small
As a business owner, maximizing your productivity can seem like a never-ending goal. Today, Madeleine dives into 12 Productivity Tools that can save your small business time, money, and resources! Get ready to take some notes and start enhancing your business's productivity! Be sure to click the full show notes for those discount codes mentioned in the episode!
Full show notes & Discount Codes!
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Produced by: Succeeding Small
Has it been a while since your phone rang? Are no new contact forms coming in from your website? Every business goes through lulls, but today Madeleine is diving into 5 proven ways to generate sales when business is slow. Try these techniques today to help boost this month's revenue!
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How Your Competition Can Grow Your Business
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As a business owner, do you feel like you quit the 9-5 only to work 24/7? Well CEO and Founder of Succeeding Small, Madeleine Costa dives into how she took 5 vacations this year and kept her business running smoothly the whole time. Get ready to be inspired to take a well-deserved break or simply start putting these steps into practice for the future!
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Produced by: Succeeding Small
Does every small business need digital marketing? Well, based on the recent statistic that 70-80% of people research a company online before making a purchase, the answer would be - absolutely. In the Season 2 premiere episode, Madeleine Costa dives into a few of the top digital marketing strategies small businesses can consider and how to create a plan that will lead to success and visibility online.
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Produced by: Succeeding Small
We entrepreneurs often go into business for ourselves because we have a vision for our life. We want to do life on our own terms. So what happens when our business starts running our life and taking us away from the things that matter most? Life is so much more than your organization, and Kristen Faith Sharpe is here to tell us how you truly can have the best of both worlds when it comes to work/life integration. You can make a HUGE impact with your business, while being protective of your time. Tune in for an incredible interview with the woman who was just nominated as a finalist for Young Entrepreneur of the Year with the BBB and SBDC!
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Learn more about Kristen Faith Sharpe
The Nonprofit Makeover
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Produced by: Succeeding Small
While there are many options for spending your marketing budget, Google Ads and SEO are two that can prove extremely effective in your business but can become costly. So which is best for your business? Today Madeleine dives into how to know which option is right (or wrong) for you!
Not sure which strategy is best for your business? Schedule your free consultation with a member of our team!
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S1:E2 - SEO EXPLAINED in Under 20 Minutes
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Produced by: Succeeding Small
When it comes to marketing your business, it can be overwhelming and intimidating to develop a strategy. While there are so many options and techniques for marketing your small business, today, Madeleine takes you through the exact method she uses to develop the marketing strategies for her clients and her own business.
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Produced by: Succeeding Small
Have you wondered what a business coach can do to help you scale your small business? Today, Madeleine dives into the top 3 lessons she has learned from her business coaches and how they have drastically changed the way she runs her business!
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Produced by: Succeeding Small
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