Entrepreneurs do have to wear a lot of hats, but we need to understand where we fall short and where other people or products could help get the job done. We can’t be an expert in everything or have time to do everything. But some people or some software can help! It’s time to figure out where we could use some help and find our people.
When someone says they’re “studying business” or they “work in business,” they could mean so many different things. They could be in marketing, sales, finance or human resources. So much goes into keeping a company running smoothly.
To figure out if an idea is as good as we think it is, we have to talk to our customers. We’ve said it over and over again. We have to ask them what they like, dislike, want, or need, and we want honest feedback about our product or service. But… how?
It can be daunting to move from the abstract idea stage to the realm of bank accounts, taxes, and liability. Sometimes, it can feel like you’re making arbitrary decisions, but we’re going to wade through the legalese together. Things are about to get legit.
We’re used to competitions with clear winners and losers: baseball games, math olympiads, pie-eating contests, and games involving thrones. We crown a victor and everyone else goes home empty-handed! In business, though, there isn’t just one winner. So as entrepreneurs, we have to take stock in the middle of the competition, and ask the question: “how competitive am I?”