The Successful Bookkeeper Podcast

“As a business owner, as an entrepreneur, I feel like there are 50 million things that I want and need to do all the time. So I find it very easy to get distracted. So I think about what are the top things that I need to put my attention towards, what are the biggest things that I want.  I've got this little sign on my wall up there, ‘Where your attention goes, the energy flows.’ And that has really helped keep me sort of focused. ” -Stephanie Skryzowski In this episode, Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting, shares her inspirational journey from aspiring lawyer to leading a global consulting firm for nonprofits. Stephanie discusses how her passion for finance and impactful causes led her to create a thriving business, her innovative strategies for scaling her team, and the lessons she learned from challenges along the way. In this episode, you’ll learn... Overcoming scope creep & setting boundaries for growth Scaling a remote team while maintaining a mission-driven focus Key lessons in building a niche business with robust systems To learn more about Stephanie, click here. Connect with her on LinkedIn, and Instagram. Listen to the Prosperous Nonprofit Podcast here.  Time Stamp 01:03 - Stephanie’s nonprofit finance journey 02:01 - Career pivot from corporate law to nonprofit financial management 07:01 - Importance of accurate bookkeeping for nonprofit growth 10:31 - Landing first clients through targeted outreach 14:01 - Scaling challenges: scope creep, pricing & team growth 27:31 - Team structure changes & effective delegation 32:01 - Lessons from selling a business segment & niche focus 37:01 - Book recommendations, reflections & advice for business owners

Kick off your new year with inspiration and actionable insights in this special year-end episode!   Host, Michael Palmer welcomes an exceptional panel of industry leaders for an engaging conversation reflecting on the trends, triumphs, and challenges of 2024!   From unexpected industry shifts to personal stories of resilience and powerful client success transformations, this episode dives deep into the strategies that have shaped bookkeeping businesses globally.   Packed with valuable takeaways, this discussion sets the stage for a productive and impactful 2025!   A heartfelt thank you to all of our amazing listeners for being part of our journey this year.   YOU are the reason this show exists, and we’re so grateful for your support.    We wish you a joyful and prosperous New Year!   To find out more about our guests, click below:   Lisa Campbell Katrina Aarsman Jessica Fox  Teresa Slack   To explore Pure Bookkeeping, visit this link.   Time Stamp   02:10 - Biggest Surprises of 2024 06:30 - Setbacks in 2024 12:40 - Heartwarming Client Success Stories 18:50 - Key Strategies for Success in 2024 27:10 - Trends in 2024 and Predictions for 2025 40:25 - Focus and Vision for 2025 54:50 - What’s Ahead   This episode is brought to you by our great friends at Succession Security! What if you couldn’t work tomorrow?  Who would step in to manage your clients and keep your income flowing? That’s where Succession Security comes in. Think of it as ‘insurance’ that pays out in labor.  If an unexpected emergency strikes—whether it’s an illness, accident, or even a family crisis—Succession Security ensures your business keeps running. They step in to manage operations, communicate with clients, and protect everything you’ve built. Learn more and start your business continuity plan today at successionsecurity.com.

“If somebody else can't operate your business and you can't transfer the value that you currently have in your business to that other person and allow them to operate it, your business is not ready. And so succession planning should be something that every business owner does every day because if they don't do it every day, you're not ready. You're going to miss something along the way.” -Doreen Binkiewicz Doreen Binkiewicz, owner of DGL Business Solutions, shares her journey of growing a thriving bookkeeping business while balancing the demands of family life. She delves into the power of systems, effective hiring strategies, and succession planning to build a business that is both scalable and transferable. In this interview, you’ll learn: Strategies for building a client base through referrals The critical role of succession planning in ensuring business continuity The importance of implementing systems to enhance business value and readiness for transition To learn more about Doreen and DGL Bookkeeping Solutions, click here. Connect with her on LinkedIn. To explore Pure Bookkeeping, visit this link. Time Stamp 01:09 - Doreen’s introduction to ProfitCon and her journey 02:48 - Building a family-focused bookkeeping business with time-blocking 04:50 - Adopting Pure Bookkeeping and Profit First systems 07:28 - Enhancing hiring practices and recovering post-COVID 09:16 - Gaining clients through referrals and building a strong team 13:32 - Diving into succession planning and business transitions 15:40 - The four pillars of effective succession planning 20:44 - Importance of early succession planning for sustainability 28:31 - Transitioning business segments through succession planning 35:20 - Expanding into advisory services alongside bookkeeping

“Like, suddenly it’s, ‘Uh, yeah, I agreed to do your payroll, and now you’re asking me to get all this paperwork filled out for the employee.’ Or, ‘Oh, you do my payroll, can you handle the workers’ comp?’ Or, ‘Hey, you said you do payroll, can you track what job every single employee works on at any given moment?’ And that creep of scope is tough, especially because I’m a bit of a people pleaser. I had real trouble just saying, ‘No, you didn’t pay for that.’” -Rhamy Alejeal Rhamy Alejeal discusses how financial professionals can support businesses in navigating HR challenges. He shares insights on scaling HR operations, mitigating risk, and enhancing efficiency through partnerships and specialization. In this interview, you'll learn: How HR services reduce risk and increase return on labor The crucial role of financial professionals in addressing compliance How partnerships enhance services while avoiding risk and scope creep Connect with Rhamy on LinkedIn and YouTube.  Click here to learn more about People Processes. Time Stamp: 05:57 - Challenges in Scaling HR Operations 11:53 - Navigating Client Needs and Referrals 17:52 - Partnership Opportunities for Bookkeepers 23:53 - Broadening Discovery for Client Needs 29:55 - Conclusion and Resources

“I think being ready to change your processes or adapt to processes, finding new efficiencies—that is a constant growth. Even if you're happy with the level that you're at, the revenue level that you're at, and you're not looking to grow or expand, things will still change and evolve with your processes and with technology. So I think it's really important to be open and accepting of that.” -Kimme Lafayette Kimme Lafayette, owner of Beyond Bookkeeping Business Services, reveals her journey from accounting student to business owner, sharing the lessons she learned about overcoming challenges like pricing and client relationships. With a focus on value pricing, mentorship, and community, she offers actionable advice to help bookkeepers grow and succeed in their own businesses. During this interview, you'll learn: Tips for adapting & thriving in a changing industry How value pricing can elevate your bookkeeping business The secrets to fostering strong client relationships To learn more about Kimme, click here. Connect with her on LinkedIn. Time Stamp: 02:21 - Journey to Bookkeeping 06:13 - Starting a Business by Accident 10:41 - Overcoming Initial Barriers 14:44 - Transitioning to Value Pricing 19:23 - Facing Fear & Taking Action 21:48 - Advice for New Bookkeepers 25:34 - The Importance of Community 29:31 - Adaptability in Business 32:35 - Conclusion & Future Directions

“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.’ It's very similar to what everyone else is doing.” -Mike Jones Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market. During this interview, you'll learn: How branding goes beyond visuals to focus on strategy & messaging Why differentiation is essential for success in a competitive market The impact of small, thoughtful changes on brand perception To learn more about ReSound, click here. Connect with Mike on LinkedIn. Time Stamp: 01:45 - Introduction to Branding & Marketing Strategies 06:13 - The Remarca Brand Index: Insights & Data Collection 11:47 - Leveraging the Remarca Brand Index for Improvement 18:00 - The Role of Authenticity in Branding 23:47 - Conclusion & Resources for Further Learning This episode is brought to you by our great friends at Sage! With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place! Learn more or get started for free at the below link. thesuccessfulbookkeeper.com/sage

“And to my framework that I offer folks is, what is that? How do we always find a path forward? What do we do when these things hit? How do we keep moving forward when we just feel like, ‘I just can't flippin do this anymore. It is just too much.’” -Nina Sossamon-Pogue Nina Sossamon-Pogue, a former USA gymnast turned Emmy-winning news anchor and tech executive, shares her powerful story of resilience and transformation. She explores pivotal moments in her career, from overcoming gymnastics injuries to transitioning between vastly different industries, offering strategies to navigate change with purpose. Nina introduces her 'this' concept for categorizing challenges and emphasizes the importance of self-awareness in managing stress and thriving through adversity. In this interview, you’ll learn: How to turn adversity into growth opportunities Practical strategies for handling life & career transitions The 'this' concept for breaking down & managing challenges Tune in to discover actionable tools for transforming challenges into stepping stones and confidently embracing life's uncertainties. To learn more about Nina, click here. Connect with her on LinkedIn, Facebook, or Instagram. TimeStamp: 01:40 - Nina's Journey: From Gymnastics to Tech 10:49 - Resilience Through Adversity 14:28 - Helping Others Navigate Change 25:10 - Understanding 'This': The Challenges We Face 29:41 - Finding Your Path Forward

“Set your rules, stick to your rules, and only take clients that play by the rules. We call it rules of engagement.“ -Dida Clifton Dida Clifton, a former US Air Force veteran and founder of The Office Squad, shares her inspiring journey from military operations to running a successful bookkeeping business. She opens up about tackling challenges like pricing, hiring, and networking while revealing how her military background shaped her leadership style and company culture.  In this interview, you’ll discover: Proven pricing strategies to reflect your true value Smart hiring & training practices to build a strong, aligned team How outsourcing can help you scale without sacrificing quality Tune in to learn actionable strategies to overcome challenges, build your dream team, and create a flexible, scalable business model for long-term success. To find out more about Dida click here. Time Stamps 00:40 - From Military to Business: Dida's Journey 02:45 - Building the Office Squad: Strategies & Growth 06:45 - Pricing Strategies: Lessons Learned 09:15 - Networking: The Key to Business Growth 12:51 - Peer Groups: Support & Growth 14:49 - Military Influence: Leadership & Culture 19:58 - Systems & Processes: The Military Way 22:15 - Hiring & Culture: Finding the Right Fit 24:39 - Outsourcing: A Different Approach 27:53 - The Future of Bookkeeping: A Hybrid Model This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!

“What I now do is I change the word 'problem' to the word 'situation' and when I change that one word, it just flips something in my brain where I can now work on it  and it turns it into something objective and something almost like, ‘okay, I can do something about this now’.” -Bernadette McClelland Sales coach and consultant, Bernadette McClelland shares her powerful journey from corporate sales to entrepreneurship, revealing the hard-earned lessons learned from overcoming bankruptcy and self-doubt. During this interview, you'll also learn… Actionable insights on building resilience, reframing challenges & viewing disruption as an opportunity for growth Shift from selling to serving Ways to build a strong support network & commit to continuous improvement Tune in to this inspiring episode to discover how to turn setbacks into stepping stones and transform your approach to business and life! To find out more about Bernadette, click here. Connect with her on LinkedIn. Time Stamps 02:57 - Journey Through Corporate to Consultancy 05:56 - Lessons from Bankruptcy 09:11 - Reframing Problems as Situations 11:53 - The Power of Disruption 15:00 - Embracing Anti-Fragility 18:04 - The Evolution of Business Mindset 26:40 - Embracing the Present & Future Mindset 30:58 - The Importance of Mental Downtime 39:03 - Transforming Sales into Service

"The fear of speaking isn't a random thing, but rather it's pointing to experiences in our past that led us to believe it's not safe." -Linda Ugelow In this episode, we’re joined by Linda Ugelow, a speaking empowerment coach and author of Delight In The Limelight, who turned her own fear of public speaking into a mission to help others find their voice. Linda shares the key mindset shifts that build confidence, showing how confronting past experiences and silencing negative self-talk can unlock powerful communication skills.  In this interview, you'll learn how to... Conquer public speaking fears through self-reflection Replace negative self-talk for better communication Improve speaking with better posture, voice & delivery Whether you want to feel more at ease in front of an audience or in daily conversations, her insights are invaluable for anyone looking to speak with greater confidence and clarity. To find out more about Linda, click here. Connect with her on LinkedIn. Time Stamps 00:20 - The Importance of public speaking 03:13 - Linda's journey & the root causes of fear 08:55 - Clearing past experiences & healing the inner critic 16:32 - Enhancing communication skills: posture, voice & delivery 23:43 - The impact of effective communication on personal & business relationships 29:16 - Linda's book & podcast

"I just remember thinking even early in my life like I want to be able to help people figure out their path someday and create successful businesses." -Lauren Shippy In this episode, we dive into the entrepreneurial journey of Lauren Shippy, founder of StoryWork, as she reveals the secrets behind her success. During this interview, you'll learn: The importance of a clear vision & purpose for business success How aligning time and priorities reduces distractions The role of habits and routines in reaching goals Whether you're a seasoned business owner or just starting out, this conversation is packed with insights into the power of habits, routines, and strategic clarity! To find out more about Lauren, click here. Connect with with her on LinkedIn. Time Stamps 00:43 - Lauren discusses her background & career journey 03:14 - Finding clarity & strategy in business 08:22 - The importance of leadership & adaptability 10:23 - Eliminating distractions & staying focused 18:32 - The power of habits & routines 24:38 - Valuable resources for business owners

“I actually feel like AI is going to level the playing field for smaller firms, more than ever before. That’s an incredible thing, I think it’s an amazing opportunity in front of us.” -Tommy Vincent   The window of change gets shorter every day, and this can leave us feeling pressured to keep up, or frustrated that no sooner have we caught up, than the next innovation is speeding away from us again.   While it’s true technology is racing ahead on an exponential curve, we don’t have to. We don’t have to know how to build apps, read code or create the next step in technological development. We just have to get good at finding things that work for us and leveraging them before our competitors do.   While you can use AI to replace people, the quality of the work won't be as good. AI, at its best, will help us accelerate our system of checks and business processes to give us back our time. More time away from the mundane leaves more time for the things you love to do.   Tommy Vincent, VP of Sales at Hub Analytics, is this spotlight episode’s special guest. He has spent his career helping businesses understand their complex needs, and then align them with the right solutions.    During this interview, you'll learn... The value of AI in levelling the playing field  How to leverage technology in your business The importance of embracing technology as it shifts If you are curious about the future, worried about the pace of change, or just want to free up more time in your business, then this is the episode to get you leaning into technology in the way that works best for you!   To find out more about Tommy, click here.   Connect with him on Linkedin.   Time Stamps   01:26 - Tommy discusses his career journey  03:40 - The future of bookkeeping 06:00 - Embracing technology shifts 07:50 - Levelling the playing field  18:11 - Leveraging technology   26:17 - How Hub Analytics can help you thrive  31:40 - Learning more   This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!  

“Everybody has to find their own way to reduce their stress…what works for me may not work for you.” -Tiffany Cagwin We all experience stress, it is a fact of modern life. But our bodies cannot adapt to our changing world at the same place as the demands we place upon them. There comes a time when we all have to stop and ask ourselves if everything we are grinding for is truly worth the cost to our health and well-being.  There is nothing wrong with working hard to provide the kind of life for ourselves and our families that we have always dreamed of. But there needs to be balance, making it to the goal, but realizing we are in pieces is often the final nail in our sense of physical and mental well-being. Tiffany Cagwin, executive leader and transformation coach, is this episode’s featured guest. She has spent her career applying her skills, knowledge and life experiences to help others find better long-term health.  During this interview, you'll learn... The value of making small changes for a big difference How stress is impacting our health The importance of listening to your health, not everyone else’s Whether you are already doing your best to work through health challenges, or just starting to notice things are getting harder, this episode will help you! To find out more about Tiffany, click here. Connect with her on LinkedIn. Time Stamps     01:33 - Tiffany discusses her career journey  08:33 - Coming to terms with life’s challenges  10:42 - Managing our stresses  18:23 - Getting back on track 26:51 - No one size fits all 34:50 - Learning more about Tiffany This episode is brought to you by our great friends at Dext! Dext captures your clients’ data with incredible accuracy and deliver it seamlessly into your workflow, integrating with over 30 accounting softwares. Imagine having more time to focus on what truly matters, like helping your clients, growing your firm, or taking a well-deserved break. With Dext, you can trust that data is accurately extracted, categorized, and submitted every time. Are you ready to streamline your bookkeeping processes?  Join thousands of accountants and bookkeepers in the Dext community. Go to thesuccessfulbookkeeper.com/dext to book a demo today and see how Dext can make your work life easier!  

“I think the most important thing a bookkeeper can do is make a client feel like you care about their business. You care about their success, and your only purpose is to make sure that they are making more money.” -Tanya Fox   An idea doesn’t have to be original for it to work. There is no harm or shame in looking at what those you consider to be successful are doing and applying what works in your own business. So much time is wasted trying to reinvent the wheel, trying to learn to do things we hate, when we could simply partner with someone who fills those gaps.   Collaboration at its heart is about connection, understanding the needs of others and working to solve their problems either by handling it ourselves if the issue is in our wheelhouse, or being confident enough to pass paying work onto more skilled people. Knowing that when we do this, it builds trust and long-term connections that show that faith is rewarded with the kinds of work we actually enjoy.    Tanya Fox, bookkeeper, business coach and author of How To Collaborate, is the featured guest in this second of a two-part series.    During this interview, you'll learn... The importance of getting connected How to build on existing relationships The value of thinking outside the box To find out more about Tanya, click here. Connect with her on LinkedIn. Time Stamps   01:22 - Getting connected  12:40 - Thinking outside the box  20:09 - If it works for others, why not for you? 22:51 - You can make it work 26:05 - Building on relationships 

“What I realized only years later, in doing collaborations is that I had to stop assuming I knew what someone thought I was worth, or what they were getting is worth.” -Tanya Fox There exists a damaging belief in business that if we aren’t the ones handling every aspect of our work, that we aren’t successful. As much as we might like to believe we can do everything alone, trying to live this way is a surefire way to burn out.  Working with others is scary, handling employees is hard enough, but working with service partners and collaborators is even more fear-inducing. How do we know who is right for our business, who gets where we are coming from and what if they don’t care or apply as much effort as you think they should to our businesses? Working with others can be a nightmare, but it can also be an incredibly beneficial and rewarding experience. One where all parties can see the kind of positive results that could never have been achieved if they hadn't worked together.  Tanya Fox, bookkeeper, business coach and author of How to Collaborate, is the featured guest in the first of a two-part series. In part one, Tanya discusses her early days in business, how powerful collaboration can be, and why we each need to find our own path to collaborative success.  If you want to work with others but are jaded by bad past experiences, or maybe you don’t feel like what you have to offer is worth the effort of others, then this is the episode that will help you let go of always deciding you aren’t good enough.  During this interview, you'll learn... The value of knowing it’s okay to change your mind How collaboration can change your business The importance of failing forward  To find out more about Tanya, click here. Connect with her on LinkedIn. Check out her website at this link. Time Stamps     01:44 - Tanya discusses her career journey  07:08 - Learning to collaborate 13:46 - Finding your ideal partners 17:19 - Charting your own course  24:07 - Going back to basics  This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!  

“You’re meant to lead the way and if your plate is so full that you’re only doing things halfway, and not feeling really good about the job you’re doing, and how you can impact others, we need to really take a holistic look at what’s going on.” -Tonya Herb When our cars break down, we seek out a mechanic. We visit the doctor when we are sick. Yet in our businesses, we feel pressure to see to every single element of business activity. Running a business this way can only ever have one outcome: failure. It is not possible to do everything that needs to be done well enough that the edges don’t start to fray. From there, it's only a matter of time before everything we’ve worked so hard for, unravels completely. But it doesn’t have to be this way. You can learn to delegate and share the load with others. People that fill and compliment your gaps, freeing you to focus on the things you love the most.   Tonya Herb, a life and leadership development coach, is this episode’s featured guest. She has spent her career helping entrepreneurs reclaim their time, overcome their fears and embrace success. In this episode, Tonya and Michael explore how to spend time more effectively, beating back overthinking, and why all the best leaders delegate.  If you are struggling to quiet an overactive mind, want to expand your business, but are afraid of being in charge, or want to learn from others, but aren’t sure where to start, then this is the episode that will get you thinking about the true value of your time.  During this interview, you'll learn... Why overthinking is killing your success How to spend your time & energy more effectively The importance of delegation  To find out more about Tonya, click here. Connect with her on LinkedIn. Time Stamps 01:31 - Tonya discusses her career journey  03:58 - Knowing where to start  06:01 - Unlocking delegation  09:50 - Overcoming overthinking  16:18 - The fear of responsibility  25:34 - Where are you spending your time  27:50 - Surrounding yourself with success

“You’re not your client's bank. Contrary to some beliefs, you’re doing work for them and getting paid. There are different ways to structure your payment terms that limit your exposure.” -Michelle Bomberger We know as bookkeepers just how much relationships matter in business; we want our clients to invest in us to fill their gaps. But we often don’t want to invest in others to fill our own. This is especially true when it comes to the legal side of doing business. Legal help and advice are expensive, and many of us run with the belief that we’ll only need that kind of help if something goes wrong.  But like insurance, investing in a good legal advisor can help cover and protect you from all the things you fear, and all the things that could affect our businesses that we don’t even know about yet. Michelle Bomberger, Founder and CEO at Equinox Business Law Group, is this episode’s guest. She has spent her career helping businesses with their strategic decision-making, working together to build strong and lasting relationships that keep her clients protected. During this interview, you'll learn... The value of taking a proactive approach to protection How to give your contracts more teeth The Three Tiers of Protection  If you are struggling with your business’ legal infrastructure, aren’t sure how to protect yourself and your business or just want to give your contracts more teeth, this is the episode to get you thinking about putting protection in place before you need it! To find out more about Michelle, click here. Connect with her on LinkedIn, YouTube and Twitter Take the Business Health Assessment here. Time Stamps 01:43 - Michelle discusses her career journey 05:22 - The three tiers of protection  08:10 - Finding the right lawyer for you 11:20 - Building trusting relationships 16:30 - Iron cladding your contracts  20:40 - Getting paid upfront  25:03 - Challenging illegal activity   28:04 - Managing conflicts of interest  33:02 - Being proactive for long-term security  35:01 - Business Health Assessment This episode is brought to you by our great friends at Sage! With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place! Learn more or get started for free at thesuccessfulbookkeeper.com/sage!

“The job of a good embezzler is to become the trusted bookkeeper.” -Ruth King The pace of change is exponential, and keeping up with all the new technologies is a real challenge. But it doesn’t have to be that way. We don’t have to chase every new invention; we need only to find the tools that make doing business for ourselves and our clients a little bit easier. The desire to keep up can lead us into all kinds of online traps. Theft is already a fact of life in business. If we aren’t paying attention, people will try to get away with anything they can. The same is true for AI and other tools. If you aren’t 100% confident in the tools you are using, perhaps it’s time to slow down and get sure. Trust but verify, not only your people but your tools too. It can be easy to pass off tasks to others, but if we let the pressure of keeping up force us to shift more information out of our eyeline, we can’t be surprised when that trust is taken advantage of.  Ruth King, who is a business advisor and author, is this week's featured guest. She has spent her career helping businesses get and stay profitable, by showing them how to leverage the best tools and processes for the task at hand. In this episode, Ruth and Michael discuss the importance of managing small problems before they get out of hand, protecting yourself and your business from theft, and what it means to have a financially fit business.   If you are struggling to get a grip on the latest tech, need to delegate but are concerned about who and what to trust, or just want to learn more about creating a financially fit business, then this is the episode to get you putting trust in the one place it matters most: yourself. During this interview, you'll learn... What theft looks like in the modern age & how to stop it How to create a successful & financially fit business The importance of managing the little things so they don’t get out of hand To find out more about Ruth, click here. Connect with Ruth on LinkedIn and Twitter. Learn more about Financially Fit Business.  Time Stamps 01:26 - Ruth discusses her career journey  03:36 - Fixing problems before they become a crisis 05:30 - Discovering AI 07:42 - Pay attention or face the consequences 12:29 - Be careful what you sign  16:45 - Making a difference  21:39 - Key elements of growth 23:24 - 14 Critical Trend Analysis 26:24 - Financial Fit Business     34:25 - Learning more about Ruth

“We’re actually biologically positioned and programmed to receive stories. For most of existence, for the hundreds of thousands of years humans have existed on the planet, we have not been able to transfer information in written form from one person to another.” -Matthew Dicks As bookkeepers, we love the details. We find patterns in them others struggle to see. But sometimes our love of numbers makes it hard to step away from pure and factual resolution. Think about a subject that bores you to tears, then imagine having to listen to a report about it. How we feel about those things is the same way others feel about bookkeeping. That is why we need something more than the numbers to not only get our clients on board but to keep them long-term. We need stories. We need ways of communicating that connect us through authentic and entertaining lived experiences.  Matthew Dicks, storyteller and bestselling author, is this episode’s featured guest. He has spent his career helping others tell their stories in compelling, and authentic ways. In this episode, he will discuss... The value of sharing your story with your clients How to tell a story, not read a report The importance of connecting business and story together  So, if you are struggling to compete in a market saturated with services. It might be time to think beyond your skills, to how you connect and relate with the people you hope to serve. This is the episode to help you do just that! To find out more about Matthew, click here. Connect with him on LinkedIn, Twitter or Facebook. Check out his TED talk, Homework For Life. Time Stamps     01:18 - Matthew discusses his career journey  05:52 - Reporting vs Storytelling  07:44 - Connecting story to business  15:20 - Building authentic connections  20:27 - Sharing our story  30:58 - Stories sell  This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!    

“Walking is our common denominator in terms of movement, almost all of us walk. It’s a really great place to begin, to teach people about movement.” -Bruce Fertman Our role as bookkeepers gives us unique insight into the health of a business. We can make sense of the figures in a way our clients would struggle to alone. We find the problems and successes and help our clients to make changes to their business that improve profitability and longevity.  Yet despite this being a critical function of what we do for others, we don’t invest nearly the same amount of time and effort into our own health. We ignore the telltale signs and symptoms in our own bodies in the same way our clients frustrate us by ignoring the areas of challenge in their businesses.  Sitting at our desks may feel productive, but we often spend hours sitting, with bad posture trying to generate the same productivity, creativity and insight we could gain from a 12-minute walk.  Bruce Fertman, co-author of Walking Well and lifetime movement specialist, is this episode’s featured guest. He has spent his life helping others find their path to wellness through movement. In this episode, he speaks powerfully about the need to get the basics right, how small changes can make huge differences, and why you should invest in your health the way you do in your work. If you are feeling run down, exhausted, overwhelmed, or just want even more energy to get things done, then this is the episode for you! During this interview, you'll learn... The value of investing in your health How to walk for positive change and transformation The importance of getting back to the basics  To find out more about Bruce, click here. Connect with him on Facebook.  You can get a copy of Walking Well at this link. Time Stamps    01:28 - Bruce discusses his career journey  05:35 - The benefits of walking  08:39 - Are you walking enough? 20:52 - Small changes, huge differences   32:36 - Investing time in yourself  37:25 - Going back to basics  46:45 - Learning more about Bruce