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The Successful Lawyer Podcast
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The Successful Lawyer Podcast

Author: Larry Weinstein, CPA, The CPA for Lawyers

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If you believe that success leaves clues, you’re in the right place. Welcome to The Successful Lawyer Podcast where we will interview the top successful lawyers and influeners in the legal profession. Hosted by the CPA for Lawyers, Larry Weinstein, we will be pulling back the curtain to discover their proven growth strategies including their mindset for success, marketing strategies, tactics, tools, and hacks. Larry Weinstein is a CPA, author, and consultant based in Houston, Texas and is known as The CPA for Lawyers and The Tax Terminator. He graduated from the University of Houston with a BBA in Accounting and began his career in the Houston office of Ernst & Young. Having been in private practice since 1988, Larry concentrates his practice in the area of Strategic Tax Planning, Tax Preparation and Law Firm Profitability Consulting for Solo and Small Firm Lawyers. Larry is the developer of the Strategic IRS Tax Reduction Process™. He lives in Houston with his wife Gayle

46 Episodes
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Over the past 20 years, McCready Law has grown into one of the most successful personal injury firms in the Midwest, owning four offices in Illinois and Indiana. Managing partner Michael McCready attributes this success to a three-component marketing formula that would work for any law business, or any other business for that matter – attorney referrals, client referrals and “traditional” marketing through advertising and media. Such a business model takes more work and commitment than it sounds, but the rewards are extremely worth it. In this episode, Michael talks to Larry Weinstein about each of these components in detail. You will learn a lot about building referral relationships, staying in touch with your contacts, creating engaging newsletter content and cultivating a client experience that becomes a natural extension to your marketing.
It’s often hard to quantify the benefits of branding videos to any business – a fact that generally puts off those who are only after instant monetary gain. When you’re playing the long game, however, you would see that it does a lot of miracles in building you a trustworthy brand that clients will veer towards. Personal injury lawyer, Chris Morrell appreciates the value that this marketing tool has to offer so much that it is literally the first thing you will come across when you access his website. Being extremely passionate about helping people with just cause, Chris extends a lot of his expertise for free through educational videos. Beyond the money, he believes that when you help other people, karmic forces will pay you back somehow. Bringing in these noble principles and practical tips to the table, he now joins Larry Weinstein for this informative and inspiring episode. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Content marketing can do wonders in generating leads for different businesses, even the legal profession. By providing free, accessible content that can be used by both your clients and your colleagues, you are essentially building credibility as an authority in your space, which in turn drive referrals and return business. A trial lawyer for 27 years, Gary K. Burger, Jr. has written five books and countless newsletters that cater to different niches in the profession. What kind of value does this kind of marketing have for trial lawyers like him? Gary talks about this in this interview with host, Larry Weinstein. They also talk about Gary’s ongoing representation of 15,000 corrections officers in a class suit against the State of Missouri over unpaid shift time. Listen in for Gary’s gutsy but witty move that left the State’s mouth gaping. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Marketing can be one of two kinds: ego-centric and client-centric, and it doesn’t require too much thinking to know which one works better. It’s an important thing to note when you’re in the legal business, where you are dealing with real people with real issues every day. If you want to stay long in this kind of business, you have to make your clients feel that they are being taken care of. You have to give them an experience that makes them want to reciprocate by referring your business to others. Illinois family and divorce lawyer, Brian W. Reidy speaks from experience that there is no better way to drive more leads and conversions to your business than having a happy customer. Listen in as he shares some of his brilliant marketing strategies and tactics with Larry Weinstein. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
What can lawyers and CPAs learn from a Las Vegas chiropractor? Two words: recurring revenue. Whether you’re a chiropractor or a lawyer or a CPA, it is almost too easy to get caught in an endless chase for clients just to keep the practice afloat. Frustrated by this inefficient business model, Las Vegas chiropractor and business owner, Joshua Satterlee came up with an ingenious idea, where he productizes his service to get a steady pool of clients instead of having to chase them one by one all the time. From experience sprung Clinic/Gym Hybrid, Josh’s business coaching program, where he teaches chiropractors and physical therapists this ultimate business model. Joining Larry Weinstein in this episode, Josh explains how such a model can be applied to any practice, including the legal and accounting professions. Did you know Josh is also a whiz in practice automation? You’ll get some of that too, so tune in! LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Over the years, technology has revolutionized our daily existence. With the creation of amazing tools and the accessibility of useful information, our lives have been made easier and better. Ernie “The Attorney” Svenson is no exception. By leveraging technology and creating a simpler and more enjoyable way of practicing law, he went from being burned out to blissful. On today’s show, Ernie joins Larry Weinstein to share how he has set up a paperless practice and helps other lawyers get more things done by leveraging technology.  LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
In this episode, Nancy Myrland, President of Myrland Marketing & Social Media, joins Larry as they talk about evolving alongside technology to get yourself out there and not let get left behind by an everchanging world. Nancy shares her journey throughout the years and her experience accidentally falling into professional services to marketing. As an early and constant adopter of social and digital technology, Nancy evolved with social media and catapulted herself to leading her firm, Myrland Marketing & Social Media. Learn how Nancy helps firms and lawyers create their business development plans and content and the importance of these new tools available to aid in relationship building to develop your business. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Client-attorney relationship, particularly client satisfaction, is a defining factor for the success of any business, and those in the legal services industry is not an exception. In this episode, the founder of Cary Estate Planning, Paul Yokabitus, shares how the Coronavirus pandemic has affected the industry of legal services. Being a tech-savvy lawyer, he fully utilizes technology in order to provide top of the line services for their clients despite the circumstances. As someone who does webinars to educate, he explains the differences between doing digital webinars and live webinars and the benefits of both sides. Paul also shares and dives into the tools and software he has been using to make the digital transition easier for his company and clients. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Practicing law comes with an unending pursuit of knowledge, and teaching what you learn to the next generation of lawyers becomes a responsibility. The Owner of McCraw Law Group, Lin McCraw, joins Larry Weinstein in this episode to talk about the systems you need to have in place when you run a firm. Lin shares his experiences as he built his firm up and emphasizes the importance of not only having systems and processes in place, but also following up and training. He shares a very important tip in systemizing your firm so you don’t have to do everything yourself. Lin also shares the strategies he’s been utilizing in marketing his services in a technology driven society. He also dives into the impact you can make for both yourself and your firm when you decide to share your knowledge with the people you work with. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Building a successful law firm involves a lot of things, ranging from big ideas, like having a clear vision, to little habits that keep your productivity at its best. These are the “tiger tactics” that every law firm needs to know and apply in order to win. Larry Weinstein got a whole load of these and everything in between as he talks to Ryan McKeen, a Connecticut-based personal injury lawyer and author of the bestselling book, Tiger Tactics. Ryan shares his journey into the personal injury practice and some of the amazing corpora of written works that he has done over the years. In addition, he gives us some powerful tips on financial management and maintaining productivity. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
The beauty of referrals remains underappreciated in the legal profession and most lawyers either aren’t doing referrals right or not getting them at all. If you’re one of these people, definitely join in as Larry Weinstein talks to The Referral Guy, Tom St. Louis. Get ready to take notes and learn a great deal about the subtle art of getting value from referrals. Not all of your clients will be referrers. Even rarer is the so-called “double-digit” referrer. How do you identify these people and encourage them to provide value to you? In this episode, you will learn how to nurture these referrer relationships and take the reach of your professional services to the next level. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
A personal injury attorney in Houston, Texas, Don McClure and his wife, Edith, are doing some great marketing with social media. Don specializes in helping clients with personal injury cases, car wrecks and truck accidents, and refinery injuries. On today’s show, he joins Larry Weinstein to share how he is getting the word out and marketing their firm, including using the book he wrote for PR and establishing credibility. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Nothing says credibility more than your own book. Parker Layrisson’s rise to success proves that to be true. Through his book, Accident Handbook: The Practical Guide to Louisiana Personal Injury Law for Car Wreck Victims, Parker was able to build a big personal injury practice in a small space, receiving a steady stream of quality clients on top of his referral relationships. In this episode, Larry Weinstein, CPA invites him over to talk about how he turned his legal knowledge into a saleable product. Parker shares the story behind his book and offers some great insights into why it is helpful to your practice. He takes us into how he used it for marketing and referrals and helping the community, and then shares some of the lessons he learned across his journey. Get inside this great conversation to know how you can utilize writing a book for your business. After all, author is the first six letters in the word ‘authority’. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
Representing your own business in small claims cases can be a tough nut to crack. One, you probably don’t know what you’re doing. Two, you most likely cannot afford to pay for an attorney for such a small case or, in some states, you’re not even allowed to take one. Would you believe there was a way to kill these two birds with one stone (in Georgia, at least)? Steven Lefkoff introduces Gavel, an online coaching course powered by Small Claims Academy, which makes legal coaching more easily available and affordable for pro se litigants. Lefkoff has his own firm, Lefkoff Law, which provides general representation to motor vehicle companies and coaching services to people and businesses representing themselves in small claims cases. With Gavel, he ups the game by making these coaching services more accessible and affordable to the small claims litigant. As he joins Larry Weinstein on the show, Steven shares how he built his course and his dream of taking this initiative beyond the Georgian borders. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
Marketing is an important part of any business. Yet, in the law practice space, many attorneys struggle to find the time to do it, prioritizing client work more than marketing. In this episode, Larry Weinstein, CPA, invites someone who has founded a company that has been working to help attorneys with this overlooked area. He sits down with Laura Lee Sparks, the founder of Legal Marketing Maven, where they employ an outstanding team of marketers, copywriters, designers, techs, and social media experts to create marketing content that drives leads and builds and nurtures relationships. Laura takes us through the ins and outs of their process and shares some great insights about the importance of marketing in law practice. She also talks about niching down in business, creating educational-based content, doing outsource marketing, and empowering your team to market the practice. Get inside this discussion to market your practice better and get the results you need. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
Many lawyers tend to be very traditional and structured. However, with the changes of our time, it helps to consider whether the traditional models we operate from are serving our clients and us better or preventing us from doing so. Billie Tarascio is someone who has definitely moved past the traditional model. In this episode, she sits down with host Larry Weinstein to talk about that transformation journey and how she is now helping other lawyers do the same as well. Billie works in the area of Family Law. She is the co-author of the book, Tiger Tactics, and the founder of Modern Law, I Do Over, and Modern Law Practice, a consulting firm that essentially outsources the business model of modern law. She shares with us the progressive model and systems that allow her to provide people more access to justice with affordable legal services, discussing further her online courses and documentation software. Follow along in this great discussion to learn how to run a profitable and successful practice and have happier clients. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
As professionals, our time gets divvied up naturally. There are many things that we try to balance with our job, kids, and significant other. This balancing act becomes even more challenging with the COVID pandemic that we are currently dealing with. After undergoing her divorce and multiple relocations due to Hurricane Katrina, family law attorney Elise Buie truly understood what it meant to put the “best interest of the kids” ahead of her own. Today, she joins Larry Weinstein to share how she thrived through natural disasters and some personal chaos in her life that propelled her to her passion – working with families.    Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
Immigration Law has gotten much bigger in the present historical moment. With the aggressiveness of US immigration policies and the rise of Donald Trump, lawyers practicing Immigration Law are more in demand than ever. Larry Weinstein, CPA is joined by Jim Hacking, the owner of Hacking Law Practice, LLC. Together, they talk about how Immigration Law is being practiced in the present. This is a definite don’t-miss conversation!   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
With all the political strife and unrest in various parts of the world, more and more people are seeking political asylum within the United States. Because of this, eyes are firmly on practitioners of Asylum Law to help represent these people and their cases. Brian Manning, the owner of Manning Asylum Law, joins Larry Weinstein, CPA. Together, they talk about the current state of the practice of Asylum Law in the United States. It might seem like a “niche” field, but it’s definitely one that’s doing very well right now, so learn more about it from this conversation between Brian and Larry.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
Treated as a child by his uncle who was a chiropractor, Guy DiMartino fulfilled his dream of becoming a chiropractic physician at 23. In 1996, having lived in a town with a law school where he had a lot of lawyer friends, he decided to go to law school. Guy is now a chiropractic physician, a lawyer, and a pastor who is called to serve folks who find themselves in the middle of a legal storm. Today, he joins Larry Weinstein to share how his background in law and chiropractic medicine has given him a unique perspective, extensive knowledge, and wide experience to serve those he represents. He also touches on the difference between running a chiropractic office and law practice and how he is managing and marketing his firm.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com
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