Host Wyatt Chambers is joined by Jonathan and Wes from Ai Sell More to explore how AI is transforming sales training through role-play that makes reps “bulletproof” before they ever talk to a real customer.Meet “Scotty C,” the AI avatar that simulates realistic homeowner conversations, delivers tough objections, scores scripts, flags filler words, and records sessions so reps can self-coach. The outcome? Faster onboarding, fewer “paycheck pirates,” and consistent messaging across every sales interaction—without draining leadership time.🎯 What you’ll learn in this episode:Why repetition + scoring beats old-school role-playHow AI enforces your process (no skipping key steps)Dashboards that track practice, progress, and accountabilityPhasing training so new hires sound confident in days, not weeksWhat’s next: custom avatars, new languages, and gamificationIf sales consistency, quicker ramp times, and stronger customer saves matter to you, this episode is your blueprint.Learn more about Ai Sell More: https://aisellmore.com/Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/#SwarmCast #SalesTraining #PestControlMarketing #AIInnovation #SalesProcess #Leadership #SalesEnablement
In today’s world, customers don’t want to pick up the phone — but they do respond to texts. That’s where Sellify AI comes in. In this episode of the SwarmCast, Wyatt sits down with Thomas Lundberg, founder of Sellify AI, to uncover how pest control companies are using AI-powered SMS outreach to win back lost customers, upsell existing accounts, and even close sales automatically from start to finish.We dive into:⚡ Why texting + AI beats traditional phone calls for speed, engagement, and conversion rates📈 Real campaigns generating $700K+ in new pest control revenue in just months🤖 How Sellify AI automates end-to-end sales: outreach, two-way conversations, contracts, payments, and scheduling🎯 Why “text first” works for both small pest control businesses under $1M and multi-million-dollar operators📞 The future of sales: inbound voice AI that can qualify, follow up, and close jobs 24/7Whether you’re trying to reduce churn, scale upsells, or finally turn canceled customers into recurring revenue, this episode shows how Sellify AI is changing the game for pest control growth.🔗Learn more about Sellify AI: https://sellifyai.com/ 🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/🌐Connect with Thomas: https://www.linkedin.com/in/thomas-k-lundberg/🌐Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/ 🎧 Listen now and see why the future of pest control sales is happening over text.#SwarmCast #SellifyAI #PestControlBusiness #LeadConversion #CustomerRetention #AIMarketing #ServiceBusinessGrowth #BusinessAutomation #TextMarketing #FutureOfPestControl
What does a free lunch at Olive Garden, door-to-door sales, and a hard lesson in hiring during COVID all have in common? For Seth Watson, they were the stepping stones to building Arete Pest Control and later launching Focus Virtual Assistants.In this episode, Seth shares how he went from knocking doors in 2003 to running multi-location pest control operations in Georgia and Utah. He opens up about the challenges of finding good people, why he turned to virtual assistants, and how VAs have transformed his business.You’ll hear:The real story behind the name Arete (and why people keep mispronouncing it)How Seth scaled Arete Pest Control without losing sight of service and cultureThe turning point that pushed him to explore VAs—and why they can outperform domestic hiresKey roles VAs can fill right away (CSRs, routing, sales support, collections)VAs vs. AI: where each fits in today’s service businessesAdvice for owners under $1M in revenue who feel “stuck” and need to scale smartPacked with lessons on entrepreneurship, team building, and smart scaling, this conversation is a must-listen for pest control operators, service business owners, and anyone ready to free up time and grow with the right systems in place.🌐Learn more about Focus: https://focusvirtualassistants.com/🌐And Arete: https://aretepestcontrol.com/🌐Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/🔗Connect with Seth: https://www.linkedin.com/in/seth-watson-430b65181/🔗Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/#SwarmCast #PestControlBusiness #ServiceBusinessGrowth #EntrepreneurLife #BusinessScaling #VirtualAssistants #VASuccess #SmallBusinessTips #PestControlIndustry #BusinessOperations #SmartScaling #GrowWithSystems #AretePestControl #FocusVirtualAssistants #PodcastForEntrepreneurs
What if every new lead got a call or text within 1–2 seconds—and your team only spoke to people who were already qualified and ready to schedule? Paul Kleen, CEO of Pitchit, joins Wyatt Chambers on the SwarmCast to share how enterprise-grade AI is automating follow-up across voice, SMS, email, and WhatsApp, plugging into CRMs (HubSpot, GoHighLevel, Salesforce, and more), and handing your staff warm conversations instead of cold leads.We dig into:The “instant touchpoint” playbook: AI calls first, then texts, then emails—until contact is madeScheduling, price quoting, and objections: what today’s AI can handle (and when to hand off to humans)Real case study: scaling from 0 to 200+ sales/day in a DTC operation (~$15M ARR) by automating mid-funnel workflowsPest control specifics: routing inquiries, emergency vs. lifestyle jobs, and reducing wasted ad spendVAs vs. AI vs. call centers—where each fits, and why response time beats ad budgetWhy Pitchit prices per lead (about $1/lead)—and how that changes ROI math for owners under $1M and beyondIf rising Google/Facebook costs, missed calls, or slow follow-ups are capping your growth, this episode is your blueprint for faster response, higher close rates, and scalable systems.🔗Learn more about Pitchit: https://www.pitchit.ai/🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/🌐Connect with Paul: https://www.linkedin.com/in/paulkleen/🌐Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/#SwarmCast #PestControlBusiness #AIinBusiness #LeadConversion #BusinessAutomation #ServiceIndustryGrowth #PestControlMarketing #SmallBusinessAI #CRMintegration #CustomerExperience #FutureOfPestControl #PitchIt #BusinessGrowthStrategies #SmartScaling #AIForSMBs
In this Episode of The Swarm Cast, CEO Dave Bradford joins us to talk about “The Art of Growing Any Business.” 🐝 From aerospace to pest control, Dave has led companies through high growth, turnarounds, and major acquisitions. In this conversation, he shares what it truly takes to be a CEO, how to scale and professionalize a business, and what to consider if you're thinking about selling.Key Takeaways from This Episode:Focus on the Data: Dave shares his belief that "In God We Trust; all others bring data," emphasizing the importance of using numbers to drive decisions and build long-term shareholder value.The Power of People: He highlights why a highly valued pest control business is a "people business" and why the main asset you're buying is the customer base and the team that serves them.Inflection Points & Growth: Learn about the common inflection points in a business's life cycle and the choices a leader has to make, from investing to finding the right partners to scale.Whether you're running a pest control business or any service company, this episode is packed with insights on leadership, growth strategies, and building strong teams that last.📌 Don’t forget to subscribe to the channel and hit the bell icon so you never miss an episode of The Swarm Cast!👉 Learn more & connect:Swarm Pest Control Marketing: https://www.swarmpestcontrolmarketing.com Certus : https://www.certuspest.com/David Bradford on LinkedIn: https://www.linkedin.com/in/davidbradford1/Wyatt Chambers on LinkedIn: https://www.linkedin.com/in/wyattchambers/#TheSwarmCast #BusinessGrowth #PestControlBusiness #Entrepreneurship #LeadershipDevelopment #ScalingYourBusiness #ServiceBusinessSuccess #SmallBusinessGrowth #BusinessPodcast #CEOInsights
Collections are one of the most dreaded jobs in pest control—but what if AI could take that burden off your team?In this episode of the SwarmCast, we sit down with Brandon Davis, founder of Interval AI, to explore how his firsthand experience making awkward overdue calls at Hawk’s Pest Control inspired him to build an automated accounts receivable solution that’s helping home service businesses across the U.S. recover lost revenue, improve cash flow, and save valuable time.Here’s what you’ll learn:🔹 How Brandon turned a frustrating task into a powerful AI-driven tool🔹 What Interval AI actually does in the background to collect overdue invoices🔹 Who benefits most—whether you’re a mom-and-pop shop or a Top 100 pest control company🔹 Real results, including recovering balances that were 500+ days overdue🔹 Why AI isn’t here to replace jobs, but to eliminate inefficiencies and free up teams to focus on what matters mostIf you’re tired of chasing overdue accounts, this episode shows how technology can transform collections from a time-drain into steady cash flow.👉 Learn more & connect:Swarm Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/Interval AI: https://www.interval-ai.com/Brandon Davis on LinkedIn: https://www.linkedin.com/in/brandon-davis-bba062223/Wyatt Chambers on LinkedIn: linkedin.com/in/wyattchambers#SwarmCast #PestControl #AI #BusinessGrowth #AccountsReceivable #Collections #HomeServices #IntervalAI #CashFlow #Automation
In this episode, Wyatt sits down with Tim Warren from Mike Albert Fleet Solutions to talk all things fleet management for pest control companies. Whether you’re running 10 trucks or 30+, you’ll learn how to cut costs, reduce downtime, and make smarter vehicle decisions. Tim shares insights from his 20+ years in fleet management, including: When outsourcing fleet management makes senseHow to save 10–15% on fleet costsThe top trucks for pest controlUsing telematics and maintenance tracking to improve safetySmart leasing and funding strategiesAvoiding costly mistakes with vehicle replacement cyclesIf you’re a pest control owner looking to grow, streamline operations, and keep your team on the road, this episode is packed with practical advice and industry know-how.📍 Connect with Tim on LinkedIn: https://www.linkedin.com/in/tim-warren-049a678/ 📍 Learn more about Mike Albert Fleet Solutions: https://www.mikealbert.com/📍 Connect with Wyatt on LinkedIn: https://www.linkedin.com/in/wyattchambers/📍 Learn more about Swarm Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/#FleetManagement #PestControlBusiness #BusinessGrowth #VehicleMaintenance #Telematics
In this episode of The SwarmCast, we sit down with Christina Gilmer, Executive Director of the Arizona Pest Professional Organization (AZPPO) and the Colorado Pest Control Association, to talk about the power of state associations in the pest control industry.From legislative advocacy and networking opportunities to training events and vendor connections, Chrissy shares how involvement at the state level can transform a pest control business. We discuss upcoming AZPPO events, her recent expansion into Colorado, and why building relationships within the industry matters now more than ever.Whether you’re a one-truck operator or running a large fleet, this conversation will inspire you to see your state association as more than a membership — it’s a growth partner.What you’ll learn in this episode:How AZPPO and CPCA advocate for pest control businessesThe most underrated benefits of joining your state associationNetworking strategies that open unexpected doorsWhy community events matter for business growthHow Chrissy is shaping the future of pest industry collaboration#PestControl #IndustryGrowth #Networking #AZPPO #StateAssociations #SwarmCast
What if you could turn every technician into a 5-star customer experience machine? In this episode, Chris Anderson from Applause reveals how their innovative platform is helping pest control companies boost employee engagement, cut turnover, and rack up glowing Google reviews.Here’s what we cover:✅ The story behind Applause and its mission to support the “little guy” in the field✅ How real-time bonuses & tips inspire technicians to deliver exceptional service✅ Why engaged employees = happier customers and a stronger bottom line✅ The role of automation & AI in scaling these strategies✅ What’s next for Applause in home servicesWhether you’re looking to motivate your team, drive more 5-star reviews, or grow your pest control business, this episode is packed with actionable insights you won’t want to miss.🔗Connect with Chris: https://www.linkedin.com/in/christodanderson/👉 Learn more about Applause: applausehq.com🔗Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/👉 Learn more about SWARM: swarmpestcontrolmarketing.com
Spotify: 🔗 Learn more about Driven: https://www.bemoredriven.com/🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/🎙️ Welcome to the Swarmcast! In this episode, host Wyatt Chambers sits down with Adam Weber, founder of Driven (formerly Pest IQ), to explore how pest control companies can turn their data into smarter decisions, better performance, and real business growth.Adam shares how his journey from pest control operator to software CEO led to the creation of Driven. This powerful platform integrates CRMs, GPS systems, phone data, and technician performance metrics into a real-time dashboard designed for field service pros.You’ll learn:✅ How real-time driving scores are reducing accidents & saving on insurance✅ Why most pest control KPIs are wrong — and how to fix them✅ How field techs and CSRs improve just by seeing their data✅ Why industry-specific business intelligence matters more than generic dashboards✅ How your callback rate, time on site, and even CSR answer rate can boost your bottom line📊Whether you're running 3 trucks or 30, this conversation is packed with insight on fleet safety, technician accountability, efficiency scoring, and business valuation — all driven by the numbers you already have.Like, share, and subscribe for more growth tools, tech talk, and strategy from the SwarmCast.🌐Connect with Wyatt: / linkedin.com/in/wyattchambers
In this episode of the SwarmCast, Wyatt sits down with Ka Tsu from Avoca—an AI solutions company that’s shaking up the service industry, including pest control.We dive deep into how AI-powered call handling, scheduling, and CSR coaching is helping pest control operators (PCOs) of all sizes—from one-truck operations to enterprise teams—improve efficiency, reduce missed calls, and level up their customer experience.Ka shares:✔Why AI isn’t just hype—it’s here and already working ✔What sets Avoca apart from the flood of “half-baked” AI tools✔How AI learns, scales, and even grades your customer service team✔How fast it can be implemented (spoiler: under 3 hours of effort!)✔Real-world impact, cost savings, and how PCOs are using this tech todayWhether you’re a solo operator or a national brand, this episode will open your eyes to how AI can enable growth, improve service, and save money.Stay until the end for Ka's sample AI call audio!🔗Learn more about Avoca: https://www.getavoca.ai/🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/🌐Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/🌐Connect with Ka Tsu: https://www.linkedin.com/in/ka-tsu/Like, share, and subscribe for more growth tools, tech talk, and strategy from the SwarmCast.#PestControlMarketing #SwarmCast #AIforServiceBusinesses #AvocaAI #PestControlTech #ServiceIndustryAI #CallAutomation #PestControlPodcast #FieldServiceAI
In this episode of the SwarmCast, we’re joined by industry expert Chelle Hartzer, BCE, PCQI, also known as the Pest Control Wizard, to talk about her journey from working at major corporations like Rollins to launching her own successful consulting business. Chelle shares how she carved out a unique niche as an Urban Pest Control Consultant, providing fractional scientific and food safety support to pest control companies that are scaling but not quite big enough for a full-time technical director.We dive deep into:✅ How Chelle's background with IFC and Rollins shaped her path✅ The food safety side of pest control and what PCQI really means✅ The importance of pest management in regulated industries✅ Emerging rodenticide regulations and rodent behavior insights✅ Chelle's go-to tech tools like Google Scholar, Grammarly, Hemingway, and AI fact-checkers like Perplexity✅ Her passion for scientific accuracy, training, and education✅ Marketing and outreach strategies for solopreneurs in pest control✅ What it takes to build credibility and a personal brand in the industryPlus, we talk about Chelle’s work with museums, her knack for identifying insects from fuzzy phone photos, and her role as a frequent contributor to PCT and QA magazines. You'll even hear about her future book plans and how pest professionals can level up with the right guidance and tech.If you're a pest control operator—especially a growing company under $10M in revenue—this episode is packed with value. Chelle is the go-to expert you didn’t know you needed.🔗 Connect with Chelle:Website: https://chellehartzer.comLinkedIn: https://www.linkedin.com/in/chelle-hartzer-bce-pcqi/📚 Resources Mentioned:Google ScholarHemingway AppPerplexity AIGoogle Knowledge PanelPCT MagazineQA Magazine👍 Like, subscribe, and drop your thoughts in the comments—what was your biggest takeaway from Chelle’s insights?#SwarmCast #PestControlPodcast #FoodSafety #PCQI #PestManagement #UrbanPestControl #FractionalCMO #Entomology #PCTMagazine #AIinPestControl #SwarmMastermind #Entrepreneurship #SmallBusinessGrowth
Welcome to Episode 15 of The SwarmCast! 🔥In this episode, we're joined by Jennie Cash, the powerhouse owner and operator of an Orkin franchise in Gainesville, Florida—and the first-ever female president of the Orkin Franchise Owners Association!Jennie shares her incredible journey: from working with large animals at the University of Florida to becoming a leader in the pest control industry. She opens up about how she transitioned from equestrian management to pest management, how she built a strong culture within her team, and the key moves she made to turn her branch around and grow year over year.In this episode, we cover:✅ How Jennie grew her branch’s revenue by 15%✅ Her leadership lessons as a second-generation franchise owner✅ The power of strong workplace culture & employee retention✅ Turning around reputation & review management✅ Building respect and earning trust as a female leader✅ Thoughts on leveraging AI, LinkedIn, and personal growth strategies✅ Her involvement in masterminds & the pest control communityThis one is packed with leadership gold, real-world insights, and Jennie's candid take on growing a successful business while balancing family life.🔗Connect with Jennie: https://www.linkedin.com/in/%F0%9F%90%9Djennie-cash-7b3517187/🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/💥 Don’t forget to like, subscribe, and drop a comment—what was your favorite takeaway from Jennie’s story?#PestControl #Leadership #WomenInBusiness #SwarmCast #Entrepreneurship #Orkin #SmallBusinessLeadership #FranchiseSuccess
Welcome to another insightful episode of SwarmCast! In this episode, we dive deep into Integrated Pest Management (IPM) with Warren Ryan, a seasoned industry expert and founder of Ryan's Pest Consulting. With decades of experience in pest control and entrepreneurship, Warren shares his journey, insights, and strategies for optimizing pest management in commercial spaces.🎯 What You’ll Learn in This Episode:✅ The importance of IPM and how it benefits both PCOs and their clients✅ How Warren helps bridge the gap between pest control companies and their customers✅ Advanced pest control techniques using cutting-edge technology, including infrared, smart traps, and data analytics✅ The role of third-party consulting in keeping large commercial accounts running smoothly✅ How Warren transitioned from a successful corporate career to launching his own consulting business✅ Why customer relationships matter more than price in the pest control industry✅ Tips for small-to-mid-sized pest control operators on how to retain major commercial accounts🔥 About Our Guest: Warren Ryan 🔥Warren has helped businesses across industries, from universities and wineries to large-scale food processing facilities, implement sustainable pest management programs. His unique approach combines technology, experience, and customer-focused problem-solving to help businesses stay compliant, efficient, and pest-free.🎤 Join the Conversation!Drop a comment below and let us know your thoughts on IPM strategies, pest control tech, or running a successful PCO business! 💬👇Learn more about Ryan Pest Consulting: https://ryanpestconsulting.com/📌 Subscribe to SwarmCast for more episodes packed with business insights, industry trends, and expert advice tailored for pest control professionals!🔗 Follow Swarm Pest Control Marketing:🌐 Website: https://www.swarmpestcontrolmarketing.com/🎧 Listen & Subscribe:🔹 Spotify: https://open.spotify.com/show/67rnfXyVB9FTsPqnw91eNg🔹 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-swarmcast-by-swarm-pest-control-marketing/id1796932390🚀 Need Expert Pest Control Marketing?📞 Call Swarm Pest Control Marketing for strategies to grow your business: 866.466.8570#SwarmCast #PestControl #IPM #PestControlConsulting #BusinessGrowth #PestManagement #PCO #SmartTraps #RodentControl #Entrepreneurship #SwarmPestMarketing
Welcome back to SwarmCast! In this episode, host Wyatt Chambers sits down with Adam Holt, a board-certified entomologist (BCE), industry consultant, and PestSense industry advisor, to discuss the latest innovations in pest control, technology, and business growth.🔍 What You’ll Learn in This Episode:✅ Adam’s journey from the U.S. mainland to Hawaii and how he built his consulting business, Name Dat Bug✅ The future of pest control technology with electronic remote monitoring (ERM)✅ How social media (including TikTok!) can help pest control businesses grow✅ The power of networking in the pest control space and how to leverage LinkedIn✅ How AI, automation, and software integrations are revolutionizing pest control operations🔗 Connect with Us:📌 https://www.linkedin.com/in/jadamholtbce/📌 https://www.linkedin.com/in/wyattchambers/🌐 https://www.swarmpestcontrolmarketing.com/🎧 Listen Now & Subscribe for More Pest Industry Insights!💬 Drop a comment below – What’s the biggest challenge in pest control that YOU want to see solved? 👇#SwarmCast #BetterWay #PestControl #PestManagement #Entomology #RodentControl #AIinPestControl #PestControlConsulting #NameThatBug #SocialMediaMarketing
In this episode of SwarmCast, Wyatt Chambers sits down with Gary Burch from Cinch to explore how pest control businesses can better use customer data to improve retention and streamline marketing.Topics covered: 🔹Gary’s journey from corporate America to the pest control industry 🔹What is a Customer Data Experience Platform (CDXP)? 🔹 How automation and AI can enhance customer engagement 🔹 Real-world examples of businesses using data to grow 🔹The importance of staying connected with existing customersIf you're curious about how technology can help you get more from your customer data, this conversation is packed with valuable insights! Links & Resources: Learn more about Cinch: https://cinch.io/?_gl=1*1uuxp67*_gcl_au*NzI2NTA5MjQ1LjE3Mzk4OTM2Mzg. Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/ Subscribe for more episodes!#PestControl #Marketing #SwarmCast #CustomerData #Automation #AI #BusinessGrowth
Welcome back toSwarmCast, the ultimate podcast for pest control operators (PCOs) looking to scale their businesses! In this episode,Swarm Pest Control Marketing founderWyatt Chambers sits down withCody Smith, co-founder ofSmarter Launch (https://www.smarterlaunch.com/), to discuss how cutting-edge technology is transforming sales and proposals for the pest control industry.🔥What You’ll Learn in This Episode:✅ Cody’s journey from growing up in a one-man pest control operation to running a game-changing tech company✅ How Smarter Launch ishelping PCOs close 30% more deals with seamless proposal automation✅ Why professional, high-converting proposals can make even small PCOs compete with national brands✅ The power ofAI and automation in modern pest control sales✅ How integrated financing options are making big-ticket services more accessible for customers✅ The future ofSmarter Launch and its expansion beyond pest control📈 Ready to take your pest control sales to new heights?Check outSmarte rLaunch 👉https://www.smarterlaunch.com💬 Drop a comment below: How do you handle your proposals? Could automation help your business grow?📢Don't forget to like, subscribe, and hit the notification bell to stay updated on all thingspest control marketing! 🎙️
Welcome to another power-packed episode of SwarmCast, the podcast by Swarm Pest Control Marketing! In this episode, Wyatt Chambers, founder of Swarm PCM, sits down with Gabe Seymour, owner of Pest Patrol, to break down the journey to scaling a pest control business to 7 figures. 🚀 What You’ll Learn in This Episode: ✅ How Gabe went from solo operator to leading a growing team ✅ The biggest challenges of the first two years in business ✅ Overcoming imposter syndrome & stepping into leadership ✅ The importance of branding, customer trust, and community impact ✅ Scaling through team-building, risk-taking, and smart marketing ✅ Lessons from hitting their biggest revenue month If you're in the pest control industry (or any service business) and aiming for $1,000,000+ in revenue, this episode is a must-listen! 🔗 Connect with us: 🌐 Swarm PCM: https://www.swarmpestcontrolmarketing.com/ 📍 Pest Patrol: https://www.pestpatrolpdx.com/ 💬 Follow Gabe on LinkedIn: https://www.linkedin.com/in/gabe-seymour-b25b5925/ 💬 Follow Wyatt on LinkedIn: https://www.linkedin.com/in/wyattchambers/ 🎧 Subscribe & Stay Swarming! Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more expert insights into pest control marketing, growth strategies, and business success!
In this episode, we're joined by Swarm's very own social media team, Shawn Campbell and Lily Mattox, to dive into the power of social media for pest control companies. We kick things off with an exciting story about how we grew one of our client’s TikTok accounts through a viral video! 🌟 What happened after the video took off? And how did we capitalize on the momentum? Tune in to find out! Then, Shawn and Lily share valuable tips on how pest control businesses can enhance their social media presence, engage with their audience, and create content that works. Whether you're just starting or looking to level up your social strategy, this episode is packed with insights you won’t want to miss! 👉 Don't forget to like, comment, and subscribe for more tips on growing your business in the digital world! 👉Want to talk more about your marketing? Schedule a conversation here: https://www.swarmpestcontrolmarketing.com/
Welcome to Swarm Pest Control Marketing with Wyatt Chambers, where we dive deep into the marketing strategies that drive growth for pest control businesses. In this episode, Wyatt sits down with Danny Leibrandt of Pest Control SEO to discuss actionable best practices for pest control companies. Whether you're a sub-million-dollar business looking to scale or a larger operation aiming to refine your marketing approach, this conversation covers crucial tips that can help you succeed. Wyatt and Danny share expert insights on what you can do right now to improve your online presence, attract more customers, and stay ahead in a competitive market. The Importance of Digital Marketing for Pest Control Companies: In today’s world, digital marketing is not just a nice-to-have—it’s essential for pest control businesses that want to thrive. The pest control industry has evolved, and so has the way customers search for services. Gone are the days when a business could rely on word of mouth or traditional advertising alone. Today’s customers are turning to Google, social media, and online reviews to find pest control services, making a strong online presence vital. For pest control companies—especially those with under a million dollars in revenue—digital marketing can be the difference between growing and being left behind. It helps businesses attract local customers, build brand recognition, and establish trust, all of which are critical to winning over a competitive market. SEO (Search Engine Optimization) plays a key role here. If your pest control company isn’t showing up in Google search results, you’re missing out on a significant source of potential leads. SEO strategies like optimizing your website for local searches, creating relevant content, and managing online reviews are some of the best ways to ensure you're visible when potential customers are looking for pest control services. Social media marketing is another tool that can help pest control businesses expand their reach. Platforms like Facebook and Instagram allow companies to connect with local audiences through engaging posts, customer testimonials, and promotions. Running paid ad campaigns can also be incredibly effective for attracting targeted leads. For example, Facebook Ads allow you to hone in on specific demographics, making your marketing efforts more efficient and cost-effective. But digital marketing isn’t just about getting customers through the door—it’s also about building relationships. With email marketing, content creation, and retargeting ads, pest control businesses can maintain a connection with clients long after the initial service call. This can lead to repeat business, referrals, and ultimately, a more loyal customer base. The power of digital marketing for pest control businesses, large or small, can’t be overstated. By leveraging tools like SEO, social media, and paid ads, even sub-million-dollar companies can grow their brand, attract more customers, and stay competitive in an increasingly digital marketplace. Tune in to this episode to hear Wyatt and Danny’s expert insights and learn how you can apply these strategies to your own business.