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'The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the Marketing & Communications Industry.
The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.
The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.
46 Episodes
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In this episode, our Founder and President, Jennifer Risi, chats with Forbes' Alex Knapp, who is a senior editor covering healthcare and science, to discuss the state of healthcare in the U.S. with a focus on how AI has become a major player across every field in medicine as well as how the industry has shifted over the last year, and what he expects to see in the future.
In this episode, our Founder and President, Jennifer Risi, chats with Earned First's Founding Editor Arun Sudhaman, to discuss the continued importance of earned media, the controversial topic – #DEI – as well as all the continued changes across our industry as we see more holding groups merge and major players step down.
In this episode, our Founder and President, Jennifer Risi, sits down with Cannes Lions' VP and Chief DEI Officer Frank Starling, live at Cannes to chat about how we - as an industry and as leaders - are going to keep diversity, equity and inclusion front and center at the festival, how Frank and the wider team are prioritizing impact as well as what’s next for DEI against the current and political environment.
In this episode, our Founder and President, Jennifer Risi, sat down with Julia Herbst, Senior Editor for Fast Company's Work Life section, to discuss some observations made last month at SXSW, specifically tied to the future of work and how it's being impacted by technologies like AI and 'taboo' topics like DEI.
In this episode, our Founder and President, Jennifer Risi, sits down with The Associated Press' Aimee Rinehart live at SXSW to chat about her upcoming SXSW session that looked at how AI is transforming today’s newsroom and how reporters deliver the news today.
In this episode, our Founder and President, Jennifer Risi, chats with BBC's Anthony Zurcher ahead of next week's inauguration and official start of a second Trump presidency. During their chat, Jen and Anthony discuss why Trump 2.0 feels 'different,' how his beat on U.S. politics and culture is changing and what's in store for 2025.
In this episode, our Founder and President, Jennifer Risi, chats with Axios' Kerry Flynn on the good, the bad and ugly of the recent Omnicom and IPG merger as well as who benefits from this deal and other potential M&A news on the horizon for 2025.
In this episode, our Founder and President, Jennifer Risi, chats with ABC News' Beatrice Peterson on the noticeable shift of how we consume and report the news, especially coming out of this last election, as well as what she expects to see in 2025 from this new administration.
In this episode, our Founder and President, Jennifer Risi, chats with The Hill's Miranda Nazzaro on the upcoming U.S. presidential election and AI, the future of political journalism and what's on her radar post-election.
In this episode, our Founder and President, Jennifer Risi, chats with Lola Bakare on the DEI cutbacks that are dominating the headlines, winners and losers and what brands can do right now to bring DEI and responsible marketing to life.
In this episode, our Founder and President Jennifer Risi chats with Jabari on his experiences this past year leading ForbesBLK, what he is hearing across the business community today and expected impact of the upcoming election.
In this episode, our Founder and President Jennifer Risi chats with Antonia at Cannes Lions on take aways from this year's festival, how AI is disrupting the PR game, and how Nextdoor's generative AI tool is benefiting local communities.
In this episode, our Founder and President, Jennifer Risi, sat down with Alexis live at SXSW to discuss how to empower women leaders, what it means to be an inclusive leader, the changing landscape of media and why purposeful partnerships are vital in 2024.
In this episode, our Founder and President, Jennifer Risi, sits down with Eleanor live at SXSW to about the increasing importance of the communications function, how PR leaders are incorporating AI into their workflows, and the outlook for the rest of the year.
In the latest episode, Founder and President Jennifer Risi caught up with Aisha Counts, tech reporter at Bloomberg News, who covers the latest in social media and Big Tech. Jen and Aisha discuss the recent Super Bowl, why more people are turning to TikTok for their news and what's in store for Big Tech.
As we kickoff 2024, Founder and President Jennifer Risi chats with Kathy Baird, Chief Communications Officer for The Washington Post, following their time at the World Economic Forum in Davos, Switzerland, to discuss all things AI, what readers can expect from the Post in the run up to the U.S. election, and why the outlet is increasingly utilizing TikTok to share the news today.
On this month's episode, Founder and President Jennifer Risi reconnects with Resh Sidhu, Global Director of Arcadia Studio for Snap Inc, following their time together at Cannes Lions to discuss two key topics - the increasing impact of AI on the creative industry, and the importance of creating lasting personal connections especially during these challenging times.
In honor of The Sway Effect’s 4th birthday, our Founder Jennifer Risi sat down with network partners Tanya De Poli, Founders Agency, and Alvaro Melendez, CRANT, to discuss how they started, entrepreneurship, and how they are collectively navigating today’s challenging environment. #FourYearsofTSE
This month, after recently connecting with IRTH App’s Kimberly Seals Allers at SXSW, we’re discussing the racial disparities in maternal health care. A timely discussion as Black Maternal Health Week was recognized this month. Kimberly has created an app that aggregates prenatal, birthing, postpartum and pediatric reviews of care from Black and brown parents to combat inequalities in health care. While there are multiple factors that contribute to these disparities – it’s time that we pause and ask ourselves what we can do to stop this.
On this month's episode, Founder Jennifer Risi takes the podcast on the road to SXSW and sits down with Rohit Bhargava, Founder & Chief Trend Curator, Non-Obvious Company to discuss their recent Female Quotient panel at SXSW where they discussed how AI will affect DEI communications, his latest book “The Future Normal,” and non-obvious trends in the digital & marketing industry today.
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