Claim OwnershipThe TONYA STOKES Podcast
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Welcome to STYLE—Salon Talks You'll Love Every Time!
We’re dedicated to uplifting beauty industry professionals by blending business expertise with self-improvement tools to help unlock your full potential. Whether you're a seasoned salon owner or just starting your beauty career, you'll find inspiring interviews, strategic insights, and actionable steps to grow both personally and professionally. This podcast is your go-to resource for elevating your life and business—one empowering episode at a time. Let’s grow together!
113 Episodes
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In this episode of Style: Salon Talks You'll Love Every Time, Tonya Stokes breaks down how today's economic slowdown is reshaping salon life. From clients stretching appointments and cutting luxury add-ons to rising costs on everyday essentials, salons everywhere are feeling the squeeze. Tonya shares real behind-the-chair insights, the tough choices independent stylists are facing, and three practical strategies to protect your business in uncertain times. If you've been wondering how to keep clients coming back and your salon profitable during a downturn, this episode will give you clarity, confidence, and a plan to move from struggle to strength. Get your copy on Amazon https://a.co/d/i5yatGwhttps://a.co/d/iYUUqQo
In this episode, I share two powerful analogies to remind you that not all movement means progress. If you’ve been working hard but feeling stuck, this message is for you. It's time to move with purpose and expectation. You're not behind. You're just in a planting season. #builttorise https://a.co/d/iYUUqQo
No matter how focused you are, your surroundings shape your future. This episode Tonya Stokes, breaks down why upgrading your environment is non-negotiable. Click here to grow your Salon business Be my guest, email me at info@tonyastokes.com https://a.co/d/iYUUqQo
In this episode, I dive into the powerful concept of mindset — inspired by Mindset by Dr. Carol Dweck. Are you operating with a growth mindset, or are you stuck in fixed thinking? More importantly, are you holding on to your career or business long after your effectiveness? Tune in as I explore this honest question through the lens of the beauty industry and entrepreneurship — and shares empowering tips to help you reset, realign, and rise. Because you were Built to Rise.https://a.co/d/iYUUqQo
In this episode, we're diving deep into a truth that quietly shapes our lives: Those who commit to nothing are distracted by everything. If you've been feeling pulled in every direction, stuck in overwhelm, or unsure where to focus — this conversation is for you. Learn why commitment isn’t about locking yourself in — it’s about setting yourself free. Get ready for a mindset shift that will help you protect your energy, regain your clarity, and start moving with purpose.🎧 Tune in and take your power back — one intentional decision at a time.Get a copy of my bookhttps://a.co/d/62b8Y8Ihttps://a.co/d/iYUUqQo
In this episode of STYLE: Salon Talks You’ll Love Every Time, we break down how rising tariffs are impacting salon owners and stylists—from supply shortages to increased costs. Plus, I’ll share 3 practical ways to protect your profits without losing client trust.https://a.co/d/iYUUqQo
In this honest and unfiltered episode, I open up about a personal bias I’ve never shared with my clients—my discomfort with braids in Corporate America. I talk about where that belief came from, how it clashes with my support for natural hair, and what it means to "play the game" while staying true to yourself. This is a real conversation about perception, professionalism, and the fine line between self-expression and career success.Checkout my book on Amazonhttps://a.co/d/iYUUqQo
In this episode of STYLE – Salon Talks You’ll Love Every Time, Tonya shares a heartfelt Mother’s Day message and opens up about the eerie similarities between today’s economy and the 2008 downturn. If you’re feeling a slowdown in the salon or wondering what to do next in real estate, this episode offers six actionable tips to help you stay ready—not just reactive.https://a.co/d/iYUUqQo
This podcast is about small thinkers — who they are, how they operate, and the impact of their mindset.https://a.co/d/iYUUqQo
In this episode of STYLE — Salon Talks You’ll Love Every Time — Tonya Stokes poses a powerful question: Are you performing your business at a lower register? Through a heartfelt story about singing at weddings and the quiet power of mentorship, Tonya draws a bold connection between playing it safe and rising to your potential.If you’ve been showing up small, waiting for permission, or stuck in your comfort zone — this episode is your gentle push and firm reminder: you’ve got range.It’s time to step into your higher register — in business, in life, and in leadership.https://a.co/d/iYUUqQo
In this bite-size episode of STYLE: Salon Talks You’ll Love Every Time, Tonya Stokes reflects on the power of unlimited potential. She shares why staying consistent with marketing—even during slow seasons—is key to long-term success. If you’ve ever felt stuck waiting for clients to return, this one’s for you. It’s a quick reminder to keep showing up, because your potential truly has no limits.
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Are you truly making progress in your business, or just staying busy? In this bite-sized episode, let’s talk about the power of focused productivity. Inspired by a well-known challenge, I asked myself: “Tonya, name five things you did today to move your business forward.” The answer was eye-opening.Tune in to hear why shorter, intentional to-do lists can lead to greater success—and why holding yourself accountable to just five key tasks a day might be the game-changer you need.Can you name five things you did today? Let’s find out.Get your copy of Salon Suite Life today!https://a.co/d/iYUUqQo
Setting boundaries isn’t just about saying no—it’s about protecting your time, energy, and business. In this episode of STYLE – Salon Talks You’ll Love Every Time, I dive into why boundaries are essential for salon owners and stylists who want to avoid burnout and create a stress-free work environment.Learn three key strategies to set and enforce boundaries with clients and team members, including:✅ Establishing clear business policies and sticking to them✅ Taking control of your schedule (instead of letting it control you)✅ Saying ‘no’ without guilt while maintaining professionalismIf you’ve ever felt overbooked, underappreciated, or pressured to bend your own rules, this episode is for you! Tune in and start setting boundaries that support both your business and your well-being. 💇🏾♀️✂️✨Get a copy of my book: The Salon Suite Life https://a.co/d/7MMEwsChttps://a.co/d/iYUUqQo
Stop worrying about finding clients in your new city! This episode provides actionable steps to build a loyal following. www.magicmind.com/TONYAJANhttps://a.co/d/iYUUqQo
Tired of chasing the wrong clients? On this episode of Salon Talks You'll Love Every time 'STYLE,' we dive deep into the art of attracting your ideal client. Learn how to define your dream customer, leverage your unique strengths, and build a powerful online presence to bring in more of the clients you love to work with. Stay Focused in 2025 use my 45% discount code and try MAGIC MIND.WWW.MAGICMIND.COM/TONYAJANhttps://a.co/d/iYUUqQo
In this episode of STYLE, Salon Talks You'll Love Everytime, we explore what it means to be a visionary leader in the salon industry. Discover how to create a bold vision for your business, inspire your team, and turn your dreams into actionable goals. With three simple tips, you’ll learn how to define your “why,” paint a clear picture of success, and communicate your vision consistently. Get ready to lead your salon to new heights! www.magicmind.com/TONYAJAN a 45% discount on a 24 pack day and nighttime Magic Mind shotshttps://a.co/d/iYUUqQo
Happy New Year! 🎉 In this episode of STYLE, we’re diving into the power of setting intentions for 2025. What is your word for 2025....Breaking free from restrictions can open doors to a more fulfilling life.You’ll hear practical advice on overcoming social media struggles, leveraging Google Maps to attract qualified clients, and embracing imperfection to make progress. Plus, you'll get three actionable tips to help you start the year with clarity and purpose.Ready to choose your word or mantra for 2025? Tune in and start the year with intention and focus! #11824https://a.co/d/iYUUqQo
Thinking about leaving your hairstylist or salon career behind? Before you make the jump, tune in as I break down three key questions to ask yourself. This episode will help you reflect and decide if it’s time to move on or reignite your passion for the industry. WWW.THEACADEMY4U.COMhttps://a.co/d/iYUUqQo
This episode focuses on the power of asking for what you want, even when faced with rejection, and learning to be at peace with the responses you receive. Over time, those "no's" will turn into "yes's," and your business will thrive. It’s all about embodying, taking action, and achieving everything you’ve dreamed of. You’ve got this! Share your thoughts with me call/text 704-756-2752Check out my online store www..theacademy4u.com.Book Reference: Go for NoBy Richard Fenton and Andrea Waltzhttps://a.co/d/iYUUqQo
In this episode, I look into the concept of emotional discounts and why they can be detrimental to your beauty business. Learn why offering discounts based on emotions can undermine your value, set unclear boundaries, and impact your bottom line. I also share practical tips on what to do instead, so you can maintain your professionalism, build trust with your clients, and ensure a thriving, sustainable business. Tune in and discover how to confidently stand firm on your pricing!" https://a.co/d/iYUUqQo
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