Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public sees, but also the consistent advisor role of ensuring athlete success in their personal or
Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano discusses some of the ways that the secondary ticket market can even help minor league hockey survive and
The BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales and marketing for the event, as well as ensures
The weather doesn’t stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for baseball and hot weather for hockey. Markiewicz talks about his strategy in driving group ticket sales for Chicago White Sox games in April where the temperature is a
As if it couldn’t get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentleman who said “Hi Troy” when all three turned around at once. King talks about
Zach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not only fresh ideas, but also ways to help implement
Fresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise’s brand, and how she was able to enhance it through merchandise, ticket sales and concessions. Jones discusses how the presence of the mascot,
Glenn Wong has had a continual front-row seat to the evolving world of sports law education, citing his enrollment in one of the first sports-focused legal classes in the country. After a long tenure at U-Mass, Wong is helping broaden the sports legal education on the west coast at Arizona
The biggest dog in the fight is sometimes a little yapper. That’s what El Paso Chihuahuas’ general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across the country. Taylor talks about perception versus reality with
Since 2012, Alicia Jessop has had one of the premiere sports legal blogs called Ruling Sports. Jessop has parlayed that platform into a full-fledged website, as well as a career change from a practicing assistant city attorney to an assistant professor at the University of Miami and Pepperdine University. Jessop
David Crawford is one of the top industry advocates for the game of Floorball, which is fast becoming one of newest off-season training options and intramural sports in the world. Crawford shares his story of how he first engaged with the sport of Floorball, and quickly because one of its