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The Thoughtful Entrepreneur

The Thoughtful Entrepreneur

Author: Josh Elledge of UpMyInfluence.com

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You’re gonna love this DAILY, commercial-free entrepreneur spotlight show. We feature CEOs and founders of 6-9 figure B2B companies. Agencies, coaches, consultants, and other leaders share not only their success stories - but their advice for business leaders focused on business growth.

You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.

On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.

We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
2106 Episodes
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Mastering Talent Acquisition: Insights on Effective Hiring PracticesIn the latest episode of the Thoughtful Entrepreneur Show, the host delves into the complexities of talent acquisition with Fletcher Wimbush, the founder and CEO of Discovered AI. This episode is a goldmine of insights for businesses facing hiring challenges and aiming to enhance their talent acquisition strategies. We summarize the key takeaways, offering actionable advice and detailed explanations to help you improve your hiring processes.The host begins by stressing the crucial role of effective hiring in business success and introduces Fletcher Wimbush, who brings over a decade of experience in talent acquisition. The episode explores the costs of mediocre hires and the advantages of modern, data-driven hiring practices. Fletcher discusses the "mushy middle," where businesses are burdened with underperforming employees who neither excel nor warrant termination, leading to significant financial and cultural impacts. He advises implementing regular performance reviews, setting clear expectations, and using data-driven decisions to mitigate these issues.Fletcher emphasizes the need for modern hiring practices, moving beyond traditional methods like job boards. He advocates for proactive talent acquisition through employee referrals and technology utilization. Fletcher explains how Discovered AI connects businesses with diverse talent sources, enabling them to build a robust candidate pool. He highlights the importance of building a talent bench, akin to a CRM system for potential hires, and offers resources through Discovered AI, including a free account and e-learning courses. By leveraging technology, nurturing potential candidates, and adopting data-driven strategies, businesses can significantly enhance their hiring outcomes and drive success.About Fletcher Wimbush:Fletcher Wimbush, the transformative CEO of Discovered Performance Hiring Software has dedicated a decade to tackling hiring's hardest problems. A thought-leader in his field, he’s published extensively on reference checking, aptitude assessments, and AI's role in candidate selection. His FACT Driven Hiring System drives million-dollar results, proving his role as a game-changer in the hiring field. Fletcher's reach extends beyond organizations to individuals, facilitating thousands of successful careers. As an ethical AI proponent, he's pioneering AI-powered initiatives for talent selection. Fletcher's transformative approach to hiring is not just rewriting the rules; it's setting a whole new standard.About Discovered:Fletcher Wimbush created the Discovered F.A.C.T.S. - Driven Performance Hiring based on more than 10,000 interviews and backed by academic studies. Never has there been a better time to take that "Hiring A-Players That Fit" course here.This 12-week program will deliver 10-50X more applicants, higher candidate quality, lower turnover by 50 to 90% and will result in consistently more A player hires who get up to speed and produce better results faster.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Discovered's website athttps://www.discoveredats.com/Check out Discovered on LinkedIn athttps://www.linkedin.com/company/the-hire-talent/Check out Fletcher Wimbush on LinkedIn athttps://www.linkedin.com/in/fletcher-wimbushDon’t...
The Power of Storytelling in the Age of AIIn today's rapidly evolving business landscape, where artificial intelligence (AI) is reshaping operations, the art of authentic storytelling has become more crucial than ever. In a recent podcast episode, host Josh and guest Dan Grech, founder and CEO of BizHack Academy, explore the intersection of storytelling, marketing, and AI. This blog post distills their conversation into actionable insights for entrepreneurs aiming to leverage AI while preserving authenticity in their communications.Josh begins the episode by highlighting the critical role of storytelling in modern business. Compelling narratives are essential for connecting with customers, differentiating in a crowded market, and building trust. While AI can enhance business operations, Josh emphasizes that the human element—particularly personal storytelling—remains vital. AI can assist in crafting messages, but the essence of storytelling must remain genuine to foster trust and connection.Dan Grech shares his expertise in helping entrepreneurs, especially those in second-stage companies, harness AI for marketing and sales strategies. He acknowledges that many businesses feel overwhelmed by the rapid advancements in AI but stresses the importance of embracing these technologies to stay competitive. Dan offers practical advice, such as committing to learning AI tools, utilizing resources like BizHack Academy's free masterclasses, and customizing AI to reflect a brand's unique voice. By doing so, businesses can streamline operations and enhance the authenticity of their narratives, ultimately fostering deeper connections with their audience.About Dan Grech:Dan Grech is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. He’s the Founder and CEO of BizHack Academy, which is on a mission to train 1 million businesses how to use AI-powered marketing and business storytelling to grow 10x faster so their communities can thrive. He was the News Director at Miami’s NPR station), a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report, and worked at The Miami Herald and The Washington Post. He co-hosted Miami’s first podcast, Under the Sun. He is the grandson of a Philadelphia public school science teacher and of a professional soccer coach in La Liga in Spain, and he carries forward a family legacy of teaching, coaching and entrepreneurship. He’s worked as the head of digital marketing at two software startups and the nation’s largest Hispanic-owned energy company. Dan has participated in accelerator programs through Entrepreneurs Organization, the Goldman Sachs 10,000 Small Business Program, and Knight Foundation. He’s taught at top universities including Princeton, Columbia and University of Miami. Dan is a graduate of Princeton University and has a Masters degree in storytelling from FIU and in journalism from Universidad Torcuato di Tella in Argentina. He lives with his wife and two children in Denver, CO.About BizHack Academy:BizHack Academy is on a mission to help 10,000 small businesses to grow faster. BizHack works with business support organizations to create customized digital marketing training programs for small businesses. We teach courses and provide personalized coaching in AI for marketing and sales, online lead generation, business storytelling, and thought leadership. BizHack is the creator of two purpose-driven digital marketing methodologies: the Lead Building System™, a proven process for online lead generation, and the Thought Leadership Pyramid™, a systematic approach to content marketing.BizHack is a proud Florida MBE and has provided over $300,000 in scholarships to more than 200 BIPOC- and women-owned businesses. Its #BizHackLive Masterclass series, launched during the heart to COVID crisis as a free resource to the business
Mobile Marketing Metrics: Measuring Success in a Digital WorldIn the latest episode of the Thoughtful Entrepreneur podcast, host Josh Elledge engages with Alex Campbell, co-founder of Vibes, to delve into the dynamic realm of mobile marketing. This episode is packed with insights for brands aiming to enhance their communication strategies through text messaging. Alex shares his expertise on the significance of consumer consent, the evolving landscape of marketing technology, and the future of mobile marketing with advancements like AI and RCS (Rich Communication Services).Vibes has been a leader in mobile marketing for over 20 years, collaborating with renowned brands such as Chipotle, Ulta, and KFC. The company specializes in helping brands communicate effectively with consumers through text messaging, ensuring these interactions are valuable and non-intrusive. Alex categorizes businesses into two groups: those experienced but stagnant, facing high opt-out rates, and those new and uncertain, recognizing the potential of mobile marketing but unsure where to start. Vibes offers guidance to help them develop tailored strategies that align with their objectives.Consumer consent is not just a legal requirement but a best practice that fosters trust and engagement. The "Telephone Consumer Protection Act (TCPA)" was established to protect consumers from unwanted robocalls and spam messages. Brands must ensure they obtain explicit permission from consumers before sending messages. Opt-in messaging leads to higher engagement rates, with click-through rates averaging between 20% to 30%. When consumers willingly subscribe to receive messages, they are more likely to respond positively, resulting in more effective marketing campaigns.About Alex Campbell:Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.About Vibes:Vibes creates personal and revenue-driving mobile engagement between consumers and the brands they love. Industry leaders like Chipotle, The Children's Place, and Polo Ralph Lauren use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using an automated, data-rich platform that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Vibes website athttps://www.vibes.com/Check out Vibes on LinkedIn athttps://www.linkedin.com/company/vibes-media/Check out Alex Campbell on LinkedIn athttps://www.linkedin.com/in/alexcampbell2Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.
The Importance of Financial Management in Business GrowthIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in an insightful discussion with Karl Maier, a seasoned fractional CFO and business advisor, and the founder of Abunden. The conversation centers on the pivotal role financial management plays in scaling businesses, especially those with revenues ranging from a million to a hundred million dollars. Karl shares his extensive experience, offering practical advice on navigating growth challenges, improving financial reporting, and enhancing overall operations.Josh begins the episode by inviting listeners to explore his free video resource for those seeking introductions to partners, investors, influencers, and clients. He emphasizes the importance of inbound marketing strategies that have significantly contributed to generating eight figures in revenue for his companies over the past 15 years. Listeners are encouraged to visit his website, Up My Influence, for more information and to explore potential guest opportunities on the podcast.Karl Maier brings a wealth of experience, specializing in helping companies scale their operations. With over nine years as a full-time CFO and more than a decade as a fractional CFO, Karl has worked with numerous businesses to enhance their financial systems and operational processes. He focuses on growth through acquisition and organic growth, assisting companies in expanding their operations by acquiring other businesses and improving sales processes. Karl also highlights the importance of sophisticated financial systems beyond basic accounting software, emphasizing the need for tools like CRM systems and marketing automation as companies grow.About Karl Maier:Karl Maier, the founder of Abunden is an experienced CFO and business advisor, who has played a key role in doubling sales at five companies in just two years. Abunden is a company dedicated to helping businesses grow by understanding their numbers, building repeatable business systems, and organizing their team, particularly in today's challenging economy with inflation, labor shortages, and supply chain disruptions. Karl’s expertise spans expanding credit lines, leading multimillion-dollar acquisitions, and enhancing profitability through innovative pricing, systems, and financial strategies.About Abunden:Abunden is a forward-thinking organization focused on delivering innovative solutions that drive business growth and operational efficiency. Specializing in data-driven insights, technology integration, and process optimization, Abunden partners with businesses to create tailored strategies that foster long-term success. With a commitment to excellence and a customer-first approach, Abunden leverages cutting-edge technologies and industry expertise to help clients achieve their full potential in an ever-evolving marketplace.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Abunden website athttps://www.abunden.com/Check out Abunden on LinkedIn athttps://www.linkedin.com/company/abundenCheck out Karl Maier on LinkedIn athttps://www.linkedin.com/in/karlkmaier/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We...
The Importance of Data in B2B MarketingIn a recent episode of "The Thoughtful Entrepreneur," host Josh engaged in a conversation with Paula Chiocchi, CEO of Outward Media (OMI), about the critical role of data in B2B marketing. They explored how businesses can leverage data to enhance marketing strategies, the necessity of maintaining high-quality data, and emerging industry trends. Paula shared key insights and actionable advice, offering a comprehensive guide for businesses aiming to optimize their marketing efforts through data.Outward Media, known as OMI, is a performance marketing agency with a robust B2B database of approximately 145 million managerial contacts across various U.S. industries. Specializing in omnichannel marketing, OMI offers services such as social media marketing, direct mail, email marketing, and programmatic advertising. Paula emphasized the importance of accurate data, noting that poor data can lead to significant opportunity loss, such as outdated contact information affecting email marketing efforts. She advised regular data updates and investing in quality data to maintain accuracy and effectiveness.Paula also highlighted the value of investing in quality data, which can significantly impact marketing effectiveness and ROI. She shared examples of OMI's partnerships with notable clients like AT&T and Amazon, underscoring the importance of reliable data in successful marketing campaigns. For small and midsize businesses, Paula suggested using OMI's data to create lookalike audiences for social media marketing and combining multiple channels for a powerful strategy. She also discussed trends like AI integration and the shift towards targeted marketing, advising businesses to explore AI tools and focus on quality communications.About Paula Chiocchi:Paula Chiocchi, CEO and founder of OMI, is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers.Under her direction, OMI provides Fortune 1000 firms and other clients fresh, accurate contact data to fuel outbound marketing initiatives and drive sales and profits. An expert and innovator in multi-channel marketing data, Paula has established OMI as a leader in comprehensive email campaign management services. Along with her growing team, her goal is to assist clients in successfully navigating the complex email channel by offering hands-on guidance combined with the highest levels of email deliverability and marketing ROI. Paula began her career with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading mortgage companies, financial institutions, telecom, software, online gaming sites, sweepstakes enterprises and e-commerce companies.Paula has been a contributing member of Forbes Agency Council since 2016. About Outward Media, Inc. (OMI):Outward Media (OMI) is a leading provider of high-quality marketing data, dedicated to helping organizations expand their reach, acquire new customers, and enter new markets. With a strong focus on multi-channel marketing data, OMI has established itself as a pioneer in delivering fresh, accurate business contact data that drives growth and success.Specializing in both B2C and B2B markets, OMI compiles domestic and international data with a commitment to maintaining the highest standards of data quality. The company’s core competency lies in collecting accurate data across various channels, including postal, firmagraphic, demographic, and email address data.To further demonstrate its commitment to email data integrity, OMI created the OMI Clean-Send service, which helps protect clients' sender reputations by ensuring their email messages are delivered without being...
Unlocking the Power of Texting: How Texting Can Elevate Your Business CommunicationIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the realm of business texting with Phil Portman, CEO of Textdrip. This episode is packed with insights on how businesses can utilize texting to enhance communication, boost customer engagement, and navigate the evolving regulatory landscape. We summarize the key takeaways, providing actionable advice and detailed explanations to help optimize your business texting strategy.Phil Portman founded Textdrip to overcome the limitations of traditional email communication, which often suffers from low response rates and poor deliverability. Texting, on the other hand, has become a preferred communication method, especially among adults under 50, due to its immediacy and higher engagement levels. Textdrip integrates texting into customer relationship management (CRM) systems, enabling businesses to run effective text drip campaigns. Key features include automated follow-ups, seamless CRM integration, and higher engagement rates compared to email.Phil discusses how various industries can leverage Textdrip to improve their communication strategies. For instance, in insurance, it can capture leads and provide timely customer service updates. In real estate, it can send property details and coordinate appointments. The platform also helps businesses navigate regulatory changes by ensuring compliance with new guidelines, such as using registered traffic to avoid fines. Textdrip stands out with superior deliverability, robust analytics, and exceptional customer service, offering competitive pricing and a promotional 60-day free trial for podcast listeners.About Philip Portman:Phil Portman is a Bootstrapped SERIAL ENTREPRENEUR who has created multiple 8 gure businesses. He has created several startups from the ground up including Textdrip, Argos Automation, Pranshtech Solutions, Landline Remover, Positive Intent AI, and his most recent project, Coaches HQ. Textdrip, a agship in Phil’s business portfolio, is a business texting platform for insurance, mortgage, real estate, and solar sales. Phil enjoys helping other budding entrepreneurs follow their dreams. He hosts the SUCCESS IS Podcast, and he is a contributor for FORBES Online where he shares his entrepreneurial and leadership wisdom. When Phil is away from the business, he enjoys his life as a Michigan native residing in Holly, Michigan with his wife and two sons.About Textdrip:Textdrip is a cutting-edge communication platform designed to help businesses engage with customers through personalized, automated text messaging. Specializing in SMS marketing and customer relationship management, Textdrip enables companies to streamline communication, drive conversions, and improve customer retention with minimal effort. By combining advanced automation with a user-friendly interface, Textdrip empowers businesses of all sizes to create impactful, real-time messaging campaigns that deliver measurable results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Textdrip website athttps://textdrip.com/Check out Textdrip on LinkedIn athttps://www.linkedin.com/company/textdripCheck out Philip Portman on LinkedIn athttps://www.linkedin.com/in/philportmanDon’t...
The Future of PR: Embracing Digital Innovations for GrowthIn the latest episode of our podcast, we had the pleasure of hosting Justin Goldstein, the founder of PR73, an integrated communications firm specializing in public relations and marketing. Justin shared his wealth of knowledge on how businesses can effectively leverage PR to enhance their visibility, credibility, and ultimately, their sales. This blog post will break down the key insights from the episode, providing actionable advice and thorough explanations to help you maximize the impact of your PR efforts.Justin Goldstein founded PR73, an integrated communications firm named after 73rd Street in Manhattan, where he started the company. PR73 focuses on creating synergies between public relations and marketing, offering a range of services from media relations to digital marketing. Justin's approach emphasizes the importance of integrating PR with business development goals to drive growth. One of the common misconceptions about PR is that it is solely about gaining visibility. While visibility is a crucial aspect, Justin argues that effective PR should be integrated with business development goals. Many businesses fail to understand how to leverage PR for their growth, leading to missed opportunities.In summary, this episode provides valuable insights into the role of public relations in business growth. Justin Goldstein's expertise highlights the importance of integrating PR with marketing strategies, leveraging media coverage effectively, and maintaining exceptional customer service. As the media landscape continues to evolve, businesses must adapt their approaches to PR and recognize the potential of both traditional and new media channels. By doing so, they can enhance their visibility, credibility, and ultimately drive sales growth. For more information about Justin Goldstein and PR 73, visit their website at pr73.com where you can explore the range of services offered and learn more about how PR can benefit your business.About Justin Goldstein:Justin is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73, an integrated communications agency that helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey is a testament to the power of resilience and resourcefulness. Born with a cyst on his kidney, he learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.About PR73:PR73 is an NYC-based, integrated communications firm that specializes in developing insight, strategy, and content to build and strengthen trust across both internal and external audiences.Originally founded as Press Record Communications, PR73 expands upon its predecessor's vision by combining PR and marketing to deliver more holistic, innovative services that go beyond traditional communications. With an award-winning team of seasoned creative professionals and business-minded experts, PR73 has a proven track record of crafting consistent brand messaging across all platforms, driving visibility, and fostering growth for its clients.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out PR73 website ata...
The Impact of Remote Staffing on Business Growth and InnovationIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Pranav Dalal, founder and CEO of Office Beacon, to explore the nuances of remote staffing and outsourcing. The discussion highlights Office Beacon's distinctive approach and the broader industry trends, offering businesses valuable insights into remote staffing solutions. This blog post distills the episode's key points, providing actionable advice and detailed explanations for companies considering these solutions.Office Beacon, founded in 2001 as a graphic design outsourcing company in India, has grown into a comprehensive managed services provider. It offers over 150 services to a diverse clientele, including SMBs and Fortune 100 companies, across domains like call center operations, accounting, graphic design, and logistics support. Unlike freelance platforms such as Upwork, Office Beacon employs staff full-time or on a dedicated basis, ensuring HR compliance across countries like India, the Philippines, Mexico, and South Africa. This model provides advantages such as adherence to local labor laws, robust data security, and formal contracts that clarify work ownership.Pranav Dalal notes a rising demand for remote staffing, driven by businesses seeking global talent. Key trends include India's reputation for software development, the Philippines' call center expertise, and South Africa's emerging skilled workforce. Office Beacon is expanding in South Africa, focusing on roles like customer support and marketing to leverage local talent and address unemployment. The company identifies ideal clients as those willing to invest in growth, creating a positive feedback loop that benefits both parties. With a streamlined onboarding process and competitive pricing, Office Beacon offers an efficient path for businesses to access global talent and thrive in a competitive landscape.About Pranav Dalal:Pranav Dalal is the CEO and Founder of Office Beacon, a virtual and remote global staffing agency. His entrepreneurial journey began in mid-2001 when he traveled from Los Angeles to India, rented an office, hired five employees, and started Office Beacon—all within one week. In 2012, Pranav expanded Office Beacon's global footprint by taking over service facilities and employees from a subsidiary of VistaPrint in the Philippines. Now, with over 5,500 full-time employees globally, Office Beacon operates in India, the Philippines, South Africa, and Mexico. Pranav is particularly proud of growing the organization without partners, venture capital, or private equity while remaining the sole owner of the company.About Office Beacon:Office Beacon is dedicated to empowering businesses by providing reliable, flexible, and cost-effective staffing solutions that help organizations scale and thrive. Recognizing the unique challenges of business growth—from sourcing skilled talent to managing costs and ensuring operational efficiency—Office Beacon offers Remote Staffing as an innovative solution to eliminate traditional hiring obstacles and seamlessly expand teams.With over two decades of experience, Office Beacon has become a trusted partner for thousands of businesses, delivering the right talent at the right time. The company’s global workforce of over 5,500 professionals serves clients across 18 industries, offering more than 150 specialized services. Headquartered in Los Angeles, with service centers in India, the Philippines, Mexico, and South Africa, Office Beacon taps into a diverse global talent pool to provide tailored solutions that meet the unique needs of each client—no matter their location.Apply to be a Guest on The Thoughtful Entrepreneur: 
Navigating the Future of Technology ConsultingIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Nik Froehlich, the President and CEO of Saritasa, a technology consulting firm. The discussion centers around the evolving landscape of technology, particularly focusing on custom software development, the integration of artificial intelligence (AI), and the applications of virtual reality (VR) across various industries. This blog post delves into the key themes and insights from the episode, providing actionable advice and thorough explanations for businesses looking to leverage technology to enhance their operations and competitiveness.Nik Froehlich begins by providing an overview of Saritasa, describing it as a technology consulting company that specializes in custom software development. Saritasa's work spans a wide range of clients, from startups aiming to innovate and improve the world to established businesses seeking to enhance their competitiveness and efficiency through tailored software solutions. Reflecting on the technological landscape since the company's founding in 2005, Nik notes the significant changes that have occurred, particularly with the advent of mobile technology and the rise of app development. The introduction of the iPhone democratized software development, enabling anyone to create applications and leading to an explosion of mobile apps and services.The conversation then shifts to the applications of VR in various sectors. Nik shares several compelling case studies that illustrate how VR is being utilized to enhance training and customer experiences. As the discussion progresses, Nik addresses the growing importance of AI in business operations. He notes that while many companies are eager to adopt AI technologies, it is crucial to understand that AI is a tool that should be integrated thoughtfully into existing processes. Towards the end of the episode, Nik offers valuable insights for clients looking to hire developers, emphasizing the importance of clear communication and understanding the development process. This episode serves as a valuable resource for business leaders looking to understand the significance of technology in their operations and encourages proactive engagement with technology, fostering a mindset of innovation and growth in the competitive business landscape.About Nik Froehlich:Nik Froehlich is the Founder and CEO of Saritasa, a technology consulting company focused on delivering innovative software solutions that drive business growth. With a deep passion for empowering organizations through technology, Nik is committed to helping businesses unlock new opportunities and enhance their operational efficiency through custom-built digital products.Before founding Saritasa, Nik spent 20 years successfully running and expanding a construction-related service company, where he leveraged emerging technologies to solve complex business challenges and streamline processes. Drawing from his extensive experience in both business and technology, he transitioned from his previous venture to create Saritasa, a company designed to help other businesses harness the power of technology to propel their success.Nik thrives in his role as a leader and enjoys working alongside the talented team at Saritasa, where collaboration and innovation are at the core of their work. Outside of his professional life, Nik is supported by his life-long partner and their four children, who inspire him daily with their intelligence, work ethic, and self-motivation.About Saritasa:At Saritasa, the mission is simple: empower businesses through innovative technology. The company specializes in designing and developing custom, commercial-grade software systems that streamline complex operations, enhance user experiences, and provide scalable,
Sales Strategies for the Digital Age: Adapting to New Consumer HabitsIn the latest episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Geoffrey Reid, CEO of marcusevans Group, consultant, professor, bestselling author, and speaker. Geoffrey's book, "The Revenue Catalyst: Mastering the Art of Sales," serves as the foundation for their discussion, which explores the complexities of sales education, evolving sales practices, and the importance of structured sales processes. This episode offers actionable advice and thorough explanations to help listeners master the art of sales.Josh begins by highlighting the significance of relationship-building in sales, sharing his experience with over 2,000 leaders to identify the best business sources. He promotes a free video resource on his website that outlines steps to achieve 100% inbound sales without spam, ads, or aggressive tactics. The conversation with Geoffrey sets the stage for a deep dive into sales strategies, emphasizing the need for strong methodologies and structured processes to optimize revenue.Geoffrey shares his journey from a sales executive with no prior experience to a successful CEO and author. He discusses the gap in sales education within traditional business curricula, which often focus on finance, accounting, human resources, and marketing. The episode delves into the current sales landscape, addressing misconceptions and emphasizing the importance of consultative, relationship-focused approaches. Geoffrey's insights, combined with Josh's perspective, provide listeners with valuable strategies to enhance their sales performance and build sustainable client relationships.About Geoffrey Reid:Geoffrey Reid began his career over thirty years ago as a public policy analyst in the Canadian Public Service after completing an undergraduate degree from Bishop’s University. In recent years, he has been serving as a CEO for a private multinational company with fifty locations around the world and is a global leader in business events and sales.In between, Geoffrey added a master’s degree, pursued doctoral studies, and worked as a self-employed mediator, trainer, and consultant for both public and private sector clients. In the five years that preceded his career shift to sales, Geoffrey also worked as an adjunct professor with the School of Graduate Studies at Concordia University in Montreal, Canada, teaching negotiation, mediation, and conflict resolution at the master’s level.Geoffrey began his sales career in Montreal in the year 2000 in a junior sales position, with the primary objective of learning sales—something he knew nothing about at the time. At the end of his first full year in sales, Geoffrey had generated more new personal sales revenue than any other employee in North America. Shortly thereafter, he entered management, and rose through the ranks to take local then national responsibility for all offices in Canada.In 2014, he was given international responsibilities and moved to global headquarters in London UK to accept a chief executive officer position, taking approximately one hundred flights per year to support offices in Asia, Europe and North America.His most satisfying contribution is having hired and/or developed, directly or indirectly, the majority of the current top sales performers, managers, and directors. Much of this satisfaction comes from Geoffrey having had the opportunity to share skill sets that have allowed his employees to generate top-end incomes for their own benefit and that of their families.Since the pandemic, Geoffrey has returned home to Montreal to play similar roles. He is now traveling less and using Zoom more. This has allowed him more time to share more broadly what he has learned in his quarter-century sales career to help make up for the lack of sales education that exists in most business schools and...
Productizing Your Services: Effective Strategies for Attracting Clients EffortlesslyIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh Malone engaged in a conversation with Jay Melone, the founder and CEO of Profit Ladder, about innovative strategies for service-based business owners. The discussion focused on attracting clients without traditional prospecting methods, a common challenge for many professionals. Jay shared his journey from struggling with high-ticket sales to developing a system that allows clients to access his expertise through affordable, productized offers. This episode offers a comprehensive breakdown of key insights and actionable advice.Jay Melone recounted his early consulting experiences, highlighting the challenges of traditional sales methods like prospecting and pitching, which often led to frustration and burnout. He emphasized the misalignment between these methods and the integrity many professionals wish to maintain in their business practices. Recognizing these limitations, Jay introduced the "reverse flywheel" concept, which focuses on attracting clients by offering valuable resources upfront. This approach allows service providers to demonstrate their expertise and engage potential clients without the pressure of relentless outreach.One of the core ideas Jay discussed is the importance of productizing services. By breaking down complex consulting frameworks into accessible toolkits, he enables clients to engage with his expertise at a lower risk. This strategy not only builds trust but also increases the likelihood of clients seeking comprehensive services. Jay also stressed the significance of understanding customer personas and tailoring offerings to different client preferences. By offering a range of resources, service providers can cater to both DIY clients and those seeking direct engagement, ultimately creating a pathway for potential clients to experience the value of their services.About Jay Melone:Jay Melone has been an entrepreneur for 15 years. He launched his rst business, New Haircut, in 2010. But he quickly realized how challenging it is to grow a small business. In between client projects, he’d make time to market and sell. He spent countless hours prospecting and pitching, often leading to proposals that went unanswered. He sat stuck on that soul-sucking hamster wheel for over a decade. Then in 2020, facing full-on burnout, he began experimenting with a dierent way to grow the business. He packaged his premium, done-for-you services into aordable, do-it-yourself products. Online courses, toolkits, and templates that his market could use to solve their own problems. These productized oers were packed with value that established trust with his audience and demonstrated his expertise. And because Jay charged a small fee, they also helped to generate a new, passive revenue stream. But here’s the biggest positive that came from productizing… The customers of his products began asking for Jay’s premium services. By the time Jay met with them during a sales call, they were already 80% sold because of the value they’d gotten from his products. Jay had created a series of free and low-ticket oers that attracted his ideal customers, lled his pipeline, and stabilized revenue – a ywheel. He had automated his marketing and sales, freeing him up from the grind of daily business-building. To date, Jay’s ywheel has produced $80k in product revenue and $900k in premium service revenue, with a net prot increase of 1,810%. Because of this experience, Jay launched Prot Ladder in late 2023 to help fellow service-based business owners grow their prots. He provides strategic advisory to help them identify and launch productized versions of their services that automate their marketing and sales.About Profit Ladder:Profit Ladder is a business growth...
Engage, Educate, and Convert: The Webinar Approach to Digital MarketingIn a recent episode of *The Thoughtful Entrepreneur*, host Josh engages with Andy Audate, the founder and CEO of AudateMedia, to explore the nuances of digital marketing. Andy shares his inspiring journey from being the youngest T-Mobile franchise owner to leading a global marketing agency that aids small businesses in automating customer relationships. This discussion highlights the effectiveness of webinars, the importance of addressing specific pain points, and the creation of engaging content that resonates with potential customers.Andy Audate’s entrepreneurial path is remarkable. At just 19, he opened his first T-Mobile franchise, quickly recognizing the potential of digital marketing. This insight led him to pivot and establish Audate Media, a marketing agency focused on helping small businesses connect with prospects and automate customer interactions through digital channels like email and text messaging. His early success underscores the importance of recognizing market trends and adapting accordingly, while his transition to a digital marketing expert highlights the need for continuous learning and adaptation in business.A significant part of the conversation revolves around the power of webinars as a marketing tool. Andy emphasizes that webinars can effectively engage potential customers, especially when they address specific pain points. Webinars provide educational value, offer an interactive format for real-time engagement, and can reach a large audience simultaneously, making them an efficient tool for mass communication. Andy advises focusing on specific pain points, providing actionable solutions, and incorporating interactive elements to keep the audience engaged. By following these strategies, businesses can enhance their digital marketing efforts, connect with their target audiences more effectively, and ultimately drive better results. For more insights, visit andyaudate.com.About Andy Audate:Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue.About AudateMedia:AudateMedia is a cutting-edge digital marketing and media solutions company focused on helping brands elevate their presence and connect with audiences through innovative, data-driven strategies. Specializing in content creation, social media marketing, and digital advertising, AudateMedia empowers businesses to tell their unique stories while maximizing their impact in the ever-evolving digital landscape.With a team of expert strategists, creatives, and analysts, AudateMedia combines industry-leading tools and methodologies to craft customized marketing solutions tailored to each client’s specific goals. Whether it's building a robust online presence, optimizing customer engagement, or driving conversions, the company offers a full suite of services, including SEO, PPC advertising, email marketing, influencer partnerships, and video production.AudateMedia places a strong emphasis on data analytics and performance measurement, ensuring that every campaign is optimized for maximum ROI and long-term success. Through its innovative approach and commitment to staying ahead of digital trends, AudateMedia is dedicated to helping businesses of all sizes navigate the complexities of digital marketing and achieve sustainable growth.With a client-first philosophy and a passion for creative excellence, AudateMedia is the trusted partner for brands...
Revolutionizing Cleaning Services: The Role of Technology and Franchise Innovation In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Adam Povlitz, the CEO and President of Anago Cleaning Systems. This episode delves into the unique business model of Anago, the current state of the cleaning industry, and the opportunities available for potential franchisees. Below, we break down the key insights and actionable advice shared during the episode.Josh opens the episode by inviting listeners to explore opportunities for introductions to partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video available on his website, which outlines steps to achieve 100% inbound marketing in any industry over the next 6 to 8 months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, upmyinfluence.com, to access this valuable resource. After the introduction, Josh welcomes Adam Povlitz to the show. Adam provides a brief overview of Anago Cleaning Services, explaining that it operates as a commercial cleaning franchise with a distinctive three-tier franchise model. Unlike traditional franchises, which typically have a corporate office and unit franchise owners, Anago's model includes a master franchise layer, creating a unique structure that separates operational and sales functions.Adam elaborates on the three-tier franchise model of Anago Cleaning Services. Unit franchisees are responsible for the actual cleaning services, managing crews, and handling the operational side of the business. Master franchisees focus on sales, marketing, and administrative aspects. Often experienced professionals from various industries, they thrive in the franchise system without engaging in hands-on cleaning work. Adam shares the history of Anago, noting that it began in 1989 as a traditional cleaning company. By 1991, it transitioned to a master franchise model, selling unit franchises and cleaning contracts. The company has since expanded significantly, now boasting 48 master franchises across the U.S. and Canada, supporting approximately 1,800 unit franchises.About Adam Povlitz:Adam is the CEO & President of Anago Cleaning Systems, an internationally franchised commercial cleaning brand headquartered in South Florida. He joined Anago in September 2009 and served as President since April 2015. He was appointed CEO in May 2018. In January 2010, he was Director of Human Resources / Franchise Development, and in September 2010, he was named Vice President - Operations. In 2013, Adam was promoted to Executive Vice President, and in April 2015, appointed President. Before joining Anago, he was employed by IBM Corporation as the Growth Initiatives & Expense Analyst. Adam holds an MBA from the University of Miami and a Lean Six Sigma Green Belt from Nova Southeastern University. He is a Certified Franchise Executive (CFE) and a Cleaning Industry Management Standards Certified Expert (CCE).Mr. Povlitz is also a thought leader on the Forbes Business Council and a regular contributor to Entrepreneur and Forbes publications. About Anago Cleaning Systems:With over 30 years of experience as a leader in the commercial cleaning franchising industry, Anago Franchisees have faced the majority of challenges. No matter if you’re a hotel looking for quality common area cleaning or a medical facility needing trustworthy cleaning and janitorial services, Anago is the right choice for you.Serving industries such as healthcare, education,...
The Role of Hybrid Publishing in Today's Literary WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Jenn Grace, the founder and CEO of "Publish Your Purpose." This episode delves into the evolving world of publishing, focusing on hybrid publishing—a model that merges the best aspects of self-publishing and traditional publishing. Jenn shares her expertise, offering valuable insights and actionable advice for aspiring authors. Here, we break down the key takeaways from their discussion, providing a comprehensive guide for those looking to navigate the publishing landscape.Josh begins the episode by inviting listeners to explore his services, which include introductions to partners, investors, influencers, and clients. He shares his extensive experience, having had private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines the steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content and also invites potential guests to join his podcast.As the conversation shifts, Josh introduces Jenn Grace, highlighting her role as the founder and CEO of "Publish Your Purpose." Jenn elaborates on the concept of hybrid publishing, describing it as a model that combines the best aspects of self-publishing and traditional publishing. She notes that many aspiring authors are unaware of hybrid publishing, which sits in the middle of the publishing spectrum. Jenn emphasizes that her company aims to elevate thought leaders—individuals passionate about making an impact through their work—by helping them amplify their purpose through publishing.About Jenn Grace:An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices. Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, hiking, skiing, and admiring the birds and nature around her.About Publish Your Purpose:Publish Your Purpose is a hybrid publisher of non-fiction books. As an LGBTQ+ and women-owned B Corporation™, our mission is to elevate the voices often excluded from traditional publishing. We intentionally seek out authors and storytellers with diverse backgrounds, life experiences, and unique perspectives to publish books that will make an impact in the world.Apply to be a Guest on The Thoughtful Entrepreneur: a...
Unlocking Advertising Success: The Key Role of AI and Strategic PartnershipsIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the intricacies of the advertising industry with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. This episode is rich with insights on the evolution of advertising, the transformative role of artificial intelligence (AI), and practical strategies for businesses to optimize their advertising investments. The conversation offers actionable advice and thorough explanations to help businesses navigate the complex world of advertising.Josh begins by inviting listeners to delve into the world of advertising and the importance of building connections with partners, investors, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover the best sources of business growth. Josh offers a free video resource on his website, upmyinfluence.com, where he outlines steps to achieve 100% inbound marketing in any industry without relying on spam, ads, or sales tactics. He then introduces Jessica Hawthorne-Castro, highlighting her leadership role at Hawthorne Advertising, a legacy agency with nearly 40 years of experience in the industry.Jessica provides a brief history of Hawthorne Advertising, emphasizing its long-standing presence in the advertising landscape. The agency is independently owned and has played a pivotal role in establishing the performance marketing industry. She explains that Hawthorne Advertising has adapted to the evolving landscape by incorporating analytics, various media systems, and AI into their marketing strategies. As the conversation shifts to the current state of advertising, Jessica shares her insights on the impact of AI on the industry, emphasizing the necessity of human oversight to ensure accuracy and relevance. She also addresses common apprehensions about advertising investments, advising businesses to set clear expectations and KPIs before launching any campaign. Jessica concludes by encouraging businesses to embrace advertising as a vital component of their growth strategy, highlighting the importance of finding the right partner and investing in marketing strategies that align with business goals.About Jessica Hawthorne-Castro:Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 35 years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Hawthorne Advertising is a Women Owned Business, a certified Great Place to Work, and on the Inc. 5000 List. As a thought leader, Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, American Marketing Association, and many more. In addition, Jessica has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies...
Leadership Redefined: Embracing Vulnerability and Connection in BusinessIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a profound conversation with Richard Atherton, co-founder of First Human and host of the "Being Human" podcast. The discussion delves into the evolving landscape of leadership, emphasizing the importance of human connection in the workplace and the transformative power of effective communication. This blog post breaks down key insights from the episode, offering actionable advice and thorough explanations to guide listeners in their leadership journey.Richard Atherton, co-founder of First Human, shares his mission to inspire one million leaders through coaching programs, podcasts, and in-house development initiatives. He emphasizes the importance of listening, expanding possibilities, and committed speaking as essential skills for effective leadership. Richard highlights three critical aspects of leadership: generative listening, expanding possibility, and committed speaking. He provides actionable tips for each, such as practicing active listening, encouraging brainstorming sessions, and aligning words with actions to build trust and credibility.First Human works with a diverse range of clients, from large corporations to solopreneurs, facilitating leadership transformation through one-on-one coaching and structured programs. Richard explains how these programs help clients explore their leadership styles and worldviews, leading to significant successes such as increased revenue and closing profit gaps. As the conversation concludes, Josh thanks Richard for his insights and encourages listeners to engage with the resources shared throughout the episode, highlighting the potential to create a more connected, innovative, and effective workplace.About Richard Atherton:Richard is the Co-Founder of FirstHuman, where he’s on a mission to help CEOs, leaders, and top executives hit leadership breakthroughs with a human-first approach that prioritizes happiness, empowerment, and communication. FirstHuman has worked with standout clients like Adidas, Volkswagen, Heineken, PwC, UNICEF, and the Olympics. For nearly 10 years now, he’s been a transformative figure in leadership coaching, helping people make big shifts in their careers — whether they're leveling up within their organization or breaking out on their own to start something new. One of his standout achievements is an award-winning business transformation at the BBC, wherein he led a 6-person team that built a new global operation for 70+ journalists in just 3 months. He also notably helped leaders at CEVA close a $400M profitability gap.About FirstHuman:At FirstHuman, the team partners with organizations to create potent environments where new possibilities can emerge. These environments are built on deep relationships, powerful conversations, and groundbreaking missions, designed to foster transformation and high performance.Rather than relying on conventional management consultancy methods, FirstHuman does not offer standard blueprints, best practices, or peer-group comparisons. Instead, the company collaborates with business and HR leaders to co-create tailored performance interventions, transformative leadership development programs, and cultural transformations that drive exceptional results in record time.As one executive from a global FTSE 10 company put it, “FirstHuman has the expertise and courage to take on any challenge. Their profoundly insightful and pragmatic approach has delivered extraordinary results for our business and leadership. Any organization would reap massive benefit from working with them.”Apply to be a Guest on The Thoughtful Entrepreneur: 
Rethinking Recruitment: How Behavioral Assessments Improve Hiring and Team DynamicsIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge explores the complexities of hiring and workforce management with Jason P. Carroll, CEO and founder of Aptive Index. The discussion highlights the limitations of traditional hiring methods and introduces innovative solutions that can transform recruitment and team dynamics. Josh sets the stage by sharing insights from his conversations with over 2,000 business leaders, emphasizing the importance of informed hiring decisions.Jason P. Carroll, with his extensive experience in leadership roles, including as president of Champion, brings valuable insights into the challenges of hiring. He critiques traditional practices like resumes and interviews, pointing out their flaws such as bias, misleading information, and overlooked talent. Jason introduces Aptiv Index, a tool that uses scientifically validated psychometric assessments to provide deeper insights into candidates' behaviors and potential fit for roles. This approach helps organizations make data-driven decisions, reduce bias, and identify hidden potential in candidates.The episode also touches on the role of AI in recruitment, with Jason discussing how AI can enhance the hiring process through data analysis and custom models. He shares success stories of Aptive Index's implementation across various organizations, highlighting its versatility and accessibility for companies of all sizes. As the episode concludes, listeners are encouraged to explore Aptiv Index further, with options to request a demo and experience the assessment firsthand. This conversation empowers organizations to embrace advanced tools like Aptiv Index to improve hiring processes, enhance team dynamics, and achieve greater success.About Jason P. Carroll:Jason P. Carroll is the founder and CEO of Aptive Index, a pioneering company dedicated to transforming hiring and leadership practices by integrating advanced psychometric assessments and strategic advisory services. Aptive Index is on a mission to redefine how organizations identify, develop, and retain top talent by providing data-driven insights that align leadership capabilities with organizational goals. Under Jason's leadership, the company has quickly become a trusted partner for businesses looking to enhance their decision-making processes and foster a culture of collaboration and resilience.About Aptive Index:Aptive Index is transforming the way companies approach talent acquisition through its cutting-edge psychometric assessments. By diving deep into individuals' unique strengths, values, and work styles, Aptive Index helps organizations align talent with roles where they can truly thrive, feel fulfilled, and make a meaningful impact.The company's mission is to bring integrity and actionable insight to the workplace, empowering leaders with a deeper understanding of what truly drives their teams. Going beyond traditional assessments, Aptive Index provides empathy-focused, data-driven insights that foster positive, collaborative cultures and guide organizations in making smarter, more informed decisions. With Aptive Index, businesses gain the unfair advantage of knowing their people on a profound level—ensuring both individual and organizational success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Aptive Index website athttps://aptiveindex.com/Check out Aptive Index on LinkedIn ata...
Scaling Your Business: Overcoming Challenges and Embracing LeadershipIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a dynamic conversation with Allison Maslan, a seasoned entrepreneur and the founder and CEO of Pinnacle Global Network. Allison, also the author of the insightful book "Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar," shares her extensive experience in entrepreneurship, emphasizing the critical elements of business growth and the necessity of cultivating a robust team. This blog post will break down the key insights from their discussion, providing actionable advice for entrepreneurs looking to scale their businesses.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content. Following this introduction, Josh welcomes Allison Maslan to the show. He highlights her impressive background as an entrepreneur with over 40 years of experience and her role in helping more than 150,000 CEOs worldwide grow and scale their businesses through Pinnacle Global Network.Allison shares her passion for entrepreneurship, describing it as a powerful avenue for creativity and making a positive impact in the world. With a track record of building ten companies, she emphasizes the importance of recognizing and leveraging one’s unique gifts and talents. Drawing on insights from Gaye Hendrix, author of "The Big Leap," Allison discusses the concept of stepping into one’s genius and how aligning that genius with a business can amplify one’s purpose and impact. A significant portion of the conversation revolves around the necessity of building a strong team to support a founder’s vision. Josh and Allison discuss the transition from being a boss to becoming a leader who inspires others. Allison explains that empowering team members to take ownership of the company’s vision is crucial for creating a sustainable, scalable business model. She emphasizes that a successful business should be able to operate independently of its founder, allowing for growth and continuity even in the founder's absence.About Allison Maslan:Allison Maslan, CEO of Pinnacle Global Network, was recently named one of the “Top 10 Women Entrepreneurs to Watch” by Forbes Magazine. She is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison has built ten successful companies over the last 40 years.For the past 15 years, she and her team of business mentors have helped over 150,000Founders scale their businesses, fast-track their success, and create a more meaningful life through her company, Pinnacle Global Network, one of the Inc. 5000 Fastest-Growing PrivateCompanies.Allison has shared the stage with noted business leaders such as Richard Branson and Magic Johnson, and has been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The SCALEit Method Podcast and the Women Who Own It Podcast brought to you by WBENC.About Pinnacle Global Network: Pinnacle Global Network, founded by Allison Maslan, is a global leader in helping businesses scale. The organization’s team of successful CEOs mentors business owners worldwide, providing
Enhancing Recruitment Efficiency with Structured Hiring and AIIn a recent episode of The Thoughtful Entrepreneur, the host engages in a compelling conversation with Joel Quintela, the founder and CEO of Quintela, an HR technology company specializing in assessments for hiring processes. The discussion delves into the critical importance of structured hiring practices and the transformative role of technology, particularly artificial intelligence (AI), in enhancing recruitment efficiency and decision-making. The host begins by inviting the audience to explore opportunities for introductions to partners, investors, influencers, and clients, sharing their extensive experience in the business world and promoting a free video resource available on their website.Joel Quintela is introduced, highlighting his background as a business psychologist and explaining that his company focuses on building HR technology for large organizations, particularly Fortune 500 companies. The conversation quickly shifts to the core of Quintela's work, which involves enhancing the hiring process through various assessments, including personality tests, role plays, and structured interviews. Joel emphasizes the significance of structured interviews in the hiring process, noting that informal interviews often yield unreliable results. He explains that hiring is fundamentally a probability game, and organizations can increase their chances of success by being deliberate about the skills and competencies required for each role.The discussion also touches on current trends in hiring, with Joel identifying significant movements such as the shift to skills-based hiring and the integration of AI in recruitment. AI is being utilized to streamline various repetitive tasks in the hiring process, enhancing candidate communication, managing scheduling, and assisting in the assessment process. Joel highlights the importance of candidate experience throughout the hiring process and explains how Quintela's platform operates, offering tailored solutions for different organizations. The episode concludes with the host encouraging listeners to explore Quintela's offerings further and thanking Joel for his insights.About Joel Quintela:Joel Quintela is the founder and CEO of Quintela Group LLC, a minority-owned business enterprise specializing in HR technology solutions. With over 25 years of experience in HR assessment technology and 15 years as an entrepreneur, Joel has worked with numerous Fortune 500 clients to improve their hiring processes.About Quintela:Quintela provides technology-based talent assessment solutions for organizations. Products are- Digital Interview Guide platform which is an interview builder tool that allows talent acquisition teams to create interview guides, competency models, and screening protocols for various positions at an organization, Assessment platform that integrates multiple assessment vendors, proprietary assessments, or competencies in a simple dashboard and provides assessment administering and reporting tools, and integration with ATS/HRMS systems for candidate/employee assessment, and Custom Performance Management System. Won Silver in the 2016 Brandon Hall Group Excellence Awards in Technology.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Quintela website athttps://quintela.io/Check out Quintela on Facebook at
Simplifying Business Strategies for Meaningful ImpactIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Kaitlyn Cook, a business strategy specialist and executive coach. Kaitlyn, the founder of a consulting firm, shares her expertise in helping CEOs, particularly those generating 6 to 7 figures in revenue, transition to the 8-figure mark while making a meaningful impact in their industries. This blog post delves into the key themes and actionable insights from their discussion, providing valuable guidance for leaders aiming to simplify their business strategies and foster a positive work environment.Kaitlyn's mission is to assist CEOs in merging their business strategies with their core vision and purpose. She emphasizes the importance of reconnecting with the fundamental "why" behind their businesses. This involves clarifying the company's mission and vision, identifying strategic steps, and simplifying business operations to maintain focus on the essence of the business. With over a decade of experience in the business world and two decades in finance, Kaitlyn advocates for a streamlined approach that keeps the essence of the business at the forefront. She encourages CEOs to simplify their focus by asking critical questions about their business's purpose and target customers, offering one-on-one coaching, consulting, courses, and workshops to facilitate this process.Josh invites Kaitlyn to share actionable insights for leaders looking to alleviate pressure and foster a positive work environment. Kaitlyn highlights a profound realization: CEOs are not responsible for their team members' happiness. Instead, they are responsible for creating a safe and supportive work environment. She suggests practical tips for leaders, such as conducting regular self-check-ins, being open and vulnerable, and encouraging team autonomy. As the conversation progresses, Josh and Kaitlyn discuss the importance of planning for the upcoming year, with Kaitlyn suggesting that leaders engage in deep work, such as mind mapping, to visualize their goals for 2025. By focusing on both external metrics and internal growth, leaders can navigate the complexities of business with clarity and purpose. Kaitlyn Cook's insights provide valuable guidance for CEOs and leaders looking to make a meaningful impact in their industries.About Kaitlyn Cook:Kaitlyn Cook is a visionary business strategist and entrepreneur who has worked with over 10,000 businesses worldwide, helping them grow, thrive, and redefine success on their own terms. With a unique blend of business acumen and heart-centered strategy, Kaitlyn specializes in simplifying complex business challenges, merging passion with profit, and empowering business owners to unlock exponential growth while maintaining authenticity. Her journey from living on $7 a day in Bangkok to becoming a top 1% rated expert on Upwork exemplifies her belief in resilience, innovation, and the power of visionary thinking. Having successfully transformed businesses across industries—ranging from wellness to technology—Kaitlyn’s approach is driven by one simple question: What if? By helping entrepreneurs ask better questions and craft compelling visions for the future, she has facilitated dramatic revenue growth, operational excellence, and lasting impact for her clients. Her mission? To inspire business owners to succeed in ways that align with their values and vision—without burning out. Kaitlyn’s work is not just about increasing profit margins; it’s about fostering sustainable growth that empowers leaders to live the life they envision for themselves and their teams.About The KCC - Kaitlyn Cook Coaching:At KCC, the team empowers businesses on their journey to become industry leaders through a proven 6-step formula for success. Comprised of seasoned...
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Comments (3)

District 7 Toastmasters

Jennifer was wonderful and friendly when interviewing District Seven Toastmasters for The Thoughtful Entrepreneur. This was the first time I had been on a podcast, and she made me feel very at ease.It was a great way to be able to talk about what Toastmasters is and our Spring Conference. It was a wonderful experience, especially right after going through the Podcast Guest Mini-Mastery Course.

Jun 2nd
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Josh

Thank you SO much for listening to our show!! 🤓. You are welcome to check out our other UpMyInfluence podcast, Authority Confidential https://bit.ly/2U5xMol and Josh’s other podcast, The SavingsAngel Show https://bit.ly/2tBe4oR

Feb 25th
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Carrie Caulfield Arick

Love this show!

Jun 30th
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