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The TransAtlantic Entrepreneur

Author: Christina Rebuffet-Broadus

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Welcome to the TransAtlantic Entrepreneur podcast (formerly know as American Market Alchemist): Helping European entrepreneurs become visible, valuable, and well-connected with American clients, so they can thrive in the American market. 

In this podcast, we embark on a journey to break down the cultural, language, and mindset barriers holding you back from success with American clients. Our ultimate goal? Help you tap into the lucrative market of doing business with American clients. 

Each episode of the TransAtlantic Entrepreneur podcast gives you actionable insights, firsthand success stories, and advice from experts in the U.S. market as well as entrepreneurs who have successfully navigated the path from Europe to America. 

You'll get in-depth interviews with business leaders and seasoned entrepreneurs who share their wisdom, challenges, and the secrets behind their success in the American market.

We'll cover everything from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European entrepreneur or small company seeking to establish a first foothold or expand their presence in America.

Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, the TransAtlantic Entrepreneur podcast is your go-to resource. 

Join us as we uncover the treasure trove of opportunities waiting for European businesses in the U.S.

Let's set sail NOW! 

42 Episodes
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Send us a text Dans cet épisode du TransAtlantic Entrepreneur, j’accueille Deborah Anne Nilson, avocate américaine et fondatrice du cabinet The Nilson Law Group PLLC à New York, un cabinet bilingue français/anglais spécialisé dans l’accompagnement des entreprises étrangères (notamment françaises) qui s’implantent aux États-Unis. Avec ses 40 ans d’expérience juridique, Deborah partage avec moi les erreurs les plus coûteuses que font les entreprises françaises aux USA, et surtout comment les é...
Send us a text Dans cet épisode du TransAtlantic Entrepreneur, j’ai le plaisir de recevoir Marion Siboni, fondatrice de La Crème de la STEM, un réseau unique qui connecte et propulse les femmes fondatrices en tech et sciences vers le succès international. Marion est une business developer hors pair, passée par Cisco, MongoDB et Techstars, aujourd’hui mentor pour le Département du Commerce américain, South by Southwest et SelectUSA. Elle a bâti une communauté de 6 000 femmes en STEM à New Yo...
Send us a text Dans cet épisode, je reçois Emilie Ayoob, avocate franco-américaine à New York, pour faire le point sur les erreurs juridiques les plus fréquentes des startups françaises aux USA et comment les éviter. On parle : ✅ de contrats mal compris ✅ d’embauches multi-états mal cadrées ✅ et de la culture juridique américaine que trop de fondateurs sous-estiment. 🎧 À écouter avant de signer quoi que ce soit aux US ! Pour connecter avec Emily et être accompagné sur les aspects juridique...
Send us a text Pourquoi je bascule ma chaine et mes podcasts en français à partir de ce jeudi, pour des raisons aussi stratégiques que personnelles. 00:00 Introduction au changement de langue du podcast 02:53 Raisons stratégiques derrière le choix de la langue 05:59 L'importance de la culture française dans l'entrepreneuriat 08:49 Adaptation au marché américain et valeur ajoutée 11:39 Conclusion et invitation à suivre l'évolution ------ Chaque semaine, je partage des insights, outils e...
Send us a text Why I'll be doing episodes in French starting later this week, for both strategic and personal reasons... and for how long! 00:00 Introduction and Personal Update 02:26 Transition to French Content 05:23 Understanding the French Market 07:49 Personal Commitment to French Entrepreneurs ------ Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S. Pour les recevoir, rejoignez gratuitement le Cercle des...
Send us a text → 🚀How well does your U.S. strategy score? →Click here to take the evaluation → For insights, trends, and tips for getting American clients, go here: https://christinarebuffetbroadus.substack.com/ —--------------- Think the best place to launch in the U.S. is New York or Miami? Think again. In this episode, Daniel Dozier from JobsOhio reveals why French founders are overlooking one of the most strategic, cost-effective, and business-friendly states in ...
Send us a text → Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —--------------- Most European founders network in the U.S. like they’re chasing clients—and it doesn’t work. In this episode, you’ll learn how to flip your approach, build win-win relationships, and unlock the kind of strategic connecti...
Send us a text → Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —--------------- In this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City. We talk about the common traps French and European entrepreneurs f...
Send us a text → Struggling to get U.S. clients? Go here: https://transatlantia.com/transatlantic-entrepreneur-webinar → Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —--------------- What does it really take for a European startup to succeed in the U.S. market? In this episode, the one and only Pierre Gaubil shares hard-won advice from 17 years in Silicon Valley. From mindset s...
Send us a text → Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —--------------- Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In this episode, I break down the five-phase blueprint that has helped European en...
Send us a text → Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —--------------- Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In this episode, I break down the five-phase blueprint that has helped European e...
Send us a text If you want to hear how Jerome turns tech CEOs into global leaders, listen to his Reactor Podcast. If you want to get tips and invaluable, good startup news every week to stay on top of the game, sign up to his newsletter on Substack. And if you want to work with Reactor Media to be seen as a global leader in your field, click here to learn how. → Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want t...
Send us a text → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service provide...
Send us a text ------ Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S. Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter #ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA #ABM #ABMCulturel #IntelligenceCulturelleUSA
Send us a text Joining us today is Jannik Lawaetz, the CEO and Founder of LuggageHero and HotelsHero, innovative companies transforming the way travelers and hotels manage luggage storage. With over 8 years of experience and more than a million bags stored worldwide, Jannik has been at the forefront of creating smart, self-service solutions that improve efficiency and guest satisfaction for hotels in 40 countries. His mission is to modernize the hospitality industry, making it b...
Send us a text → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service provide...
Send us a text → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, s...
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract America...
Send us a text In this episode, I’m thrilled to share some big news: I'm changing my business name from American Market Alchemist to Transatlantia! And the American Market Alchemist podcast is becoming The TransAtlantic Entrepreneur podcast! This change marks an exciting new chapter, one that reflects my vision for empowering European entrepreneurs to thrive in the American market. I’ll take you behind the scenes of why I made this decision and what it means for the future of our work toge...
Send us a text → Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract Am...
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