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The Ultimate Blog Podcast

Author: Amy Reinecke & Jennifer Draper

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Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode covering topics from the basics of starting a blog, monetizing, and growing your site, to finding the inspiration you need to keep going. 
You will also find guest interviews with experts on different blogging topics and with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm, and step into a life where you create your own schedule, your own success, and your own story.
We'd love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

165 Episodes
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AI is still a hot topic in the blogging world. It has the potential to revolutionize how we create content, but some people are concerned about how it can lead to inauthentic blogs that sound robotic. In this episode of The Ultimate Blog Podcast, Jennifer and Amy chat with Kinsey Soderberg about how bloggers can use AI authentically to save time and creative energy, while maintaining their unique voice. 🔗Click here and check out the show notes for this episode!
Are you a food blogger who’s ready to scale your blog? You’ll love this special episode of The Ultimate Blog Podcast. Today, Jennifer Draper steps into the guest seat to share how she scaled her food blog for growth. She’s explaining how she got started, what worked and didn’t work in the beginning, the shifts she’s made through the years, and how she’s positioned her food blog for growth and long-term success. 🔗Check out the show notes for Episode 164!
Do you want to start a blog, but you’re not sure how to fit it into your schedule? This episode is for you! Today on The Ultimate Blog Podcast, we’re thrilled to chat with Diana Rice, a licensed mental health counselor and a blogger – so she understands the challenge of balancing blogging with a full schedule firsthand. Diana’s here to share how she manages blogging alongside her counseling practice, and give you real, practical ways that you can blog on a time budget. 🔗Check out the show no...
When it comes to growing your blog, we know that SEO – and namely, backlinks – can be a confusing topic. Today on The Ultimate Blog Podcast, we’re so excited to welcome back Brittany Herzberg to talk about everything you need to know about backlinks. Brittany is an SEO expert, and she’s sharing what backlinks are, why they’re essential, and how to use them to boost your blog traffic in 2025. And if you haven’t checked out Episode 143 with Brittany Herzberg on How to Use Case Studies in Your B...
Are you unsure about blog trademarks – if you need to trademark, how to do it, or what it really means to trademark? Today on The Ultimate Blog Podcast, we’re thrilled to welcome back attorney Berkley Sweetapple for a conversation about all things blogging trademarks. She’s sharing everything you need to know about trademarks: why they’re important, how to monitor them, and how you can use your trademark to monetize. Whether you’re a seasoned blogger or just starting out, understanding tradem...
Want to start a blog in 2025? Tune in to this episode to get inspired! In this episode of The Ultimate Blog Podcast, we’re chatting with Corrie Morris, owner of the blog, My Friend Meg, and a member of our Ultimate Blog Roadmap Community. She’s someone we’ve had the honor of helping on her blogging journey for quite some time now, and we’ve seen her grow from a brand new blogger to being accepted into the Grow by Mediavine Journey Program. Tune in to hear how Corrie got started with her mothe...
We’re giving you the best moments of 2024 from The Ultimate Blog Podcast. If you haven’t already listened to Part One, make sure you tune in to that episode first! In Part Two, our past guests are sharing wisdom about how to turn your blog content into a “need to have” for your audience, what to do if you’re unsure what topic to start blogging about, why being an entrepreneur comes with a commitment to life-long self-development, and SEO basics every blogger needs. If you want some blog...
Now that 2024 is coming to a close, we’re pulling together our best moments all in one place. In this first part of must-listen moments from 2024, we’re sharing how to grow your email list (and why growing your list is a step you can’t skip to monetizing your blog), how to monetize sooner with Journey, inspiration to pivot through content updates, and a tool to boost your Pinterest strategy next year. Tune in for a compilation of Amy’s must-listen moments from this year on The Ultimate ...
Today, we’re sitting down with Shaunda Necole, a successful lifestyle blogger from Las Vegas. Shaunda is sharing how she went from running a brick and mortar cheerleading business to building a blogging empire built from multiple passions. Tune in to hear how she got started in blogging, why niching down into multiple blogs was a game changer for her success, and how she has monetized those blogs without being salesy. If you have many passions you want to blog about but don’t know how to narr...
Kate Cooper is joining us today to talk about how she started and grew her outdoor blog with the goal of helping people get more information on a topic she’s passionate about: hiking in Colorado and the American West. Not only is Kate the owner of Kate Outdoors, an outdoor blog, but she’s also an attorney for creators and owner of The Legal Influence, a business that helps creators navigate the legal side of their job. Today, Kate is sharing all the details on her approach to SEO to d...
While blog image optimization might not be the most fun topic, it’s very important for improving site speed, SEO, and keeping your readers engaged and interested. If you want your blog to have the best possible images without slowing down your website, learning how to optimize your blog images is a step you can’t afford to skip. In this episode, we’re sharing what exactly blog optimization is and why you need it, where to find high-quality images, specific tools and tips on how to resize your...
2024 was a challenging year for many bloggers. Content updates have affected so many bloggers, discouraged them, and made them wonder if it’s possible to find success after so many challenges. Melissa Griffiths, founder of the highly successful food blog for moms Bless This Mess, is here today to give her perspective on how she’s pivoting to stay afloat. After more than a decade of blogging, Melissa is sharing how she’s pivoting to work through the challenges of dropping traffic this year, ho...
Jennifer and Amy are sharing something special today: The Ultimate Blog Roadmap is now live! If you’ve ever felt overwhelmed or isolated in the world of blogging, you’re not alone. It’s easy to read about all the information you need to start and grow your blog, but have no one to hold you accountable to implement. That’s where The Ultimate Blog Roadmap comes in! It’s a monthly membership with a step-by-step course, live calls with Jennifer and Amy, and a community of other bloggers to bounce...
In this episode of The Ultimate Blog Podcast, we're sitting down with Christina Lenkowski, podcast publicity strategist and trainer. Christina shares how you can pitch yourself on podcasts to get in front of new audiences and build your blog. We know that getting behind the microphone can be intimidating, but Christina is here to share the benefits of guesting on podcasts, tips to get comfortable guesting, how to find and pitch yourself to the right podcasts, and what next steps you need to g...
In this episode of The Ultimate Blog Podcast, we’re welcoming Tony Hill, creator of the Pinterest keyword research tool and rank tracking tool, PinClicks. Tony shares his journey as a seasoned tech entrepreneur and how he got into Pinterest-based traffic strategies. Tune in to hear what exactly PinClicks is and how it can help boost your Pinterest strategy (even if you’re a new blogger and you don’t know where to start). This is a great episode to get reinvigorated about your blogging busines...
Today is a special episode where we’re sitting down with a student from our membership, The Ultimate Blog Membership! Katy Purivance is a passionate furniture refinisher and blogger who took her love for DIY projects online. She discusses how a sense of blogging community can make all the difference when navigating the journey of blogging. Katy shares her journey from finding success on Instagram to growing her blog, finding a community of bloggers, and how a blogging community has changed th...
In this episode, we get to talk with Allison Hardy, email marketing strategist. Allison shares why evergreen email funnels are a great strategy for bloggers, how to shift your mindset to get comfortable with selling, and how to sell to all types of buyers in your audience. She also gives us her thoughts on how long the ideal open cart should last, and if you should ever extend your open cart period. If you want to start selling or increase your sales through email marketing, you’ll love this ...
In this episode, we’re excited to chat with Kayla Burton, the creator of the food blog Broken Oven Baking Company and a coach for food bloggers. Kayla shares her journey of starting a food blog because she loved web design and baking, and how she monetized and grew it until she could quit her 9-5 job. Today, Kayla explains how she gets feedback from her audience to create content they want, how she got brand partnerships as a new food blogger, what creative revenue streams a food blogger can ...
Today, we’re thrilled to welcome back Jillian Leslie to talk about blogging trends you need to know. Jillian has been building businesses on the internet since 2009, from her first blog Catch My Party to MiloTree, which helps bloggers create freebies and pop-ups. In this episode, Jillian shares the problem with relying on SEO alone, how to think like an entrepreneur in order to monetize your blog, easy ways to get started on your freebie, and how blogging is moving to be more personal in 2025...
We’re chatting with Jackie from Interact all about growing your email list with Interact quizzes! Interact is a powerful AI quiz platform that can create a quiz for your brand in minutes. Today, Jackie is sharing why Interact quizzes are a great tool for understanding what your audience wants, how Interact helps you segment and nurture your email list, and how you can easily create quizzes with content you already have. If you want to grow your email list, attract new visitors, and connect wi...
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